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Behind the Marketing Curtain: An Interview with Influencer Marketing Wiz Amisha Gandhi, SAP

From emerging social media channels to the rise of artificial intelligence, the exciting cyclone of change often drops us marketers into unfamiliar territory—and we have to find our way home. Thankfully, the marketing industry is flush with talented marketers leading the way, and we often look to them for tactical insights to navigate the winding road and avoid fields of deceiving poppies. However, in our thirst more knowledge, we often don’t get to see who these leaders are in full living color. To bridge the gap between person and marketer, we’re kicking off an exciting new “Behind the Curtain” interview series—which, if you haven’t guessed, is inspired by Dorothy Gale and the classic film, The Wizard of Oz. In this series, we’ll take a peek behind the curtain to get know some marketing industry wizards on a more personal level, as well as gain insights that can help other marketers…

SEO

How to Make Sure Your Digital Marketing Strategy is Results-Driven

Posted by Alex-T To measure, or not to measure? When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure this?” For the most crucial elements of your strategy, the answer will likely be yes. But digital marketing involves tons of metrics that we must track on a daily basis. The majority of the data we gather gives us a general understanding of what’s going on, yet keeps us too far away from reaching our business goals. For instance, Google Analytics alone has more than 75 standard reports and each of them can be modified, providing us with even more data. Trust me, it’s hard to stick to your goal if you delve too deep into analytics. So, yes, the struggle is real. I’m not going to reinvent the wheel here. In this article I’ll break down the most important steps you…

Social Media

India’s ‘anti-Romeo squads’ aren’t going down well with literature lovers

What’s in a name? Shakespeare said. But there could well be something in it after all. India’s most populous state, Uttar Pradesh, has set up “anti-Romeo squads,” which they say will ensure women’s safety on streets.  However, many cry foul and see this as moral policing. More importantly, they are upset that their beloved Shakespearean hero is being maligned for no fault of his.  “I thought he was quite a charming guy. UP cops need a new villain,” tweeted one user. SEE ALSO: Indian government steps up efforts to check online trolling against women But what are these squads? And why are they called “anti-Romeo?” Read more… More about Policy, Social Media, Women S Rights, India, and Twitter Reactions Social Media

Social Media

Facebook pivots into Stories

 In its biggest change in a decade, Facebook is evolving from text and link-focused sharing to the visual communication format it admits “Snapchat has really pioneered.” Starting today, all users will soon have access to the new Facebook Camera feature that lets them overlay special effects on photos and videos. They can then share this content to a Snapchat clone called Facebook… Read More Social – TechCrunch

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Put a spring in your emails with 25 fresh subject line suggestions

Last week we discussed some of the ways to spring clean your email marketing efforts. This week we’ll work on digging up some fresh springtime subject line inspiration. From April Fools’ to Easter to graduation, and everything in between, there’s no shortage of seasonal events to draw from for creative copy. Will retailers encourage their readers to do a little “spring cleaning” of their wardrobes and get a head start with 2017 lines? Are gardeners and landscapers sending out specials on their services for perennial blooms? Have restaurants redone their menus with the season’s freshest new produce? Whether you’re emailing customers with a seasonal offer, celebrating an event like the Kentucky Derby or the kick-off of the Cactus and Grapefruit Training Leagues, or simply saying “Hello,” it’s the perfect time of year to put a spring into the step of your email campaigns. 25 springtime subject lines We took a…

Social Media

NBC will air the 2018 Olympics live because social media always spoils everything

Finally! NBC will air the 2018 Winter Olympics live across all U.S. time zones.  You can thank — or blame — social media.  SEE ALSO: These terrible photos might explain why Donald Trump rejected an offer to throw a first pitch NBC’s conundrum was simple and has sparked complaints from fans for years. It went like this: The Olympic Games are a global event that often happens half a world away from the United States. NBC used to broadcast the most intriguing competitions during U.S. primetime. But as social media and digital technology revolutionized the ease of learning results as they happened (or even watching them happen via online live-stream), NBC’s lack of live broadcasts seemed increasingly greedy and outdated.  Read more… More about Social Media, Olympics, Sports, Entertainment, and Sports Social Media

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Lessons Learned From 2,345,864 Exit Overlay Visitors

Back in 2015, Unbounce launched its first ever exit overlay on this very blog. Did it send our signup rate skyrocketing 4,000%? Nope. Did it turn our blog into a conversion factory for new leads? Not even close — our initial conversion rate was barely over 1.25%. But what it did do was start us down the path of exploring the best ways to use this technology; of furthering our goals by finding ways to offer visitors relevant, valuable content through overlays. Overlays are modal lightboxes that launch within a webpage and focus attention on a single offer. Still fuzzy on what an overlay is? Click here. In this post, we’ll break down all the wins, losses and “holy smokes!” moments from our first 2,345,864 exit overlay viewers. Psst: Towards the end of these experiments, Unbounce launched Convertables, and with it a whole toolbox of advanced triggers and targeting options…

SEO

Local SEO Spam Tactics Are Working: How You Can Fight Back

Posted by Casey_Meraz For years, I’ve been saying that if you have a problem with spammers in local results, you can just wait it out. I mean, if Google cared about removing spam and punishing those who are regular spammers we’d see them removed fast and often, right? While there are instances where spam has been removed, it seems these are not fast fixes, permanent fixes, or even very common. In fact, they seem few and far between. So today I’m changing my tune a bit to call more attention to the spam issues people employ that violate Google My Business terms and yet continue to win in the SERPs. The problems are rampant and blatant. I’ve heard and seen many instances of legitimate businesses changing their names just to rank better and faster for their keywords. Another problem is that Google is shutting down MapMaker at the end of…

Blogging

You Know You Need to Define Your Ideal Client, Target Market & Niche, Right? (FS208)

We’re willing to bet you’ve heard and read lots of talk about the importance of pinpointing your ideal client, identifying a target market and picking a niche. Maybe you’re even sick of these concepts? (It’s okay, you can roll your eyes a little!) You’re probably tired of hearing these buzzwords because they get thrown around way too often without much meaning attached to them. Rather than simply passing out the same old advice, we’re going to spend this episode breaking down what each one means, and what to actually DO with that info. So before you skip this one thinking you’ve heard all there is to hear about these topics, hear us out. Let us guess what you’re thinking right now. It might be something like: I don’t want to say NO to potential customers. Can’t I just work with whoever I can work with? I just want to [make…

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Supercharge Your Marketing at Digital Summit Los Angeles with Confluence

Coming off the supercharged sun, surf and sand themed social media extravaganza of SMMW17 in San Diego last week, I am now literally sitting on a beach. Here on the West coast of Costa Rica, with the waves crashing, birds singing their songs in the trees and the distant sounds of kids laughing as they play in the sand, it’s a great time to reflect and look forward. Before I completely check out of the digital world for the week, except for an occasional photo on Instagram of course, I wanted to share some of the things I’m looking forward to most at my next conference April 4-5: Digital Summit Los Angeles. Last month was my first Digital Summit experience in Phoenix. DSPHX was an event of firsts for me: meeting the force of nature that is Beverly Jackson plus the legend and co-founder of Apple Steve Wozniak. I also had a chance…