Humanizing Marketing in an Increasingly Automated World

Advances in technology bring about a lot of buzz and excitement, but also a lot of anxiety. Case in point? Look what autocompleted when I entered “machines will” into a Google search bar: Yikes. Will robots replace us in our jobs? Will they be better at them? Will they convince us that they are conscious? […]

Easy Guide to Creating an Awesome “About Us” Page

So, you’re looking to rebrand. Or revamp your website. Or maybe you’re building a site for the first time. How are you going to present yourself to the world wide web? What does a visitor need to know about you and your business to compel them to stick around? As someone coming off of a […]

A Sneak Preview of the New AdWords Interface

I was at the Google Performance Summit this week and in addition to learning about all the new changes and features coming to AdWords soon, I got a chance to try out the new AdWords interface coming in 2017, which isn’t even available in beta yet. At the Summit, Google had it running on a […]

Google Expanded Text Ads: 10 Things You Need To Know

Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready? Expanded Text Ads were one of several huge AdWords changes Google announced Tuesday – if not the biggest. I still can’t believe that Google will soon actually increase its ad text limits by 2x!  So what exactly is […]

Journey to better paid search ROI with this travel ad copy data

School’s nearly out, and it’s time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector. The post Journey to better paid search ROI with this travel ad copy data appeared first on… Please visit Search Engine Land for the full article. […]

SearchCap: 2 trillion Google searches, AdWords announcements & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: 2 trillion Google searches, AdWords announcements & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, […]