Digital Marketing News: 2018 Creative Trends, Organic Facebook Dead, YouTube Tightens Up

Creative Trends 2018

2018 Creative Trends – Shutterstock’s data and creative teams analyzed their customers’ billions of searches for images, footage, and music search and download data to discover the biggest year-over-year increases. What are the top trends? Fantasy, New Minimalism, Space, Natural Luxury, and Punchy Pastels among others. – Shutterstock

‘Organic reach on Facebook is dead’: Advertisers expect price hikes after Facebook’s feed purge. If any brands haven’t already shifted their Facebook strategy entirely to paid, then they may have to soon. Facebook is changing its news feed to prioritize what friends and family share, which will reduce the amount of content that users see from brands and publishers. Open up those wallets folks! Digiday

One in three people—2.48 billion—worldwide used a social network in 2017 – Last year, 74.7% of mobile phone internet users worldwide used their device to access social media. Where are they spending their time you ask? In 2017 nearly 594 million people worldwide used Instagram. 62.2% of all social network users (1.54 billion), went on Facebook at least once a month in 2017.  eMarketer

Majority of Consumers Want Brands to Take a Stand on Social and Political Issues, According to New Study – Most consumers want brands to weigh in on social and political issues, according to a new survey by social media management and analytics company Sprout Social entitled “Championing Change in the Age of Social Media.” Two-thirds of consumers responded that it was either “Somewhat Important” or “Very Important” for brands to take a stand on social/political issues. AdWeek

Influencer Marketing Report – A few highlights: Influencer marketing ad spend is poised to reach between $ 5 billion and $ 10 billion in 2022. The average influencer engagement rate across industry verticals is 5.7% compared to 2-3% for brands. 40% of influencers believe that overly restrictive content guidelines are one of the biggest mistakes brands and agencies make when working with them.  Business Insider

Financial institutions have a growing interest in influencer marketing – Financial services institutions are known to shy away from social media due to strict industry regulations. But a growing number of consumer-facing banks, insurance companies and personal finance apps are looking to create promotional content with individuals with large followings on social media, in order to add personality to their brands and cater to the 18- to 34-year-old cohort. Digiday

Influencer Marketing Stats and Trends (Including Petfluencers) – Collective Bias compiled statistics from B2C influencer marketing research they conducted into an infographic featuring insights on both consumer and influencer behaviors. For example, 10% of 18-24 year olds are likely to purchase a product promoted by a famous pet influencer. 86% of influencers say Pinterest is the platform of choice for food ideas. MarketingProfs

CVS Vows to Stop Altering Beauty Images in Its Marketing – We couldn’t agree more: Starting in April, CVS Health Corp said it will stop “materially” altering the beauty imagery in its marketing materials that appear in its stores and on its websites and social media channels. CVS is also asking brand partners—including Revlon, L’Oréal and Johnson & Johnson—to join the effort. Wall Street Journal

TV drives search

Google Adds AMP Testing Tool to Search Results – Google has released its most significant update to the AMP testing tool since 2016. In addition to accessing the tool at its usual destination, you can also test AMPs directly in search results. Search Engine Journal

YouTube tightens rules around what channels can be monetized – Channels will need 4,000 hours of annual viewing time and over 1,000 subscribers to make the cut to make money on their video content.  The Verge

The Brand-Content Preferences of Different Age Groups – HubSpot surveyed over 3,000 consumers 18+ to understand which types of content consumers of various ages want to see more of from brands. Over 50% want to see more videos from their favorite brands. Only 22% of consumers age 18-24 value emails from brands they support, compared with 68% of consumers age 55+. This is highly useful insight if you want to optimize for content engagement and action. MarketingProfs

More Than 1 in 3 Millennials Would Like to Go Viral – However, overall, fewer than 1 in 5 American adults would like to become viral on social media or famous on the news for a short time, according to a recent YouGov survey. Also, men (57%) desired fame more than women (48%).   MarketingCharts

On the Lighter Side:

Blockchain Bandwagon

  • Blockchain Bandwagon by Tom Fishburne
  • Google’s Algorithm Says The World Is Flat – MediaPost
  • ‘Milkshake Duck’ is a dictionary’s 2017 word of the year, and damn right – Mashable

TopRank Marketing (And Clients) In the News:

Lee Odden – The Future, Presented by LinkedIn with Help from Top Marketing Thought Leaders [Videos] – LinkedIn Marketing Solutions Blog
Lee Odden – What Does The Future Of CX Look Like? Here Are Some Of The Most Promising Predictions – Brian Solis Blog
Congratulations to our client Masterson Staffing
– Celebrating 50 Years in Business – Masterson Staffing Blog
Congratulations to our clients LinkedIn and SAP – Both were named as a “Best Software Company in 2018” by G2 Crowd

What was the top digital marketing news story for you this week?

We’ll see you next week when we’ll be sharing all new marketing news stories. Also, be sure to check out the full video summary on our TopRank Marketing TV YouTube Channel.


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© Online Marketing Blog – TopRank®, 2018. | Digital Marketing News: 2018 Creative Trends, Organic Facebook Dead, YouTube Tightens Up | http://www.toprankblog.com

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Online Marketing Blog – TopRank®

Digital Marketing News: Teens Over Facebook, Blockchain and Big Blue, MoonPie Roasts You

Social Commerce

Social Commerce Takes Hold. A study by PwC reports that 78% of consumers are influenced by social media when shopping online. According to Marketing Week, the “social commerce boom” is being fueled by young mobile consumers. Thirty-three percent of 18- to 24-year-olds say they would purchase items directly on Facebook, 27% on Instagram and 20% on Twitter. For 25- to 34-year-olds, the numbers decrease a bit: 30% on Facebook. For 54- to 65-years-olds, it’s 10%. MediaPost

Top 100 Social Media Trends for 2018. From Influencer Campaigns to Social Media-Friendly Designs to social media inspired dog toys, these are 100 social media trends for next year. Or are they? IRL social media filters? TrendHunter

Snapchat Looking to Publish Content on Third-Party Websites With ‘Stories Everywhere’. The word from Cheddar is that Snap is developing a new program dubbed Stories Everywhere that will allow third-party publishers to embed Snapchat content on their websites. Let’s just hope it’s not too little, too late.  Variety

The Price Of Mobile Ads Will Surge More Than 45% In 2018. Mobile programmatic pricing is about to have its hockey stick moment, set to grow more than 45% by 2019, according to a projection released by programmatic agency Goodway Group. Ad Exchanger

Data Shows Tablets Driving Highest Click-Through Rates. A new report reveals that tablet impressions drove 1.13% click-through rates that were the highest of any device in many categories such as Automotive, Consumer product Goods, Education, Financial, Food & Drink, Government, Home & Garden as well as Retail, Technology, Travel and Utilities. MediaPost

Has Teen Use of Facebook Peaked? According to Forrester Research data, Facebook is the only platform of the 6 major social networks that’s experienced a decline in usage among 12-17 year olds.  MarketingCharts

Blockchain Pumping New Life Into Old-School Companies Like IBM. Demand for blockchain, best known for supporting bitcoin, is growing so much that it will be one of the largest users of capacity next year at about 60 data centers that IBM rents out to other companies around the globe. The market for blockchain-related products and services will reach $ 7.7 billion in 2022, up from $ 242 million last year, according to researcher Markets & Markets.  Bloomberg

Love In The Inbox: Americans Are Tied To Email, Study Finds. Email is not dead! 78% of Americans expect to use email as much or more than they now do in five years, according to Inbox Report 2018. MediaPost

Artificial Intelligence

On the Lighter Side:

MoonPie is brutally roasting people who insult the snack on Twitter – Business Insider

Wendy’s social media team hosted an ‘Ask Me Anything’ forum on Reddit – LA Times

Jack in the Box Tests Munchie Meals for California Pot Smokers – AdAge

TopRank Marketing In the News:

Lee Odden – 140 of Today’s Top SEO Experts to Follow – Search Engine Journal

What was the top digital marketing news story for you this week?

Be sure to stay tuned until next week when we’ll be sharing all new marketing news stories. Also check out the full video summary with Tiffani and Josh on our TopRank Marketing TV YouTube Channel.

Happy New Year from the Team at TopRank Marketing!


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TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2017. | Digital Marketing News: Teens Over Facebook, Blockchain and Big Blue, MoonPie Roasts You | http://www.toprankblog.com

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Online Marketing Blog – TopRank®

European press agencies push for licensing fees for their content from Google, Facebook

It remains to be seen whether European legislators and regulators will pick up the cause, but there’s a possibility that they will. The post European press agencies push for licensing fees for their content from Google, Facebook appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Digital Marketing News: Google Best Answer, Twitter Threads, Most Viral on Facebook

Predictive Analytics
How Predictive Analytics Can Help Your Business See the Future. Now more than ever, predictive analytics are becoming available to small businesses looking to get ahead of the competition by mining their data and generating meaningful intelligence. From mapping customer purchase trends to optimizing product campaigns, predictive analytics can be the digital marketing solution your company needs. An investment in predictive analytics may give your business the competitive advantage it needs, helping you leave yesterday’s problems behind and focus on growth to come. Entrepreneur

These Emotions Are Said to Have the Greatest Influence on Brand Loyalty. Research from Capgemini’s, which correlated emotions and stated loyalty towards brands, has revealed that the three most important emotions are: Honesty; Trust; and Integrity. People also associate the emotions of “belonging,” “security,” and “familiarity” with loyalty. MarketingCharts

New Google Best Answer Carousel In Search Results Snippets. I have to say, I think this is a great idea! #BetheBestAnswer Google is testing the display of  a carousel of answers, with the “best answer” labeled first as such, allowing the searcher to swipe or click through the answers directly in the search results. Search Engine Roundtable

Accenture Puts A Number On Consumer Distrust: $ 756B. 49% of customers are concerned about privacy, yet subscribe to intelligent services designed to anticipate their needs, according to research from Accenture. Poor personalization and lack of trust cost U.S. organizations $ 756 billion last year, as 41% of consumers switched companies. MediaPost

‘Purchases on Google’ Shopping ads test is running on iOS devices. Purchases on Google ads enable consumers to buy products shown in Google Shopping ads right from Google-hosted landing pages when users have payments set up through their Google accounts. Search Engine Land

Google study warns of widespread video ad fraud, encourages wider ads.txt takeup. Publishers are losing up to $ 1.27bn a year due to fraudsters impersonating their inventory on ad exchanges, with such bad actors conducting up to 700m false ad requests per day, according to a study published by Google. The Drum

Five Trends That Will Shape Mobile Adtech in 2018. Trends to watch include: Industry Consolidation, The Innovating Dragon of China, Transparency and Accountability, Laggards and Late Majority, AI and Machine-Learning – MarketingProfs

Google is sending more traffic than Facebook to publishers — again. Google used to be the main source of referral traffic for web publishers. Then Facebook eclipsed it. And now, Google is back on top again. Facebook sent 25 percent less traffic to publishers this year, while Google increased its traffic by 17 percent, according to Parse.ly. recode

60% Of Marketers To Increase Focus On Organic Search in 2018. Organic search proved to be the top-performing channel in 2017, and will be a top priority for marketers in 2018, according to survey findings released by Search Marketing Platform, Conductor’s. Respondents listed “paid search” or “pay per click” media as their second priority for 2018, and “social” as their No. 3 priority for next year. MediaPost

Google Search Console beta adds 12+ months of data to performance reports. The new beta version of Google Search Console has now added over 12 months of historical data to the performance reports. Search Engine Land

40% of Millennial Women Say Instagram Is the Best Way for Brands to Reach Them. Still not sure how to reach that coveted millennial demographic through your brand’s messaging? Millennial-focused publisher Bustle conducted some research with 1,000 women to help brands understand those consumers a bit more. According to the findings, 81 percent of readers say social media is the most effective way to reach them. AdWeek

Most Effective Digital Marketing Tactics for 2018: Social Media Marketing, Content Marketing, Marketing Technology, Search Engine Optimization, Email Marketing, Search and Social Ads, Data Management. Ascend2 via MarketingCharts

B2C Marketing Statistic

The Most Shared Facebook Content 2017. The Top Viral Posts, Videos and Articles. To discover what content Facebook audiences love to share, like and comment on, BuzzSumo reviewed two billion articles and Facebook posts that were published in 2017. The findings include: content most shared, viral Facebook posts, expert insights.  BuzzSumo

Facebook announces Sound Collection and 360 Community Page for Creators. Creators of Facebook videos can now enjoy more robust audio, a hub for education and resources and even the ability to borrow 360 cameras. AdWeek

Instagram now lets brands feature Stories Highlights on their profile pages. To help brands get more value out of stories, Instagram will also now automatically save Story posts, which can later be added to a Story Highlights collection. MarketingLand

We actually like 280-character tweets, it turns out. Many Twitter users gave the platform grief for expanding the length of Tweets. It turns out that overall, users like it. New data from app maker and analysis firm SocialFlow shows people are responding well to longer Twitter posts the social network started allowing last month. As for me, I’m still not decided. CNET

Pinterest launches Facebook Messenger bot. Pinterest today launched its first Facebook Messenger bot to power Pin searches, as well as a chat extension to power collaborative visual search inside one of the most popular chat apps on the planet. VentureBeat

Twitter officially launches ‘threads,’ a new feature for easily posting tweetstorms. With the 280 character count, is this even relevant anymore? Apparently so. The threads feature is easy to use: There’s now a new plus (“+”) button in the composer screen where you can type out your series of tweets. TechCrunch

Now You Can Follow Hashtags on Instagram. Instagram has introduced the ability to follow hashtags, giving you new ways to discover photos, videos and people on Instagram. Still deciding on this one. Instagram

On the Lighter Side:

Invisible box craze becomes new viral internet sensation. There is no way on earth I will be able to figure this one out. Have you? Telegraph

TopRank Marketing in the News:

  • TopRank Marketing Team – What makes a great digital marketing and analytics shop? – ClickZ
  • Rachel Miller Interview with Rachel Miller on Social Strategy, Digital and Influencer Marketing – Onalytica
  • Amy Higgins & Lee Odden – PR and Marketing Cannot Stand Stagnation. Focus on Developing New Skills! – Prowly
  • Lee Odden – Does Traditional PR Really Matter Anymore? – RainmakerFM The Digital Entrepreneur Podcast 
  • Lee Odden – B2B Influencer Marketing (Seriously!) Lee Odden of TopRank – MarketingProfs, Marketing Smarts Podcast

What was the top digital marketing news story for you this week?

Be sure to stay tuned until next week when we’ll be sharing all new marketing news stories. Also check out the full video summary with Tiffani and Josh on our TopRank Marketing TV YouTube Channel.


Email Newsletter Gain a competitive advantage by subscribing to the
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© Online Marketing Blog – TopRank®, 2017. | Digital Marketing News: Google Best Answer, Twitter Threads, Most Viral on Facebook | http://www.toprankblog.com

The post Digital Marketing News: Google Best Answer, Twitter Threads, Most Viral on Facebook appeared first on Online Marketing Blog – TopRank®.


Online Marketing Blog – TopRank®

Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids?

Top Women Influencers in Tech

TopRank Marketing has partnered with Onalytica for the Women in Tech: Hot Topics and Influencers List for 2018. The list features influencers in the categories of Artificial Intelligence, FinTech, Blockchain, BigData, IoT, EdTech, MarTech, InsurTech, Virtual Reality, and Cyber Security. Onalytica Blog

Study: 80% Of Brands Plan To Boost Video Spending In 2018. Of course Facebook and Google dominate video advertising with Facebook accounting for 39%, and Google’s YouTube, 27% of digital video ad spend. The cost of producing targeted high-quality videos is prohibitive, and many marketers rely on agencies to create the ads. MediaPost

Facebook tests tool to make it easier for businesses to send message blasts on Messenger. Facebook is internally testing a tool called Messenger Broadcast that businesses would be able to use to send message blasts to people who had conversed with their accounts on Messenger. Of course that wouldn’t work of Messenger is down (see above).  MarketingLand

Black Friday Twitter engagements totaled nearly 785M. Black Friday-related terms and hashtags on Twitter had a total message volume of 1,982,019 and a potential reach of 27.5 billion. “potential”, ha! What’s interesting is that 63% of the messaging came from mobile devices and 37% from the web. MarketingDive

Email Generates $ 1.6 Billion On Cyber Monday (But Search Rocked It). Cyber Monday was the largest online sales day in history with sales increasing to $ 6.59 billion. Mobile continues to grow as an integral component of retail marketing, as revenue driven by smartphones reached a record $ 1.59 billion. Search was crowned the overall winner of the shopping bonanza with 41.7% of online sales. . MediaPost

YouTube is testing its own version of Stories. YouTube announced it’s rolling out the Community tab to all creators with more than 10,000 subscribers as well as a new feature called “reels”, which is like Instagram or Snapchat Stories. Reels allow creators to stitch together short videos shot from their mobile devices and add things like filters, music and text. Engadget

Mobile Ad Spend Surpasses Desktop Spend. Mobile is now the world’s second-largest ad medium expected to reach $ 98.3bn in 2017, representing almost a quarter (23%) of worldwide advertising expenditure. WARC

There are now 25M active business profiles on Instagram. It looks like my favorite network for personal use is finally growing up into the business world. Instagram also says that more than 80 percent of Instagram accounts follow a business, with 200 million users visiting a business profile every day.  TechCrunch

New Facebook App for Children Ignites Debate Among Families. While there is the Children’s Online Privacy Protection Act, known as Coppa, that requires services aimed at children to obtain verifiable parental consent before collecting information, how long before kids figure out how to “hack” that permission? I’m not a fan of this at all.  New York Times

CMO Ad Spend 2018

63% of B2B marketers currently buy advertising programmatically. Not only are B2B marketers combining programmatic and data to drive their ad buying and audience targeting, they’re also turning to data to drive their integrated marketing campaigns. In fact, almost 80 percent of respondents said they either use or want to use a solution that integrates ad tech and mar tech. Dun & Bradstreet (client)

Google is testing an answers carousel within the search results snippets. Even less reason to click through: Google has started testing and potentially rolling out a new feature in search that shows a carousel with a list of answers directly within the search results snippets. Search Engine Land

2018 Digital Marketing Plans Survey Summary Report. Highlights include: Social media marketing, content marketing and the marketing technology that drives these tactics, are most effective marketing tactics. The most critical challenge to the success of a digital marketing plan is data quality and 93% of digital marketing budgets will increase in 2018, with 41% increasing significantly. Ascend2

Content is the No. 1 contributor to an overall good event experience for IT buyers. Four out of five IT buyers say they are more likely to visit a booth if they have heard of, read about, or connected with an exhibitor before an event. This is why conference ebooks make so much sense! MarketingProfs

Global AR & VR revenues to grow from $ 4.1 billion in 2016 to $ 79.4 billion in 2021. ARtillry Intelligence has devised a disciplined and non-biased revenue forecast for AR & VR, segmented into their product areas: enterprise AR/VR and consumer AR/VR. From Pokémon Go to applications in manufacturing and design, it looks like the AR & VR space is coming in to its own. ARtillry

Sprout Social Acquires Social Analytics Firm Simply Measured. The social analytics market is expected to grow to $ 9.54 billion by 2022 and with Simply Measured full-funnel analytics, Sprout Social is certainly moving in the right direction to capitalize on that growth. Sprout Social Blog

On the Lighter Side

Facebook Messenger Went Down Globally and Everyone Freaked Out.  On Tuesday this week thousands of users reporting problems according to the Down Detector website, which logs reports of online service failures. Of course when one network is down, users flock to another to complain. In this case hundreds of users flocked to Twitter to vent their frustration. Fortune

Instagram adds content warnings for koala selfies. If you click on an offending hashtag like #koalaselfie, #lionselfie #koalahugs or #tigerpet, a new warning will pop up. “You are searching for a hashtag that may be associated with posts that encourage harmful behavior to animals or the environment,” the warning reads. CNN Tech

TopRank Marketing in the News

  • Ashley Zeckman – Why Brands Should See Ideas Everywhere (podcast) – Brand Driven Digital
  • Ashley Zeckman – Revolutionary Females in Marketing to Follow on Twitter – Devrix
  • Rachel Miller – 35+ Most Influential Women Leading B2B Marketing Technology – Data Captive Blog
  • Rachel Miller – Women in Martech: Hot Topics and Influencers List – Onalytica Blog
  • Rachel Miller & Lee Odden – Top 100 Social Media and Marketing Influencers – Digital Scouting
  • Lee Odden – 2018 Predictions on the Future of Customer Experience – Adobe CMO.com
  • Lee Odden – How to Apply Influencer Marketing Principles and Boost Your Sales – LinkedIn Sales Solutions Blog (client)
  • Lee Odden – LinkedIn Presents: The Future of Advertising Agencies (video) – LinkedIn Marketing Solutions Blog (client)

What was the top digital marketing news story for you this week?

Be sure to stay tuned until next week when we’ll be sharing all new marketing news stories. Also check out the full video summary with Tiffani and Josh on our TopRank Marketing TV YouTube Channel.


Email Newsletter Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2017. | Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids? | http://www.toprankblog.com

The post Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids? appeared first on Online Marketing Blog – TopRank®.


Online Marketing Blog – TopRank®

Digital Marketing News: Clowns for Whoppers, Facebook Dynamic, Automatic Messages

Persado
Persado now generates emotionally-targeted marketing messages for individuals. Copywriters, prepare to start feeling nervous: Persado uses machine learning and people’s reactions to previous campaigns to determine users’ emotional profiles and is now launching Persado One, which allows the text to be generated for individual users. MarTech Today

How many people see your content on each digital channel? This is a handy collection of benchmarks covering email, SMS, Facebook, Twitter, YouTube, Apps and Snapchat.   The Drum

B2B Marketers Shift Priorities From Generating Leads to Converting Them. B2B marketers’ top priority for generating more leads has dropped from 46% to 35%. The focus on converting leads to customers has increased from 34% to 42%. MarketingCharts

32% Of Marketers To Bring Programmatic Media Buying In-House. 50% of marketers and agencies believe Programmatic will ultimately become the responsibility of the brand. MediaPost

Burger King Gave Free Whoppers to People Dressed as Clowns on Halloween. BK is taking aim at McDonald’s with a stunt called #ScaryClownNight in which it will welcome people dressed as clowns (as Ronald McDonald himself, or Pennywise from It, or any clown really) by giving them a free Whopper. AdWeek

Facebook’s dynamic creative can generate up to 6,250 versions of an ad. Facebook is rolling out a way for brands to automatically create thousands of different versions of an ad that will vary in content based on who they are shown to and where they appear. MarketingLand

Average Blog Post Length

Personalization Continues to Provide Uplift in Conversion Rates for Online and Offline Channels. In fact, 39% of company marketers report a major uplift in search engine marketing conversion rates as a result of implementing personalization. Econsultancy via MarketingCharts

Twitter Debates Product, Brand-Focused Campaigns To Achieve Best ROI.  Over the short-term, product-focused campaigns on Twitter deliver a greater return on investment than those focused on brands, new research suggests.  MediaPost

iPhone X first impressions: The highs, lows and quirks. The notch on top is annoying, face detection will take some getting used to but you can animate emoji poop with facial expressions. Apparently the selfie portrait mode is the most redeeming feature. If you’ve grabbed an early release iPhone X, feel free to share your thoughts in the comments.   CNNtech

Russian Influence Reached 126 Million Through Facebook Alone. Russian agents intending to sow discord among American citizens disseminated inflammatory posts that reached 126 million users on Facebook, published more than 131,000 messages on Twitter and uploaded over 1,000 videos to Google’s YouTube service, according to copies of prepared remarks from the companies that were obtained by The New York Times.  NYTimes

How is this news? People are furiously debating the correct placement of cheese in the burger emoji. Apple puts it above the burger patty — but Google has gone rogue and put it below. Even Google’s CEO, Sundar Pichai, has chimed in on the issue. Business Insider

Upcoming  TopRank Marketing Speaking Events:

Nov 7: Dreamforce, San Francisco
The Confluence Equation: How Content & Influencers Drive B2B Marketing Success – Content and influencer marketing are hot topics for B2B marketers all over the world as two of the most promising strategies for attracting, engaging and converting ideal customers. What many marketers don’t realize is how collaborating with influencers can create even more credible, relevant, and optimized experiences for target accounts. Join Lee Odden to learn how working with influencers and their communities can help scale quality B2B content that gets results.

Nov 9: Pubcon, Las Vegas
Participation Marketing: The New World of Content Co-Creation, Influencers and Integration for PR – The converging roles of PR and communications with content and marketing is creating rapid demand for new strategies, skills and expectations. As earned and owned media intertwine, communications professionals who fast track their ability to adapt and evolve will gain a competitive advantage in their roles in the new world of PR. In this session, you’ll learn tested and proven models, strategies and tactics for content marketing based on an integrated and cooperative approach.

Nov 15: SMXL, Milan
Content Marketing & Influence Integration – Without content, there wouldn’t be any search engines and yet most marketers treat content as if it were simply a tactic for SEO. Content is the fuel that powers all forms of media on all digital channels where customers engage. The most successful marketers approach digital marketing with a customer and content-centric approach that integrates with SEO, social media, influencers and advertising in a way that helps the brand become “the best answer” wherever customers are looking. When content is optimized, socialized, publicized, advertised and influencer-activated, everybody wins! This presentation focuses on how to plan, produce, promote and optimize content as a marketing approach that works with or without search engines. But definitely better with search engines. 🙂

What was the top digital marketing news story for you this week?

Be sure to stay tuned until next week when we’ll be sharing all new marketing news stories. Also check out the full video summary with Tiffani and Josh on YouTube.


Email Newsletter Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2017. | Digital Marketing News: Clowns for Whoppers, Facebook Dynamic, Automatic Messages | http://www.toprankblog.com

The post Digital Marketing News: Clowns for Whoppers, Facebook Dynamic, Automatic Messages appeared first on Online Marketing Blog – TopRank®.


Online Marketing Blog – TopRank®