Computers

The state of cross-channel paid search, part 3: SEM & display

In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together to inform one another and drive results. The post The state of cross-channel paid search, part 3: SEM & display appeared first on Search Engine… Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Computers

Dear SEOs: Please stop spamming Google Maps!

Columnist Joy Hawkins gives a lesson in what NOT to do when optimizing Google My Business profiles, based on her experiences cleaning up spammy listings. The post Dear SEOs: Please stop spamming Google Maps! appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Computers

French privacy regulator fines Google for not removing RTBF links outside of Europe

CNIL in France refuses to compromise on demand that Google remove all Right to Be Forgotten content from its entire index. The post French privacy regulator fines Google for not removing RTBF links outside of Europe appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Computers

SearchCap: YouTube election search trends, Google’s top search ranking factors & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YouTube election search trends, Google’s top search ranking factors & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Computers

YouTube reports 224% jump in refugee-related searches since start of elections

According to YouTube, refugee, immigration, gun control, economy and health care related searches have risen during the past year. The post YouTube reports 224% jump in refugee-related searches since start of elections appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Computers

3 upcoming trends in paid search

What’s on the horizon for paid search? Columnist Mona Elesseily shares her predictions based on current trends in the search marketing world. The post 3 upcoming trends in paid search appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Blogging, Computers

Score deeper savings for SMX Advanced by coming as a team

Search Engine Land’s SMX Advanced is designed to deliver leading-edge tactics in SEO, SEM, mobile, analytics and much more. Sign up as a team and score the deepest discounts available. At SMX Advanced, your team will: get actionable tips and strategies from expert-level search marketing… Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Business, Computers, Marketing

“B2B Marketing Automation Platforms: A Marketer’s Guide” updated for 2016.

The 4th Edition of Marketing Land’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 49-page report is your… Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Computers

Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)

In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your brand name. The post Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8) appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing