Bing explains how AI-powered intelligent answers can show users two points of view for the same query

Multi-perspective answers is another example of how Bing is using artificial intelligence to inform richer search results. The post Bing explains how AI-powered intelligent answers can show users two points of view for the same query appeared first on Search Engine Land.

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Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention

Advertisers must enable auto-tagging of the Microsoft Click ID in their accounts to get consistent ad conversion tracking from Safari. The post Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention appeared first on Search Engine Land.

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Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo

Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle’s client base. Google spend growth slowed slightly from Q3. The post Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo appeared first on Search Engine Land.

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