How to Create Instagram Lead Ads

Do you advertise on Instagram? Want more leads? Instagram lead ads let you collect valuable contact information from potential customers without pushing them off of the platform. In this article, you’ll discover how to set up lead ads on Instagram. #1: Choose the Lead Generation Objective To get started with lead ads, create a new […] This post How to Create Instagram Lead Ads first appeared on . – Your Guide to the Social Media Jungle

Social Media

Google Maps now lets you create, share, and follow lists of places

Google is adding a little bit of social to Google Maps via a new lists feature rolling out worldwide today. The Android and iOS apps now let you create lists of places, share these lists with others, and follow the lists your friends and family share with you. Google Maps for the desktop can be used to view and edit the lists, plus they’re also available in offline maps. You can download the new version of the app now from Google Play and Apple’s App Store. If you’re a Google Maps Local Guide, you’ve had the ability to create lists for a while. Google is now rolling out the ability to all users, plus introducing the option to share and follow lists. To use the new feature, open the Google Maps app and find the first place. Tap on it, hit the Save icon, and choose one of several pre-set…

Social Media

Instagram Stories: How to Create Engaging Stories

Do you use Instagram? Wondering how Instagram stories work? To explore how to craft Instagram stories for business, I interview Sue B. Zimmerman. Instagram Stories The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media […] This post Instagram Stories: How to Create Engaging Stories first appeared on . – Your Guide to the Social Media Jungle


How to Create Content that Deeply Engages Your Audience

Art Silverman had a vendetta against popcorn. Silverman wanted to educate the public about the fact that a typical bag of movie popcorn has 37 grams of saturated fat, while the USDA recommends you have no more than 20 grams in an entire day. That’s important information. But instead of simply citing that surprising statistic, Silverman made the message a little more striking: “A medium-sized ‘butter’ popcorn contains more artery-clogging fat than a bacon-and-eggs breakfast, a Big Mac and fries for lunch, and a steak dinner with all the trimmings — combined!” Yes, what you say is crucial. But how you say it can make all the difference. How you say it is determined by your “who” “Marketing succeeds when enough people with similar worldviews come together in a way that allows marketers to reach them cost-effectively.” – Seth Godin When you create a well-rounded representation of your ideal customer,…

Social Media

How to Create Social Media Marketing Videos Without Appearing On Camera

Do you want to market your business with video? Are you unsure about appearing on camera? You can easily create compelling and budget-friendly videos while staying comfortably off-screen. In this article, you’ll discover how to gather and combine video assets to tell your story, all without getting in front of a camera. #1: Choose a Storytelling […] This post How to Create Social Media Marketing Videos Without Appearing On Camera first appeared on . – Your Guide to the Social Media Jungle


[Reminder] Live webcast: How to create a single source of data truth for marketing

According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15 to 20 percent of marketing spend while driving higher campaign conversions. But with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have… Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing


‘What Kind of Content Should I Create?’

Last week, we talked about how to really understand who is in your audience. This week, we’re shifting into what kind of message they want and need from you. Brian kicked off on Monday with a piece of classic marketing advice (exemplified by a classic American comic film): It’s not enough to just know your audience. You also need to put their interests and desires ahead of your own. That might sound impossibly idealistic — but in fact, it’s pure pragmatism. On Tuesday, Beth Hayden gave some specific thoughts on how to do it, by creating extraordinarily generous content that can open all kinds of doors for your business. The Copyblogger FM podcast this week talks about your customer’s path to purchase and how to make it a little more appealing (and effective). I talk about the right places to ask for a sale and how you can discover what…


How to Create Best Answer Content: 6 Inspiring Examples

Undoubtedly you’ve heard the expression “content shock,” coined by marketing expert Mark Schaefer. With immense respect, I have to admit: I don’t believe in it. The idea that there’s so much content out there, people are tired of content altogether? That no one’s giving new content a chance? That it’s too hard to get new content seen? Not buying it. I think what’s happening is simply this: People don’t want “content.” They want answers to questions. They want a few minutes of entertainment. They want to learn something new. They want what they were searching for in the first place. To reach our audience, we need to stop creating content and start producing the best answer to their queries.  Companies that adopt this content marketing strategy tend to top search engine rankings (Top…rankings…there’s an agency name in there somewhere, I can feel it). It’s easy to find examples of what…