Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox

The new spec is available through the Gmail Developer Preview, with support in Gmail slated for later this year. The post Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox appeared first on Search Engine Land.

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AMP Stories: the new Accelerated Mobile Pages format from Google

Does this doubling down on the mobile framework by adding the new, heavily visual and interactive format signal a more aggressive push toward AMP-only websites? The post AMP Stories: the new Accelerated Mobile Pages format from Google appeared first on Search Engine Land.

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Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer

Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an a case study showing improved performance for local pages after implementing AMP. The post Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer appeared first on Search Engine Land.

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Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support

The scope and feature list of the open-source project continue to expand. The post Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support appeared first on Search Engine Land.

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Accelerated Mobile Pages: Is faster better?

Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic…

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