Aw, Snap: Everything You Need to Know about Snapchat for Business #SMMW17

“Social media evolution is inevitable. All you can do is evolve along with it.” – @carlosgil83Click To Tweet Snapchat is a platform seemingly designed to confuse people of a certain age. Let’s say those of us who were high school age or older when Bill Clinton was president. If you’re in that demographic, you probably didn’t immediately “get” Snapchat’s minimalist UI and self-destructing messages. Even if you’re one of the hip kids snapping away at home, it can be hard to see the business value of the platform. But among the emoji and the rainbow vomiting there’s a huge potential audience. Brands with the right content and strategy are already enjoying success. If your target audience matches the platform’s demographics, it’s time to dive in. At his Social Media Marketing World session, BMC’s Head of Global Social Media Carlos Gil made a compelling case for Snapchat as a marketing tool,…

Social Media

Millennials can’t shut up about sex, blame the internet

I’m a millennial and I can’t stop oversharing about my sex life. And, while I hate to point the finger, I blame social media I first realised I was a sexual oversharer during a pretty uncomfortable moment with a new housemate — someone I barely knew, but was trying to get to know. As I sipped my first coffee of the day, I leant across and told my new housemate something I’d told other friends just days previous. I described, in graphic detail, a sexual escapade. “Rachel,” my new housemate said without a hint of a smile. “That is too much information for me. Seriously.”  SEE ALSO: Facebook’s Snapchat clone is perfect for laying down thirst traps for crushes Read more… More about Sex And Relationships, Sex, Social Media, Uk, and Watercooler Social Media


What CMOs Need to Know About Data Informed Content Marketing

Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice. According to CMI and MarketingProfs 2017 Content Marketing Benchmark report, the most successful B2B marketers spend an average of 39% of their marketing budget on content marketing and 39% plan on increasing spending in 2017. However, even with the promise of greater marketing performance through content, organizations are challenged to produce a variety of engaging content on a consistent basis and there are a few key reasons why: 41% of marketers are clear on what an effective content marketing program looks like 36% are somewhat committed or not committed at all 75% are minimally or moderately successful at content marketing What’s missing in the content marketing success equation where clarity is not so clear, commitment is not in full force and most companies think their success needs improvement? Data. A study…

Social Media

The internet is very upset about the mistake on Trump’s green #MAGA hats

It’s not St. Patrick’s Day until you’ve got your green and gold “Make America Great Again” hat securely on your head. SEE ALSO: Muslim group subtly trolls Trump with ‘Making America Great’ billboards That’s why the GOP and Donald Trump’s team have been pushing sales of the $ 50 hat since last week — to make sure you show your Trump support and avoid getting pinched when the Irish holiday rolls around on March 17. Oops. Image: The only problem? As people on Twitter pointed out, the hat features a four-leaf clover 🍀.  St. Patrick’s Day, however, is all about shamrocks ☘, which have three leaves.  Read more… More about Social Media, Donald Trump, Make America Great Again, St. Patrick S Day, and Social Media Social Media

Social Media

Worried about your public Facebook data? You might want to try these tools

If you’re a Facebook user, by now you probably know that every “like” and piece of information gets aggregated into a set of anonymized data, which eventually turns into advertising dollars for the social media giant.  Facebook offers multiple layers of privacy settings so the world doesn’t have to see every cringeworthy photo your mom uploaded and tagged you in. Still, changing those settings can be pretty time-consuming. Trust us, we get it.  SEE ALSO: Facebook’s new ‘Trending Topics’ update is here — now with less fake news But as mass surveillance and digital privacy becomes more of a prevalent threat, you might want to know, at the very least, what information about you is public. Two tools that can help you do that — at least when it comes to your Facebook data — are Data Selfie and Stalkscan. Read more… More about Social Media, Tracking, Privacy, Data, and…


The New Face of LinkedIn: What You Need to Know About the Redesign

 Even the most starched-shirt professional can use a new look every now and then. Skinny and wide neckties go in and out of fashion. Hemlines trend up and down. You can be fashionable and professional at the same time. All of which to say, LinkedIn has started to roll out a substantial redesign. Not everyone has it yet, but it’s coming soon for everyone, and it’s definitely a bid to keep up with the cutting edge of web design. The redesign cleans up the interface substantially, fully committing to the card-based look the site has been flirting with for the past two years. Icons are simplified and are a closer match to the mobile experience. And some features that were hard to find before are now front-and-center. Let’s take a quick look around to see what’s new. #1: New Menu Bar If you’re still on the old design, your menu…


A Real Honest Talk About What It’s Like To Make Content For A Living (FS199)

This is episode 199 (one hundred and ninety-nine!) of the Fizzle show. That’s one podcast a week for three and a half years. For many of you listening running a blog or podcast for a living is a dream. For others, it’s a nightmare, or a necessary step to creating an audience you can serve for over time. On this incredibly honest episode you’ll hear about what it’s like behind the scenes of a large blog and podcast. We get into: Why we started the Fizzle Show in the first place. What our strategies and goals were. How to reframe the way you think about your relationship with your audience so you can have fresh insights about what to make. How we pivot and get the content strategy back on track when it starts to feel too cumbersome. What we’ve learned about the “long slog” of content creation over several…

Social Media

Figuring out what Aussies think about Trump on Twitter is pretty difficult

Australians reacted more “positive” than “negative” to the election of Donald Trump as the next president of the United States, according to a sentiment analysis study of tweets that were posted at the time. Only tweets sent on November 10, 2016, (just after the result of the US election) that included the word “Trump” and were sent from an Australian capital city were analysed. SEE ALSO: 6 ways to push your online activism into the real world in the Trump era This resulted in 32,908 tweets including retweets being retrieved. For the purpose of this analysis we classified the tweet sentiment as either positive, negative or neutral. Read more… More about Twitter Bots, Election, Australia, Positive, and Twitter Social Media

Social Media

What a teen’s recent livestreamed suicide reveals about mental health and social media

On Dec. 30, Katelyn Nicole Davis turned on the livestreaming app at her home in Cedartown, Georgia, and broadcast her own suicide. As that video spread across the internet and social media, it demonstrated how quickly technology can turn casual spectators into traumatized witnesses. The video also left those who encountered it online or through news reports wondering what would drive a young person — Davis was just 12 — to invite unsuspecting friends and strangers to watch a life vanish before their eyes.  SEE ALSO: Why scientists think your social media posts can help prevent suicide Read more… More about Social Media, Facebook Live, Social Good, Mental Health, and Conversations Social Media

Social Media

These simple badges are helping social media users talk about mental illness

People living with mental illness and other invisible conditions are fighting stigma head-on, thanks to a new social media campaign. A collection of simple online badges, created by 28-year-old mental health advocate Kat Selwyn Layton from North Carolina, features declarative statements about mental health on colorful backgrounds. Called #EndTheStigma, the campaign lets users post the badges to their accounts, talk about living with invisible illnesses, conditions or disorders, and show others that they aren’t alone. SEE ALSO: 7 initial ways you can be a better mental health ally and advocate Read more… More about Social Media, Social Good, Mental Illness, Mental Health, and Stigma Social Media