Social Media

Twitter claims 31 million unique viewers across 600 hours of live premium video in Q4 2016

Twitter may have missed estimates with its Q4 revenue targets and recorded a small, 4 percent year-on-year increase in its monthly active users (MAUs), but the social network’s recent push into live video streaming of big events is now a key focal point as it strives to increase its stickiness. In its letter to shareholders, Twitter revealed that 31 million unique viewers tuned in to more than 600 hours of live video across around 400 events between September and December. You may recall that last year Twitter revealed it was effectively becoming a global TV network after it won the online rights to stream Thursday night NFL games in full. It also partnered with BuzzFeed for a U.S. presidential election livestream, while other tidbits included a partnership with Disney to broadcast live footage around the launch of the new Star Wars movie. Of its Q4 live video events, Twitter says…

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If It’s Painful, It’s Broken: Unbounce Blog Team Takeaways from 2016

Since I joined the Unbounce family three years ago, our marketing team has grown from seven to 35. The content team alone has grown from two to 12. That kind of growth comes with a lot of potential to do exciting things. But scaling a team quickly also uncovers inefficiencies, and results in a helluvalotta growing pains. Which is fine, really. I’m not much of a jock, but I know that without pain there is no gain. 2016 in particular was a really productive year for the content team at Unbounce. We were able to fix a lot of inefficiencies in our processes, and experiment with things that we just didn’t have the bandwidth for before. In short, we pulled the plug on what wasn’t working and doubled down on what was working. If you’ll allow me to, I want to share some of our biggest takeaways with you. In…

Social Media

Pinterest: 46 Government Requests for User Information, 7 Content-Removal Requests in 2H 2016

Pinterest was the first of the major social network to release its Transparency Report for the second half of 2016, but its task is relatively easy compared to those of Facebook and Twitter. Why do we say that? Pinterest received a total of 46 government requests for user information from June through December 2016. In contrast, Facebook reported 59,229 government requests for data in the first half of 2016, while that figure was 5.676 for Twitter during the same time period. Pinterest said it received 24 subpoenas, two court orders and 20 warrants during the last six months of 2016, all from the U.S., involving a total of 116 accounts. It provided some information on 42 of those requests. The social network also received seven content-removal requests during the six-month period, all from Russia. In contrast, Facebook received 9,663 content-removal requests from January through June 2016. SocialTimes

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6 Key Insights from Demand Gen’s ABM Benchmark Survey Report 2016

Account-based marketing. For many of us in the B2B marketing space, this concept has been buzzing in our ears over the past couple years. If you’re less familiar, ABM is a highly-strategic marketing approach that uses quality, relevant content to reach and nurture specific strategic accounts or individuals. Essentially, rather than casting a wide net to entangle thousands of prospects or current customers, ABM aims to spear the biggest, easiest or most relevant catches. But ABM isn’t a new tactic. However, awareness and adoption is on the rise thanks in part to new technology options that help marketers target more accurately and scale ABM, according to Demand Gen Report’s ABM Benchmark Survey Report 2016. In fact, 47% of the marketers surveyed said they have an ABM strategy in place, with 33% reporting they plan to implement ABM in the next 18 months. The new report, which was sponsored by EverString…

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A Year in Blog Posts: TopRank Marketing’s Most Popular Content Marketing Posts of 2016

Each year, marketers are investing more time, effort and resources into creating content. The good news is that 45% of organizations believe that they have been more successful this year than they were last year. The key indicators to this success has been largely due to increasing the quality of content, developing a strategy and prioritizing content creation. As a content marketing centric agency, TopRank Marketing has covered various topics throughout the year that are aimed at helping other content creators find their way in a sometimes tricky industry. Instead of just selecting our favorite posts of the year, we let our readers decide what was most useful. The 10 posts below represent our most shared content marketing posts of the year. Top 10 Content Marketing Posts of 2016 #1 – 10 Daily Habits to Create More Powerful Content If you’re not steadily improving your writing, you’re actively moving backward….

SEO

27 Big Updates & A Peek at the Future: Moz Pro’s 2016 Retrospective

Posted by adamf Another year has slipped by, and while we had our ups and downs, returning to our SEO roots has given us greater focus and renewed purpose. We’ve redoubled our efforts with the goal of building the best SEO product in the industry. We know it’s a lofty goal with so many great competitors out there, but this is the target that served as our north star in 2016 and continues to get us out of bed each morning. Our increased focus on SEO translated to a big increase in the number of new features and improvements we were able to add to Moz Pro in 2016. In fact, we shipped more significant updates in 2016 than 2014 and 2015 combined, and we already have a lot in the works for 2017. We also collected and surfaced a huge amount of data in 2016. A few notable examples:…

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A Year in Blog Posts: TopRank Marketing’s Most Popular Influencer Marketing Posts of 2016

If you’re a marketer and haven’t been living on another planet for the past few years, influencer marketing is a term that you’re familiar with. The increasing popularity of influencer marketing has brought every person out of the woodwork sharing their “expertise” and trying their hand at building a program. In fact, 84% of marketers plan to run influencer marketing programs within the next year. If you fall into that 84% or have already kicked off your influencer marketing initiative, there are some things you need to know. First and foremost, you need to have a strategy for your influencer marketing program. That strategy should include building relationships with influencers that have mutual interests, audiences and goals. At TopRank Marketing we have been developing and implementing influencer driven content programs for our clients for many years. We have used that experience (and the expertise of other influencers) to develop the…