A Week In The Life Of An A/B Test Business Cycle

“I read the news today, oh boy” John Lennon famously wrote almost 50 years ago for the classic Beatles song, A Day in the Life. In those days, there were no smartphones, websites or blogs from which to get your news, only the good old fashioned paper copy that is becoming a rarity. When you are “reading the news” each day on your A/B testing or other website testing, you will want to read as much news as you can, in as many ways as you can and for as long as you need to. But how long do you…

The post A Week In The Life Of An A/B Test Business Cycle appeared first on The Daily Egg.


The Daily Egg

6 Surprising Content Marketing Trends That Are Skyrocketing In 2016, And What You Need To Do In Response

It’s no big secret that content marketing is changing right now. I don’t mean “changing” in the little tweaky sort of way. I mean big, massive sea changes. The tricky thing is, we aren’t very good at predicting the future. Even though we see and feel these changes, we aren’t quite sure what to do in response. To help cut through the confusion, I’ve assembled my list of predictions, hunches, educated guesses, and flat-out facts about the future of content marketing. Instead of just saying, “Here’s what’s going to happen,” I’m also telling you, “Here’s what you should do in…

The post 6 Surprising Content Marketing Trends That Are Skyrocketing In 2016, And What You Need To Do In Response appeared first on The Daily Egg.


The Daily Egg

Content Marketing vs. Native Advertising: What’s a Better Value?

$ 21 billion. That’s how much is expected to be spent on native ads in 2018 (rising from just $ 4.7 billion in 2013). With those funds, marketers could raise the 14th largest military in the world. Alternatively, we could have fun with 840,000 hot air balloons, 150 million puppies, or 210,000 Teslas. You get the idea – we’re spending a lot of dough on content. As outbound marketing tactics lose their edge, it’s no surprise that companies are increasingly investing in inbound strategies like content marketing and native advertising. With more than 840,000 hot air balloons on the line, we decided…

The post Content Marketing vs. Native Advertising: What’s a Better Value? appeared first on The Daily Egg.


The Daily Egg

The 6 Laws Of Landing Page Optimization: Do You Know The Basics?

No matter what stage you’re at as an optimizer, it always pays to go back to the basics. Landing page optimization is a really important skill to have. There’s a lot at stake. That’s why I’ve chosen to treat the topic again, this time from the perspective of the basics. Want to know why I’m going back to the basics? Because these are things that we all need to be reminded of. Because I realize that a lot of marketers who read Crazy Egg might not be familiar with all the principles of landing page optimization. Because there has been…

The post The 6 Laws Of Landing Page Optimization: Do You Know The Basics? appeared first on The Daily Egg.


The Daily Egg

An Anti-Cookbook Approach to A/B Testing

When I first started designing experiments to optimize conversion rates at Magoosh Test Prep (the company I work for), I read a bunch of case studies for inspiration, assembled a list of so-called “best practices” that I wanted to try, and naively thought that A/B testing wouldn’t involve any knowledge beyond statistics 101. It took me almost a month to realize that I was terribly wrong … about everything related to A/B testing. Case studies are not helpful unless you truly understand the procedures and motivations behind them. There is rarely any transferable wisdom from one product to another. And…

The post An Anti-Cookbook Approach to A/B Testing appeared first on The Daily Egg.


The Daily Egg

8 Brain Secrets That Will Turbocharge Email Conversions

Scientists and marketers alike have been researching neuromarketing for years – and it’s absolutely fascinating stuff. As people, we’re naturally curious about the secrets that hide within the human mind. And as marketers, we’re always looking for ways to better understand what makes our audiences tick. But our synapses really start firing when we think about how brain science can be applied to email marketing to boost conversion rates. Here are 8 brain science facts complete with tips and examples on how to use them to get better results in the inbox. 1. We Make Snap Judgments In 3 Seconds…

The post 8 Brain Secrets That Will Turbocharge Email Conversions appeared first on The Daily Egg.


The Daily Egg

Copywriting For Social Media Ads: It’s Not What You Say, It’s How You Say It

Many might say that social media ads are interruption advertising in a modern form. However, there is definitely something less abrasive about a sponsored tweet or Facebook post, than a blaring television commercial. The good news for advertisers is: the general public doesn’t avoid these ads as much as TV ads. The ROI (return on investment) for a social media marketing campaign is a lot higher (on average) than the ROI on a print or TV campaign. The goal is to blend into the news feed with something interesting and personalized to your target audience that makes the individual stop…

The post Copywriting For Social Media Ads: It’s Not What You Say, It’s How You Say It appeared first on The Daily Egg.


The Daily Egg

How To Turn Leads Into Customers In 2016

Every business wants to turn more leads into customers. As the digital marketing landscape changes, we need to be much more intentional and aware of how this process works, and how to make it better. Unfortunately, we can no longer rely on a few flimsy metrics and a couple of quick tactics to turn leads into customers. The process is more, well, complicated. We would all like to have a step-by-step process for turning a lead into a customer, as if it were as easy as replacing a light bulb. But something as monumental as turning leads into customers —…

The post How To Turn Leads Into Customers In 2016 appeared first on The Daily Egg.


The Daily Egg