Guide to email list management — now en español [EBOOK]

Read in English | Leer en español From your favorite name brands to local mom and pop shops, these days, email is an essential part of any successful marketing strategy. To get the most out of your email marketing program and start seeing the impressive return on investment that the channel is known for, you […]

Oops! What to do when email mistakes happen

Everyone makes mistakes every now and then. When it comes to email marketing, everyone’s done it; even the big guys make gaffes sometimes. When this happens, the important thing is to take a breath and not panic. Most people think they need to send out an apology right away, but depending on the error and […]

75 email newsletter content topics you can use ASAP

Wouldn’t it be nice if you had a relationship with every one of your subscribers? If you’re sending an email newsletter, you already do. According to the Nielsen Norman Group’s Email Newsletter Usability Report (based on 270 email newsletters across six countries), email newsletters create bonds. “Newsletters feel personal because they arrive in users’ inboxes, and users […]

Email automation 101 [INFOGRAPHIC]

One of the key reasons why email marketing is such a vital tool for your business’ success is because it provides you with a direct line to your customers. Launching a new product or service? Promoting an in-store event or sale? Send a quick message straight to all of your subscribers, and they’re immediately brought […]

Introducing Email Automation

In the most current update to VerticalResponse we’re pleased to release our newest feature: Email Automation. What is Email Automation? Before we get started on putting Email Automation to use, let’s do a quick review. Email Automation can be one email or a series of emails that are automatically sent based on a pre-defined time […]

6 Design Tips to Make Your Email Newsletter Visually Appealing

Many businesses rely on email newsletters to build customer relationships and keep their companies top of mind with their audiences. A well-executed newsletter is a powerful email tool with multiple benefits, which is why it’s crucial to ensure your newsletter design is visually appealing. If it looks good, readers are more likely to click. To help you […]

Digital Marketing News: 15 Reasons for Brand Advocacy, Email Priorities and Google TV Ads

15 Reasons Why Brand Advocacy is the Bedrock of Your Business [Infographic] Although brand advocates are important for brand marketing – with referrals, user generated content, and positive online reviews being just a few of the benefits of brand advocacy, this infographic shows over 80% of companies are not using advocates in their marketing strategy, […]

VerticalResponse named a Top 3 email marketing solution

We know it’s not polite to brag, but today we have good reason to pat ourselves on the back. We’re excited to announce VerticalResponse has been named one of the Top 3 most popular email marketing solutions. You like us, you really like us! And the feeling is mutual — everyone here at VR headquarters […]

4 ways to leverage email marketing with PPC

When it comes to the fast-moving world of internet marketing, everyone is looking for that competitive edge. If SEO and email marketing are already a developed part of your marketing campaign, PPC (pay-per-click) can be another useful tool to help grow both your conversions and your leads. Use PPC to test email marketing elements While […]