5 Ways to Level Up Your Content Marketing Maturity

Large or small. Growing or dwindling resources. New or experienced in the content marketing realm. Every organization is at a different stage in their content marketing maturity, looking for innovative and even practical ways to bring their efforts to the next level. But as the old adage goes, you have to walk before you run—and that couldn’t be more true when it comes to growing your content marketing maturity. Simply put. In order to grow your content marketing maturity, you have to understand where you’re at and create a strategy to get to the next step. Using TopRank Marketing’s own content marketing maturity model—developed by CEO Lee Odden—below we offer insights to help you determine your current level of maturity, as well as tips to help you move on to the next. #1 – Statis Stasis is the ground-level of our content marketing maturity model, with marketers focused on maintaining…


How to Build Trust and Enhance Your Influence with Content Marketing

Know, like, trust. At its essence, those three things are why we do content marketing. And if you’re not hitting all three, you’re likely not enjoying success with your content. Traditional marketing is big on the know — it’s all about creating awareness in the marketplace. Add in some clever messaging to prompt some level of liking, and mission accomplished, right? It’s as if awareness of a brand is enough to spark trust. And it’s true — we do tend to prefer brands that we know, even if there’s no true difference between one product and a generic one. But when it comes down to choosing between two or more brands, trust becomes critical. This is one of the benefits that content marketers have over competitors who don’t create and freely share valuable information — and it can be substantial if done correctly. Trust works on many levels: Do you…

Social Media

How to Use Facebook Ads to Boost Your Best Content

Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? To explore how to identify and boost your best Facebook content, I interview Larry Kim. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy […] This post How to Use Facebook Ads to Boost Your Best Content first appeared on . – Your Guide to the Social Media Jungle


A Guide to Meaningful Content that Resonates

Oh the drama! No, I’m not talking about the latest political fight you got into on Facebook — I mean this week on Copyblogger has been all about creating dramatic, meaningful content that pulls your audience toward you. On Monday, Brian shared five proven techniques that stir emotions and inspire people to act on your content. And on the Copyblogger FM podcast, I talked about how some of the Super Bowl ads sparked more drama than they intended — with thoughts on what to do when your once-neutral message takes on a political charge. On Tuesday, our friend Sean D’Souza dove into interesting ways to use audience objections (all of those annoying reasons people don’t buy) to increase the dramatic tension in your content. And on Wednesday, I just flat out broke down and pleaded with you (well, maybe not you, but someone like you) to quit hiding your best…


Transform Your Content from Predictable to Provocative with This Bold Method

Stop for a moment to think about a super-athlete. A person who won 122 consecutive races and broke the world record four times. That super-athlete is Edwin C. Moses, a man who completely dominated the 400-meter hurdle event and won every race in sight between 1977 and 1987. And then it happened. On June 4, 1987, in Madrid, Spain, Danny Harris beat Moses. Objections in articles are like Danny Harris. They bring in an unexpected element to one-sided content. Instead of the article pushing a single idea forward, there’s a sudden disturbance. Let’s find out exactly why objections are so powerful and how to use them in your writing. So, why are objections so critical? There’s the obvious reason why objections are part of content that deeply engages your audience: it’s called drama. Most articles start off driving home a point and keep that sustained point of view until the…


2017 Content Excellence Challenge: The February Prompts

Leave a comment with your entry for this month’s content challenge. You’ll have the chance to win a really good book! Hey, it’s February! And that means we have two new prompts for our 2017 Content Excellence Challenge. This month, we’re going to send a copy of Jonah Sachs’s book Winning the Story Wars to five randomly selected commenters. (See the details below for more about who we will and will not be able to send books to.) Remember, you have two weeks before comments on the post close, so don’t dawdle. Give the creative prompt a try and show off how it turned out. February’s Creative Prompt: Speak to one person This is one of my all-time favorite ways to make your writing much better, instantly. The prompt is: Craft your writing to speak to one, and only one, person. As you write, imagine you’re sitting down with this…


Hot Content Marketing Topics From Top B2B Brands at #B2BMX

What makes B2B content marketing hotter than having a conference at a Scottsdale, Arizona resort in February? How about tips from 10 top B2B brands and industry experts including senior executives from Forrester, Microsoft, Aptos, Lenovo, BrightFunnel, Oracle and Marketo. In advance of the upcoming B2B Marketing Exchange conference coming up later this month, I reached out to other speakers for practical tips as a preview to their presentations. For fun, I also asked them what their favorite thing is about a February event in Arizona. I know, that’s kind of obvious but this willing group shared some interesting answers. Real Marketing ROI: “Sales are wonderful. Sales are important. Sales are the lifeblood of any business. But. Really, but. Sales are NOT the alpha and omega of how you demonstrate your worth as a marketer. Really. I can prove it. Please join me Tuesday morning as I walk you through six…


In a Content Marketing Slump? Spice up Your Program with These Tips

How can you turn out haute cuisine content on a fast food production schedule? Your content team—especially if it’s a team of one—can be on the hook for creating a vast quantity of content. Between sales enablement, eBooks, white papers, and blog posts, it can be overwhelming. The temptation to churn out uncreative but passable content is hard to resist, especially if you’re behind on the editorial calendar. This kind of rushed content can lead to each piece having a same-y feel—same format, same voice, same structure. Not only is bland content hard for your readers to stomach, it’s not particularly inspiring to create, either. If you’re feeling like a short order cook instead of a celebrity chef, try these tips to spice things up. #1: Freshen Up Your Research A great content marketing initiative starts with thorough customer research. When you started your strategy, it was based on solid…