Digital Marketing News: Clowns for Whoppers, Facebook Dynamic, Automatic Messages

Persado
Persado now generates emotionally-targeted marketing messages for individuals. Copywriters, prepare to start feeling nervous: Persado uses machine learning and people’s reactions to previous campaigns to determine users’ emotional profiles and is now launching Persado One, which allows the text to be generated for individual users. MarTech Today

How many people see your content on each digital channel? This is a handy collection of benchmarks covering email, SMS, Facebook, Twitter, YouTube, Apps and Snapchat.   The Drum

B2B Marketers Shift Priorities From Generating Leads to Converting Them. B2B marketers’ top priority for generating more leads has dropped from 46% to 35%. The focus on converting leads to customers has increased from 34% to 42%. MarketingCharts

32% Of Marketers To Bring Programmatic Media Buying In-House. 50% of marketers and agencies believe Programmatic will ultimately become the responsibility of the brand. MediaPost

Burger King Gave Free Whoppers to People Dressed as Clowns on Halloween. BK is taking aim at McDonald’s with a stunt called #ScaryClownNight in which it will welcome people dressed as clowns (as Ronald McDonald himself, or Pennywise from It, or any clown really) by giving them a free Whopper. AdWeek

Facebook’s dynamic creative can generate up to 6,250 versions of an ad. Facebook is rolling out a way for brands to automatically create thousands of different versions of an ad that will vary in content based on who they are shown to and where they appear. MarketingLand

Average Blog Post Length

Personalization Continues to Provide Uplift in Conversion Rates for Online and Offline Channels. In fact, 39% of company marketers report a major uplift in search engine marketing conversion rates as a result of implementing personalization. Econsultancy via MarketingCharts

Twitter Debates Product, Brand-Focused Campaigns To Achieve Best ROI.  Over the short-term, product-focused campaigns on Twitter deliver a greater return on investment than those focused on brands, new research suggests.  MediaPost

iPhone X first impressions: The highs, lows and quirks. The notch on top is annoying, face detection will take some getting used to but you can animate emoji poop with facial expressions. Apparently the selfie portrait mode is the most redeeming feature. If you’ve grabbed an early release iPhone X, feel free to share your thoughts in the comments.   CNNtech

Russian Influence Reached 126 Million Through Facebook Alone. Russian agents intending to sow discord among American citizens disseminated inflammatory posts that reached 126 million users on Facebook, published more than 131,000 messages on Twitter and uploaded over 1,000 videos to Google’s YouTube service, according to copies of prepared remarks from the companies that were obtained by The New York Times.  NYTimes

How is this news? People are furiously debating the correct placement of cheese in the burger emoji. Apple puts it above the burger patty — but Google has gone rogue and put it below. Even Google’s CEO, Sundar Pichai, has chimed in on the issue. Business Insider

Upcoming  TopRank Marketing Speaking Events:

Nov 7: Dreamforce, San Francisco
The Confluence Equation: How Content & Influencers Drive B2B Marketing Success – Content and influencer marketing are hot topics for B2B marketers all over the world as two of the most promising strategies for attracting, engaging and converting ideal customers. What many marketers don’t realize is how collaborating with influencers can create even more credible, relevant, and optimized experiences for target accounts. Join Lee Odden to learn how working with influencers and their communities can help scale quality B2B content that gets results.

Nov 9: Pubcon, Las Vegas
Participation Marketing: The New World of Content Co-Creation, Influencers and Integration for PR – The converging roles of PR and communications with content and marketing is creating rapid demand for new strategies, skills and expectations. As earned and owned media intertwine, communications professionals who fast track their ability to adapt and evolve will gain a competitive advantage in their roles in the new world of PR. In this session, you’ll learn tested and proven models, strategies and tactics for content marketing based on an integrated and cooperative approach.

Nov 15: SMXL, Milan
Content Marketing & Influence Integration – Without content, there wouldn’t be any search engines and yet most marketers treat content as if it were simply a tactic for SEO. Content is the fuel that powers all forms of media on all digital channels where customers engage. The most successful marketers approach digital marketing with a customer and content-centric approach that integrates with SEO, social media, influencers and advertising in a way that helps the brand become “the best answer” wherever customers are looking. When content is optimized, socialized, publicized, advertised and influencer-activated, everybody wins! This presentation focuses on how to plan, produce, promote and optimize content as a marketing approach that works with or without search engines. But definitely better with search engines. 🙂

What was the top digital marketing news story for you this week?

Be sure to stay tuned until next week when we’ll be sharing all new marketing news stories. Also check out the full video summary with Tiffani and Josh on YouTube.


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TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2017. | Digital Marketing News: Clowns for Whoppers, Facebook Dynamic, Automatic Messages | http://www.toprankblog.com

The post Digital Marketing News: Clowns for Whoppers, Facebook Dynamic, Automatic Messages appeared first on Online Marketing Blog – TopRank®.


Online Marketing Blog – TopRank®

Digital Marketing News: Pinterest PPC, Facebook Sets, Online Beats Offline Shopping

Understanding Machine Learning Infographic

Need help understanding Machine Learning? We now live in an age where machines can teach themselves without human intervention. Sound scary? It should. Scary amazing that is. Applications for machine learning extend from marketing to medicine to interstellar space travel. Find out what Machine Learning is, how it works, and how it will change the world.  Infographic.

Google’s New AI Is Better at Creating AI Than the Company’s Engineers. Google CEO Sundar Pichai says his team has achieved “AI inception” with AutoML. AutoML is an artificial intelligence that can assist in the creation of other AIs. By automating some of the complicated process, AutoML could make machine learning more accessible to non-experts. Futurism

Survey: 37% of online retailers started holiday preparations earlier this year. How early you ask? 1 to 4 months earlier than 2016 according to a survey by BigCommerce. Along with early, retailers are optimistic. 88% expect an increase in holiday revenue.  Marketing Land

Oh joy (sarcasm) Facebook is bringing paywalls to Instant Articles in your mobile feed. Since more people than ever before are getting their news from social media, it makes sense that Facebook wants to help publishers by introducing subscriptions for content on its platform. And it’s starting on mobile.  The Next Web

Digital Video Marketing Is A $ 135 Billion Industry In The U.S. Alone, Study Finds. Video capturing, creation, hosting, distribution, analytics and staffing is big business! In contrast, advertisers are expected to spend $ 83 billion on digital ads and $ 71 billion on TV commercials (a total of $ 154 billion) in the U.S. this year. Forbes

Businesses can now sign up to add booking buttons to their Google local results. Google has finally added a feature to let you easily add a ‘book online’ button to your local business on Google Maps or Google Search. Soon, some businesses might not even need a website. Search Engine Land

Snap is turning to programmatic ads for Snapchat shows. Advertisers can make programmatic buys on Snap Ads — 10-second vertical video units — across the app’s public user stories, Snapchat-curated live stories and Discover publisher channels and Snapchat shows. Digiday

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As Amazon Prime Hits 90 Million, Online Holiday Spending To Surpass Brick-And-Mortar. Deloitte predicts people will do 51% of their holiday spending online, making it the first time it may surpass in-store spending. Among high-income families that number jumps to 57%. Headed to the mall anyone? Pass. MediaPost

Facebook officially rolls out its discovery-focused ‘Explore Feed’. The Explore Feed is now fully rolled out on mobile and beginning to show for desktop users. In case you didn’t know, the Explore Feed is to help Facebook users discover more content across the social network, beyond posts from friends and Pages you already follow.  TechCrunch

Google Attribution Rolls Out To Thousands Of Marketers. Google is rolling out an attribution model it introduced in May, powering the platform with machine learning. Google Attribution is to help marketers analyze how top and middle funnel clicks and interactions impact conversions across channels. MediaPost

Facebook Is Testing a Pinterest-Like Feature Called Sets. Oh look, Facebook has taken a break from imitating Snapchat and LinkedIn to imitate Pinterest. Facebook is now testing Sets, Pinterest-like themed collections that include status updates, photos, videos and links, and that can be shared with all friends or specific friends. AdWeek

Snapchat dangles referral traffic with link sharing from other apps. This is such foreign territory for me, but go ahead, read on anyway: You now can share links from other apps via the iOS share sheet, allowing you to send a private message with the link to one or several people. And rather than just turning live location sharing on or off permanently, you now can opt to hide in “Ghost Mode” for 3 or 24 hours. TechCrunch

Pinterest moves into paid search: What you need to know.  Pinterest Ads Manager is now open to all businesses who have opened an account and uploaded at least one Pin. It’s time to fire up those experimental paid search budgets.  Search Engine Watch

The B2B CMO’s Growth Strategy Turns Audience-Centric Over Product-Centric. B2B CMOs around the world are focusing on new buyers and new markets over new offerings when it comes to their growth strategies, a new study from SiriusDecisions has found. An enhanced customer experience is seen to have the biggest influence on growth strategies in the next 2 years.  MarketingCharts

SMBMSP100
This morning I will be joining a sold out crowd to celebrate the 100th Social Media Breakfast Minneapolis St. Paul (SMBMSP #100) event. The plan is a panel with Greg Swan and Jennifer Kane moderated by Mykl Roventine. We’ll be talking about what has changed since the event started in 2008 (founded by Rick Mahn) and what lessons we’ve learned as well as thoughts looking forward. I have a feeling it will be a great collection of stories about successes, failures and the crazy world that social media has become.  If you’re reading this post early on Friday, you can follow the event from 8-10am CT on Twitter with the hashtag #smbmsp100

What was the top digital marketing news story for you this week?

Be sure to stay tuned until next week when we’ll be sharing all new marketing news stories. Also check out the full video summary with Tiffani and Josh on YouTube.


Email Newsletter Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2017. | Digital Marketing News: Pinterest PPC, Facebook Sets, Online Beats Offline Shopping | http://www.toprankblog.com

The post Digital Marketing News: Pinterest PPC, Facebook Sets, Online Beats Offline Shopping appeared first on Online Marketing Blog – TopRank®.


Online Marketing Blog – TopRank®

Facebook officially rolls out food ordering as part of longer-term commerce evolution

Facebook has been building a range of commerce tools and capabilities, many of which are directed at local and offline transactions. The post Facebook officially rolls out food ordering as part of longer-term commerce evolution appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to Use Facebook Video Ads to Move People Through Your Sales Funnel

Are you using video in your Facebook ad campaigns? Wondering how video can best move people through your sales funnel? In this article, you’ll learn how to move prospects through three stages of the decision-making process by serving the right video at the right time. Why Use Video Ads in a Sales Funnel? Before you […]

This post How to Use Facebook Video Ads to Move People Through Your Sales Funnel first appeared on .
– Your Guide to the Social Media Jungle

Facebook Ads Manager and Twitter Team Management

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Ads Manager changes with Amanda Bond, Twitter team management with Kim Reynolds, and […]

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– Your Guide to the Social Media Jungle