The state of cross-channel paid search, part 3: SEM & display

In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together to inform one another and drive results. The post The state of cross-channel paid search, part 3: SEM & display appeared first on Search Engine… Please visit Search Engine Land for the full […]

Dear SEOs: Please stop spamming Google Maps!

Columnist Joy Hawkins gives a lesson in what NOT to do when optimizing Google My Business profiles, based on her experiences cleaning up spammy listings. The post Dear SEOs: Please stop spamming Google Maps! appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info […]

YouTube reports 224% jump in refugee-related searches since start of elections

According to YouTube, refugee, immigration, gun control, economy and health care related searches have risen during the past year. The post YouTube reports 224% jump in refugee-related searches since start of elections appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

3 upcoming trends in paid search

What’s on the horizon for paid search? Columnist Mona Elesseily shares her predictions based on current trends in the search marketing world. The post 3 upcoming trends in paid search appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, […]

Score deeper savings for SMX Advanced by coming as a team

Search Engine Land’s SMX Advanced is designed to deliver leading-edge tactics in SEO, SEM, mobile, analytics and much more. Sign up as a team and score the deepest discounts available. At SMX Advanced, your team will: get actionable tips and strategies from expert-level search marketing… Please visit Search Engine Land for the full article. Search Engine Land: News & […]

“B2B Marketing Automation Platforms: A Marketer’s Guide” updated for 2016.

The 4th Edition of Marketing Land’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 49-page report is your… Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

SearchCap: Google AdWords exam, iPhone keyboard & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords exam, iPhone keyboard & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, […]

Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)

In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your brand name. The post Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8) appeared first on Search Engine Land. Please visit Search Engine Land […]