New benchmarks: Google AdWords cost per acquisition across 20 industries [study]

Are you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition.

The post New benchmarks: Google AdWords cost per acquisition across 20 industries [study] appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Evangelizing organic search success: 5 steps to elevate performance

As an SEO professional, how can you improve your standing within an organization to achieve better results? The answer, according to columnist Jim Yu, lies in organic search evangelism.

The post Evangelizing organic search success: 5 steps to elevate performance appeared first on Search Engine…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Marketing Land’s SocialPro is bigger and better. Save $300 today!

Marketing Land’s SocialPro is coming to Seattle June 20-21! SocialPro is the only conference crafted for those OBSESSED with social media marketing — whether you’re an in-house marketer or a digital agency professional, you’ll learn tips and strategies to boost your performance on owned, earned or…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing