Social Media

How to Use Facebook Ads to Boost Your Best Content

Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? To explore how to identify and boost your best Facebook content, I interview Larry Kim. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy […] This post How to Use Facebook Ads to Boost Your Best Content first appeared on . – Your Guide to the Social Media Jungle

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How to Create Best Answer Content: 6 Inspiring Examples

Undoubtedly you’ve heard the expression “content shock,” coined by marketing expert Mark Schaefer. With immense respect, I have to admit: I don’t believe in it. The idea that there’s so much content out there, people are tired of content altogether? That no one’s giving new content a chance? That it’s too hard to get new content seen? Not buying it. I think what’s happening is simply this: People don’t want “content.” They want answers to questions. They want a few minutes of entertainment. They want to learn something new. They want what they were searching for in the first place. To reach our audience, we need to stop creating content and start producing the best answer to their queries.  Companies that adopt this content marketing strategy tend to top search engine rankings (Top…rankings…there’s an agency name in there somewhere, I can feel it). It’s easy to find examples of what…

SEO

Simply the Best: 2016’s Top Content from the Moz Blog

Posted by FeliciaCrawford Now that we’ve comfortably settled into the first two weeks of 2017, it’s time to revive an annual Moz Blog tradition: the Best of 2016 is here! I’ve carefully collected data on all the posts, comments, and commenters you remarkable readers liked the most this past year, compiling it all into one big, beautiful blog post. You’ll laugh, you’ll cry, you’ll rue the day you ever downloaded Pocket. But as we commence our journey into the insights and revelations of yesteryear, my sincere hope is that you’ll feel inspired. That you’ll learn something new, or reflect on what’s changed. That you’ll tack a new task onto your bucket list (“Become a Moz Top Commenter” is way more hip than traveling to all 7 continents, people). Flip on some classic Tina Turner to set the mood and join me as we sift through what you decided was simply…

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The 17 Best Digital Marketing Conferences of 2017

Does the word conference bring up memories of suited professionals droning on about… well, you can’t quite remember what? Awkward socializing, shameless sales pitching, lined paper and branded pens — some conferences can be very beige indeed. But not all conferences are made equal. In fact, some can lead you to completely change your marketing game for the better by giving you the opportunity to learn firsthand the tricks of the trade from the smartest minds in digital marketing — from SEO royalty Rand Fishkin to Unbounce co-founder Oli Gardner. We worked our way through the colossal number of upcoming digital marketing conferences to uncover the gems and roundup what we think are the 17 best digital marketing conferences in 2017. Warning: what you see and learn at these events may totally transform the way you do your digital marketing. Conference Date Location SearchLove February 23-24; June 5-6; October 16-17 San…

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Content Curation 101: 7 Best Practices, Helpful Tools & Great Examples

In today’s digital world, marketers know that creating quality content is key to informing, engaging and inspiring action, as well as building authority and rapport with their audiences. And oftentimes that means creating original pieces and assets that tap into their audience’s interests, address pain points and answer burning questions. But let’s face it: marketers are busy—and creating quality, original pieces that get results and position your brand as having the best answer is incredibly time intensive. However, there is one tactic that can come to the rescue: content curation. What is content curation? Simply put, content curation is all about finding, gathering and sharing the best and most relevant content the web has to offer on a specific topic that your audience cares about. Why content curation? First off, you’re likely already doing it in some capacity. According to Curata, more than 83% of marketers curate and share content…

Blogging

The Best of Copyblogger: 2016 Edition

The year of the rollercoaster is nearly finished, and, as we usually do around this time, I wanted to pull together some of my favorite posts for you. This collection of posts (and a single podcast) is a celebration of the writers who worked hard every week to teach, inspire, and entertain us — and it’s also a bit of a manifesto for what we want 2017 to be. Our vision for 2017 is: The year of the individual voice The year of community The year of the real, human writer Here are some of my favorite Copyblogger posts from 2016, starting with just one podcast episode … The Return of the Blog Brian Clark wrapped up the Unemployable podcast for 2016 joined by Darren Rowse, our old, dear friend and someone who epitomizes ethical, human-focused authority. Darren and Brian talk about how “business blogging” became “content marketing,” about what…

SEO

Meet a Landy Award winner: For its work with Scotts Miracle-Gro, Acronym wins Best Overall Enterprise SEM Initiative

Acronym won the Landy Award for Best Overall Enterprise SEM Initiative The post Meet a Landy Award winner: For its work with Scotts Miracle-Gro, Acronym wins Best Overall Enterprise SEM Initiative appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Social Media

Here are the best ways to support Hillary online without getting trashed

Hillary Clinton is potentially poised to become the first female president of the United States tomorrow — but that doesn’t mean it’s cool to like her or anything.  Posting on Facebook is always a dangerous challenge: say the wrong thing, and watch as the hidden trolls in your Facebook family pop up on your pristine wall. And while posting on social media has always been a risk, for many Clinton supporters, this election cycle has been a particular obstacle. Those who have posted have lost friendships with random strangers on Facebook, and jeopardized relationships with beloved egg avatars. SEE ALSO: 15 awesome ways to celebrate #HeterosexualPrideDay Read more… More about Social Media, Lists, Hillary Clinton, Election 2016, and Politics Social Media

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The One Thing You Must Have for B2B Marketing Success: Be the Best Answer

While B2B companies are investing in content for marketing, making more content is not creating the windfall of leads that many senior business marketing executives had hoped for. The problem? A lack of insight about what makes better content. I believe that finding a solution to the “more” vs. “better” challenge starts with customer empathy. As an example, Steve Rayson, director at BuzzSumo and Anders Pink, explained: “The primary motivation of B2B customers is to do their jobs better. Thus, at BuzzSumo we spend a lot of time trying to understand the questions our customers are asking and the issues they are struggling with. We then try to produce helpful content which addresses these concerns.” Put yourself in the shoes of a business customer: When you need to buy a new phone system for your company, where do you look first? How about when you need to hire a consultant…