How to Build Trust and Enhance Your Influence with Content Marketing

Know, like, trust. At its essence, those three things are why we do content marketing. And if you’re not hitting all three, you’re likely not enjoying success with your content. Traditional marketing is big on the know — it’s all about creating awareness in the marketplace. Add in some clever messaging to prompt some level of liking, and mission accomplished, right? It’s as if awareness of a brand is enough to spark trust. And it’s true — we do tend to prefer brands that we know, even if there’s no true difference between one product and a generic one. But when it comes down to choosing between two or more brands, trust becomes critical. This is one of the benefits that content marketers have over competitors who don’t create and freely share valuable information — and it can be substantial if done correctly. Trust works on many levels: Do you…

Social Media

WhatsApp launches Status, an encrypted Snapchat Stories clone

 WhatsApp could put the brakes on Snapchat’s international growth with today’s launch of WhatsApp Status, a new tab for sharing decorated photos, videos, and GIFs that disappear after 24 hours. It’s another Facebook-owned Snapchat Stories copycat, but the twist is that it’s end-to-end encrypted like WhatsApp messaging. WhatsApp tested the feature for beta users in… Read More Social – TechCrunch


How to Get Started with Instagram Ads

Imagine trying to sell Instagram to a venture capitalist back in 2010. “You see, the biggest problem with Facebook and MySpace is that there are too many words. Our social network will be almost entirely pictures. I know, I know, but get this: People will be able to make their pictures look like crappy Polaroids from the 70s and 80s! AND we’ll do it all on mobile, so people can download these pictures at blistering 2G and 3G speeds!” It seems like a tough pitch, right? Only a few forward-looking folks knew that visual content was the wave of the future. As mobile speeds increased and phones got smarter, Instagram became a major player in the social media world. These days, Instagram has a massive amount of potential for marketers of every stripe. 90% of Instagram’s 500 million monthly users are under 35. These millennials and Gen-Zers have plenty of…


Google temporarily disables ‘not mobile-friendly’ label in search results due to bug

A bug has forced Google to remove the mobile friendly label from the search results. Google is fixing the issue and will restore the label after the problem is resolved. The post Google temporarily disables ‘not mobile-friendly’ label in search results due to bug appeared first on… Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Social Media

Swedish newspaper trolls Trump in the most epic way

So many people are trolling President Trump after he alluded to a terrorism attack in Sweden that never happened.  SEE ALSO: Sweden’s deputy PM is trolling Trump so hard with this picture “You look at what’s happening in Germany, you look at what’s happening last night in Sweden. Sweden, who would believe this,” Trump said.  He later clarified that his statement was in reference to a story, later debunked, that was broadcast on Fox News.  Fox News report on Swedish immigration, referred to by Trump, is full of errors and exaggerations — Aftonbladet (@Aftonbladet) February 20, 2017 Read more… More about Refugees, Immigration, Terrorist Attacks, Trolling, and Donald Trump Social Media

Social Media

EPA employees go rogue on Twitter to protest Trump and Pruitt

EPA employees smarting under the social media gag order of President Trump and last week’s appointment of Scott Pruitt as Administrator are going online — in droves — to voice their discontent. Numerous “alternative” Twitter accounts are lighting up in advance of a meeting between Pruitt and staffers scheduled for Tuesday. Below are excerpts from a mult-part post from @altEPASmrtGrwth, an alternative Twitter account for the EPA’s Smart Growth program: Other alternative accounts from EPA workers and their offices include: @RogueEPAstaff: 100% EPA staff. They gagged us, FOIA’d our personal texts, and yet #WePersisted. Agency staff welcome to connect with us via DM. #altEPA @altUSEPA: The Unofficial “Resistance” team of U.S. Environmental Protection Agency. Not taxpayer subsidized! Environmental conditions may vary from alternative facts. @TheAltEPA Doing Science in the dark with our hands tied, since 2017. Opinions our own; Facts belong to everyone. Last month, the Trump Administration prohibited the EPA and its…


A Guide to JSON-LD for Beginners

Posted by alexis-sanders What is JSON-LD? JSON-LD stands for JavaScript Object Notation for Linked Data, which consists of multi-dimensional arrays (think: list of attribute-value pairs). It is an implementation format for structuring data analogous to Microdata and RDFa. Typically, in terms of SEO, JSON-LD is implemented leveraging the vocabulary, a joint effort by Google, Bing, Yahoo!, and Yandex in 2011 to create a unified structured data vocabulary for the web. (However, Bing and other search engines have not officially stated their support of JSON-LD implementations of JSON-LD is considered to be simpler to implement, due to the ability to simply paste the markup within the HTML document, versus having to wrap the markup around HTML elements (as one would do with Microdata). What does JSON-LD do? JSON-LD annotates elements on a page, structuring the data, which can then be used by search engines to disambiguate elements and establish…

Social Media

Snap ad exec Sriram Krishnan leaves, but not why you think

 Flying from SF to LA every week sucks, and so Sriram Krishnan is leaving a big financial opportunity at Snap to ditch the commute. The former Facebook Audience Network executive spent the last year running Snap’s Ads API and platform, and now he’s leaving. The move was reported in Recode today, saying “The timing here isn’t great for Snap”. But that immediately… Read More Social – TechCrunch


The Keyword + Year Content/Rankings Hack – Whiteboard Friday

Posted by randfish What’s the secret to earning site traffic from competitive keywords with decent search volume? The answer could be as easy as 1, 2, 3 — or more precisely, 2, 0, 1, 7. In today’s Whiteboard Friday, Rand lets you in on a relatively straightforward tactic that can help you compete in a tough space using very fresh content. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about what is sometimes known as the keyword-plus-year hack. This is the idea that you take a keyword that has some existing search volume, and you add on a date, either a month or a month and a year, and you are able to outrank many of the other players because it’s a much less…

Social Media

Facebook Rolls Out Major Video Updates: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Announces Autoplay Sound, Picture-in-picture View, and Other Updates to Video: Facebook rolled out four major updates “that make watching […] This post Facebook Rolls Out Major Video Updates: This Week in Social Media first appeared on . – Your Guide to the Social Media Jungle