SEO

How to Verify a Facebook Page for a Local Business

Is your local business on Facebook? Wondering how to make your Facebook page official? Verifying a local business page adds a layer of legitimacy to your presence and can help customers feel more confident when they engage with you on Facebook. In this article, you’ll discover how to get your local Facebook page verified. Benefits […] This post How to Verify a Facebook Page for a Local Business first appeared on . – Your Guide to the Social Media Jungle

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Must-watch TV shows of 2017 for small business owners

Happy Friday! TGIF! You’ve heard it before, and you’ll hear it again, we’re all “livin’ for the weekend.” And for many, those precious days off are often spent binge-watching Netflix or HBO (Stranger Things or Westworld, anyone?). While we’re no stranger (no pun intended) to the occasional couch-potato phase, we’re still trying to stick to our New Year’s resolutions to learn something new, work on that side-hustle, and use our time mindfully. Enter the “productive” TV show. You know, the one that you can watch and feel like you’ve spent the last 30 or 60 minutes unwinding thoughtfully, rather than in a brain-drain. Luckily, even if you’ve already watched every episode of Shark Tank and listened to all the TED Talks, there are still shows to stimulate and entertain the business-minded viewer. Inc. recently published their 9 Top TV Shows Entrepreneurs Should Watch in 2017. From HBO’s satirical Silicon Valley to…

Social Media

3 Big Facebook Ad Strategies for Any Level of Business

If you’re reading this blog post, you’re at least vaguely interested in the concept of Facebook ads. But is it just me, or does this whole concept make you feel a bit skeptical? Isn’t it kind of sleazy to pitch ourselves in front of unexpecting social media scrollers? Is this a legit way to grow my business, or is it just a bottomless money pit to be avoided at all costs? I’ll be honest: I felt exactly like this about Facebook Ads. But then I sat down with expert (& Fizzler!) Claire Pelletreau for this week’s Courage & Clarity episodes, and to put it plainly, she blew my mind. Around the Fizzle neighborhood, we pride ourselves on honest, authentic business building. That means no skeezy marketing, no swindling, no begging people to buy crap. More often than not you’re probably going to hear us point you towards creating valuable, helpful…

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The top 20 places your business needs to be listed online

Gone are the days when a business laid down an annual sum to have its information listed in the Yellow Pages. These days it’s crucial for small businesses to instead prominently list themselves in multiple online directories. Consider this, four out of five consumers in the U.S. now use search engines to find local businesses. Perhaps more importantly, 50 percent of those conducting local searches by smartphone visit the business in question within the same day, and 18 percent move forward with a purchase that day. To make sure your business is found, we’ve outlined the top 20 places your business needs to be listed. And we’ve even added a few lesser-known directories as a bonus. What to include in your online business listing Google research shows customers most frequently seek company hours, product information, business location, and directions. Many also put great stock in online reviews by other customers, with 88 percent…

SEO

How to Use Social Media Emoji to Humanize Your Business

Do you want to humanize your business on social media? Have you thought about using social media emoji? Emojis are a fun and creative way to connect with your customers on a more personal level and show your brand’s personality. In this article, you’ll discover how to use emojis in your social media marketing. #1: […] This post How to Use Social Media Emoji to Humanize Your Business first appeared on . – Your Guide to the Social Media Jungle

SEO

Building a Business on the Back of Interviews

Do you interview people for your blog or podcast? Want to discover different ways to repurpose those interviews? To explore how he built his business through expert interviews, I interview Nathan Chan. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help […] This post Building a Business on the Back of Interviews first appeared on . – Your Guide to the Social Media Jungle

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Small Business Owners: Use These Tips to Increase Website Traffic from Social Media

For the past decade, many small business marketers have taken an “If you build it, they will come” approach to Facebook. They share engaging content, encourage conversation, and optimize their Facebook page to meet their goals. Unfortunately, too often the expected outcome doesn’t quite match the reality: Facebook has an average of 1.71 billion active users a month—that’s an audience worth addressing. Yet business owners struggle to convert Facebook users into organic traffic to their websites. Business app discovery platform GetApp recently surveyed 500 owners of small and medium-sized businesses. Less than 30% of respondents reported that Facebook was moderately to extremely effective at driving organic traffic to their sites. By contrast, 20.1% rated it slightly effective, and over 25% said it was not effective at all. If you’re a small business owner and Facebook is the focus of your marketing efforts, it may be time to branch out. Here…

Social Media

Twitter shutting down app used to manage business accounts on February 3

In June, Twitter launched Dashboard, a dedicated app brands can use to manage their various accounts, but seven months later it’s all about to change. On Tuesday, the company announced that it will be shuttering Dashboard on February 3 and while there was no specific reason given, Twitter said that all scheduled tweets will still be posted as scheduled and “can be seen/updated from TweetDeck.” Twitter Dashboard will be closing down on February 3rd. 1/5 — Twitter Dashboard (@dashboardapp) January 10, 2017 Twitter Dashboard wasn’t quite ready for prime time. The app launched in the U.S. on both iOS and as a desktop app last summer and was seen as a competitor to Hootsuite and Facebook’s Mentions app. And while Twitter Engage still exists, Dashboard was geared more towards businesses versus individuals. At the time, the company explained that brands have a difficult time creating what should be “authentic” connections,…

Blogging

How to Find Courage & Clarity in Your Business (Our New Podcast is Here!)

Alright everybody, the moment has arrived: it’s the grand unveiling of Steph’s secret podcast project. It’s called Courage & Clarity, and we think you’re going to love it. We’ve been doing LOTS of work behind the scenes to bring you an entire collection of real, honest stories intended to help you find the courage & clarity to go after what you love. I know we’ve been teasing mercilessly, and many of you have reached out asking what the heck I’ve got up my sleeve. So let’s break this thing down… Perhaps like you, I’ve sampled lots of business-oriented podcasts over the past few years. I find myself seeking inspiration and instruction, but I’m often left asking this question: “What does it really take to earn a living doing something you care about?” I created this podcast to address the fact that creative, badass entrepreneurs struggle again and again with two…