Can you manage your inventory with Google Shopping?

Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding. The post Can you manage your inventory with Google Shopping? appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, […]

SearchCap: SEO e-commerce, Google shopping & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO e-commerce, Google shopping & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search […]

3 Things That The “Used Car Salesman” Can Teach Us About Online Marketing

“Used car salesman” is synonymous for sleazy, pushy, crooked sales. It’s too bad, really. Sure, there may be some dishonest used car salespeople, but certainly the entire industry can’t be that bad. Unfortunately, the stereotype persists. Why? Because we’ve all experienced the greasy, false friendship of that kind of salesperson. It’s off-putting, to say the […]

How to Build Your List Through the Amazon Kindle Store

What’s the best way to build your email list? It’s a question every marketer asks themselves on a weekly (or more likely daily) basis. We all know that email, despite competing against new kids on the block social media, SEO and their ilk, still provides the highest ROI. But there’s a problem. Email’s high return […]

Using Google Analytics to Understand Your Social and Mobile Audience

Know your audience. It’s one of the key rules of getting better conversions. These days, knowing your audience isn’t simply about overall web traffic analytics; it means understanding your mobile and social audience too. Here’s why. How Big is the Mobile and Social Audience? In the US alone, according to Pew Research Center: Two-thirds of […]

8 Steps For Building A Profitable Google AdWords Display Campaign

There is a misconception about the Google AdWords Display Network. Many believe it is only for big businesses running large-scale branding campaigns (think Coca-Cola). But that is not true! When display ads are set up and managed correctly, they can be just as effective as search ads in driving direct leads and sales. Let’s take […]

18 Signs You’re A Conversion Rate Optimization Expert

Have you ever wondered if you’re a CRO expert? There aren’t many out there. Content marketers aplenty, coders everywhere, SEOs in abundance, and social media gurus on every corner, but conversion rate optimizers? They’re a rare breed. To find out if you fit the profile of an “expert,” see if these things apply to you. […]

The Science and Strategy of Building Social Proof for Your Ecommerce Store

Social proof is a powerful marketing technique that can easily boost your sales, improve your reputation, and increase your website’s influence and power. So why aren’t more people using it? Part of the reason is this: Most marketers don’t truly understand what social proof is. What is social proof? Most of us are familiar with […]

The Ultimate Guide to Getting Your Startup Listed Online

Are you planning to start promoting your startup? If so, you are probably staring at your internet browser and potentially hundreds of different websites you could sign up for, wondering which ones you should start with, which ones you should actually be active on, and so on and so forth. Not to mention, you’re probably […]