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105 ways to build your email list | Tips, tactics, and best practices

One of the first steps in any email marketing campaign is pulling together a list of addresses from people likely to be interested in what you have to say or promote. That said, building a list from scratch can seem a little overwhelming at first. After all, newbies are in a bit of a catch-22 situation: They can’t start a campaign without addresses, but they’re often so dependent on email that they don’t know how to ask customers to opt in without emailing them. So how do you build an email list without email addresses? Once you have addresses, what do you do with them? How often should your send emails? What can you do to ensure your emails are delivered and not lost in spam or junk filters? Find the answers to these questions and more in our free eBook, Guide to Email List Management. Download it today to learn…

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From easy to expert: Email list segmentation 101 [Infographic]

You already know that email marketing is a fantastic marketing tool, with 72 percent of consumers saying they prefer email over other methods of communication from companies they do business with. To capitalize even more on the power of email marketing, consider segmenting your email lists – a smart and relatively simple way to boost your open and click-through rates. When you segment your lists into different groups based on demographics, habits, and more, you can email information and news relevant to each specific group — making those readers much more likely to act on the emails they receive.    For help with your email list segmentation, check out our Email Segmentation 101 infographic below. And for more unmissable tips and advice on email list management, download our free eBook, Complete Guide to Email List Management. Join 140,000 small business owners Get expert tips and email inspiration biweekly. Subscribe today and download our…

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Online Marketing News: Netflix Teaches B2B, Email Benchmarks & Facebook is a Copycat

What B2B marketers can learn from Netflix [Infographic] What could B2B marketers possibly learn from Netflix? It turns out, quite a bit. Namely, that scheduled marketing needs to take a back seat to content that’s packaged for consumption when your prospects are ready. LookBookHQ Email Marketing Benchmarks: 4Q16 Average Open, Click, and Bounce Rates A new study from Experian shows that email open and click metrics remained fairly stable year-over-year in 2016, but the average transaction-to-click rate grew by 10% and the average bounce rate increased by 11.8%. MarketingProfs Facebook Messenger copies Facebook’s copy of Instagram’s copy of Snapchat Stories Yes, you read that headline correctly. There is some truth behind all that sass. Last week, Facebook messenger rolled out it’s copy of Facebook Stories — a copy of the story feature owned first by Snapchat and later adopted by Instagram. They’re calling Messenger Day. Marketing Land U.S. Digital Advertising…

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Improve your email performance with these 4 A/B tests

With the simplicity and efficiency of today’s online tools, A/B testing has become a no-brainer for many email marketers. Not only can it help you understand the effectiveness of each campaign, but it can save you time, money, and effort by providing insight into customer behavior and preferences for use in future strategizing.   For the uninitiated, A/B testing involves sending different versions of a given email — varying anything from subject lines to layout to photos to links — to different groups of subscribers, then measuring reactions to determine which is more effective at driving preferred behavior. The results can be used to increase the impact of your campaigns. While practically any element can be tested, experts generally advise focusing on the aspects most likely have the largest impact on your campaigns. Some suggestions: Subject line: The length, wording, and tone of your subject line can have a profound effect…

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The 6 most popular email templates for small businesses

You know the feeling. The deadline is coming up and you need to create a beautiful new email marketing campaign. Your computer screen stares at you, waiting for that first click or keystroke. Face it: you have writer’s block. Or, perhaps worse still, a full creative brain freeze. Where to begin? What should your email look like and what should you say? Have no fear! While we may not be able to tell you exactly what to write, we have an arsenal of creative subject lines suggestions and email templates to help you get started. Types of email templates When beginning your email campaign, you likely already have a goal in mind. Whether you’re just getting started with a “we’re open!” announcement, sending a seasonal promotion, or following up with customers, VerticalResponse has email templates customized for every campaign. Let’s take a look at six of the most popular templates on VerticalResponse. Announcement…

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7 golden steps to creating an effective email newsletter

Do you remember the theme song to “The Golden Girls”? Sing it with us: “Thank you for being a friend. Traveled down the road and back again. Your heart is true, you’re a pal and a confidant.” In the world of email marketing, guess whom your customers’ pal and confidant is? Ding, ding! Your email newsletter — and there’s research to prove it! According to the Nielsen Norman Group’s extensive Email Newsletter Usability report (based on 270 email newsletters across 6 different countries), readers feel an emotional attachment to their email newsletters: “Newsletters feel personal because they arrive in users’ inboxes, and users have an ongoing relationship with them… The positive aspect of this emotional relationship is that newsletters can create much more of a bond between users and a company than a website can.” So how do we keep that bond with our customers and ensure we remain connected to our readers? Follow…

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Online Marketing News: Mobile Email Stats, YouTube Kills 30-Second Ads and Execs on IoT

Your Guide to Email-Open Statistics on Mobiles [Infographic] Well over half of all email users are opening their email on mobile devices. It’s important that marketing emails are mobile friendly, because although a majority of emails are being opened on mobile, most conversions are coming from desktop. MarketingProfs YouTube Kills 30-Second Unskippable Mobile Ads for Shorter and More Interactive Formats Beginning on January 1, 2018, YouTube will kill the unskippable 30-second ads users see on mobile videos. Brands can still buy 20-second and 6-second bumper ads. YouTube has reportedly made this change as part of their ‘commitment to providing better ad experience’. AdWeek 73% Of Execs See Internet Of Things Impact On Business A recent study showed that 73% of business executives said the Internet of Things had at least some impact on their business, while 21% said it has a major impact. However, there are a number of obstacles…

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Turn email pains into gains: Our new editor can help

Whether you’ve just kicked off your email marketing program or you’ve been at it for years, you’re bound to run up against a few obstacles. From finding the time to manage and build campaigns to simply making sure that your emails are user-friendly and readable, there are a lot of moving parts. VerticalResponse’s new email editor was specifically created to make keeping track of all those moving parts easier for you. Among the powerful design tools included in the app update, you’ll find features that help you tackle some of the most common email marketing challenges. If you’re struggling with your campaigns, here are four ways the new editor can turn those email woes into wins.  Pain point: Can’t control the look and feel of emails when using templates When you don’t have any coding or graphic design experience, an email template can be a lifesaver — it allows you…

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Set up your email campaign: VerticalResponse’s new editor makes it easy

Our new email editor gives you more freedom to change the layout and individual design elements of your campaigns. To introduce all of the updates and help you start sending emails today, we’ve created a series of how-to guides. In this edition, we show you how to create a contact list and schedule campaigns. Creating an email list Before you can send your first email campaign, you’ll need to set up your distribution list. To get started, log into your account and click Contacts in the top menu. Then click the Create new list button. Next, give your list a descriptive name that indicates who is on the list or the purpose of the list, such as “newsletter,” “promotion,” or “new subscribers.” From here, you have the option of creating a list in four different ways: uploading a file, adding email addresses manually, dragging and dropping a file from your computer,…