8 Steps For Building A Profitable Google AdWords Display Campaign

There is a misconception about the Google AdWords Display Network. Many believe it is only for big businesses running large-scale branding campaigns (think Coca-Cola). But that is not true! When display ads are set up and managed correctly, they can be just as effective as search ads in driving direct leads and sales. Let’s take a closer look at this misconception. Branding Vs. Direct Response Advertising First, let’s define the two types of advertising: branding and direct response. The misconception surrounding display advertising (branding) stems from a lack of understanding about these two very different types of advertising. With a…

The post 8 Steps For Building A Profitable Google AdWords Display Campaign appeared first on The Daily Egg.


The Daily Egg