SEO

How to Make Sure Your Digital Marketing Strategy is Results-Driven

Posted by Alex-T To measure, or not to measure? When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure this?” For the most crucial elements of your strategy, the answer will likely be yes. But digital marketing involves tons of metrics that we must track on a daily basis. The majority of the data we gather gives us a general understanding of what’s going on, yet keeps us too far away from reaching our business goals. For instance, Google Analytics alone has more than 75 standard reports and each of them can be modified, providing us with even more data. Trust me, it’s hard to stick to your goal if you delve too deep into analytics. So, yes, the struggle is real. I’m not going to reinvent the wheel here. In this article I’ll break down the most important steps you…

SEO

Local SEO Spam Tactics Are Working: How You Can Fight Back

Posted by Casey_Meraz For years, I’ve been saying that if you have a problem with spammers in local results, you can just wait it out. I mean, if Google cared about removing spam and punishing those who are regular spammers we’d see them removed fast and often, right? While there are instances where spam has been removed, it seems these are not fast fixes, permanent fixes, or even very common. In fact, they seem few and far between. So today I’m changing my tune a bit to call more attention to the spam issues people employ that violate Google My Business terms and yet continue to win in the SERPs. The problems are rampant and blatant. I’ve heard and seen many instances of legitimate businesses changing their names just to rank better and faster for their keywords. Another problem is that Google is shutting down MapMaker at the end of…

SEO

The Queen of Facebook Tells All on Generating Facebook Marketing ROI

True to form, Mari Smith kicked off her presentation at Social Media Marketing World last week by sharing her full bio in the form of emojis and poking fun at her own mixed accent which immediately put the packed room at ease. When someone with experience like Mari takes the stage, you perk up and get ready to have a deluge of knowledge dropped on you in a short amount of time. Her session (which seemed like mere seconds) was packed with helpful information and actionable insights that marketers can begin implementing on Facebook now. Below are some of the actionable highlights from Mari’s session.  Caring is scalable. You can care about a lot of people. – @MariSmithClick To Tweet #1 – It’s Time to Rethink…Everything One of the biggest issues that Mari has seen with social media marketing is that many brands (even large ones) are siloing their social efforts….

SEO

Helpful Tips for Doing Search in a Low-Volume Niche

Posted by Jeremy_Gottlieb SEO — you know, that thing you do whereby everyone and their mother will find your site on the web. Easy, right? “Can you SEO this page for me?” or “We’re about to launch a webinar. Can you SEO-ify it, please?” I’m sure most of you reading this can probably relate to these types of questions and the ensuing pressure from bosses or clients. If you’re lucky, you work in a realm where there’s plenty of search volume to chase, featured snippets to occupy, and answer boxes to solve. But what about those who work in the low-search volume niches typically seen in B2B, or with companies pioneering a new product or service that no one really knows about yet (so they obviously can’t be searching for it)? This blog post is for you, the digital marketer who toils and struggles to drive search visibility where there…

SEO

The Step-By-Step Guide to Testing Voice Search Via PPC

Posted by purna_v I was conned into my love of cooking by my husband. Never having set foot in the kitchen until the grand old age of 22, my husband (then boyfriend) — a former chef — said he’d teach me some simple recipes. I somewhat enjoyed the process but very much enjoyed the lavish praise he’d bestow upon me when eating whatever I whipped up. Highly encouraged that I seemingly had an innate culinary genius, I looked to grow my repertoire of recipes. As a novice, I found recipe books inspiring but confusing. For example, a recipe that called for cooked chicken made me wonder how on Earth I was meant to cook the chicken to get cooked chicken. Luckily, I discovered the life-changing power of fully illustrated, step-by-step recipes. Empowered by the clear direction they provided, I conquered cuisine after cuisine and have since turned into a confident…

SEO

Content Attribution: Identifying content that converts

Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals? Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a… Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO

Online Marketing News: Millennial Micro Influencers, Apple Clips, Facebook Seasons

Infographic: Who Is the Millennial Female Micro Influencer? Who is a millennial female micro influencer? How does she compare to your average social media user? She tends to have a larger following with more engagement, and posts about topics like travel, fashion and health and fitness. This infographic sums up who this person is and what her followers and habits are like. AdWeek Apple introduces Clips: the fun, new way to create expressive videos on iOS This week, Apple introduced Clips — a new way to create expressive videos out of music, photos, video clips and more. These Clips also feature interactive titles that are based on your voice, and are easily posted directly to Facebook, Instagram, YouTube, Vimeo or a variety of other platforms. Apple New: Save Your Live Video to Your Phone Late last week, Instagram announced the newest addition to its live videos – users can now…

SEO

How to Do a Content Audit [Updated for 2017]

Posted by Everett (function($ ) { // code using $ as alias to jQuery $ (function() { // Hide the hypotext content. $ (‘.hypotext-content’).hide(); // When a hypotext link is clicked. $ (‘a.hypotext.closed’).click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from the rel value. var id = ‘.’ + $ (this).attr(‘rel’); // If the content is hidden, show it now. if ( $ (id).css(‘display’) == ‘none’ ) { $ (id).show(‘slow’); if (jQuery.ui) { // UI loaded $ (id).effect(“highlight”, {}, 1000); } } // If the content is shown, hide it now. else { $ (id).hide(‘slow’); } }); // If we have a hash value in the url. if (window.location.hash) { // If the anchor is within a hypotext block, expand it, by clicking the // relevant link. console.log(window.location.hash); var anchor = $ (window.location.hash); var hypotextLink = $ (‘#’ + anchor.parents(‘.hypotext-content’).attr(‘rel’)); console.log(hypotextLink); hypotextLink.click(); // Wait until…