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If It’s Painful, It’s Broken: Unbounce Blog Team Takeaways from 2016

Since I joined the Unbounce family three years ago, our marketing team has grown from seven to 35. The content team alone has grown from two to 12. That kind of growth comes with a lot of potential to do exciting things. But scaling a team quickly also uncovers inefficiencies, and results in a helluvalotta growing pains. Which is fine, really. I’m not much of a jock, but I know that without pain there is no gain. 2016 in particular was a really productive year for the content team at Unbounce. We were able to fix a lot of inefficiencies in our processes, and experiment with things that we just didn’t have the bandwidth for before. In short, we pulled the plug on what wasn’t working and doubled down on what was working. If you’ll allow me to, I want to share some of our biggest takeaways with you. In…

Social Media

How to Improve Your Blog Posts With YouTube Videos

Do your blog posts need a little pizzazz? Have you considered using video to enhance your articles? Combining YouTube videos with your written content can help you stand out from your competitors. In this article, you’ll discover how to enhance your blog posts with YouTube videos. Embed YouTube Video in Your Blog Posts Embedding videos […] This post How to Improve Your Blog Posts With YouTube Videos first appeared on . – Your Guide to the Social Media Jungle

SEO

Simply the Best: 2016’s Top Content from the Moz Blog

Posted by FeliciaCrawford Now that we’ve comfortably settled into the first two weeks of 2017, it’s time to revive an annual Moz Blog tradition: the Best of 2016 is here! I’ve carefully collected data on all the posts, comments, and commenters you remarkable readers liked the most this past year, compiling it all into one big, beautiful blog post. You’ll laugh, you’ll cry, you’ll rue the day you ever downloaded Pocket. But as we commence our journey into the insights and revelations of yesteryear, my sincere hope is that you’ll feel inspired. That you’ll learn something new, or reflect on what’s changed. That you’ll tack a new task onto your bucket list (“Become a Moz Top Commenter” is way more hip than traveling to all 7 continents, people). Flip on some classic Tina Turner to set the mood and join me as we sift through what you decided was simply…

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A Year in Blog Posts: TopRank Marketing’s Most Popular Content Marketing Posts of 2016

Each year, marketers are investing more time, effort and resources into creating content. The good news is that 45% of organizations believe that they have been more successful this year than they were last year. The key indicators to this success has been largely due to increasing the quality of content, developing a strategy and prioritizing content creation. As a content marketing centric agency, TopRank Marketing has covered various topics throughout the year that are aimed at helping other content creators find their way in a sometimes tricky industry. Instead of just selecting our favorite posts of the year, we let our readers decide what was most useful. The 10 posts below represent our most shared content marketing posts of the year. Top 10 Content Marketing Posts of 2016 #1 – 10 Daily Habits to Create More Powerful Content If you’re not steadily improving your writing, you’re actively moving backward….

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A Year in Blog Posts: TopRank Marketing’s Most Popular Influencer Marketing Posts of 2016

If you’re a marketer and haven’t been living on another planet for the past few years, influencer marketing is a term that you’re familiar with. The increasing popularity of influencer marketing has brought every person out of the woodwork sharing their “expertise” and trying their hand at building a program. In fact, 84% of marketers plan to run influencer marketing programs within the next year. If you fall into that 84% or have already kicked off your influencer marketing initiative, there are some things you need to know. First and foremost, you need to have a strategy for your influencer marketing program. That strategy should include building relationships with influencers that have mutual interests, audiences and goals. At TopRank Marketing we have been developing and implementing influencer driven content programs for our clients for many years. We have used that experience (and the expertise of other influencers) to develop the…

SEO

Lucky 13 – Happy Birthday to TopRank’s Online Marketing Blog!

We have a lot to celebrate this time of year and I feel incredibly lucky that TopRank’s Online Marketing Blog gets to celebrate yet another blog birthday. Happy Lucky 13 Birthday Online Marketing Blog! And thank you to Ashley Zeckman for doing a great job managing our blog in 2016! I have a confession: Starting a blog in 2003 was just another “thing” to explore for its marketing value, not some ephiphany-inspired marketing journey. The inspiration came from a drive to reach more people with fewer resources in a meaningful way. Could blogging be the solution? In fact, the creation of TopRank’s Online Marketing Blog followed several other search marketing focused blogs that launched the same year including Search Engine Roundtable, Search Engine Journal and SEO Book. Two of those three are still going pretty strong with daily posts and large readerships. But it didn’t take long to realize that…

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Chart Toppers 2016: Our 25 most popular blog posts of the year

525,600 minutes As the song from the musical Rent famously asks, “How do you measure a year?” For us here at VerticalResponse, we’re measuring the last 12 months in 109 blogs, 70,256 words, and 7,053 social shares… That’s what we published this year (save for this very post you’re reading now). Now, we know you don’t have time to read them all, so we crunched the numbers and pulled our top 25 most popular blog posts of 2016. Read them again, discover something new, or just browse the list. We hope you enjoy, and we’ll see you in 2017! General Email Marketing 15 Must-Haves for a Solid Email Marketing Program — How savvy is your email marketing? Incorporate these key initiatives to build a rock-solid email marketing program.   25 Proven Steps to Achieve Email Marketing Magic — Want to uncover the secret formula to email marketing? Here’s everything (in 25 steps!) you need to know…

SEO

Advanced Blogging: How to Make Your Blog Serve Your Business

Do you have a blog? Want to supercharge your content and increase email subscribers? To explore advanced techniques for improving blog content, collecting more email addresses, and promoting products and events, I interview Darren Rowse. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s […] This post Advanced Blogging: How to Make Your Blog Serve Your Business first appeared on . – Your Guide to the Social Media Jungle

Social Media

Nominate Your Favorite Social Media Blog: 8th Annual Top 10 Social Media Blog Contest

We’re now accepting nominations for our 8th annual Top 10 Social Media Blogs contest, and we’re looking for the blogs you’ve read and found most valuable in 2016. This is the biggest contest for social media blogs and the winners will be promoted in our 550,000-reader newsletter and announced on Social Media Examiner. How to […] This post Nominate Your Favorite Social Media Blog: 8th Annual Top 10 Social Media Blog Contest first appeared on . – Your Guide to the Social Media Jungle