How to Create a Snapchat Geofilter on Your Phone

Want to design Snapchat geofilters on the go? Have you seen the Snapchat in-app geofilter creation tool? In this article, you’ll discover how to easily create and purchase custom Snapchat geofilters from within the mobile app. #1: Design Your Snapchat On-Demand Geofilter To get started creating your geofilter, open the Snapchat app. From the camera […]

This post How to Create a Snapchat Geofilter on Your Phone first appeared on .
– Your Guide to the Social Media Jungle

How to Create a Facebook Live Show

Want to broadcast a regular live show on Facebook with a co-host? Wondering how to plan all of the logistics for your show? In this article, you’ll discover how to launch a successful Facebook Live show, with or without a co-host. #1: Define the Key Objective, Measurement Tactics, and Success Benchmarks Before you get swept […]

This post How to Create a Facebook Live Show first appeared on .
– Your Guide to the Social Media Jungle

Live Video Strategy: How to Create a Show That Engages

Interested in broadcasting live video? Have you considered starting a live video show? To explore how to create a successful live video show, I interview Luria Petrucci. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works […]

This post Live Video Strategy: How to Create a Show That Engages first appeared on .
– Your Guide to the Social Media Jungle

How to Create Instagram Stories Ads for Traffic and Conversions

Do you use Instagram stories? Looking for ways to increase your conversions? Instagram Stories ads have expanded to include four objectives that let marketers drive specific goal-oriented conversions. In this article, you’ll discover how to use Instagram Stories ads to improve your marketing results. What Are Instagram Stories Ad Objectives? Instagram story ads play between […]

This post How to Create Instagram Stories Ads for Traffic and Conversions first appeared on .
– Your Guide to the Social Media Jungle

How to Create a Social Media Policy for Your Employees

Want to help your employees better engage on social media? Wondering how a social media policy can help? A social media policy gives your employees guidelines for interacting with customers and protecting their personal safety, as well as your business’s reputation. In this article, you’ll discover three tips for creating a social media policy for […]

This post How to Create a Social Media Policy for Your Employees first appeared on .
– Your Guide to the Social Media Jungle

How to Create a Fail-proof Mastermind Group

How to Create a Fail-proof Mastermind Group

We know you’ve heard it before (um, even from us) — you should join a mastermind group, also known as a group of 4-6 people who meet about every two weeks to give each other advice and hold one another accountable to big goals.

It’s kind of a no brainer, isn’t it? We all know that trying to do it all alone as an entrepreneur is a recipe for eventually giving up when the going gets tough. So to join forces with people who get what you’re doing, who you can bounce ideas off of — it’s basically a way to build an informal board of advisors into your business.

We’ve already written all about masterminds, what they are and how to find them. So for today’s conversation, we’re approaching this from a new angle.

We’re focusing on the pitfalls: why groups fizzle out before they really get off the wrong, how even groups with the best of intentions might set themselves up to fail, and how to build yours strong from the start to avoid losing steam.

Listen to this podcast episode if you want deeper insights

We get to go deeper in our episodes of the Fizzle show, sharing personal stories and more to really get these ideas taking root in you. Enjoy!

It’s better to listen on the go!    Subscribe on iTunes 

Subscribe (how to)   iTunes   Overcast   Pocket Casts   Stitcher   Soundcloud   RSS  

Wrong mix of people

Having the wrong cast of characters in your group is one of the number one reasons masterminds fail.

You could be in a group of people who all like each other and would love to grab beers together, but aren’t really set up to be each other’s strategists and accountability partners.

So how can we insure we’ve got a mix of people who will gel? Coming up with a criteria for your group will set you up to select qualified members.

If you’re organizing a group, we recommend seeking people who are in a similar business stage. It’s totally cool if one of you is a food blogger, one is a personal finance podcaster, and yet another is a personal trainer.

The bigger questions is, are you roughly in the same inning of this whole thing? Is one person so far behind the rest of the group, he or she might feel too new? Or is there someone way ahead of the game who would really be more like a mentor than a peer?

Great markers for business stage are email list and revenue. If everyone in the group is in the same general neighborhood when it comes to audience size, that’s a good indication that you can help each other. There will always be some diversity in the group (which is great!) but the idea is to find peers who are just about even with you so far.

Wrong format

A mastermind group needs strong but balanced ground rules. If there’s no structure, an hour goes by really fast and you might just find yourselves “catching up” as friends. That sounds fun, but not exactly productive.

It also helps to have someone to keep the meeting on track and manage the time. This person isn’t a group dictator or even a leader as much as an *organizer* or secretary who is charged with making sure things stay mostly on track.

We’ve found that most successful groups seem to do some version of:

  • Highs & Lows: Each person in the group takes just a minute or two to share what’s gone well and what hasn’t gone as well in the time since the group last met.
  • Hot Seat: This is the real meat & potatoes of the meeting. A “hot seat” is basically a strategy session focused entirely on one person’s business. The person in the hot seat brings specific questions and roadblocks, while the rest of the group gives feedback.
  • Commitments: The meeting ends with each member committing to a very specific task he or she needs to make progress on before the group gets together again.
  • Staying connected between meetings: Most successful groups choose to say in touch between meetings so members can get quick feedback and cheer each other on. Use Facebook groups, Slack, email, etc.

No accountability

One of the primary reasons to join a mastermind group is for the accountability — aka, to help you actually make progress and do what you said you would. If weekly commitments aren’t spoken and then captured, they disappear (and you’ll likely forget.)

Mastermind Groups can accelerate your growth, but only if they fulfill their main purpose: keeping you on track.

One game-changing mastermind tip is to have the group secretary jot down a few keywords summarizing each person’s commitment. These notes should be posted to the group’s communication channel of choice for everyone to see (and therefore, making you much more likely to actually do it!)

Inconsistency

This may be the number one reason groups fail. When people start skipping meeting, or if they aren’t set up in advance, the group will quickly fizzle out.

We know there are real challenges here, such as time zone conflicts, family commitments, day jobs and more. But since inconsistency is such a mastermind killer, the group should commit to some amount of time to really go “all in”.

For example, when my podcasting mastermind group started meeting a few months ago, our organizer said, “Okay, if we’re doing this, we all have to fully commit for the next 6 months. No skipping meetings if you can help it, let’s give it our all for 6 months. Who’s in?”

As a result one of our founding members decided she needed to leave the group right at the beginning. We were sad to see her go, but it was critical that she recognize that she was not able to commit and cut ties early on. Otherwise, if this particular member had kept skipping meetings and holding up the group, it likely would have discouraged the rest of us.

So these are the big mistakes, pitfalls and missteps we see when it comes to Mastermind Groups. Have you been part of a group that didn’t quite get off the ground? What do you think went wrong? Or, if you’re in a group you love, how did you navigate these common obstacles? We’d love to hear from you in the comments!


Fizzle

How to Create a Social Media Marketing Content Plan in 7 Steps

Want to connect more with your target audience? Wondering how to deliver relevant social media content consistently? Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals. In this article, you’ll discover how to create a social media marketing content plan for your business. #1: […]

This post How to Create a Social Media Marketing Content Plan in 7 Steps first appeared on .
– Your Guide to the Social Media Jungle