SEO

Digital Summit Phoenix – Supercharge Your Content with Influencer Marketing

Let’s just get this first bit out there: Later this month I will be the closing keynote at a conference where Beverly Jackson from MGM is the opening keynote. BAM! Seriously, Beverly is the epitome of “supercharged” and is a can’t miss speaker. On top of that, Apple co-founder Steve Wozniak will be keynoting as well. I feel pretty lucky. In fact, I feel supercharged! Maybe after reading this post, you will too. Of course I’m talking about Digital Summit Phoenix, February 22-23. This is my first time speaking at Digital Summit and I’m really looking forward to it for a few reasons: There’s a pretty impressive roster of speakers and expertise that will be presenting including Carlos Gil, Mathew Sweezey, Amanda Nelson and Oli Gardner plus a few faces from my SEO days that I have not seen in a while including Michael King, Janet Driscoll Miller and Jim Boykin. Did…

SEO

5 Common Challenges All Digital Marketers Face & How to Own Them

Big or small, B2B or B2C there are a core set of challenges that all marketers face. The extremity of these challenges will vary from brand to brand and person to person but undoubtedly exist within every organization. Within the last few years alone, it now takes 52% more touches to close a deal than it did in the years prior. Yikes! Those aren’t the best odds, and now that marketing is becoming even more responsible for sales (not that that’s a bad thing), the modern marketer is stressed out. But don’t fret, you’re not alone. The first step to overcoming your obstacles is identifying what they are. Once you know what’s in front of you, it’s much easier to tackle them one piece at a time. Below are 5 common challenges that every marketer faces (at one point or another) as well as some sage advice for how to…

Social Media

Twitter accounts form digital army in resistance against Trump

President Trump’s recent efforts to silence scientists on social media by imposing a gag order on administrations like the U.S. Department of Agriculture (USDA) and the Environmental Protection Agency (EPA,) have already started to backfire. While Trump may have temporarily quieted several official accounts, his actions have inspired a digital rebellion across Twitter, and an army of mysterious accounts in the science, education, security communities and more — identifying as “resistance teams” — are banding together to fight for the right to share factual information. SEE ALSO: Government scientists are caught between new gag order and their own ethics policies Read more… More about Epa, Politics, Donald Trump, National Parks, and Nasa Social Media

SEO

Would You Rather: 6 Ways to Tell if Your Digital Marketing Agency is the Right Fit

Today’s increasingly competitive landscape requires that marketers focus on activities that will have the biggest impact in order to capture and keep the attention of potential customers. With over 200 million people utilizing ad blocking technology, it’s clear that an integrated digital marketing strategy has to be implemented in order to reach target customers. To develop and execute a successful marketing program, many brands large and small  look to digital marketing agencies to help guide their strategy and execution to maximize the impact of their efforts. However, as most of you have discovered at some point, those agency relationships don’t always work out as you anticipate. Once the wooing stage has passed, you may find that you have more work and results aren’t meeting expectations. Part of the issue is that you may not be exactly sure what you’re looking for in an agency partner. To help you on this…

Uncategorized

Working Together in Perfect Harmony: Digital Advertising + Content Marketing

Content marketing has emerged as an incredibly effective way to arm consumers with the information they seek and need, increase brand awareness, enhance engagement, and ultimately inspire action and conversions. As TopRank Marketing CEO Lee Odden likes to say: “Content isn’t King. It’s the Kingdom.” But the kingdom is crowded. According to Content Marketing Institute (CMI) and MarketingProf’s 2016 benchmark reports, 88% of B2B marketers and 76% of B2C marketers say they use content marketing. With so many marketers in the content marketing game—many of them creating and publishing new content daily—competition is stiff. In addition, evolving algorithms for social media news feeds and search engine results make it even more difficult to get the right eyeballs on your content. So, what’s the solution? How can you get that great content you’re creating in front of your target audience? One option is adding digital advertising to your tactical mix. If…

Uncategorized

Online Marketing News: Search Ranking Factors, 2017 Digital Trends & New Mid-Roll Ads

The Most Important Google Search Rank Factors [Infographic] Search rankings are a key consideration for many aspects of a digital marketing strategy — and the ever-changing nature of search algorithms doesn’t necessarily make it easy to determine where the most impact can be made. This infographic spells out the top 20 most important Google search rank factors. MarketingProfs Edelman Digital’s 2017 Trends Report Edelman released their annual digital trends report and things are looking good for virtual and augmented reality, as well as programmatic digital ad spend. What else will be trending this year? The 50 page report has all the details. Edelman Facebook is Going to Start Showing Ads in the Middle of its Videos and Sharing the Money with Publishers Facebook will be showing ads in the middle of publisher videos and giving half of that revenue to the publishers whose content is showing the ad. The videos need…

Uncategorized

The 17 Best Digital Marketing Conferences of 2017

Does the word conference bring up memories of suited professionals droning on about… well, you can’t quite remember what? Awkward socializing, shameless sales pitching, lined paper and branded pens — some conferences can be very beige indeed. But not all conferences are made equal. In fact, some can lead you to completely change your marketing game for the better by giving you the opportunity to learn firsthand the tricks of the trade from the smartest minds in digital marketing — from SEO royalty Rand Fishkin to Unbounce co-founder Oli Gardner. We worked our way through the colossal number of upcoming digital marketing conferences to uncover the gems and roundup what we think are the 17 best digital marketing conferences in 2017. Warning: what you see and learn at these events may totally transform the way you do your digital marketing. Conference Date Location SearchLove February 23-24; June 5-6; October 16-17 San…