Digital Marketing News: State of Content, Direct Ads on Twitter & Google Attribution

Content Marketing Stats: The State of Content Marketing in 2017 [Infographic] This infographic from our friends at MarketingProfs uncovers top content trends for B2B and B2C marketers in 2017. You’ll find insights on everything from top channels to budgeting and content goals.  (MarketingProfs) Twitter is Offering Advertisers More Tools to Engage Consumers With Direct Messages […]

The Content Trap: When Content Becomes a Commodity (and Three Ways to Break Free)

Everyone is publishing content today, at a blinding rate, and your undifferentiated content is getting lost in a sea of equally indistinguishable content. Bad news: Your content has become a commodity. Here’s what you can do about it. Read the full article at MarketingProfs MarketingProfs Daily: Content

How to Inspire Your B2B Audience with Killer Content Marketing

B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Yes, we’re marketing to business professionals on a buying committee that has to commit to million-dollar deals. […]

CMWorld In-Flight Content Guide: Creating a Memorable Content Experience

Today’s modern customer is OBSESSED with experience. Everything from the ability to quickly order an Uber through a mobile app to spending hard-earned money on trips and adventures, not your typical investments. The customer expectations for content marketing experiences are no different. In fact, a recent study by  Kampyle found that 87% of customers think […]

The Secret to Creating Scalable, Quality Content and Better CX – Infographic

A woman walks into a retail store and looks around, not finding what she’s there for. She approaches a sales associate and asks, “Excuse me, can you show me where the top of the funnel is? I need to be confronted by every touchpoint of your predetermined sales process before I can purchase something”. Not […]

75 email newsletter content topics you can use ASAP

Wouldn’t it be nice if you had a relationship with every one of your subscribers? If you’re sending an email newsletter, you already do. According to the Nielsen Norman Group’s Email Newsletter Usability Report (based on 270 email newsletters across six countries), email newsletters create bonds. “Newsletters feel personal because they arrive in users’ inboxes, and users […]

How to Reuse Old Content to Boost Your SEO and Keep Your Audience Engaged

How can you ensure a constant flow of new and engaging content to maintain your following and reach new audiences? And how can you improve your SEO? By cleverly recycling old content, you can solve both problems. Read the full article at MarketingProfs MarketingProfs Daily: Content

Buyer’s guide: Content marketing tools

Managing the volume of marketing content that needs to be created, distributed, analyzed, and managed has become complicated, time consuming and costly for many marketing organizations. Automating these processes – or partnering with a content marketing vendor that provides content creation… Please visit Search Engine Land for the full article. Search Engine Land: News & […]

#CMWorld Interview: Amanda Todorovich Dishes on Creating Impactful Content for Healthcare

Each year, Content Marketing World receives hundreds of nominations for the coveted Content Marketer of the Year award. Past winners include Vishal Khanna of Wake Forest Innovations (2015), Bryan Rhoads, Intel Digital Media Labs (2014) and Julie Fleischer of Kraft Foods Group (2013). In 2016, this award went to another truly deserving content marketer, Amanda […]