Social Media

Facebook pivots into Stories

 In its biggest change in a decade, Facebook is evolving from text and link-focused sharing to the visual communication format it admits “Snapchat has really pioneered.” Starting today, all users will soon have access to the new Facebook Camera feature that lets them overlay special effects on photos and videos. They can then share this content to a Snapchat clone called Facebook… Read More Social – TechCrunch

Social Media

Facebook Messenger now lets you privately share your Live Location for an hour

 Facebook Messenger wants to be an offline social gathering tool, not just an online chat app. Today it’s adding a new Live Location feature that lets you share for an hour within a private direct or group message thread your real-time location on a map. The recipients can then see an estimate of how long it would take you to reach them by car. Read More Social – TechCrunch

SEO

The Queen of Facebook Tells All on Generating Facebook Marketing ROI

True to form, Mari Smith kicked off her presentation at Social Media Marketing World last week by sharing her full bio in the form of emojis and poking fun at her own mixed accent which immediately put the packed room at ease. When someone with experience like Mari takes the stage, you perk up and get ready to have a deluge of knowledge dropped on you in a short amount of time. Her session (which seemed like mere seconds) was packed with helpful information and actionable insights that marketers can begin implementing on Facebook now. Below are some of the actionable highlights from Mari’s session.  Caring is scalable. You can care about a lot of people. – @MariSmithClick To Tweet #1 – It’s Time to Rethink…Everything One of the biggest issues that Mari has seen with social media marketing is that many brands (even large ones) are siloing their social efforts….

Social Media

Facebook officially launches “Town Hall” for contacting government reps, adds local election reminders

 Earlier this month, TechCrunch reported Facebook was rolling out a new feature called “Town Hall,” which would allow the social network’s users to easily locate, follow and contact their local, state and federal government representatives. The company today confirmed the feature is available to all U.S. users on desktop and mobile, and will now include News Feed integration. Read More Social – TechCrunch

Social Media

7 Hidden Facebook Power Editor Features to Save You Time

Do you advertise on Facebook? Are you taking advantage of all of the features in Power Editor? Power Editor has a number of often-unnoticed options that can help marketers create more effective ad campaigns while saving time. In this article, you’ll discover seven overlooked Power Editor features to manage your campaigns more efficiently. #1: Split […] This post 7 Hidden Facebook Power Editor Features to Save You Time first appeared on . – Your Guide to the Social Media Jungle

Social Media

Facebook Live via Desktop Rolls Out Globally: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Expands Ability to Broadcast Live from Desktops and Laptops to All Users: Facebook announced that everyone around […] This post Facebook Live via Desktop Rolls Out Globally: This Week in Social Media first appeared on . – Your Guide to the Social Media Jungle

SEO

Online Marketing News: Millennial Micro Influencers, Apple Clips, Facebook Seasons

Infographic: Who Is the Millennial Female Micro Influencer? Who is a millennial female micro influencer? How does she compare to your average social media user? She tends to have a larger following with more engagement, and posts about topics like travel, fashion and health and fitness. This infographic sums up who this person is and what her followers and habits are like. AdWeek Apple introduces Clips: the fun, new way to create expressive videos on iOS This week, Apple introduced Clips — a new way to create expressive videos out of music, photos, video clips and more. These Clips also feature interactive titles that are based on your voice, and are easily posted directly to Facebook, Instagram, YouTube, Vimeo or a variety of other platforms. Apple New: Save Your Live Video to Your Phone Late last week, Instagram announced the newest addition to its live videos – users can now…

Social Media

Facebook finally tests a GIF button for comments

 After years of stubborn caution, Facebook is finally embracing the animated GIF. Next week Facebook will begin testing a GIF button that lets users post GIFs from services like Giphy and Tenor as comments, a source told TechCrunch. We inquired with Facebook, which confirmed the GIF test is coming with this statement: “Everyone loves a good GIF and we know that people want to be able to… Read More Social – TechCrunch

Social Media

Facebook Messenger Marketing: What Marketers Need to Know

Do you want to communicate with your customers via Facebook Messenger? Wondering how Facebook Messenger bots and Messenger ads can help? To explore this topic, I interview Molly Pittman. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and […] This post Facebook Messenger Marketing: What Marketers Need to Know first appeared on . – Your Guide to the Social Media Jungle

Social Media

If Obamacare dies, a Facebook post could cause you to lose your health insurance

It’s a scary thing, to hear something that’s been lurking over you for decades get a name. My therapist used words like “depression” and “anxiety.” Maybe some people take comfort in it. I didn’t. I met those labels face-to-face, for the first time, and no weight lifted from my shoulders. But it was a start. It’s also evidence of a pre-existing condition. And if Obamacare’s repealed, it’s possible that people could be denied coverage for something like what I’m doing right now: Writing about their mental illness on websites and social media. That could include me, and millions of other Americans who’ve taken to the internet to give and take solace in the sharing of these intensely personal experiences. Read more… More about Obamacare, Affordable Care Act, Anxiety, Depression, and Stigma Social Media