What is Content Marketing? Definition, Examples & Resources for Learning More

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Thanks to the rise of the Internet, today’s consumers are much more self-directed in their buying journey. With so much information at their fingertips, they’re taking the research reigns and using the information they discover to make their purchasing decisions. In fact, research shows that B2B buyers conduct an average of 12 searches before ever going to a brand’s site.

Of course, this means that traditional advertising and marketing techniques are becoming less effective, and many marketers are looking for another way to successfully reach their audiences. And that way is through content marketing.

What is content marketing?

Let’s dive in.

Definition of Content Marketing

Content marketing is a strategic marketing technique that uses valuable, relevant content to attract, retain and ultimately inspire action from a specific audience. From blogging and social media to white papers and eBooks, marketers use a variety of content marketing tactics to consistently inform and engage their customers–without trying to sell them something outright.

Content marketing can be used by small organizations and large companies. With so many different tactics, businesses of all sizes can tailor a mix that works for their product, their audience and the resources they have available.

The Purpose of Content Marketing

Content marketing is about nurturing the relationship with your audience, and arming them with the information that they need and seek. The content you create becomes a part of their self-guided buying journey. If you succeed, you can capture their business and loyalty.

At TopRank Marketing, we believe the key to content marketing is creating high-quality content that allows you to be the best answer for your audience, whenever and wherever they’re searching for information. And this can be done through an integrated approach that uses a mix of tactics to achieve your content marketing objectives.

For example, creating high-quality blog content is an excellent way to provide resources for your audience and make them more intelligent. But just publishing the post on your website won’t get you the ROI you’re looking for. That content can featured in a monthly newsletter, promoted on social media pages, or perhaps be repurposed into an infographic to be more visual and encourage more social shares.

Content Marketing Examples

As mentioned above, content marketing is not just one single tactic, but rather a mix of tactics that work together. Below are some examples.

Health & Style

Infographics provide a tool to educate and inform your primary target audience through rich visualization and storytelling. This infographic from Health & Style is a great example of content marketing because it represents a combination of blogging, content repurposing and social media tactics. The infographic was created by turning a lengthy blog post into something eye-catching and easily shareable. To date it’s received more than 26,000 social shares.

How to make a salad - Infographic.jpg

BuzzFeed

Content curation is a unique content marketing tactic because it doesn’t involve creating original content, but rather a finding and compiling some of the best posts on a particular topic and then sharing it with your audience. BuzzFeed is arguably one of the best content curation machines out there. Using public photos and videos, trending news events or popular pop culture topics, BuzzFeed is consistently delivering clickable and shareable curated posts.

Content Marketing Example from BuzzFeed

LinkedIn (client)

A great example of using influencer content as a content marketing tactic is The Sophisticated Marketer’s Guide to LinkedIn eBook. Influencers were included in the creation of the guide and it was promoted and repurposed through multiple channels. With both influencers and content communicating the value, LinkedIn was able to gain visibility of as a marketing solution, which resulted in major ROI for the program and millions in new revenue.

Sophisticated Marketers Guide

Content Marketing Resources

If you’re new to content marketing, here are a couple posts to get you started.

  • The Beginner’s Guide to Content Marketing (Moz)

  • Content Marketing–Tactics and Best Practices: This blog post includes links to articles on 30 different content marketing tactics, each of which includes pros, cons, examples, best practices and additional resources.

Are you an experienced content marketer looking for new inspiration? Then check out the following articles.

  • Content Marketing: 5 Unexpected Places to Find Inspiration for Your Blog Content

  • Embody the Form: How to Master SEO & Influencer Marketing

  • What is Everyone Blabbing About? 8 Tips for Creating a Killer Marketing Blab

Are you a small business looking for some how-to help? Hopefully, these posts can help you out.

  • 7 Ways Small Businesses Can Integrate SEO, Social Media & Content Marketing

  • A Small Business Owner’s Guide to Local Search Optimization

Are you a company that is considering an addition or expansion of your content marketing efforts? We have some resources for you, too!

  • Is Content Marketing a Viable Lead Generation Tactic?

  • Why Your Business Needs a Content Marketing Strategy

  • The Mortified Marketer: 8 Lessons To Help Evolve Your Content Marketing Strategy

What other questions do you have about content marketing? Ask them in the comments section below.

Header image via Shuterstock


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Online Marketing Blog – TopRank®

How to Address Technical SEO Issues to Increase Content Visibility

technical-seo-issues

[Note From Ashley: Kevin is an SEO Analyst on the team at TopRank Marketing and has done an exceptional job uncovering and fixing technical issues for our clients. This is Kevin’s first post on TopRankBlog.com and we look forward to him sharing his technical expertise on an ongoing basis with our readers.]

Websites that don’t work and are hard to navigate can be an incredibly frustrating experience for any user. If they load slowly, have broken pages, or duplicate content it can deter visitors from coming back and make it less likely that the content that you’ve worked so hard on shows up in search results.

Self-directed buyers are getting well over 50% of the way through the buying cycle based on web experience alone, which means that a technically sound website is incredibly important. Not only do some technical SEO issues hurt user experience, but a large amount of issues leads to a decrease in performance.

Technical SEO issues often impact the entire site, but there are some cases that individual pages are impacted. Ensuring that these issues are addressed will help make your content more visible to your target audience. One way to solve common technical issues is to conduct a technical SEO audit on a regular basis. Below is some information to help you navigate through a technical SEO audit.

5 Common Technical SEO Issues

There are multiple issues that you should check for while running an audit. Checking for all technical SEO issues will take quite some time depending on the size of the website. For the sake of highlighting some of the most important issues, we will focus on 5 issues which include:

  1. Response codes
  2. Duplicate content
  3. URL structure
  4. XML sitemaps
  5. Site speed

#1 – Response Codes – 404: Heading tag not found!

Let’s start with the basics – response codes. You need to have a website that can be easily used by people and crawled by search engines. If search engines are having a hard time crawling your site then it will suffer in organic performance. One area to help a search engines crawl your website is by reducing the amount of 4xx and 3xx response codes within your site. More common 4xx and 3xx response codes that we see are 404, 301, and 302 codes.

The best way to fix these response codes is to update any pages that contain the link that either responds with a 404, 301, or 302 code to a live destination page on the website. By having a direct link to a live destination page, the authority will not be lost and it will provide a better user experience. Also, updating the internal redirects will help mitigate any potential redirect chains if a page happens to be changed again, and then is redirected to a different page. Redirect chains can cause a major headache for search engines when crawling and indexing a website.

#2 – Duplicate Content – If you see double, you’re in trouble

After resolving the response codes, it’s important to look at the on-page optimization of the website. Some of these issues can be related to general SEO tactics, but they are still important when conducting an audit. One area of on-page optimization that is often prevalent is duplicate content. I’m a pretty big stickler when it comes to duplicate content. An ultimate goal of a website is to offer a solution for users, and the best way to offer a solution is to provide unique content.

To fix duplicate content is to make sure that each page as a solid amount of unique content tailored to whatever the page is about. For eCommerce sites, make sure each product has a unique description or user generated reviews to differentiate the content. For other sites, make sure to write unique content for the topic of the page. Also, make sure that your CMS isn’t creating duplicate content by correctly configuring the settings.

Eliminating duplicate content will help a website and individual pages perform better for the targeted keywords/topics. By targeting a specific topic on individual pages content marketers can provide unique content that enhances the user experience. 

#3 – URL Structure – You wouldn’t build a house without a solid foundation

Now that you have a handle on your response codes and duplicate content, it is time to dig into the URL structure of a website. The URL structure of a website can play an important part in search visibility.

URLs should be concise and keyword rich as much as possible without keyword stuffing. A good way to make sure that a URL is concise with keywords is to use a static URL over a dynamic URL. The static URL should follow the pattern of the navigation and how people navigate throughout the website. By making the URL structure follow the navigation format, you will create a hierarchy that helps search engines associate certain pages together as opposed to a flat URL structure.

There are other situations that URLs should stray away from. For example, there shouldn’t be any underscores or uppercase letters in a URL structure as search engines handle them differently.

URL structure is an important aspect of technical SEO that should be taken into account early on to reduce any potential issues over time. One thing to note, do not change the URL structure of your website for the sake of SEO. Changing the URL structure is a strategy that should only be applied when appropriate.

#4 – XML Sitemaps – Give Google GPS instructions to your site

Next, you need to make it easy for search engines to crawl your pages. XML sitemaps help search engines crawl and index pages throughout a specific section or the entire website. It is important to include all the pages you want indexed within the XML sitemap. XML sitemaps are typically one of the first areas of the site that is crawled. Search engines will crawl the XML sitemap looking for any pages that are new or that have been updated. I recommend building out a XML sitemap index that contains individual sitemaps for videos, images, or other types of content instead of having one mega XML sitemap contain every page.

Sometimes we’ll uncover that a website has multiple XML sitemaps that contain pages that shouldn’t be there, which results in the pages being indexed. For example, you don’t want to include a thank you page containing a download link in Google’s search index so people can download your asset without filling out the information you are looking for (i.e. email address, name, etc.). XML sitemaps are an important part of any website, and auditing the pages included should be done continually.

#5 – Site Speed – Your website needs to be as fast as an Olympic sprinter

By completing the first four items that I have covered you are already making it much easier for search engines to uncover your content. To make your website perform even better it is time to address any site speed issues to make your great content load quickly for your readers. Faster websites help provide a better user experience and can lead to better performance for organic traffic. Google and other search engines are focusing more on providing websites that can load fast. It is especially important if you are running an eCommerce website, as a slower website can lead to lower sales/revenue.

Common ways to increase website speed for pages include:

  • enabling compression
  • minifying CSS, JavaScript, and HTML
  • leveraging browser caching
  • optimizing images

There are multiple other areas to focus on to improve website speed, but I recommend starting with the areas that can be easily implemented. Addressing your website speed is a little more technical than the other issues in a technical SEO audit, so work with your developer to solve any site load issues. Making your website load quickly will help your content be found easier and offers a great user experience.

Why is a Technical SEO Audit Important?

A technical SEO audit can help outline key issues that are holding a website back. Although there are many items to check while conducting an audit, the most important part is prioritizing each issue to align with company goals and how quick the impact will be once implemented. Each website will prioritize issues differently to achieve results fast especially since some tasks will require more resources.

If you need help running a technical audit on your website, contact us for a free consultation.

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Online Marketing Blog – TopRank®

Embody the Form: How to Master SEO & Influencer Marketing

mastering-SEO-and-Influencer-Marketing

Here’s a parable about SEO and influencer marketing mastery:

I can play the guitar. If there’s no one else in the room who knows anything about guitar, I can pass for a guitarist. Give me a chord sheet for your song of choice, and I can lead a sing-along like nobody’s business. Unless there are weird chords like C#m7, of course.

Stevie Ray Vaughan could also play guitar. In his hands, the guitar seemed like a living creature. It moaned; it wailed; it could sound happy or sad or righteously ticked off. Give him a backbeat and a bass line, and his fingers could fly up and down the fretboard, no chord sheet required.

So what’s the difference between my clumsy strumming and Stevie’s divine riffing? Mastery.

We’ve been working on a scrum transformation at TopRank marketing, so we’ve been learning about the concept of Shuhari, a description of the three stages of mastering any discipline:

  1. Shu: Learning the fundamentals and techniques
  2. Ha: Breaking from tradition to explore new forms
  3. Ri: Transcending the forms because you embody them – all your moves come from within

Stevie was all Ri. I’m a solid Shu with gusts up to lower Ha.

Which leads back to SEO and influencer marketing. Many marketers are stuck at Shu for SEO: research keywords, put them in the title tags and meta descriptions, link to the keyword in the first paragraph, use alt image tags… there’s nothing wrong with any of these practices. They’re just the basic forms.

It’s the same with influencer marketing. The basic form is contacting influencers for a specific piece of content, encouraging them to amplify the content, and then moving on. That’s a solid, strategic way to do it. But it’s still Shu.

When you embody the forms–when you hit Ri-level SEO–everything about you and your content draws readers to you. You become an influencer, you attract influencers, and content flows between you and your peers.

TopRank Marketing’s CEO Lee Odden recently sat in on the More Demand podcast with Lawrence Howlett. In the interview, Lee offered a holistic view of SEO and influencer marketing that sounds pretty Ri to me. Here are the basics, as he explained them: 

Mastery in Content: Content that IS SEO

Content creators tend to treat SEO like the final step in a manufacturing process. The content just came off the assembly line, now run it through the SEO sprayers and we’re good to go.

Say you sell tools for auto mechanics. You notice the word “wrench” has high search volume. So you write content, then you add in “wrench” throughout the title, content, and meta tags. You link to the content on Twitter with #wrench. Even if you somehow succeed in ranking for wrench, what percentage of your traffic are going to be auto mechanics looking to buy the specific wrenches you sell?

Ri-level content starts with questions that your current and potential customers need answered. You can find these questions in a number of places:

  • Google Webmaster Tools shows what queries surface page views for your site
  • Your site’s internal search engine logs queries
  • Question and answer sites like Quora show what people are asking
  • Reviews for products and services give insight into customer’s concerns
  • Top-performing content on your site indicates where customer interest is

On an ongoing basis you can pull in data from all these sources, corroborate to see what the most common questions are, and let those questions drive your content.

The content you create will still contain keywords—but not because you bolted them on at the end of the assembly line. The keywords and related phrases will be baked into the content. And the content will be specifically written to address what your customers are searching for. You will have the answers to their questions, expressed in a way that pulls them closer to becoming a customer.

Keep the title and meta tags best practices, for sure. But the real organic boost your content gets will come from within. It’s the difference between “Hey, Google, make people read this,” and “Hey, Google, we want to read this.”

Mastery in Link Building: Your Reputation Attracts Links

The same backwards strategy that leads to keyword-stuffing also applies to link building. Back in the bad old days, people thought, “Ah, search engines boost my content if I have backlinks. How can I trick the algorithm into thinking I have backlinks, or trick people into linking to my stuff?”

Which led to thin, uninformative content topping the SERP, and changes to the algorithm, and a lot of very expensive houses of cards crashing down. All because people were asking, “How do I get backlinks for SEO?” instead of, “how can I create content and a brand people want to link to?”

To master link building, Lee recommends becoming an active participant in your industry. Promote quality content to your audience and it will grow. Use your existing visibility to create opportunities off your own site:

  • Write contributed articles to industry magazines
  • Contribute to online and offline newsletters
  • Do interviews—the rise of podcasting is a wealth of interview possibilities

All of these offsite signals of credibility channel back to your site. The goal is to have exposure to a new audience. If that results in a link, that’s good; even if it doesn’t, you still get a boost in reputation.

On the other end of the value exchange, don’t hesitate to link to other people’s content that you deem worthy of your audience’s attention. When the TopRank blog was just starting out, Lee kept a list of top marketing blogs. Every few months he would publish a revised list, adding a few newcomers, and would notify everyone who made the list. He built a relationship with other content providers that resulted in far more credibility and link building than he could have got chasing links.

So instead of sweating link building: Create a reputation of providing content worth linking to, take every opportunity to promote off site, and be generous with links on your site. Build credibility, and links will build themselves.

Mastery in Influencer Marketing: Become the Influencer

Influencer marketing is a major trend in content marketing right now, and some of the influencer flirtation going on is clumsy at best. Imagine walking up to a stranger in a bar and asking them to marry you. Most of the time, that approach won’t work—and the one time it does, I advise you to run like heck in the opposite direction.

Becoming an influencer marketing master starts with the kind of mastery I covered in the first two subheads. You create content that is so good, so relevant it embodies SEO. You add so much value to your industry’s conversation that you embody link-building credibility.

That means you are an influencer. People know who you are, what you stand for, and how you solve people’s problems. So when you reach out to influencers to start a relationship, you’re never starting at zero. You can say, “You know I make cool things. You have great ideas. Let’s make something cool together.”

Then, instead of creating a single piece of content and calling it a day, cultivate relationships with your influencers. Ask them for tips on the topics your customers care about. Interview them with the questions your customers need answered. You will boost your authority by including them, and they will get a credibility boost from working with you, because your content so expertly addresses people’s needs.

When you embody influence, you can also ask potential clients to co-create content with you. Invite them to make something cool with you for the greater good. As with all influencer marketing, it’s a win for all involved—with the bonus that now you have a relationship with a potential client, and you got it through a positive mutual experience. No selling involved.

To Master Marketing Tactics, Stop Thinking about Marketing Tactics

Everyone’s looking for “silver bullet” marketing tactics—that magic formula that you can enter and watch the conversions come rolling in. But Ri-level marketers understand that you don’t start with tactics. It starts with really understanding your specific group of customers. Then you can write content that embodies the answers they’re searching for, build credibility because you deserve it, and attract influencers because you are influential.

That’s how you go from strumming Wonderwall in a coffee shop to shredding blues riffs at a stadium concert.

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© Online Marketing Blog – TopRank®, 2016. |
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Online Marketing Blog – TopRank®

7 Weird Social Media Marketing Habits All Marketers Need to Break NOW

7-weird-social-media-marketing-habits

We all have bad habits. Whether it’s biting our nails, constantly driving like we’re on a racetrack or something you’d rather not admit to, we’ve all got them. Some are easy to break while others quickly find their way back into our lives. The same can be said for social media marketing habits. Once you get in a routine, it can be hard to break habits that are helping, but may possibly be hurting your brand.

Within social media marketing there is a lot of opportunity for brands to create great experiences for their communities, create brand affinity and influence purchasing decisions. A recent study found that 84% of CEOs and VPs say that they use social media to make purchasing decisions.

If you want to be one of those companies that has a positive impact on your community and generates tremendous value for your brand, make sure you’re not following ANY of these 7 weird social media marketing habits.

7 Weird Social Media Marketing Habits to Break NOW

#1 – Automating EVERYTHING

When you sit down and look at the mountain of tasks in front of you each day it can be tempting to try and automate as many of your social media marketing tasks as possible. While many social media tools can be a marketer’s best friend, it’s best to use them in moderation.

Depending on the tools that you use to publish on social media platforms, you’ll find that there are often issues with the ways that images or messages post on different platforms. That means you’re not creating the best possible user experience for your followers. Plus, taking a short amount of time to customize your message depending on where you’re publishing can vastly improve the user experience.

#2 – Jumping on the WRONG Bandwagons

The concept of newsjacking is not new to marketing. When done appropriate, it can be an incredibly effective means of extending your reach to an already engaged audience. So, instead of having to create demand and seek out an audience, you have a group of people already discussing the topic at a large scale.

However, we’ve all seen what happens when companies try and jump on the wrong bandwagon. This happens most on Twitter that is constantly trending a series of hashtags about a variety of topics. Before trying to incorporate one of these trending items into your brand social media messaging, make sure that you have done the research to understand the source and meaning behind the topic.

The negative impact that many brands have experienced by not doing their homework has been significant, and easily avoidable.

#3 – Engaging Too INFREQUENTLY

This is another habit that is often the result of little time and attention paid to social media communities. There is simply no replacement for true human interaction on social media platforms. Your followers have the potential to be potential clients, current clients, influencers of decision makers, other savvy and credible professionals and yes, trolls.

If someone takes the time to follow and engage with your brand on social media then it is your responsibility to respond accordingly. Of course not every comment or share requires a response, but if you’re checking in on the heartbeat of your community frequently, then responding to those messages that do stand out can become a much more manageable task.

#4 – Focusing Only On YOURSELF

What do you think the purpose of social media is for brands? Is it solely to provide updates about everything happening at your company? Or, is it to help your followers solve their problems, open the door to conversations and provide helpful resources to begin building credibility?

I hope that the answer is obvious. If a brand is using social media platforms as a means to only push out content about the happenings at their company, they’re doing it wrong. Social media presents a unique and more personal opportunity to interact with your followers. Utilize this opportunity to the fullest by uncovering what your followers care about and providing them with insight on those items, and asking them enticing questions to gain their opinions as well.

#5 – ASSUMING All Audiences Are the Same

Sure, social media marketing would be easier if you could publish the same content on each platform and have it resonate with the audience on that platform. Unfortunately, we don’t have control over why and how people use each platform.

The type of message that resonates with your Facebook audience will likely not have the same impact with your Instagram followers. Take some time to analyze your audience for each platform (built-in social analytics make this very possible) and see what you can uncover about them. Then, create a plan for each individual platform that still maintains a similar message, but presented in a way that the audience for that platform will respond well to.

#6 – Ignoring the Importance of VISUALS

Everyone is busy and are often viewing content on social networks on the go. Additionally, the amount of content that brands are producing has become so overwhelming that it often numbs users. In order to stand out in a sea of content, it’s essential that you add visuals to your social media content.

A great mix of visual campaigns as well as great visuals to accompany links to content can be the difference between a user scrolling past your content entirely, and clicking to engage further. Each social media platform has their own specifications for social images shared in-stream, so make sure that you are optimizing these visuals for a better user experience.

#7 – PRETENDING Advertising Isn’t Important

Let’s face it, the increase in competition for consumer attention, and changes in algorithms on social networks has made social advertising an important part of a social media strategy. If you think that you can still organically reach 100% of your audience on social networks then you likely haven’t been looking at the data.

We are still fortunately in a situation where a little ad spend can still get you pretty good exposure. So don’t go dumping all of your marketing budget into social advertising, but do reserve a portion to boost posts that are important and ads that can have a big impact. Tools like Adsvise provide easy to understand specifications for different ad types (and in-stream visuals) for most social media platforms.

Let’s Face it, Today’s Customers Are SAVVY!

Shortcuts and weird habits that you used to be able to get away with have all gone down the drain as users have become more sophisticated and savvy in how they use social networks. There still exists a lot of opportunity to interact,  you just have to be more sophisticated in how you approach social media marketing for business.

Which of these weird habits have you been guilty of committing?

Looking for EVEN more social media marketing advice? Take a look at our top social media posts for 2015!

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Online Marketing Blog – TopRank®

Secrets for Success With Affiliate Marketing

This morning I watched a webinar on Facebook marketing by a very dynamic and enthusiastic Fred Lam. He ended by offering expert training on growing your business at an exponential rate. Sounded good but beyond my budget. However he did offer some excellent tips so for anyone wanting expert advise on economic, and effective Facebook marketing read on…
Internet and Businesses Online:Internet Marketing Articles from EzineArticles.com

Online Marketing News: Jaw-Dropping Stats, Instagram’s New Algorithm and Google Boosts Mobile

Facebook-as-a-country-with-mark-1

5 Jaw-Dropping Social Media Stats (in Infographics)
In 5 small infographics, author Justin Kerby summarizes facebook’s gigantic user base, the prevalence of employee advocacy programs, how auto-posting on Facebook leads to increased engagement, social media ad spend and how long we really spend watching videos online. I’ll give you a hint, it’s more than an hour. Social Media Today

Instagram Is Adding an Algorithm to Reorder Feeds Based on the Posts Users Like
Instagram announced this week that they are adding an algorithm that will reorder the photos users see in their feed. According to Instagram, the plans are “based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.” As expected, this change will roll out to a small group of users first and scale up, though the platform hasn’t confirmed a roll-out date. AdWeek

Google to boost mobile-friendly algorithm this May
Google announced that beginning in May, they’ll be boosting the effects of the mobile-friendly algorithm they launched around this time last year. The roll-out is said to be gradual, so the impact won’t be as major right out of the gate. According to search engine land, the reason for the slow roll is: “The mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that may be why it will be a gradual rollout. And depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up.” Search Engine Land

Companies Planning To Boost Mobile Ad Spend 38% This Year (Report)
For years, digital marketing spend has been allocated more and more of your average marketer’s traditional advertising budget. The onset of mobile adverstising has contributed to this trend. A new report from Outsell states: “Mobile marketing ad spend should grow 38 percent this year; social ad spend is expected to rise by 15 percent.” That’s a big change in advertising budget, telling us that we’d be wise to pay attention when it comes to allocating our own marketing spend. SocialTimes

From the @toprank Twitter Community
thought leadership over brand message

Instagram Interactions Plummet in 2015 (Study)
According to SocialTimes: “Interactions with Instagram posts from a group of 10,000 profiles studied by social analytics provider Quintly plummeted over the course of 2015.” The study found that average interactions fell by 1.86 in 2015, from an average of 4.96 to an average of 3.10. This was attributed to an increase of crowding on the platform, citing an inverse relationship between follower count and interactions — the larger the following, the fewer the interactions. SocialTimes

Apple News quietly opens up to smaller content publishers
In a reported effort to build up content and interest, Apple News has opened up its platform to smaller publishers — thus competing in the same realm as Facebook’s Instant Articles and Google Amp. This access will open small publishers up to a large audience, over 40 million, and the opportunity to measure and monetize their content through iAd. MarketingLand

Marketers Still Eager to Increase Spending on Facebook and Google, Study Finds
According to a new study from AdAge and RBC Capital Markets: “A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital.” This information supports my previously mentioned observation that budgets are shifting from more traditional means to digital. Respondents also said that Google provided the best ROI, with Facebook, YouTube and Twitter following behind. Of the ’emerging’ platforms included in the survey, the top three for planned spend were Instagram (71%), Snapchat (45%) and Spotify (34%). AdAge

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend! I’ll be back next week with more online marketing news. Have something to share? Tweet me at @Tiffani_Allen or send it to @toprank using the hashtag #trnews!

Infographic via Social Media Today


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Online Marketing News: Jaw-Dropping Stats, Instagram’s New Algorithm and Google Boosts Mobile | http://www.toprankblog.com

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Online Marketing Blog – TopRank®

Jump on the actual Group: Affiliate internet marketing For House Online business

If you want to home based, however are questionable whether your small business capabilities are enough to have success, test affiliate internet marketing intended for home Web business.

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Everything You Need To Know About Anything » Internet