Getting Growth Minded: How Wishpond Ditched Low-Impact A/B Testing to Drive Signups

A few months ago the growth team at Wishpond was having trouble reaching our KPIs for free trial sign-ups and set ourselves on a path to find a solution. We had been actively optimizing our blog popups for a while – trying new copy, different colors, designs, images, etc. But as the month came to a close, the ROI from our optimization efforts began to plateau, and our goal seemed light years away. We needed something new that would command attention and create a reaction from our visitors. So we scoured the internet for inspiration and came up with the…

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