How to Use Facebook Video Ads to Move People Through Your Sales Funnel

Are you using video in your Facebook ad campaigns? Wondering how video can best move people through your sales funnel? In this article, you’ll learn how to move prospects through three stages of the decision-making process by serving the right video at the right time. Why Use Video Ads in a Sales Funnel? Before you […]

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– Your Guide to the Social Media Jungle

Facebook Ads Manager and Twitter Team Management

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Ads Manager changes with Amanda Bond, Twitter team management with Kim Reynolds, and […]

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– Your Guide to the Social Media Jungle

How to Add Qualifying Questions to Your Facebook Lead Ads

Do you use Facebook lead ads? Want to learn more about the people who sign up for your offers? Facebook lead ads now let marketers ask customized questions to reveal valuable trends in consumer preferences. In this article, you’ll discover how to add custom questions to your Facebook lead ads. Why Use Questions in Lead […]

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– Your Guide to the Social Media Jungle

How to Manage Facebook Groups: 8 Management Tools

Do you have a group on Facebook? Are you taking advantage of Facebook’s group management tools? In this article, you’ll discover how Facebook group admin tools can help you create a stronger, more engaged Facebook community. #1: Turn on Notifications You can receive two types of notifications from your Facebook group: notifications about posts (discussions) […]

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– Your Guide to the Social Media Jungle

LinkedIn Audience Network and Facebook Instant Articles WordPress Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore LinkedIn Audience Network with Viveka von Rosen, the Facebook Instant Articles and AMP WordPress […]

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– Your Guide to the Social Media Jungle

Digital Marketing News: Visual Content Trends, Facebook Ads Controversy & Bing Retargeting

The Hottest Visual Content Marketing Trends in 2017 [Infographic] Visual content can help you boost your content marketing efforts in terms of engagement and resonance. This infographic shows the most common types of visual content marketing, what type of visuals consumers prefer and more. Social Media Today Facebook’s Ad Metrics Come Under Scrutiny Yet Again There’s been some recent controversy over Facebook’s estimated audience size that it gives to advertisers. A research firm recently compared their estimated audiences in the U.S. against the Census and found discrepancies totaling in the tens of millions in some cases. Fortune Bing Ads Now Shows Remarketing Bid Adjustment Suggestions Based on CPA Data Bing has announced that they’ll be using advertisers’ data to help them drive more leads through retargeting bid adjustments. This includes giving recommendations to advertisers and helping them estimated the changes in conversions they can expect. Search Engine Journal Google reveals the top things people want to find out ‘How to’ do Google partnered with Xaquin G.V., an interactive visual data journalist, to create a new interactive website that shows the answers to folks most common how-to questions. Apparently, those questions make up a large share of the queries typed into Google every day. TechCrunch Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake Advertisers are demanding more transparency from their advertising and media partners in light of recent brand safety concerns and fraudulent advertising metrics. With more companies following this trend, it’s time for advertisers to make a change. AdWeek LinkedIn Debuts Its Own Audience Network, Making it Look Ever More Like Facebook Ad Age reports that LinkedIn is launching its own Audience Network: “The new product allows marketers to reach LinkedIn members on apps and websites that aren’t operated by the business-networking site. Such offerings are proving popular with tech companies: Yelp and Pandora made similar announcements last week.” Ad Age The Most-Deleted and Least-Used Mobile Apps [Infographic] A new infographic shows user behavior when it comes to downloading and deleting mobile apps. What’s really interesting is that 37% respondents said they avoid downloading mobile apps because they favor mobile websites instead. MarketingProfs Google Data Studio Adds Third-Party Data Connectors from Supermetrics and Others Google recently announced a beta product that will help users connect and visualize data from third-party sources. Marketing Land reports that Google has also “added the ability for users to embed interactive Data Studio reports on their websites. Select Report > File > Embed report, then put the HTML code snippet into an iframe.” Marketing Land What were your top digital marketing news stories this week? We’ll be back next week with more digital marketing news! Have something to share? Tweet @TopRank or to me @Tiffani_Allen.

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Online Marketing Blog – TopRank®

How to Use Facebook Ads to Enhance Direct Mail Campaigns

Do you want to reach people based on their physical addresses? Have you considered combining Facebook ads with direct mail? In this article, you’ll discover how to create a multichannel marketing campaign using Facebook ads and direct mail. #1: Prepare Your Mailing Data for Upload Into Facebook If you use direct mail, your mailing data […]

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– Your Guide to the Social Media Jungle

Instagram Stories for Desktop and Facebook Watch Explored

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Watch, Instagram Stories for the desktop and Instagram Galleries updates with Sue B. […]

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– Your Guide to the Social Media Jungle