Blogging

You Know You Need to Define Your Ideal Client, Target Market & Niche, Right? (FS208)

We’re willing to bet you’ve heard and read lots of talk about the importance of pinpointing your ideal client, identifying a target market and picking a niche. Maybe you’re even sick of these concepts? (It’s okay, you can roll your eyes a little!) You’re probably tired of hearing these buzzwords because they get thrown around way too often without much meaning attached to them. Rather than simply passing out the same old advice, we’re going to spend this episode breaking down what each one means, and what to actually DO with that info. So before you skip this one thinking you’ve heard all there is to hear about these topics, hear us out. Let us guess what you’re thinking right now. It might be something like: I don’t want to say NO to potential customers. Can’t I just work with whoever I can work with? I just want to [make…

Blogging

5 Business Boosters Guaranteed to Give You a Competitive Advantage

Inside Fizzle there’s a course called “Choosing a Topic.” This is one of our most popular courses, and it’s at the beginning of the roadmap. This course helps people in three different situations starting out on the entrepreneurial path: “I have too many potential business ideas and don’t know how to choose just one.” “I don’t have any ideas, how do I come up with a good one.” “I have my heart set on this one idea, is it any good?” The course guides people through a series of lessons aimed at helping them choose the best business idea for them, based on several essential criteria. One of those essential criterion is something we call “business boosters.” A business booster is something that gives you an advantage over the competition. On today’s episode of The Fizzle Show podcast we discuss five categories of business boosters guaranteed to give you a…

Blogging

How to Target Your Facebook Audience (Even if You’re a Rookie)

If you’re trying to build an online business, then chances are good you’ve come across a few stories about how incredible Facebook ads can be as a marketing tool. “A zillion webinar sign ups that resulted in a million sales!” “Automated list building around the clock!” “A constant stream of high-quality traffic that converts!” That’s great. But how’s it really done? It starts with a solid understanding of the three things you can use Facebook ads to do: Make sales. Grow your list. Introduce your business to new people. Each one of your campaigns will have one of these objectives. If you’re unsure of which of these objectives you’re focusing on, read this post right here which will walk you through them before you spend another dollar on Facebook ads! After you’re clear on the objective of your campaign, the next step is to figure out exactly who you want…

Blogging

Follow Your Curiosity, Find Your Passion & Keep it! Here’s How (FS204)

On the podcast today we interview someone who actually found out how to make his living doing something he loved. And, I swear to god, if he can do it with this niche, there’s at least a chance for you to do it in whatever topic that’s got you excited. Because this guy, Ross Symons, literally makes little paper animals. THAT’S. IT. Origami, that’s the interest Ross pursued. No, I’m serious, ORIGAMI! Little. Paper. Animals. Is there something you’re dreaming of pursuing? Or something that’s growing in interest for you? Chances are, if you’re like a lot of us, you can’t even tell — your life is so crammed with responsibility, obligation, and, as Ross puts it, “What you THINK you want” that you can’t hear that little spark of true interest in you. If that’s you, LISTEN TO THIS EPISODE. It’s a heavy duty, full-on glorious, interesting, quirky and…

Blogging

Sherlock Holmes and Mastery of the Craft of Writing

Sherlock Holmes was the greatest Consulting Detective in the world. Though merely a fiction — written over a century ago by Sir Arthur Conan Doyle — his methods of logical deduction are without equal. Holmes’s mastery of his craft brought him to the fog-cloaked London doorsteps of the most powerful people of his time. Correction: he was so good, those clients came to him. They ran, desperate, to his Baker Street rooms, begging for his help, willing to pay any amount of money for his services. What can Sherlock Holmes teach us about the craft of writing? Everything. I’ll let you find the wealth of anecdote, advice, and adventure in Conan Doyle’s stories for yourself, but here’s a short list on Holmesian mastery to get you started … Make a decision When you watch or listen to an interview with a brilliant and successful writer, something happens deep down in…

Blogging

Two Vital Elements that Might Be Missing from Your Content (and Precisely Where to Add Them)

It’s taken you more than 10 hours to write a blog post. You’ve researched the topic to the nth degree. You’ve edited it to within an inch of its life. Now it’s time to get it out into the world! You excitedly press Publish, and … even days later … crickets. Heartbreaking, right? We all like to think that the amount of effort we invest in creating a piece of content directly correlates to how deeply it resonates with readers. But, experience has repeatedly shown this is not the case. So, what’s the deciding factor if it’s not effort? Luck? Timing? Skill? Yes, the factors above do play a part. But, more often than not, it comes down to these two elements: If your content doesn’t hook readers in the first few sentences, it doesn’t matter how good the rest of it is, you’ve lost them. If you don’t clearly…

Blogging

How To Quit Your Startup (Or Anything Else You Need To Quit) – FS203

Listen, some things you just need to quit. You realize you need to stop doing it, stop it. Acknowledge and move on. But other things… other things are big, hairy, important, terrifying things. To quit these kinds of things is heavy, emotional, traumatic. So, in this article (and accompanying podcast) I’m going to share: How we get “bamboozled” into working on stuff that burns us out; What role our intuition plays in deciding what to quit and what to pursue; How to play a simple game to make your quitting decision crystal clear. Let’s get into it. But First, the podcast If you are thinking about quitting something you need to listen to this podcast. You’re going to hear three different stories of quitting, how each person knew, what they learned, etc. Their different perspectives will inspire you. But even MORE important, we interview a Fizzle member who JUST resigned…

Blogging

How to Build Trust and Enhance Your Influence with Content Marketing

Know, like, trust. At its essence, those three things are why we do content marketing. And if you’re not hitting all three, you’re likely not enjoying success with your content. Traditional marketing is big on the know — it’s all about creating awareness in the marketplace. Add in some clever messaging to prompt some level of liking, and mission accomplished, right? It’s as if awareness of a brand is enough to spark trust. And it’s true — we do tend to prefer brands that we know, even if there’s no true difference between one product and a generic one. But when it comes down to choosing between two or more brands, trust becomes critical. This is one of the benefits that content marketers have over competitors who don’t create and freely share valuable information — and it can be substantial if done correctly. Trust works on many levels: Do you…

Blogging

A Guide to Meaningful Content that Resonates

Oh the drama! No, I’m not talking about the latest political fight you got into on Facebook — I mean this week on Copyblogger has been all about creating dramatic, meaningful content that pulls your audience toward you. On Monday, Brian shared five proven techniques that stir emotions and inspire people to act on your content. And on the Copyblogger FM podcast, I talked about how some of the Super Bowl ads sparked more drama than they intended — with thoughts on what to do when your once-neutral message takes on a political charge. On Tuesday, our friend Sean D’Souza dove into interesting ways to use audience objections (all of those annoying reasons people don’t buy) to increase the dramatic tension in your content. And on Wednesday, I just flat out broke down and pleaded with you (well, maybe not you, but someone like you) to quit hiding your best…

Blogging

How to Quit Being So Damned Boring

It always begins with so much promise. “I’ve been working really hard on my site. I put a lot of time and effort into it, but it’s just not getting any traction. Can you take a look?” I don’t want to take a look. Because by now, I know what I’m going to find. And it just makes me sad. There it is, the capable site design. The perfectly decent headlines. The bullet points of usefulness. The careful, even painstaking articles, describing 7 Ways to Do the Thing. The blogger has been studying, and that’s excellent. We love content marketing strategy. But not when writers forget the most important thing: Nobody has the time or attention span to read a boring website. Why do we do it? Why do we launch a new site, when there are already hundreds of sites exactly like it? Why put hours into writing content…