The state of cross-channel paid search, part 3: SEM & display

In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together to inform one another and drive results.

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French privacy regulator fines Google for not removing RTBF links outside of Europe

CNIL in France refuses to compromise on demand that Google remove all Right to Be Forgotten content from its entire index.

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SearchCap: YouTube election search trends, Google’s top search ranking factors & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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YouTube reports 224% jump in refugee-related searches since start of elections

According to YouTube, refugee, immigration, gun control, economy and health care related searches have risen during the past year.

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Score deeper savings for SMX Advanced by coming as a team

Search Engine Land’s SMX Advanced is designed to deliver leading-edge tactics in SEO, SEM, mobile, analytics and much more. Sign up as a team and score the deepest discounts available. At SMX Advanced, your team will: get actionable tips and strategies from expert-level search marketing…

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“B2B Marketing Automation Platforms: A Marketer’s Guide” updated for 2016.

The 4th Edition of Marketing Land’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 49-page report is your…

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Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)

In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your brand name.

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