Social Media

9 Ways to Refine Your Twitter Ad Targeting

Want to reach better-qualified leads with your Twitter ads? Looking for ways to improve your ad targeting? Twitter provides all of the tools you need to put highly tailored ads in front of the people most likely to click on them. In this article, you’ll discover nine ways to target your audience more effectively with […] This post 9 Ways to Refine Your Twitter Ad Targeting first appeared on . – Your Guide to the Social Media Jungle

Social Media

Facebook Messenger now lets you privately share your Live Location for an hour

 Facebook Messenger wants to be an offline social gathering tool, not just an online chat app. Today it’s adding a new Live Location feature that lets you share for an hour within a private direct or group message thread your real-time location on a map. The recipients can then see an estimate of how long it would take you to reach them by car. Read More Social – TechCrunch

Social Media

TechCrunch decides: The best and worst emoji of Unicode 10.0

 The always reliable Emojipedia (they have one job and they do it well (actually it’s a complex beat)) has posted the final list of emoji that will be included in the Unicode 10.0 release this June. There’s a bunch of great stuff in here if you like fantasy creatures and inclusion. But there are a couple clunkers, too. Let’s look at the best and worst of today’s emoji crop. Read More Social – TechCrunch

SEO

The Queen of Facebook Tells All on Generating Facebook Marketing ROI

True to form, Mari Smith kicked off her presentation at Social Media Marketing World last week by sharing her full bio in the form of emojis and poking fun at her own mixed accent which immediately put the packed room at ease. When someone with experience like Mari takes the stage, you perk up and get ready to have a deluge of knowledge dropped on you in a short amount of time. Her session (which seemed like mere seconds) was packed with helpful information and actionable insights that marketers can begin implementing on Facebook now. Below are some of the actionable highlights from Mari’s session.  Caring is scalable. You can care about a lot of people. – @MariSmithClick To Tweet #1 – It’s Time to Rethink…Everything One of the biggest issues that Mari has seen with social media marketing is that many brands (even large ones) are siloing their social efforts….

Social Media

Facebook officially launches “Town Hall” for contacting government reps, adds local election reminders

 Earlier this month, TechCrunch reported Facebook was rolling out a new feature called “Town Hall,” which would allow the social network’s users to easily locate, follow and contact their local, state and federal government representatives. The company today confirmed the feature is available to all U.S. users on desktop and mobile, and will now include News Feed integration. Read More Social – TechCrunch

Uncategorized

The Next Evolution of Influencer Marketing: 4 Key Insights And What They Mean

We marketers love to chase shiny objects. It’s part of the constant drive to experiment, optimize, and improve. Any new tactic that looks promising is going to attract our attention. During his presentation last week at Social Media Marketing World, Lee Odden offered proof of just how shiny influencer marketing is: It can potentially return $ 9.60 for every dollar invested. Campaigns that include influencers have shown a 10x increase in conversion rates. And those customers who convert stick around–influencer campaigns tend to achieve a 37% increase in retention. Clearly, influencer marketing deserves the buzz it’s been getting. But most marketers are just getting started. There’s plenty of activity, but not much strategy. It takes a concentrated, strategic, sustained effort to fully realize the benefits. Earlier this year, Toprank Marketing released Influencer 2.0: The Future of Influencer Marketing. Lee offered four key insights from the report, and what each means…

Social Media

7 Hidden Facebook Power Editor Features to Save You Time

Do you advertise on Facebook? Are you taking advantage of all of the features in Power Editor? Power Editor has a number of often-unnoticed options that can help marketers create more effective ad campaigns while saving time. In this article, you’ll discover seven overlooked Power Editor features to manage your campaigns more efficiently. #1: Split […] This post 7 Hidden Facebook Power Editor Features to Save You Time first appeared on . – Your Guide to the Social Media Jungle