Social Media

Worried about your public Facebook data? You might want to try these tools

If you’re a Facebook user, by now you probably know that every “like” and piece of information gets aggregated into a set of anonymized data, which eventually turns into advertising dollars for the social media giant.  Facebook offers multiple layers of privacy settings so the world doesn’t have to see every cringeworthy photo your mom uploaded and tagged you in. Still, changing those settings can be pretty time-consuming. Trust us, we get it.  SEE ALSO: Facebook’s new ‘Trending Topics’ update is here — now with less fake news But as mass surveillance and digital privacy becomes more of a prevalent threat, you might want to know, at the very least, what information about you is public. Two tools that can help you do that — at least when it comes to your Facebook data — are Data Selfie and Stalkscan. Read more… More about Social Media, Tracking, Privacy, Data, and…

SEO

The New Face of LinkedIn: What You Need to Know About the Redesign

 Even the most starched-shirt professional can use a new look every now and then. Skinny and wide neckties go in and out of fashion. Hemlines trend up and down. You can be fashionable and professional at the same time. All of which to say, LinkedIn has started to roll out a substantial redesign. Not everyone has it yet, but it’s coming soon for everyone, and it’s definitely a bid to keep up with the cutting edge of web design. The redesign cleans up the interface substantially, fully committing to the card-based look the site has been flirting with for the past two years. Icons are simplified and are a closer match to the mobile experience. And some features that were hard to find before are now front-and-center. Let’s take a quick look around to see what’s new. #1: New Menu Bar If you’re still on the old design, your menu…

Blogging

A Real Honest Talk About What It’s Like To Make Content For A Living (FS199)

This is episode 199 (one hundred and ninety-nine!) of the Fizzle show. That’s one podcast a week for three and a half years. For many of you listening running a blog or podcast for a living is a dream. For others, it’s a nightmare, or a necessary step to creating an audience you can serve for over time. On this incredibly honest episode you’ll hear about what it’s like behind the scenes of a large blog and podcast. We get into: Why we started the Fizzle Show in the first place. What our strategies and goals were. How to reframe the way you think about your relationship with your audience so you can have fresh insights about what to make. How we pivot and get the content strategy back on track when it starts to feel too cumbersome. What we’ve learned about the “long slog” of content creation over several…

Social Media

Figuring out what Aussies think about Trump on Twitter is pretty difficult

Australians reacted more “positive” than “negative” to the election of Donald Trump as the next president of the United States, according to a sentiment analysis study of tweets that were posted at the time. Only tweets sent on November 10, 2016, (just after the result of the US election) that included the word “Trump” and were sent from an Australian capital city were analysed. SEE ALSO: 6 ways to push your online activism into the real world in the Trump era This resulted in 32,908 tweets including retweets being retrieved. For the purpose of this analysis we classified the tweet sentiment as either positive, negative or neutral. Read more… More about Twitter Bots, Election, Australia, Positive, and Twitter Social Media

Social Media

What a teen’s recent livestreamed suicide reveals about mental health and social media

On Dec. 30, Katelyn Nicole Davis turned on the livestreaming app Live.me at her home in Cedartown, Georgia, and broadcast her own suicide. As that video spread across the internet and social media, it demonstrated how quickly technology can turn casual spectators into traumatized witnesses. The video also left those who encountered it online or through news reports wondering what would drive a young person — Davis was just 12 — to invite unsuspecting friends and strangers to watch a life vanish before their eyes.  SEE ALSO: Why scientists think your social media posts can help prevent suicide Read more… More about Social Media, Facebook Live, Social Good, Mental Health, and Conversations Social Media

Social Media

These simple badges are helping social media users talk about mental illness

People living with mental illness and other invisible conditions are fighting stigma head-on, thanks to a new social media campaign. A collection of simple online badges, created by 28-year-old mental health advocate Kat Selwyn Layton from North Carolina, features declarative statements about mental health on colorful backgrounds. Called #EndTheStigma, the campaign lets users post the badges to their accounts, talk about living with invisible illnesses, conditions or disorders, and show others that they aren’t alone. SEE ALSO: 7 initial ways you can be a better mental health ally and advocate Read more… More about Social Media, Social Good, Mental Illness, Mental Health, and Stigma Social Media

Blogging

Thinking About Launching a Podcast? Read This First

If you haven’t started your own podcast yet, odds are you’ve thought about it. Podcasting is awesome because people can tune in on the go — in their cars, while washing dishes or mowing the lawn. On top of this, many of us feel comfortable “just talking” instead of sitting down to write a blog post or attempt to record something on YouTube. When we listen to a good podcast it feels like we’re sitting down for a cup of coffee with the host, and as business builders this kind of closeness with an audience is especially appealing. In just a couple short weeks, I’ll be launching my very own podcast here at Fizzle (more on this at the end of this post!), but honestly, I spent much of 2016 merely fantasizing about this new endeavor. Sure, I had a lot of other projects going, but I felt pretty intimidated…

Social Media

Apps Are Dead: It’s All About Channels in 2017

Talk about application retention and usage seems to be the new black as we race into 2017. For all of us who strategize around installs and retention, there is some good news. A report from IDC tells us that we can expect the number of app installs to increase from 156 billion in 2015 to 210 billion in 2020, which is a year-on-year growth rate of around 6.3 percent. There is some bad news, too, however: The majority of apps have to prove their worth in one day. Mobile marketing company Appboy reports that fewer than 25 percent of people return to an app the day after initial install, and overall app retention drops to around 11 percent within a week of install. After 45 days, that number is less than 5 percent, before hitting 4.1 percent after 90 days. A lot of thinking and money goes into marketing, in-app promotions, placement in…

SEO

We Answer the Top 5 Questions People Have About Content Marketing

As marketers, it’s our job to know our audience. To understand their pain points. To empathize. To provide them with the answers or solutions they’re looking for. So how do we do all these things? One way is through content marketing. Over the past few years, content marketing has been increasingly embraced by marketers. In fact, this year 88% of B2B marketers and 76% of B2C marketers said they used content marketing, according to the 2016 Benchmark, Budgets & Trends—North America reports from Content Marketing Institute and MarketingProfs. But there are still a lot people out there who are searching for some of the content marketing basics. Our team recently dug into content marketing related keywords and keyword categories, as well as related SERPs and our own data, to identify what people really want to know about content marketing. As a result, we identified five common questions users have about…