SEO

3 Ways to Create a Video Studio on Any Budget

Interested in delivering quality video content to your audience? Wondering what equipment you need? You don’t need to spend a lot on high-end camera gear and equipment for your studio to create top-notch social media videos. In this article, you’ll discover how to set up a video studio without breaking the bank. #1: Choose the […] This post 3 Ways to Create a Video Studio on Any Budget first appeared on . – Your Guide to the Social Media Jungle

SEO

How to Create Content That Keeps Earning Links (Even After You Stop Promoting It)

Posted by kerryjones Do your link building results look something like this? Start doing outreach Get links Stop doing outreach No more links Everyone talks about the long-term benefits of using content marketing as part of a link building strategy. But without the right type of content, your experience may be that you stop earning links as soon as you stop doing outreach. In this sense, you have to keep putting gas in the car for it to keep running (marketing “gas” = time, effort, and resources). But what if there was a way to fill up the car once, and that would give it enough momentum to run for months or even years? An example of this is a salary negotiations survey we published last year on Harvard Business Review. The study was picked up by TechCrunch months after we had finished actively promoting it. We didn’t reach out…

Social Media

Video Blogging: How to Create Consistent YouTube Content

Do you create videos to promote your business? Have you considered starting a regular video blog? To explore vlogging, I interview Amy Schmittauer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with […] This post Video Blogging: How to Create Consistent YouTube Content first appeared on . – Your Guide to the Social Media Jungle

SEO

How to Create Instagram Lead Ads

Do you advertise on Instagram? Want more leads? Instagram lead ads let you collect valuable contact information from potential customers without pushing them off of the platform. In this article, you’ll discover how to set up lead ads on Instagram. #1: Choose the Lead Generation Objective To get started with lead ads, create a new […] This post How to Create Instagram Lead Ads first appeared on . – Your Guide to the Social Media Jungle

Social Media

Google Maps now lets you create, share, and follow lists of places

Google is adding a little bit of social to Google Maps via a new lists feature rolling out worldwide today. The Android and iOS apps now let you create lists of places, share these lists with others, and follow the lists your friends and family share with you. Google Maps for the desktop can be used to view and edit the lists, plus they’re also available in offline maps. You can download the new version of the app now from Google Play and Apple’s App Store. If you’re a Google Maps Local Guide, you’ve had the ability to create lists for a while. Google is now rolling out the ability to all users, plus introducing the option to share and follow lists. To use the new feature, open the Google Maps app and find the first place. Tap on it, hit the Save icon, and choose one of several pre-set…

Social Media

Instagram Stories: How to Create Engaging Stories

Do you use Instagram? Wondering how Instagram stories work? To explore how to craft Instagram stories for business, I interview Sue B. Zimmerman. Instagram Stories The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media […] This post Instagram Stories: How to Create Engaging Stories first appeared on . – Your Guide to the Social Media Jungle

Blogging

How to Create Content that Deeply Engages Your Audience

Art Silverman had a vendetta against popcorn. Silverman wanted to educate the public about the fact that a typical bag of movie popcorn has 37 grams of saturated fat, while the USDA recommends you have no more than 20 grams in an entire day. That’s important information. But instead of simply citing that surprising statistic, Silverman made the message a little more striking: “A medium-sized ‘butter’ popcorn contains more artery-clogging fat than a bacon-and-eggs breakfast, a Big Mac and fries for lunch, and a steak dinner with all the trimmings — combined!” Yes, what you say is crucial. But how you say it can make all the difference. How you say it is determined by your “who” “Marketing succeeds when enough people with similar worldviews come together in a way that allows marketers to reach them cost-effectively.” – Seth Godin When you create a well-rounded representation of your ideal customer,…

Social Media

How to Create Social Media Marketing Videos Without Appearing On Camera

Do you want to market your business with video? Are you unsure about appearing on camera? You can easily create compelling and budget-friendly videos while staying comfortably off-screen. In this article, you’ll discover how to gather and combine video assets to tell your story, all without getting in front of a camera. #1: Choose a Storytelling […] This post How to Create Social Media Marketing Videos Without Appearing On Camera first appeared on . – Your Guide to the Social Media Jungle