Digital Marketing News: Data by the Minute, Email in 2017 & New Instagram Features

How Much Data is Generated Every Minute? [Infographic] This infographic reveals what happens online every minute. The world internet population now represents 3.7 billion people. The findings on data usage includes social media platforms, video usage and the other most popular data generation websites and apps happening right now. Social Media Today How Email Is Accessed in 2017: Top Devices, Platforms, and Clients The report that was based on 27 billion emails opened between May 2016 and April 2017 highlights the devices on which email is accessed most frequently, the most popular email clients and the most popular email platforms that consumers are using. MarketingProfs Introducing New Features to the Instagram Platform API Brands are now able to access valuable insights in the Instagram API. You can keep track of organic content performance and have access to comment moderation by being able to hide or toggle on and off. To access these new features, you must have a business profile for Facebook. It is available for Facebook and Instagram Marketing Partners. Instagram Blog Facebook’s Video Helps Drive $ 9B in Ad Sales, Up 47% AdAge reports: “Facebook ad sales topped $ 9 billion last quarter, proof that its heavy investment in video is paying off, according to industry watchers… Its nearly $ 9.2 billion in ad revenue represented a 47% gain over the period a year earlier.” AdAge Easier Way to Block Comments With Links From Your Videos Video publishers can now block comments that contain links and hashtags with a new setting found in Creator Studio. Once enabled, this setting will hold comments containing links for review before being published. YouTube Help Forum Google Has Dropped Google Instant Search Google Instant showed search results as you type them, and Google has removed the feature from Search. Due to the recent changes in how searchers use mobile, Google decided to get rid of the feature. You will only see search suggestions that you can click on, but will no longer load any result pages without clicking on the suggesting, or hitting enter. Search Engine Land Amazon Launches Spark, A Shoppable Feed of Stories and Photos Aimed at Prime Members Inspired by Instagram’s use of shoppable photos, Amazon launched a new feature called Spark. The feature is available on the Amazon mobile app only for right now. Start by selecting at least 5 interests you want to follow, and with this information, Amazon Spark will create a customized feed of products and ideas of things to learn more about or shop for. TechCrunch Facebook is Now Letting Brands and Media Companies Create Their Own Groups Within Pages Brands and media companies are now able to create their own groups without having to rely on admins to set up the groups from personal accounts. This gives Pages administrators the ability to boost engagement with niche groups, and social media managers more privacy and separation from work. AdWeek What were your top digital marketing news stories this week? We’ll be back next week with more top marketing news! Have something to share? Dying for more news? Follow @toprank on Twitter or sound off in the comments.

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Last call for submissions in the 2017 Search Engine Land Awards

There are just a few days left to be recognized as one of the best in search! Do you think you produce award winning SEO & SEM campaigns? If so, here’s your chance to prove it! Submissions in the 3rd annual Search Engine Land Awards close July 31st at 11:59PM PT. The post Last call for…

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7 reasons to enter the 2017 Search Engine Land Awards

Find out why you should be entering the competition to earn recognition for your achievements in SEO and SEM. The Search Engine Land Awards are the highest honors in search marketing. The post 7 reasons to enter the 2017 Search Engine Land Awards appeared first on Search Engine Land.

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Women’s Cricket World Cup 2017 Google doodle returns cricket-inspired video game

Google is once again displaying the video game it first introduced for the men’s ICC Championship tournament last month. The post Women’s Cricket World Cup 2017 Google doodle returns cricket-inspired video game appeared first on Search Engine Land.

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Make the Most of Your MozCon 2017 Adventure – A Seattle How-To

Posted by Danielle_Launders

There’s a little secret we keep here in Seattle: it doesn’t actually rain all the time (we just want people to think that so we can keep the beautiful summers all to ourselves). Those of you who have been to a MozCon before are in on that secret; those of you who are joining us for MozCon 2017 on July 17–19 will soon find out!

It can be hard coming to a new city and trying to find food and experiences off the beaten path, which is why Mozzers have come together to share some of their favorite places, both new and old, to help you make the most of your time in Seattle this summer. If you don’t have your ticket and don’t want to miss out on all the fun, grab yours now — they’re selling out!

Buy my MozCon 2017 ticket

Unfamiliar with MozCon and not sure what you’ll learn? Scope out the full agenda with all the juicy details on who’s speaking and what topics we’re covering.

Official MozCon activities

We want you to enjoy yourself, make new industry friends, and get the most out of your MozCon experience — which is why we have an assortment of events and activities to keep you busy.

Monday night #MozCrawl

Monday night is all about exploring and making new friends. Join us from 7–10pm for our annual #MozCrawl. This year we’re bringing it back to the Capitol Hill neighborhood! Get to know your fellow attendees and our six MozCon partners hosting the fun. You’ll be able to go at your own pace and in any order.

Bonus points: have your MozCon Passport stamped at all of the stops and enter our drawing to win a ticket to MozCon 2018.

Capitol Cider hosted by Klipfolio

Linda’s Tavern hosted by WordStream

The Runaway hosted by CallRail

Stout hosted by Jumpshot

Unicorn hosted by BuzzStream

Saint John’s Bar & Eatery hosted by Moz

Tuesday night MozCon Ignite

You’ll definitely laugh, you’ll likely cry, and most importantly you’ll enjoy yourself at MozCon Ignite. Listen to twelve of your fellow attendees share their journeys, life lessons, and unique hobbies in our five-minute Ignite-style passion talk series. MozCon Ignite will take place at Benaroya Hall from 7–10pm, where you’ll have time to relax, unwind, and mingle.

  • My Life with Guinea Pigs with Britt Kemp at Bishop Fox
  • A Disastrous Camping Trip with the Best Partner with JR Ridley at Go Fish Digital
  • My Wife, Actually: A Story of Being Gay Enough with Joy Brandon at Nebo Agency
  • Homebrewing 101: A 5-minute Primer on DIY Alcohol with Erin McCaul at Moz
  • This Too Shall Pass: The Blessing of Perspective with Yosef Silver at Search Interactions
  • The King of Swing: A Guide to Creative Fundraising with Cameron Rogowski at Double Dumplings
  • How Finding my Sister’s Mother Changed my Life with Ed Reese at JEB Commerce
  • Living My Life with an Identical Clone with Christopher Beck at Internet Marketing Inc.
  • How to Change Sex the Easy Way with Maura Hubbell at Moz
  • 4 Signs Your Friend or Loved One is a Birder with Jeremy Schwartz at MediaPro
  • How to Save Humanity in Twenty Minutes a Day with Andrea Dunlop, author & independent book marketing consultant
  • Traumatic Brain Injury & Why Self-Diagnosis Sucks with Blake Denman at RicketyRoo Inc.

Wednesday night MozCon Bash

Bowling: check! Karaoke: check! Photobooth: check! Join us for one last hurrah before we meet again at MozCon 2018. You won’t want to miss this closing night bash — we’ll have plenty of games, food, and fun as we mix and mingle, say “see ya soon” to friends new and old, and reminisce over our favorite lessons from the past 3 days.

Birds-of-a-feather lunch tables

At lunch, you’ll have the opportunity to connect with your fellow community members around the professional topics that matter most to you. There will be seven tables each day with different topics and facilitators; find one with a sign noting the topic and join the conversation to share advice, learn tips and tricks, and make new friends.

Monday, July 17

  • B2B Email Marketing hosted by Steve Manjarrez at Moz
  • E-commerce hosted by Everett Sizemore at Inflow
  • In-house SEO hosted by Kristin Fraccia at Magoosh
  • It’s Just Me — Digital Departments of One hosted by Liz Reuth at Le-vel
  • Linkbuilding hosted by Rachael Brandt at Magoosh
  • On-Page SEO hosted by Cyrus Shepard at Fazillion
  • Travel Website SEO hosted by Michael Cottam at Visual Itineraries

Tuesday, July 18

  • In-house SEO hosted by Jackson Lo at Tripadvisor
  • Link Building hosted by Russ Jones at Moz
  • Mobile Marketing hosted by Bridget Randolph at Hearst Magazines
  • Perceiving Brand Through Digital PR hosted by Manish Dudharejia at E2M Solutions
  • Product Marketing hosted by Brittani Dinsmore at Moz
  • Search Trends hosted by Gianluca Fiorelli at IloveSEO.net
  • Technical SEO hosted by Corey Eulas at Factorial Digital

Wednesday, July 19

  • Full-Funnel Targeting hosted by Trenton Greener at Project Management Training Institute
  • International SEO hosted by Kate Morris at Craftsy
  • Local SEO hosted by Blake Denman at RicketyRoo Inc.
  • Measuring SEO Impact hosted by Corey Eulas at Factorial Digital
  • SEO for Bloggers hosted by Jeff Hawley at HashtagJeff.com
  • SERP Features hosted by Jon White at Moz

Even more ideas for your Seattle adventure!

There are so many wonderful places to see, food to eat, and yes, coffee and craft beer to be consumed. Lots and lots of coffee and craft brews. That’s why a few Mozzers have pulled together their favorite places to check out during your stay in the Emerald City.

No Anchor
“By far my favorite place in Belltown. Incredibly unique beer selection and fresh local food combinations that you can’t find anywhere else.”
– Abe Schmidt

Marination Ma Kai
“Marination is one of the top food trucks in the country and now they have several brick and mortar restaurants. Marination Ma Kai is located in West Seattle and has a big outdoor patio with gorgeous views of downtown Seattle, it’s a summer hotspot for a cool beverage and noms. Why is it quintessential Seattle? Not only is the food life changing, the view amazing, but getting there is an adventure! Just walk down to the waterfront and hop on the wonderful Seattle Water Taxi. The trip from downtown drops riders off right at the restaurant.”

Rapha Seattle
“If you LOVE bicycles this place is a must-visit. One of only five US Rapha Clubhouses, Rapha Seattle is home to delicious coffee, fine food, and bicycle events.

The atmosphere is cool and inviting. Visitors are surrounded by the coolest bicycle gear and memorabilia. You can rent a Canyon bicycle to explore the city (Which is a big deal because you cannot buy Canyon bikes in America, yet). Rapha also does guided bike rides for the public and member only rides.”
– James Daugherty

Taylor Shellfish (Pioneer Square, Capitol Hill, or Queen Anne)
“The Puget Sound offers the best oysters in the world. What’s great about Taylor Shellfish is that it’s all about the oysters, the drinks and the people you’re with in a simple, unpretentious, come-as-you-are atmosphere. There’s nothing more quintessential to Seattle than that.”

The Point in Burien
“An all-around great bar to grab a bite and a drink if your flight is delayed or you need to kill some time near the airport. The Point is 10 minutes from SeaTac, has a fantastic menu (including lots of gluten free options), a great cocktail menu, tap list, and big-screen TVs.”
– Brittani Dinsmore

Hattie’s Hat
“Ballard was an old fishing village. Hattie’s Hat bar has been in continuous operation for over 100 years and the bar that you sit at was installed in 1907 or something. Incredible. The bartenders are all in Seattle bands, some of them moderately famous from the 1990s. Go in the early afternoon. Ask for Lupe or Lara. Sit at the bar. You’ll thank me for it.“
– Brian Childs

Holy Mountain Brewery
“Seattle is a beer city. Holy Mountain makes Seattle’s best beer. Go there.”
– Evelyn Baek

The Whale Wins, Revel, Joule, and Fremont Brewing
“All are in the Fremont area and are each tasty in their own right. Besides if you don’t like those options there are plenty of places to choose from in Fremont”
– Steve Manjarrez

Ada’s Technical Books and Cafe
“Coffee + super sleek bookstore that encourages women in tech and science. Need I say more?”
– Meredith Crandell

Still hungry? Check out:

  • General Porpoise
  • Serious Pie
  • Thackeray
  • The Sovereign

And don’t miss our posts from years past, which are full of even more recommendations: 2016, 2015, 2014, 2013, and 2012.

If you’re looking to connect with fellow attendees, please join our MozCon Facebook Group.

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Moz Blog

Father’s Day 2017 Google Doodle brings back the cactus family from Mother’s Day

Google’s Father’s Day doodle shares the same cactus-themed artwork that was used for its Mother’s Day doodle in May. The post Father’s Day 2017 Google Doodle brings back the cactus family from Mother’s Day appeared first on Search Engine Land.

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Win a Ticket to MozCon 2017 – On Us!

Posted by Danielle_Launders

That’s right! We’re bringing back our MozCon contest where you, our community, can submit your creative entries for a chance to come to MozCon 2017 for free! Last year we had so many impressive and deserving entries, it was hard to choose just one… which is why this year there will be three lucky winners. Yes! You read correctly — three lucky people will be able to attend MozCon for free. Moz will not only cover your registration, but you’ll also have reserved VIP front-row seating, and we’ll pick up the bill for accommodations at the Grand Hyatt.

This is your chance to meet Roger, laugh and cry at MozCon Ignite, converse with speakers during lunch, and of course learn all the things! To enter, just send over a unique piece of content telling us why we should send you to MozCon. Make sure your entry is both original and creative!

First up: Create!

Brainstorm and create something new, unique, and compelling. Last year we saw tons of ingenious ideas, including:

  • Videos (must be one minute or less)
  • Blog posts
  • Songs
  • Books
  • Drawings
  • Slide decks
  • Anything else you can dream up!

These are just a few examples; there’s plenty of room for you to come up with your own trail-blazing ideas. Perhaps you’ll film your own Whiteboard Friday detailing why you should come, or record a custom-written, sung-from-the-heart tune about why you love MozCon? Get creative and show us what you got!

Secondly: Submit

Once your content has been perfected and is ready to share, tweet us a link @Moz and use the hashtag #mozcon by Sunday, June 18 at 5:00pm PDT. To keep things fair, there will be no exceptions — so make sure to follow instructions and don’t forget to include your contact information (name and email address) somewhere easily visible within your content. We need to be able to connect with you if you’re a winner!

All submissions will be reviewed and voted on by Moz staff. We’ll let the votes of 150 Mozzers decide the top 3 entries.

Let’s break it down:

  • Submissions close on Sunday, June 18 at 5:00pm PDT
  • Entries will be judged by Mozzers based on creativity and uniqueness of content
  • Winners will be announced and the winning entry shared from @Moz via Twitter on Monday, June 26
  • You must be able to attend MozCon, July 17–19 2017, in Seattle. Prizes are non-transferrable.
  • All submissions must adhere to the MozCon Code of Conduct
  • Contest is void where prohibited by law.
  • The value of the prize will be reported for tax purposes as required by law; the winner will receive an IRS form 1099 at the end of the calendar year and a copy of such form will be filed with the IRS. The winner is solely responsible for reporting and paying any and all applicable taxes related to the prizes and paying any expenses associated with any prize which are not specifically provided for in the official rules.

What 3 lucky people win:

  • A free ticket to MozCon 2017, including optional VIP front-row seating (valued at $ 1049)
  • Accommodations with suite upgrade at the Grand Hyatt from July 16–20, 2017 (valued at $ 1,300+)

All right, what are you waiting for? Time to start on those submissions. Best of luck to you all!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


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The best Meeker 2017 Internet Trends slides and what they mean

 Here are the must-read stats about what’s happening with internet adoption, smartphones, ads, e-commerce, entertainment, gaming, enterprise healthcare, China, India and startups. We’ve picked the most important slides from legendary Kleiner Perkins partner Mary Meeker’s massive 355-page 2017 Internet Trends report, deciphered the complex data and explained why… Read More
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