Web Design

Can you manage your inventory with Google Shopping?

Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding. The post Can you manage your inventory with Google Shopping? appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Web Design

Google has no good explanation for why “Crooked Hillary” isn’t a suggested search

Google offers an autocomplete suggestion of “Lying Ted” for “lying” but fails to do similar for Clinton, raises questions. The post Google has no good explanation for why “Crooked Hillary” isn’t a suggested search appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Web Design

3 Things That The “Used Car Salesman” Can Teach Us About Online Marketing

“Used car salesman” is synonymous for sleazy, pushy, crooked sales. It’s too bad, really. Sure, there may be some dishonest used car salespeople, but certainly the entire industry can’t be that bad. Unfortunately, the stereotype persists. Why? Because we’ve all experienced the greasy, false friendship of that kind of salesperson. It’s off-putting, to say the least. Source Is it possible that online marketing can come across in the same way as the annoying used car salesman? The answer is yes. Because of its digital facade, most of us aren’t aware that some of the marketing techniques we’re using can come… The post 3 Things That The “Used Car Salesman” Can Teach Us About Online Marketing appeared first on The Daily Egg. The Daily Egg

Web Design

How to Build Your List Through the Amazon Kindle Store

What’s the best way to build your email list? It’s a question every marketer asks themselves on a weekly (or more likely daily) basis. We all know that email, despite competing against new kids on the block social media, SEO and their ilk, still provides the highest ROI. But there’s a problem. Email’s high return is dependent on having a high quality list. As a CRO nut you’re more than familiar with the best practices for landing pages, pop ups and the psychological elements to persuasion. The problem you face doesn’t lie in on page optimization, but in driving traffic… The post How to Build Your List Through the Amazon Kindle Store appeared first on The Daily Egg. The Daily Egg

Web Design

Using Google Analytics to Understand Your Social and Mobile Audience

Know your audience. It’s one of the key rules of getting better conversions. These days, knowing your audience isn’t simply about overall web traffic analytics; it means understanding your mobile and social audience too. Here’s why. How Big is the Mobile and Social Audience? In the US alone, according to Pew Research Center: Two-thirds of Americans own a smartphone 15% of Americans own smartphones and have limited other options for getting online. 10% of Americans own smartphones with no other way to get online. Worldwide, the number of smartphones is forecast to reach 2.06 billion by the end of 2016…. The post Using Google Analytics to Understand Your Social and Mobile Audience appeared first on The Daily Egg. The Daily Egg

Web Design

8 Steps For Building A Profitable Google AdWords Display Campaign

There is a misconception about the Google AdWords Display Network. Many believe it is only for big businesses running large-scale branding campaigns (think Coca-Cola). But that is not true! When display ads are set up and managed correctly, they can be just as effective as search ads in driving direct leads and sales. Let’s take a closer look at this misconception. Branding Vs. Direct Response Advertising First, let’s define the two types of advertising: branding and direct response. The misconception surrounding display advertising (branding) stems from a lack of understanding about these two very different types of advertising. With a… The post 8 Steps For Building A Profitable Google AdWords Display Campaign appeared first on The Daily Egg. The Daily Egg

Web Design

18 Signs You’re A Conversion Rate Optimization Expert

Have you ever wondered if you’re a CRO expert? There aren’t many out there. Content marketers aplenty, coders everywhere, SEOs in abundance, and social media gurus on every corner, but conversion rate optimizers? They’re a rare breed. To find out if you fit the profile of an “expert,” see if these things apply to you. And if they don’t, it’s not too late to rise in the ranks. You won’t merely discover if you’re a CRO expert. You’ll also discover how to become one. 1. You Realize That Conversion Optimization Starts With Learning About Your Target Audience If you don’t… The post 18 Signs You’re A Conversion Rate Optimization Expert appeared first on The Daily Egg. The Daily Egg

Web Design

The Science and Strategy of Building Social Proof for Your Ecommerce Store

Social proof is a powerful marketing technique that can easily boost your sales, improve your reputation, and increase your website’s influence and power. So why aren’t more people using it? Part of the reason is this: Most marketers don’t truly understand what social proof is. What is social proof? Most of us are familiar with the techniques of social proof. One of the most common techniques is posting social media following metrics along with follow buttons. Here is a screenshot of Social Media Examiner’s homepage. When you look at those numbers, you may think, “Hmm. There are a lot of… The post The Science and Strategy of Building Social Proof for Your Ecommerce Store appeared first on The Daily Egg. The Daily Egg

Web Design

The Ultimate Guide to Getting Your Startup Listed Online

Are you planning to start promoting your startup? If so, you are probably staring at your internet browser and potentially hundreds of different websites you could sign up for, wondering which ones you should start with, which ones you should actually be active on, and so on and so forth. Not to mention, you’re probably wondering how long it’s going to take to actually get listed on the sites, how to approach them, and how to speed up the process. If this sounds like you, then you’re in the right place. This isn’t just a directory of websites where you… The post The Ultimate Guide to Getting Your Startup Listed Online appeared first on The Daily Egg. The Daily Egg