Nearly every website owner strives for high PageRank (PR). Search engine algorithms are becoming more and more complex while competition is constantly growing. If you’re interested in online success, knowing how to write blog content that will boost your PR is essential. Follow the guidelines below with all of your web content to start seeing an increase in your online visibility.
5 Ingredients For Great PR Content
When writing posts with search engine optimization in mind, there are six major factors that will make or break your campaign. Keep each of them in mind when compiling content for your site:
- Clickable Headlines
- Engaging, Valuable Content that Delivers
- Aesthetically Pleasing Images
- Appropriate Headers and Meta Descriptions
- Authority Sources
How Long Should Posts Be For Optimum Ranking Potential?
ProBlogger has addressed the issue of optimal post length in-depth. According to the research they shared, long-form content was ranked higher by Google, but with a few downsides. People want quick answers, but also more thorough explanations of the information they are looking for. Partially because people stay on a page longer when there is a lot to read, and because posts containing more than 1,500 words receive more social shares, the search engines seem to be ranking them higher. Posts with only 500 words barely ranked at all. On most websites, there should be some pages and posts with fewer words, in order to get a point across quickly. For optimum ranking potential, though, it seem that posts should be over 1,500 words in length.
The Structure Of A Great Post
Make sure to use appropriate headers in your content (h1, h2, etc.). Your title, with the h1 tag, should contain the search term that you strive to rank for. Sub-headers, used to organize page content, can include similar/ relevant terms, but this is not necessary. Overstuffing a search term into your content is definitely not going to benefit you, as Google will penalize a post like this. Use a natural voice, when writing, and try to use your headers in a way that makes your information easier for readers to absorb.
Some writers come up with a catchy headline before ever writing a post. If you are one of these people, that’s fine, just make sure that your post actually delivers the goods. If your headline says one thing and content portrays another, readers are likely to instantly move away from your page. A high bounce rate will have a negative effect on your PR, so try to avoid it by providing value to your viewers.
Images are very important for PR, and should be given attention when structuring any post for PR. Quality images can be purchased through a stock company, or shared via creative commons licensing. Wherever you decide to acquire your images, you should make sure that the photos you place into your posts are relevant to the content, and that they somehow help you tell your story.
Once you’ve chosen your images and have them placed into your content, make sure that you use meta tags appropriately. The alt tag of at least one image in your post should contain the search term you intend to rank for, as this is what Google crawls to find out what your page is about. Featured images for a post will be the ones that facebook automatically shows when your URL is shared. Pinterest will use your alt tag as the default text for an image that is pinned, so keep that in mind if you think readers might want to share your images on this platform.
Why Do Authority Sources Matter?
Sometimes it’s necessary to include information from outside sources in your content. In order to provide value to your viewers, you will want to use trusted sources. Many times a reader will want to see where your information came from. If someone decides to check your source for accuracy and finds a page filled with garbage, your post could instantly be placed into that same category. Google can also see the pages you’re connected to, and may rank you accordingly. By both search engines and readers, you will be judged based on who you’re connected to.
About the Author
Coby Stephens is a content writer and marketing manager at Same Day Essays writing company. He provides online marketing consultations to bloggers.
The post How to Write Content that Will Boost Your PageRank appeared first on BlogPress.
How to Write Content that Will Boost Your PageRank was first posted on October 5, 2015 at 4:08 pm.