SEO

How to Do a Content Audit [Updated for 2017]

Posted by Everett (function($ ) { // code using $ as alias to jQuery $ (function() { // Hide the hypotext content. $ (‘.hypotext-content’).hide(); // When a hypotext link is clicked. $ (‘a.hypotext.closed’).click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from the rel value. var id = ‘.’ + $ (this).attr(‘rel’); // If the content is hidden, show it now. if ( $ (id).css(‘display’) == ‘none’ ) { $ (id).show(‘slow’); if (jQuery.ui) { // UI loaded $ (id).effect(“highlight”, {}, 1000); } } // If the content is shown, hide it now. else { $ (id).hide(‘slow’); } }); // If we have a hash value in the url. if (window.location.hash) { // If the anchor is within a hypotext block, expand it, by clicking the // relevant link. console.log(window.location.hash); var anchor = $ (window.location.hash); var hypotextLink = $ (‘#’ + anchor.parents(‘.hypotext-content’).attr(‘rel’)); console.log(hypotextLink); hypotextLink.click(); // Wait until…

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50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers. On top of all that is the growth of the influencer marketing industry from platforms to brandividuals that use social media to create, publish, promote and engage communities.  Where is it all leading? Who is on the front lines and in the captain’s chair when it comes to making sense of social media marketing for brands big and small? To help point our readers, attendees of SMMW17 and the industry in the right direction, I’ve put together a list of 50 relevant voices in the social media marketing world for you to consider. These voices range from business leaders…

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5 Key Insights from TrackMaven’s 2017 Digital Marketing Analytics Performance Report

In today’s changing digital landscape, marketers know that having good data and analytics are vital for understanding the impact of their digital marketing efforts. After all, in order to drive performance and prove ROI, you have to be able to measure what’s working and what’s not so you can address issues and capitalize on opportunities. While digging into your brand’s own web and marketing analytics is an absolute must, understanding how you measure up to your industry peers can bring more insight and context—something TrackMaven’s 2017 Digital Marketing Analytics Performance Report aims to help with. To create the report, TrackMaven used its digital marketing analytics platform to analyze a year’s worth of data—including social media performance, blog performance, public relations performance, and website health metrics—from over 700 businesses. The end product not only highlights trends, but also provides benchmarks and analysis of the most effective marketing channels across 13 industries…

Social Media

Current Ideas in Small Business, Q1 2017 (FS206)

We’ve got some articles, some books, some podcasts and some videos that can help you with your vision, motivation, productivity and all the other good stuff you need to succeed in modern indie business. Give the podcast episode a listen if you’re not already subscribed… the context on each of these is fun, inspiring and meaningful. Enjoy! It’s better to listen on the go!    Subscribe on iTunes  Subscribe (how to)   iTunes   Overcast   Pocket Casts   Stitcher   Soundcloud   RSS   “Current Events in Small Business, Q1 2017” Tweet This Steph’s Stuff: 1. I completed Season One of Courage + Clarity! Lots of people listening know we decided to start another podcast under the Fizzle umbrella called Courage & Clarity, which delivers one part inspiration and one part instruction to go after what you love in business and in life. I set out to create 12 episodes of…

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Wow Your Clients, Grow Your Agency – Register for Digital Agency Day 2017

If you could get in a room with digital marketing experts from Google, AdRoll and LinkedIn, what would you ask them? Better yet, what if you could rub shoulders with them without having to leave your desk? We’re not trying to torture you with hypotheticals. For the second year in a row, Unbounce and HubSpot have teamed up to curate Digital Agency Day: a full day of virtual and in-person events dedicated to the digital agency professional. And it’s happening very soon: on March 16th, 2017. Completely free. Register for Digital Agency Day here. Join expert speakers from the world’s top agencies and agency partners as they share actionable, agency-tailored advice on analytics, reporting, growing retainers, new business strategy, content marketing, conversion rate optimization and much more. Here’s just a taste of some of the presentations you can expect: Rethinking Retainers & Other Pricing Issues What Your Agency Needs to…

SEO

Local SEO & Beyond: Ranking Your Local Business in 2017

Posted by Casey_Meraz In 2016, I predicted that ranking in the 3-pack was hard and it would continually get more competitive. I maintain that prediction for 2017, but I want to make one thing clear. If you haven’t done so, I believe local businesses should start to look outside of a local-SEO-3-Pack-ONLY focused strategy. While local SEO still presents a tremendous opportunity to grow your business, I’m going to look at some supplementary organic strategies you can take into your local marketing campaign, as well. In this post I’m going to address: How local search has changed since last year Why & how your overall focus may need to change in 2017 Actionable advice on how to rank better to get more local traffic & more business In local search success, one thing is clear The days of getting in the 3-pack and having a one-trick pony strategy are over….

SEO

The 2017 Local SEO Forecast: 10 Predictions According to Mozzers

Posted by MiriamEllis Maybe it takes a bit of daring to forecast local search developments in quarters 2, 3, and 4 from the fresh heights of Q1, but the Moz team thrives on challenges. In this post, Rand Fishkin, Dr. Pete Meyers, George Freitag, Britney Muller, and I peer into the future in hopes of helping your local business or local search marketing agency be mentally and tactically prepared for an exciting ride in the year ahead. 1. There will be a major shakeup in local SEO ranking factors. Rand Fishkin, Founder & Wizard of Moz My prediction is that the local SEO ranking factors will have a major shakeup, possibly devaluing some of the long-held elements around listing consistency from hard-to-control third parties. I think Google might make this move because, while they perceive the quality and trustworthiness of those third-party local data aggregators to be decent, they don’t…

SEO

12 Social Media Marketing Predictions for 2017 From the Pros

Are you wondering how marketing on top social media platforms will change this year? Social media is constantly evolving to reflect the needs and preferences of customers and marketers alike. To find out how marketing on Pinterest, Twitter, LinkedIn, and Snapchat will transform in the coming year, we reached out to expert social media professionals […] This post 12 Social Media Marketing Predictions for 2017 From the Pros first appeared on . – Your Guide to the Social Media Jungle