Content Attribution: Identifying content that converts

Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals? Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a… Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing


How to Do a Content Audit [Updated for 2017]

Posted by Everett (function($ ) { // code using $ as alias to jQuery $ (function() { // Hide the hypotext content. $ (‘.hypotext-content’).hide(); // When a hypotext link is clicked. $ (‘a.hypotext.closed’).click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from the rel value. var id = ‘.’ + $ (this).attr(‘rel’); // If the content is hidden, show it now. if ( $ (id).css(‘display’) == ‘none’ ) { $ (id).show(‘slow’); if (jQuery.ui) { // UI loaded $ (id).effect(“highlight”, {}, 1000); } } // If the content is shown, hide it now. else { $ (id).hide(‘slow’); } }); // If we have a hash value in the url. if (window.location.hash) { // If the anchor is within a hypotext block, expand it, by clicking the // relevant link. console.log(window.location.hash); var anchor = $ (window.location.hash); var hypotextLink = $ (‘#’ + anchor.parents(‘.hypotext-content’).attr(‘rel’)); console.log(hypotextLink);; // Wait until…


Creating Breakthrough Content: There Ain’t No Magic Feather #SMMW17

If you want to write amazing content like Ann Handley, don’t be a Dumbo. Dumbo was convinced he could only fly while holding a “magic feather.” When he lost the feather mid-flight, he plummeted toward the ground. It wasn’t until he believed he could fly without the feather that he was able to take off again. Too many would-be content creators are searching for their magic feather–the book, online course, or perfect antique typewriter that will make them a writer. And while they search, they can’t or won’t write. So Ann began her session at Social Media Marketing World by asking us all to recite a pledge out loud: “I don’t believe in unicorns, fairies, or Santa. There is no magic feather.” Despite the slander against Mr. Claus (who I have on good authority is very real), it’s a crucial first step. You have to know that good writing is…


Are technical and content audits still relevant?

SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the way we approach these audits is outdated. The post Are technical and content audits still relevant? appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing


How to Optimize Pinterest Content for Search

Wondering how to find the right keywords to rank in Pinterest search? Have you considered using Google’s Keyword Planner? Identifying valuable long-tail keyword phrases will help you optimize your profile and pins for search. In this article, you’ll discover how to use Google’s Keyword Planner to research keywords and boost the visibility of your Pinterest […] This post How to Optimize Pinterest Content for Search first appeared on . – Your Guide to the Social Media Jungle


Broad Vs. Niche Content: How to Find the Right Content Marketing Balance

“’Cause whether you’re high or low, you gotta tip on the tightrope.” –Janelle Monae Content marketing can sometimes feel like walking a tightrope through treacherous crosswinds. On one side, you have the need for brand recognition: Followers, likes, shares, all the metrics that make marketers feel good. On the other, there’s the need to prove effectiveness through lead capture, conversions, and closed deals. These metrics used to be the sales department’s problem. As marketing becomes more data-driven, though, marketers are increasingly held responsible for proving their contribution to revenue. Sometimes we end up swaying from one side to the other, constantly over-correcting. It’s hard to make forward progress if you’re just trying to keep your footing. The good news is, once you find the right balance you can quickly pick up speed. You can make minor adjustments to make even more progress. You can attract the right audience and help…