Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search feature

Bing also announced new weather and sports-related search updates and a photo contest. The post Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search feature appeared first on Search Engine Land.

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SLIDESHOW: Photos from the 2017 Search Engine Land Awards Gala

Last week’s awards gala not only celebrated the winners in each category, but also was an evening of celebration for all finalists in attendance. An epic view of the Empire State Building, amazing entertainment by 45 Riots and fabulous fare made it an evening to remember in NYC. All thanks in…

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Help Us Improve: The 2017 Moz Blog Reader Survey Is Here

Posted by Trevor-Klein

It’s been a couple of years since we last asked you all about what you enjoy most (and least) about the Moz Blog, and to say our company and our industry had changed in those couple of years would be an enormous understatement.

We saw SERPs continue to add new features and far more featured snippets, as well as shifting massively toward HTTPS results.

Here at Moz, we launched Keyword Explorer, rebuilt our Site Crawl, and made a strategic shift to refocus on our core strength of SEO. We added features to Moz Local, too, emphasizing the importance of local SEO to all businesses with a physical presence.

You get the idea.

With so much having changed, we wanted to be sure we’re still living up to the high standards we set for this blog, and that we’re still providing as valuable an experience as we can for you all. That’s where you come in today.

If you’ve got time, please consider going through the survey below, which asks about who you are, what challenges you face, and what you’d like to see more of on the Moz Blog.

We’ll publish the results along with our takeaways in a few weeks, and will use them to guide our work going forward. From all of us at Moz, thanks in advance for your time!

(If the embedded survey isn’t showing up properly below, click here to take it in a new tab.)

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Moz Blog

SEO Ranking Factors in 2017: What’s Important and What’s Not

What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action. The post SEO Ranking Factors in 2017: What’s Important and What’s Not appeared first on Search Engine Land.

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2017 growth hacks: Increase CTR by monitoring competitive offers

Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers. The post 2017 growth hacks: Increase CTR by monitoring competitive offers appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Updated for 2017! Enterprise Paid Media Campaign Management Platforms

The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing