7 Ways To Get Your Content Shared On Social Media

When you complete a blog post, you review it before publishing, and finally hit the publish button, the next thing you hope is to get a number of people who share your blog post on the various social media networks.

Are you a little worried about your content’s social media sharing?

Do you think your content deserves more sharing?

If yes, you’re not alone, people are out there who always struggle to get social sharing. They try to write well, they come up with great ideas, and they give days to write a detailed post, which is why I thought to work on this and find some solutions to improve the social media shareability.

I’m going to tell you that how you would increase your content sharing.

Well, let’s get started.

Before I tell you those 7 awesome solutions to increase your social media shareability, I would like you to make sure that you know these four elements that make content really shareable:

In-depth and Detailed – There is no guarantee of success if you content isn’t in-depth and detailed. Consider the fact that you’re not alone who is working in the niche, people are always there to set the competition, and maybe some of them are really good. So if you want to nail it, create irresistible and unavoidable content.

Written with the Purpose – Keep the goals and intentions in your mind while creating your content. Try to help out people and deliver the best you can. The bloggers’ ultimate goal should be solving the readers problem or giving them the world’s best advice.

Easy to Understand – Don’t make your reasoning similar to Physics class. Keep that rocket science away for a second and think about an average reader. Write real easy and understandable content.

Data driven – One of the most important factors of a great content is that it is backed by the data. It means you have to make sure that you add proper references and researches from the credible sources in order to justify your standpoint.

Once you apply these key elements in your content, you’re almost ready to take off.

Here Are 7 Ways To Get Your Content Shared On Social Media

#1 – Precise Article Title

The article title is one of the most important elements of the article or blog post structure. It’s the area where the blog post engagement begins. From search engines to social media to direct visitor, everyone wants to save time, cut the crap, and read the best piece.

So, if you have great ideas for your content, you better put the creative and super-exciting headline for your article to avoid the readers slip. That way, you would be able to stop the people who will be ready to get off the blog within the next few second. A Hubspot article tells us that 55% visitors spend fewer than 15 seconds on a website.

This Eyequant article reveals that any website has only a few seconds to grab the attention of the visitor — It means if the website/blog is successful in engaging the visitor through any mean, he would stay, otherwise, he is gone.

The Hubspot Blog Topic Generator and ContentIdeator are blog post ideas generators which help you to create awesome blog post titles.

#2 – A Decent Blog Layout

There could be many other factors such as an in-depth content, the writing skill, or a funny idea which might lead a reader to share the blog post on social media.

That being said, the blog design plays a vital role in the decision making of the reader to share the content. A beautiful theme might say ‘YES’ to your sub-conscious mind to share the content, and then you start realizing to sharing the content.

That cognitive process often begins after taking a look at the blog or website’s design. A better website design avoids the visitors to go off the hook. It means that your blog design tries to keep the connection intact with the visitors. It could be the psychology of colors or maybe the overall design.

The importance of visual appearance of websites certainly makes a website or blog’s content shareable on the social media. It’s true that a reader would only share the article which he/she would like, and that liking would have a small portion based on the blog layout design. This article on the CrazyEgg blog also emphasized the importance of the better website designs.

#3 – An Appealing Featured Image

The featured image is that part of the article which a reader may look at before opening the article or start reading the article – and, most of the times the featured image comes at the top of the article, so either a reader lands from organic search channel or any other mean, he is likely to look at the featured image being displayed at the top of the article.

It has been observed that  the reader certainly looks at the top image of the blog post, probably because it explains a lot. It might help you to understand:

  • The caliber of the blog owner
  • The perception of the writer
  • The core message behind the topic
  • The level of quality of the content

Use Canva tool to create those featured images for your blog post. The buffer’s Pablo tool is a clear example of the importance of images in social sharing. Pablo is basically an image sharing online tool which helps you to add a text on the images to share on Twitter and Facebook. Buffer’s chrome plugin helps you to share content as well as images  on social media sites.

Mitch Meyerson describes five qualities of a shareable image in his entrepreneur.com article. According to Mitch, the image content should be Original, Timely published, Relevant, Snackable, and Drives traffic.

And, I agree with him.

WordPress plugins like Quick Featured Images and Dynamic Featured Image also help bloggers to get their hands on the featured image functionality.

#4 – Engaging Subheadings

You would have to admit that subheadings play a big role in the engagement of readers. Your content doesn’t get shared on the social media if readers aren’t engaged, and one of the ways to attract and engage the readers is by writing such subheadings that make content easy-to-understand.

Simple, clear, and concise subheadings definitely help any blogger or content creator to deliver his/her message to the audience which ultimately affects the content shareability.

This article backs my point on the subheading and engagement of the blog post. It’s written by Saul Edmonds and he discussed subheading tactics to increase engagement.

According to this blog post of OutMatch, your headings shouldn’t be telling the whole story – it’s a bit different point of view, but worth reading. The author believes that if your headlines tell everything about the whole content, the readers might skim your article and soak the juice without reading the whole story.

Well, that happens. Readers always scan the article, but it doesn’t mean that we create such a blog post title and subheadings that become hard to understand.

Do you Remember?

This article’s first point was based on the clarity of article title.

#5 – Short Paragraphs

If you want readers to walk away from your blog post without sharing or even reading the whole blog post, then write long paragraphs…

I’m sure you won’t do that… Please don’t!

The short paragraphs keep the readers in the loop because they are a bit more engaging than long paragraphs. It’s the writer’s way of expressing the ideas or telling the story which stops them from going off the hook.

This blog post on Struto verifies this point of keeping the paragraphs short. Not only does it emphasize on short paragraphs, but also tells us to keep the sentences short.

The short paragraphs directly influence the understandability of the readers. When readers find a piece well-written, understandable, and thought-provoking, they love to share it with friends on social media.

Henneke of EnchantingMarketing, wrote a fantastic article on web content which reveals great copywriting tips. She also believes that short paragraphs are necessary to keep the readers onboard. She believes that readers are lazy, and we have to be ready to serve them accordingly.

Darren Rowse of Problogger.net also mentioned about short paragraphs of blog post in his Podcast (episode #35) which authenticates my viewpoint. 

#6 – Social Media Sharing Tools

Do not underestimate the effectiveness of sharing buttons. One of the reasons people share your content is, the availability of those social sharing buttons somewhere on your blogs and websites. These social media sharing buttons provide an ease to share the content on their favorite social media networking sites.

Everyone knows what do these sharing buttons do.

You will find a bunch of services such as Addthis, Sharethis, AddtoAny, and Shareholic to use for content sharing on your blogs and websites.

There is a bit psychological impact of adding those social sharing widgets on the sidebars and under the blog posts because these buttons remind people to share the content with friends on Twitter, Facebook, and Google+.

Marketers and Digital Marketing Experts believe that social sharing stats on these social media buttons work at a social proof of the content’s popularity.

CoSchedule created an infographic based on The New York Time Insight Group’s study on social sharing which reveals some valuable reasons of sharing the content with others. It shows that people share content or information on social media for Entertainment, Defining themselves, Building Relationships, Self-Fulfillment, and Supporting the cause.

#7 – A Problem Solving Write-up

That’s the fact. Your content must be full of answers and solutions. Sometimes people don’t share because they want to share with their friends, they actually share because they get excited to find something really useful, and ultimately some friends also get benefit from that sharing.

It’s a proven strategy that whenever you will produce a really useful and healthy content for your niche marketing and target audience, it will be appreciated and liked because people want solutions. So be the solution maker.

This online tutoring website helps students to find their online tutors and their blog represents that tutoring strategy.

Elegant Themes is a Premium WordPress themes company and their blog publishes WordPress guides and tutorials to help the WordPress audience. This is exactly what they should be doing.

When you feed your audience the exact same thing that they want to eat up, you will start getting social sharing and popularity.

Have you noticed why blogs like Social Media Examiner and Copyblogger get so much sharing?

They get hundreds of shares on each article because their content is worth it.

Lee Carnihan described the great web content in his presentation and wrote a problem solver as one of the features of the great web content. So it shows that the great content solves readers’ problems.

The blog post from SurveyMonkey discussed the importance of customer care and its improvement tactics. At the end of the blog post the author emphasized that you must have social sharing buttons to let the customers thank you publicly.

Hence, it has been seen that the content which serves people and make things easier for readers, always gets appreciated, liked, and shared.

What’s your plan?

The creation of such a content is certainly possible. We’ve seen people doing it for years. They are serving readers and getting rewards.

The difference between them and many of the ‘strugglers’ is, they’ve taken a step ahead of others to create in-depth, targeted, organized, and helpful content, and ultimately people started getting benefit out it.

What else would you do to make your content shareable?

Share with our readers, they will love it.

About The Author

Hassaan Khan is a blogger and content creator. He helps businesses on content strategy. He writes his personal blog on content marketing. He loves his dog ‘Milo’ and wants to travel to Finland. Follow him on Twitter and Facebook.

The post 7 Ways To Get Your Content Shared On Social Media appeared first on BlogPress.


7 Ways To Get Your Content Shared On Social Media was first posted on August 22, 2015 at 1:30 pm.
BlogPress

Why You Don’t Have to Be an Expert To Start A Blog

Professional bloggers come from all walks of life and have various levels of expertise. However, many aspiring bloggers think they need to have complete mastery over a subject matter before attempting to blog about it. That is simply not true. Here are some reasons why passion for a topic will help you prevail as a blogger and find success regardless of your expertise.

blog
No matter where you’re at in your career, you can start blogging today.

Take Your Readers on a Journey

People love a success story. They love to see the “before” and “after” of things. Even if you have a lot to learn on a subject that you want to blog about, it’s okay to jump right in. Simply be honest. Let the readers know where you stand and what your ultimate goals are for the blog.

For example, if you ultimately aim to be a professional, certified personal trainer, it’s okay to start before you’ve enrolled in classes. That will ultimately probably be most fascinating to readers who follow your journey, and you can use the same blog to give professional advice once you have earned your certification and are taking on clients.

Research and Cite Your Sources

The cool thing about blogging is that it’s a bit of a blend of many types of writing. Like it or not, blogs have become the only way that many people read throughout their day. It’s okay to do a lot of research for a blog entry; just be sure to link to any sources that were used when you’re not sharing a personal story or experience. With the web at your fingertips, you can easily research any topic that you want to discuss with your readers whether or not you are an expert.

blog
If you need help with a blog entry, you can do research or even call an expert for advice.

Honest Passion Trumps Guru Status

Be honest about who you are and what your credentials are when you start your blog. It’s okay if you’re not skilled or extremely knowledgeable on the subject of your blog. As long as you love it and know that you’re committed to learning all about it, you can set yourself up for success.

Just be completely forthcoming about your skills or lack thereof. You never want to sing your own praises if you can’t back them up. An inspiring rock star can start a blog before they’ve picked up a guitar and still have a lot to offer their readers. It’s the passion and the journey that counts.

A successful blogger is one who’s popular among readers, and you’ll be far more likable as an honest enthusiast than a self-proclaimed expert or guru. The term is overused, and too many people pretend that they know more than they do. When you simply start blogging with what you have to offer and be real with your readers, they’ll discover that you’re worthy of their trust.

Conclusion

The biggest mistake that potential bloggers make is procrastination. With all the time that you spend waiting to be skilled enough or a sufficient expert, you could be attracting loyal readers and inspiring others to learn more about a topic you love. Kick procrastination to the curb. Instead, start blogging today and share your passion with others.

For the easiest and least stressful method for starting a blog, sign up for a risk-free trial at BlogPress.

The post Why You Don’t Have to Be an Expert To Start A Blog appeared first on BlogPress.


Why You Don’t Have to Be an Expert To Start A Blog was first posted on August 23, 2015 at 7:15 am.
BlogPress

Why You Should Never Pay Month-To-Month for Blog Hosting

When you buy a new car, your insurance agent gives you the option to either pay your premium in monthly installments or to cut your costs by paying for six months or longer in advance. BlogPress offers a similar money-saving opportunity, but many consumers fail to see the advantages. If you’re considering paying month-to-month for blog hosting, consider these compelling reasons to ditch the installment plan and pay up front.

You’ll Waste Time Paying Another Bill

Blog hosting
Prepaying for blog hosting allows your fingers to do the typing without the stress of a looming bill.

Most people pay numerous bills each month – housing, electricity, natural gas, water, Internet, cable, telephone, and various types of insurance all come into play. Why saddle yourself with another monthly obligation? When you pay month-to-month for blog hosting, you create an additional task for your mounting to-do list.

If you pay your blog hosting bill one year in advance, on the other hand, you take care of it all at once. You don’t have to worry about that expense until the following year. It simplifies your blogging strategy and allows you to focus on what matters: creating engaging content.

You’ll Waste Money

If you pay for your blog hosting month-to-month, you’ll spend more overall than you would if you paid in advance. Companies offer this incentive to create a win-win situation for both parties. The host receives payment up front and you receive a discount.

For example, with BlogPress you’ll save over 40% by paying yearly instead of monthly.

Mentally calculate all the bills you pay every month. If you could knock a few dollars off each of those bills, how much money would you save? Think strategically when setting up your blog to minimize your costs in every way possible.

You’ll Lack An Incentive To Keep Blogging

The average business blog takes between six months and one year to take off, according to The Sales Lion, a marketing and consulting firm. Other blogging niches undergo similar start-up periods during which they attract an audience, build search engine rankings, and generate word-of-mouth interest.

Many bloggers get discouraged after a month or two of diligent posting. They wonder why they don’t receive more comments or social media shares.

As long ago as 2009, the New York Times reported that 95 percent of blogs had been abandoned. Their authors gave up and neglected to update them again. You don’t want that to happen to your blog.

If you prepay for blog hosting, you create a built-in motivation to continue down your chosen path. Otherwise, it’s too easy to pull the plug before you’ve given your start-up blog a chance.

You’ll Forget About The Installments

Installment payments for blog hosting and other services easily slip your mind when you’re concentrating on other tasks. If you forget to pay your bill, you might lose access to your site until you rectify the problem. Alternatively, installments that are deducted automatically from your bank account might take you by surprise if you aren’t expecting them.

Paying for blog hosting in advance allows you to organize your finances more effectively. You don’t have to worry about unexpected expenses or forgotten bills. Instead, you know your hosting has already been covered.

When you create a blog, pay for your hosting at least one year in advance. You’ll save money, eliminate a headache, and create powerful motivation to follow through with your plan. To get started, sign up for a risk-free trial with BlogPress and start blogging today!

The post Why You Should Never Pay Month-To-Month for Blog Hosting appeared first on BlogPress.


Why You Should Never Pay Month-To-Month for Blog Hosting was first posted on August 26, 2015 at 7:00 am.
BlogPress

7 Things You Get Wrong About Clickable Headlines

You read the blogs on how to write headlines that will make readers click. You took their advice to heart but somehow didn’t get it quite right. Writing headlines is a tricky business and it’s really easy to go astray.

Here are some possible things you’re doing wrong in your headlines:

1. You Used Clickbait

It’s become common practice to write alluring headlines just to drive traffic to the site and then fail to deliver on the goods once the reader clicks. This is the worst type of marketing and the fastest way to make sure readers will hate you. If your headline reads “100 Best Movies for Teenagers” and the article is about a new app for watching movies on your laptop, you have committed clickbait.

2. You Tried To Focus On Benefits But Ended Up Sounding Salesy

Instead of focusing on the company, you’re supposed to focus on what the company can offer to the client. Okay, no problem. You did that. But somewhere along the way, you ended up sounding too much like a used car salesman: “Our Product Guarantees You’ll Lose Ten Pounds in 2 Weeks! Trust Us!” It’s a fine line between offering forth the gems of your business and looking like you’re dealing in rhinestones.

3. You Went Overboard On The Polemic Side And Now People Might Want To Sue You

You’re supposed to shock and awe the reader by picking polemic topics and weighing heavily on one side. But don’t go so far out there that you end up in a smear campaign. Avoid headlines like “Donald Trump is a Sexist, Racist, Moronic Pig”. Possible libel suit aside, ruining your reputation by being offensive and tacky aren’t worth headline clicks. Instead write something like, “Why Donald Trump is The Absolute Worst Choice for President”. Okay, now you’re talking about his qualifications for the position he’s running for. That’s fair game.

4. You Simplified Too Much And Now Your Headline Sounds Generic

You’re supposed to write a headline that’s simple and gets to the point in six words or less. But instead of sounding punchy and exciting, it fell flat and doesn’t give enough detail. For example, “Pasta – It’s For Dinner” which leaves the reader with no clue as to what the article is actually about – could be a study on how many people are eating pasta or a recipe or a guide for students on a budget. Instead, try something like “Live for Pasta? 8 Irresistible Recipes”. This headline will draw in the readers looking for pasta recipes which is what your post is about.

5. Your Headline Is Great But Your Content Doesn’t Match It

The statistics about headline importance certainly put the pressure on to write a great one. You’re supposed to spend half the time you spent writing the article coming up with the perfect headline. So, you did it. You wrote the absolute best headline ever. Except, you worked so hard on your headline that you forgot to write a great article. You’ve basically wasted the headline then, as people will be disappointed that the article doesn’t match the expectations created by the headline. Keep the content quality high and follow through on the promise of the headline.

6. You Used An Open Loop For Something That’s Dull

You’re supposed to drive readers wild with curiosity by stating something crazy. So, of course, they have to click. The worst thing you can do after leading them to click is to let them down with some boring information. If you write a headline “You’ll Never Believe What This Naked Man Did At the North Pole” and then write an article that says he got dressed, your readers may possibly litter your comments section with personal threats. Don’t take precious clicks for granted by disappointing your reader. Deliver on the goods in a spectacular way.

7. You Used Questionable Stats

Stats and numbers give credibility to your article and make you sound like an expert on the subject. But if your stats are actually from a dubious source or, even worse, they’re made up, then you really messed up this headline type. Make sure your stats are reputable otherwise you run the risk of destroying the credibility you were trying to build.

About The Author

Janice Kersh is a dedicated blogger, professional writer at EssayWriter.Pro and passionate content examiner. She provides writing assistance to blogging newbies, students and young authors. Circle her on Google+.

The post 7 Things You Get Wrong About Clickable Headlines appeared first on BlogPress.


7 Things You Get Wrong About Clickable Headlines was first posted on September 8, 2015 at 1:55 pm.
BlogPress

Writing Must Haves for Bloggers and Writers That You May Not Have Heard Of…

With the coming of the digital age, writing an online content has never been so convenient and made more efficient. Whether you are a blogger or a  newbie writer who is starting to have a career in this field or an established writer who wants to gain more followers online, using tools and apps would definitely help a lot for you to achieve your goals.

Here are some of the best tools and apps that all writers and bloggers should know about:

Writefull

This is a very useful application that gives you feedback with your writing. What Writefull does is that it checks your text to see if you are using the correct language. This is a powerful tool that is very easy to use. All you have to do is to select the text you want to check and click the short-key. Once the Writefull popover is activated, you can simply select among the different options being suggested.

Hemingway App

For writers and bloggers, being able to write clear and creative content is definitely important. Among the best apps created for this purpose is the Hemingway App. This application detects the complex sentences and the usual errors to make it easier for you to make the necessary changes. The errors are highlighted in yellow while complicated and unnecessary sentences are highlighted in red. For texts that are highlighted in purple, you can use a shorter word. For those phrases highlighted in green, it shows passive voice. With this app, you can easily edit certain parts to create a concise, creative and clear text that your readers can appreciate and understand.

Ulysses App

Even if you are on the go, you can still write any content using the Ulysses App created for iPad. With this app, you can keep and save all of the texts you have written in a library. With just a few taps, you can create iBooks and PDFs. Ulysses App has an easy to use interface which makes it more convenient for you to write amazing stories.

WriteRack

As a writer, you will have to use social media to share your content online and to draw more readers. If you have a Twitter account and you want to create a new and creative tweet that you want to share to your followers, you can use WriteRack. This is a tool that is straightforward since you can just copy and paste anything to tweetstorm. What this tool does is that it automatically formats the text into different tweets and posts them one by one. After the first 130 characters are consumed, the tool creates new tweets. Plus, WriteRack is offered for free.

Blankpage.io

Creating a novel takes a lot of hard work, time, patience and effort on your part. But thanks to tools like Blankpage.io, writing can now be made simple. Blankpage.io enables writers to finish their novel online. Whenever you want or wherever you are, you can just allot a few minutes of your time to write your novel and eventually finish it. With this tool, you can create an outline and start writing everyday with ease.

GetBlogo

Managing multiple blogs is now easier with the use of GetBlogo. This platform makes blogging fast and easy since you can write and publish your work with convenience. Apart from that, you can also manage various blogs as you want. In one dashboard, you can manage multiple blogs. GetBlogo also allows you to edit your photos without having the need for Photoshop. What separates this app from others blogging tools is that even if you are offline, you can use its features.

A-writer.com

Even writers and bloggers would rely on professional writing services as there are cases where you need to ask for help especially if there is a huge volume of content that you need to deliver. A-writer.com is a highly reputable writing firm that offers a broad range of writing services at affordable prices. From blog writing to other online content, you can rely on their expertise.

Liber.io

When handling ePub files, sometimes it can be really complicated to export or handle data. For writers who want to create their own ebook, it is important to have a tool that allows you to write and publish for free. One of the best tools is Liber.io. With this tool, you can create and design your own ebooks for free. With just one click, you can start publishing your ebook. This tool is perfect for teachers, writers, bloggers and for those who want to create ebooks and other materials with efficiency and convenience.

Zenpen.io

To produce quality content, you have to concentrate on your writing. Unfortunately, it is easier said than done. With so many things that can distract you, it is just too difficult to focus on your writing. With the use of Zenpen.io, you can block all of the things that distract you and to just focus on your writing. It is a minimalist writing zone to help you finish your writing tasks with accuracy.

Draftin.com

Before you publish any work, it is important that you have another person or people to look at your writing. Receiving feedback helps you become a better writer. Draftin.com is a tool that you can use to have more quality content without the need for any writing software.

The post Writing Must Haves for Bloggers and Writers That You May Not Have Heard Of… appeared first on BlogPress.


Writing Must Haves for Bloggers and Writers That You May Not Have Heard Of… was first posted on September 8, 2015 at 2:06 pm.
BlogPress

How To Write An Irresistible Guest Post

Whether you have a book, a website or any other product to promote, writing guest posts is one of the best ways to get your project in front of a broad (or niche) audience. Many popular blogs and known brands have gotten off the ground, improved customer relations and created a community around their product by using guest posts. If you write a successful post, you’ll be building a relationship with the leaders in your field and getting valuable clicks and backlinks to your site.

Writing guest posts works because your content is getting the endorsement of an established and respected source (hopefully, that’s what you’re writing for). But to get that endorsement, you’re going to have to bring your “A” game and work hard on writing the perfect post. If you’re new to the guest post writing game and don’t know all the ins and outs yet, here’s a little guide on how to write an irresistible guest post – and get it accepted.

Start By Scoping The Blog You Want To Write For

Whatever niche the blog you’re potentially writing for is in, it’s always best to start by looking through the last 2-3 months of posts. Note the style – the length of every post, the format (list? long read? something else entirely?), the choices in vocabulary (strictly for professionals or fit for a general audience). Note the content, too – is there any topic that you felt hasn’t been covered yet, but should be? What kinds of ideas are promoted? Take note, because all of this should be the same in your guest post so that it fits well with what readers of the blog in question are accustomed to.

Take a closer look at the guest posts previously written for the blog in question. Take notice of what topics they cover, which posts work best and what receives attention from readers – this is crucial for the success of your own post.

Read The Guest Post Guidelines

Established blogs will usually have guidelines for guest posting. Here, you’ll find notes on format, style, length, rules on what content is and isn’t accepted, among other guidelines. Keep in mind, unless it says otherwise, it’s a rule and not a suggestion – you’d be amazed how often bloggers receive emails from prospective guest writers who want to publish their 2,000+ word monsters and clueless rants on the political weather of the day. Don’t be one of them. Before your post does anything else, it must adhere to the rules.

Write The Blog Post Before You Pitch – Or At Least Outline It

There seems to be some debate whether to write your post before you pitch it. The major advantage in having written the post before you shop it around is that you know exactly what it is – and know exactly what you’re pitching. The downside is that, if your post isn’t accepted, you won’t be able to submit it anywhere else without retooling it to fit another blog’s format and audience.

If you choose not to write the post before you go and pitch it to bloggers, at least create a detailed outline, so that you have an idea of what the end product looks like before you pitch it.

Pitch It – And Do It Right

Popular bloggers usually have no shortage in people wanting to write guest posts for their site, but before you write to anyone, check the guidelines again for any info on the pitching requirements. In your opening email, write a short intro – 3-4 sentences that tells who you are, what you do and what qualifications you have for writing the articles you’re pitching.

Next, the pitch itself.

Ideally, this isn’t a whole song and dance – it’s a clearly formatted, short presentation of what your post is. Write the headline (more on this later), the thesis and 3-4 bullet points presenting fresh takes on the idea. If your idea isn’t new and interesting, by the way, don’t bother sending it in – for one, if it’s obvious, the bloggers have already thought of writing about it themselves, and two, if it can’t interest the blog’s readers, don’t expect a wave of clicks to your site.

For some ideas on a strategy to use when submitting ideas check out this study done by Moz on what kinds of pitches receive positive responses.

Include A Bio

This here is the whole reason you’re writing the guest post in the first place – to promote yourself. The best way to do this is to keep it short and sweet. In the top (or the bottom, depending on the guidelines) of the post, write a brief (4-5 sentence) bio. Say who you are, what you do – this is where the link to your site goes, what relevant experience you have in providing information like what you’re doing in the post. If you’re on twitter, include a link to that, too.

Polish Up Your Guest Post

There is no point in submitting your post if it’s not your best content. If you’re not sure that the post is stellar, hold off on sending it out altogether – otherwise you might not get the clicks you (think you) deserve. If you took note of the stuff that works best on the blog you’re writing for, however, you should be in the clear.

Arguably, the most important thing in the post is the headline.

Make sure it’s catchy, fresh and fits in with the rest of the blog. More than anything, it should be interesting and clickable – that’s what communicates best on social media. The title alone should be enough enticement for someone to click on the post.

Now, when submitting the final draft (don’t bother with anything less), make sure it’s completely done and ready to be pasted into the CMS – less work for the blogger means higher praise for you and more chances to work with that person in the future.

About The Author

Florence Mendoza is a dedicated content writer and online marketing specialist at Buy an Essay writing company. She also provides writing help and online marketing advice for bloggers.

The post How To Write An Irresistible Guest Post appeared first on BlogPress.


How To Write An Irresistible Guest Post was first posted on September 23, 2015 at 1:23 pm.
BlogPress

How to Write Content that Will Boost Your PageRank

Nearly every website owner strives for high PageRank (PR). Search engine algorithms are becoming more and more complex while competition is constantly growing. If you’re interested in online success, knowing how to write blog content that will boost your PR is essential. Follow the guidelines below with all of your web content to start seeing an increase in your online visibility.

5 Ingredients For Great PR Content

When writing posts with search engine optimization in mind, there are six major factors that will make or break your campaign. Keep each of them in mind when compiling content for your site:

  • Clickable Headlines
  • Engaging, Valuable Content that Delivers
  • Aesthetically Pleasing Images
  • Appropriate Headers and Meta Descriptions
  • Authority Sources

How Long Should Posts Be For Optimum Ranking Potential?

ProBlogger has addressed the issue of optimal post length in-depth. According to the research they shared, long-form content was ranked higher by Google, but with a few downsides. People want quick answers, but also more thorough explanations of the information they are looking for. Partially because people stay on a page longer when there is a lot to read, and because posts containing more than 1,500 words receive more social shares, the search engines seem to be ranking them higher. Posts with only 500 words barely ranked at all. On most websites, there should be some pages and posts with fewer words, in order to get a point across quickly. For optimum ranking potential, though, it seem that posts should be over 1,500 words in length.

The Structure Of A Great Post

Writing

Make sure to use appropriate headers in your content (h1, h2, etc.). Your title, with the h1 tag, should contain the search term that you strive to rank for. Sub-headers, used to organize page content, can include similar/ relevant terms, but this is not necessary. Overstuffing a search term into your content is definitely not going to benefit you, as Google will penalize a post like this. Use a natural voice, when writing, and try to use your headers in a way that makes your information easier for readers to absorb.

Some writers come up with a catchy headline before ever writing a post. If you are one of these people, that’s fine, just make sure that your post actually delivers the goods. If your headline says one thing and content portrays another, readers are likely to instantly move away from your page. A high bounce rate will have a negative effect on your PR, so try to avoid it by providing value to your viewers.

Images

Images are very important for PR, and should be given attention when structuring any post for PR. Quality images can be purchased through a stock company, or shared via creative commons licensing. Wherever you decide to acquire your images, you should make sure that the photos you place into your posts are relevant to the content, and that they somehow help you tell your story.

Once you’ve chosen your images and have them placed into your content, make sure that you use meta tags appropriately. The alt tag of at least one image in your post should contain the search term you intend to rank for, as this is what Google crawls to find out what your page is about. Featured images for a post will be the ones that facebook automatically shows when your URL is shared. Pinterest will use your alt tag as the default text for an image that is pinned, so keep that in mind if you think readers might want to share your images on this platform.

Why Do Authority Sources Matter?

Sometimes it’s necessary to include information from outside sources in your content. In order to provide value to your viewers, you will want to use trusted sources. Many times a reader will want to see where your information came from. If someone decides to check your source for accuracy and finds a page filled with garbage, your post could instantly be placed into that same category. Google can also see the pages you’re connected to, and may rank you accordingly. By both search engines and readers, you will be judged based on who you’re connected to.

About the Author

Coby Stephens is a content writer and marketing manager at Same Day Essays writing company. He provides online marketing consultations to bloggers.

The post How to Write Content that Will Boost Your PageRank appeared first on BlogPress.


How to Write Content that Will Boost Your PageRank was first posted on October 5, 2015 at 4:08 pm.
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Interested in Blogging? Here Is How to Get Started

Congratulations! You are joining one of the biggest digital communities of the 21st century – you have decided to become a blogger.

Now the biggest question is, “How to get started?” There are countless considerations to make, but you have to start somewhere; so let’s take a look at some of the most important areas of blogging.

Focus

This might be obvious to some, but it’s often times a big challenge for others. Before doing anything with your new blog, you should decide what you will be creating content about. Do you simply want to entertain, or is your goal to educate and inform? Or do you even have products you want to sell through an e-commerce store?

Once you decide what the overall purpose and format of your blog will be, start to focus on a specific topic or area of expertise, such as “everything you need to know about fast cars” or “tennis tips and tricks.” It is important that you clearly define your main topic, so that audiences know what they will get when returning to your blog frequently.

Voice

Once you know what you are going to talk about, take some time to think about “how” you are going to talk about it. Do you want to be funny, serious, satirical, philosophical, etc.? Different voices resonate with different audiences, so once you settle on one, try to stick to it and become really good at it.

Blog Setup

WordPress is by far one of the most common blogging platforms out there, but there are also other sites that some creators prefer, such as Squarespace, Tumblr, and even sites like Wix. It is definitely worth to take some time and do research because one might fit your blogging style better than others.

After deciding on a platform and hosting service, the next step is to set up your site. The fastest way to do this is to either purchase a website template from sites like ThemeForest or to use one of the numerous free templates that WordPress offers as part of their set-up. The advantage of paying for a template is that – in most cases – it includes access to customer service, which is crucial when you need help setting up your site from scratch. Some free templates also have “forums” where you can get questions answered, but they can be very unreliable.

Consistency

Most first-time bloggers underestimate how much effort it takes to create new content on a consistent basis. Think of it like your own little TV network for which you are providing programming. Plan your schedule accordingly so you won’t disappoint your audience by falling behind. Just think of how frustrating it is when your favorite TV show puts on re-runs for a few weeks during hiatus…

Quality Over Quantity

While consistency is important, it should never jeopardize the quality of your content. If you notice that your content is suffering, adjust your posting frequency to accommodate your schedule, so that you can keep producing high quality content. Then, try to be consistent with that new schedule.

Staff

Speaking of quality and quantity… if you have long-term plans for your blog, you might want to consider bringing in more writers or producers of other forms of content (e.g. podcasts or videos) to increase your overall volume of content and maintain its level of quality. 

Revenue

Do you want to make money with your blog? Then you should decide early on what revenue streams you are going to focus on. Are you planning to work with advertisers, get users to pay for content subscriptions, or will you sell actual products or services?

Whichever form of revenue you decide to pursue, make sure that your content will accommodate it. Advertisers for example, look for large audiences (or very specific niche audiences), so content volume and a clear audience profile are very important.

If your goal is to get paying subscribers, however, your focus should be on providing the very best and unique value that users might not get anywhere else, hence, will pay for. 

If making money with products or services is your ultimate vision, then you should look into the concept of “content marketing,” which basically means that the majority of your blogging content serves one purpose: promote and sell your products and services.

Distribution

Finally, to get some exposure for your blog, consider posting your content on social media (focus on networks that reach your audience) and reach out to other blogging sites like Huffington Post to repost your content and raise awareness for your brand there.

Are you ready to get started? We believe you are.

Start Blogging Now

About The Author

Nick Rojas is a business consultant and writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. He has contributed articles to Visual.ly, Entrepreneur, and TechCrunch. You can follow him on Twitter @NickARojas,. or you can reach him at NickAndrewRojas@gmail.com

The post Interested in Blogging? Here Is How to Get Started appeared first on BlogPress.


Interested in Blogging? Here Is How to Get Started was first posted on October 5, 2015 at 4:40 pm.
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7 Excellent Blogging Niches

A niche describes the type of content that appears on a blog’s pages and defines its tone and purpose. Some niches, such as law or finance, feature a wide range of content. Others, like snowboarding or art supplies, attract a much narrower audience.

Finding a healthy balance between specificity and appeal sometimes frustrates new bloggers. If you’re looking for a popular and engaging topic, consider one of these seven niches.

1. Crafts And DIY Projects

Blogging
A tale of two glue guns

The so-called Maker Movement encompasses an industry that funnels nearly $ 30 billion into the U.S. economy every year, according to technology company Amatel. Consumers renovate their own houses, build their own furniture, and design their own artwork.

Numerous blogs in this niche already exist, but steady streams of traffic keep the topic from over-saturating. Consider a sub-niche if you want to specialize further, such as DIY projects for the office or child-centered crafts.

2. Fitness Journey

Readers love fitness success stories. Start a blog that chronicles your journey toward stunning weight loss or a six-pack figure, then provide tips and insights that help your audience achieve the same results.

Putting a personal spin on this age-old topic makes it fresh and appealing. Don’t just instruct; instead, post stories about your failures as well as your triumphs and talk about what worked (and what didn’t) for you personally.

3. Credit Repair And Maintenance

Blogging
The courage to swipe again.

Money troubles plague most consumers from time to time – and sometimes chronically. In fact, financial woes constitute the top catalyst for failed marriages, according to the Huffington Post. If your blog increases the financial literacy of your readers, you’ll gain a loyal following and make your fans’ lives better.

Think about ways to narrow the niche further based on your own experiences. For instance, if you’ve just waded through the shallow but harrowing waters of a bankruptcy, create a blog to detail your Chapter 13 journey and describe your coping strategy.

4. Wearable Tech

From motion-sensitive headbands to almost psychic smart watches, wearable tech represents one of the most exciting advances in modern technology since the personal computer. Jump on the bandwagon with your own blog dedicated to industry news, tech predictions, or consumer wish lists.

Take this niche in a different direction entirely if you’re uninterested in the science and engineering behind the merchandise. For example, start a style blog that helps readers coordinate their outfits with wearable tech.

5. Green Living

Statistic Brain reports that nearly 85 percent of all household waste could find a home in the recycle bin instead of the trash heap. Consumers want to know how to live greener lives – how to recycle their products, how to engage their communities, and how to reduce their carbon footprints. Translate this interest into a green-centered blog.

6. Uncommon Industries

Maybe you work as a video game tester, a wax figure maker, or a circus costume designer. Strange or unusual jobs make excellent blog fodder. You might help other interested professionals obtain jobs in your industry or tell colorful anecdotes about your experiences in the trenches.

7. Diet Restrictions

From parents of kids with peanut allergies to lactose-intolerant adults who love ice cream, diet restrictions create stress and, in some cases, social anxiety. Create a blog to help readers deal with their diet restrictions in creative and healthy ways.

If you struggle with the diet restriction in question, your personal experiences become valuable sources of inspiration. Create a connection with people in the same boat and share your story with the rest of the world.

When it comes to blogging niches, think about the topics and subjects that interest you the most. What stokes your passion and engages your curiosity? When you’re ready to put your niche plan into action, sign up for a risk-free trial at BlogPress.

The post 7 Excellent Blogging Niches appeared first on BlogPress.


7 Excellent Blogging Niches was first posted on January 1, 2016 at 7:00 am.
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3 Quick Tips To Start A Blog The RIGHT Way

Starting a new blog is an adventure for everyone who does it. You never really know what is going to happen next, how much traffic you’ll have tomorrow, or any number of things. But experienced bloggers know a thing or two about what they should have done in the beginning. Take their advice.

3 Tips To Start A Blog The Right Way

1. Determine Your Niche Based On Your Passions

Before you even start a blog, think about what you’re passionate about. What do you love to do? What do you love to talk about? It doesn’t matter if it’s cool or trendy or whatever. Think only about what YOU love and what YOU are passionate about. Then use those things to determine what you can realistically blog about and what your niche should be.

Having a blog means publishing lots and lots of content. Like, lots of content. In fact, that’s pretty much all a blog is about. If you’re not passionate about your blog’s niche, you’re going to run into trouble down the road when you run out of ideas of things to start writing about. You’ll struggle to find topics and when you do find topics to write about, your writing is going to reflect that you don’t really care about what you’re discussing.

However, if you truly love what your blog is about, you’re really not going to have any issues with finding things to discuss on your page. It will come naturally. Your writing will also reflect that you’re passionate about the topics, and you’ll get more readers and devoted blog followers. Again, it doesn’t matter if you think other people are into what you like or not. You’d be surprised at how many people actually share your love for…well, whatever it is you love!

2. Take The Time To Connect With People

The best way to start building a blog following and getting traffic is to build relationships with other bloggers. Don’t view them so much as your competition, view them as potential friends. The Internet is more than big enough for all the blogs about “x” topic that are out there, and each blogger has his or her own unique take on the topic they’re blogging about.

Say you have a cooking blog. There are thousands of cooking blogs out there. Maybe even hundreds of thousands. But none of those bloggers have your unique voice, nor do you have theirs. You may have developed your own recipes or your own special twists on old standby recipes, and this is what will bring people to your blog. You can make your cooking blog as small or as big as you want it, and in the end, there’s plenty of room out there for everyone with a cooking blog.

So don’t view people with similar blogs as your competition and strive to be bigger or better than them – instead, try guest blogging for them. Invite them to guest blog for you. Share links, tips, and advice. Develop relationships with these people, because they are real people just like you. This is what will grow your blog. Your blog won’t grow if you sit by yourself and insist on being bigger and better than everyone else out there. It’s just not a healthy attitude to have when blogging, and it will make your blog truly stagnant.

3. Get Content Out There, Then Tweak Your Design

So very many newbie bloggers focus hard on their blog design in the beginning, before they ever get any content out there. This is the exact opposite of the approach you should take. Sure, you want it to look just right before you start doing any blog posts, but the truth of the matter is, you can rarely – if ever – get your blog to look exactly the way you want it in the beginning. You have more to learn about web design, and some of the things you want may cost money that you don’t have yet.

In the beginning, it’s best to choose a blog template that you like fairly well and start putting content out there, and then focus on tweaking the looks of your blog as you continue to post consistently. The design of your blog can be a huge block that takes too long to get past, and you’ve lost three months or more of content and traffic building while you perfect your design.

You can be tweaking your design here and there along with posting, so you’re letting the search engines know you’re alive and publishing content now – right now – while you do other things. It takes time to establish yourself and start building traffic, and by the time you start getting a decent blog following, you may very well have the design you want. However, if you wait to start publishing content until then, it’s going to take even more time to build your following.

Instead, start getting content out there ASAP and worry about everything else later. It will all come in due time.

For the easiest and least stressful method for starting a blog, sign up for a risk-free trial at BlogPress.

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3 Quick Tips To Start A Blog The RIGHT Way was first posted on January 3, 2016 at 7:00 am.
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