Instagram Launches Business Profiles: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Announces New Business Tools: Instagram unveiled new business profiles, which feature a Contact button, access to insights, […]

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– Your Guide to the Social Media Jungle

Online Marketing News: Snapchat Unicorns, Periscope Moderation and Instagram Business

snapchat unicorn infographic

snapchat unicorn infographic How Snapchat Became a Social Media Unicorn (Infographics) Unfortunately, SocialTimes isn’t referring to the mythical, fuzzy, four-legged cuddle stallions we’ve come to know and love. “In the tech world, unicorns are private startups that reach at least a $ 1 billion valuation. E-commerce has the most unicorns, with 25 percent of the total pool, while 18 percent are in internet software and services and just 5 percent are in social media. No social media unicorn seems to get more attention than Snapchat, which was recently valued at $ 16 billion.” It would appear unicorns are more common than we were led to believe. SocialTimes Official: Instagram adds business profiles, will tell brands how many times their organic posts are shown Instagram has finally made it official – businesses can now have business profiles on the platform. Those profiles come with the benefits you’d expect in terms of tracking. Business pages will be able to track impressions (not views, as the Marketing Land was sure to emphasise) and understand the breakdown of their follower base according to age, gender and location. Marketing Land Periscope Now Lets Users Moderate Comments During Broadcasts Periscope has announced that users are now able to flag comments as abuse or spam during broadcasts. The popular live streaming service is allowing this moderation in true American fashion – by popular vote. Once a comment is flagged as abuse or spam, the application surveys a random selection of viewers for their vote – is this comment truly inappropriate? This could be a big turning point for moderation on social media, live-streaming in particular, effectively shortening the review time for flagged content. As Periscope commented: “There are no silver bullets, but we’re committed to developing tools to keep Periscope a safe and open place for people to connect in real-time.” SocialTimes Google says page speed ranking factor to use mobile page speed for mobile sites in upcoming months Staying true to form in the commitment to mobile-friendliness, Google is planning to take mobile page speed into account when determining mobile rankings. In the last few years, Google has made leaps and bounds to ensure that sites that promote a good user experience on mobile are easy to find on mobile search, and benefit from that elevated search status. For web developers, this means that designing for mobile isn’t only important for rankings now, but it will be even more so in the months to come. Search Engine Land only 41% say that they are able to measure the ROI for their social media activities Facebook Pages Paid for 31.68% of Total Reach in April (Report) According to SocialTimes, “social analytics and reporting firm Locowise found that 43.28 percent of the 5,000 Facebook pages it studied in April used Facebook advertising, which accounted for 31.68 percent of their total reach.” This validates the all-too-well known mantra repeated by digital marketers everywhere — Facebook is increasingly becoming pay to play. The report also found that organic posts were only reaching, on average, 10.71 percent of a page’s total audience — down over six percent from March to April alone despite reported overall increases in organic reach. SocialTimes Snapchat’s redesigning Discover to make it more like a newsstand Who doesn’t love a good, old fashioned newsstand? Browsing the racks of shiny covers and pretty images, picking out the latest news, gossip or entertainment for your reading pleasure was once America’s favorite way to consume content. Snapchat is picking up on that intrinsic desire to browse by switching up their ‘Discover’ feature to be more like a newsstand. Will this mean more content impressions and engagements for publishers? If so, we can expect to see even more exciting content coming from the app’s top publishing partners. Digiday Snapchat Has Reportedly Surpassed Twitter in Daily Users by Reaching 150 Million After four years, it has finally happened — Snapchat has surpassed Twitter’s daily users, according to a Bloomberg story. AdWeek also added some additional information, saying “Snapchat has grown 50 percent year-over-year in daily users, up from 100 million at this time in 2015.” With the new developments we’re seeing out of the app, coupled with the stagnant growth Twitter is reporting, it’s reasonable to assume that the social landscape could be seeing some big changes in the year to come in terms of market leaders and marketing strategy. AdWeek What were your top online marketing news stories this week? Stay tuned, next week I’ll have more entertaining marketing news for your enjoyment and, of course, lovely video commentary featuring the talented Mr. Josh Nite. Have something to share? Tweet me @Tiffani_Allen or @toprank!

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Online Marketing Blog – TopRank®

Slack’s growth is insane, with daily user count up 3.5X in a year

Slack users paid seats chart Plenty of startups have tried and failed to make enterprise software sexy, but Slack made it viral. Its growth rate is unheard of. Both Slack’s daily user count and its paid seat count are up 3.5X in just a year. Tons of people have still never heard of it, but with this momentum, they probably will soon. What the growth means for Slack is network effect. Each person who joins makes… Read More
Social – TechCrunch

Slack is work chat’s runaway train, raises $200M at $3.8B

slack-hq The Slack rocketship won’t slow down. The business messaging startup has raised $ 200 million at a $ 3.8 billion post-money valuation, the company confirms to TechCrunch. The round was led by Thrive Capital, with participation by GGV, Comcast Ventures and Slack’s existing investors, including Accel, Index Ventures and Social Capital.
This brings the total funding for the… Read More
Social – TechCrunch

Palaround lets anyone build their own Tinder-like app

1@2x Palaround began its life as one of what’s now many companies attempting to be the “Tinder for finding friends” – a list that now includes Tinder’s dating app rival, Bumble, in fact. But recently, the startup began rolling out a new product focused instead on bringing the Tinder swipe model to private organizations. A pivot from the earlier general purpose… Read More
Social – TechCrunch

Snapchat was wonky or down for some but it’s back now

snapchat-down Snapchat wasn’t working correctly for many users, with Stories failing to load or snaps not sending. [Update 5:10pm PST – Snapchat appears to be back for most users after several hours on the fritz{
 The outage comes just days after Snapchat released its big Chat 2.0 update that brought stickers and other new features, but possibly more traffic than the service could… Read More
Social – TechCrunch

Facebook apologizes for sending Lahore explosion Safety Checks to users in other areas

Facebook Shutterstock Facebook has apologized for accidentally sending Safety Check notifications for the Lahore, Pakistan suicide bombing to people in other areas, including the United States and United Kingdom. Users who got notified by SMS were especially alarmed and confused because the text asked “Have you been affected by the explosion?” but did not say where it had happened. Read More
Social – TechCrunch

5 hard questions facing Oculus Rift

Oculus Quwestions Today, the future became the present with the launch of Oculus Rift. The reviews are in, but uncertainty hangs overhead with HTC and PlayStation’s VR headsets still on the way. Here are the tough questions that will determine what you should buy, the distribution of power between the platforms and VR’s effect on our lives. Should people buy Oculus Rift consumer v1, or wait… Read More
Social – TechCrunch