Local Social Media Marketing With Facebook and Instagram

How do you promote your business locally? Are you using Facebook and Instagram? To explore how to reach a local customer base on social media, I interview Bruce Irving. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and […]

Facebook shrinks filter bubbles with alternate news sources in Trending

 You’re vulnerable to bias and polarization if you only get your news from one source. So instead of highlighting a single news outlet when you click through to a Trending topic, Facebook will now show a carousel of the other most popular articles written about the subject by different publishers. Meanwhile, Facebook is giving more […]

6 Facebook Remarketing Tactics That Work

Looking for a way to re-engage past customers and prospects on Facebook? Wondering how to use remarketing to deliver behavior-based messaging to specific audiences? If you’re looking to build successful remarketing funnels on Facebook, you’ll need to deliver unique ads to custom audiences segmented according to their browsing history and interests. In this article, you’ll […]

Facebook fined $122M in Europe over misleading WhatsApp filing

 Facebook’s 2014 acquisition of messaging app WhatsApp cost $ 19 billion when it was announced. Now the price tag has been bumped up a little more after European regulators slapped the company with a €110M (~$ 122M) fine for providing “incorrect or misleading” information at the time of the deal. Read More Social – TechCrunch

#SocialSkim: Facebook Outpacing LinkedIn for B2B, All About Google Lens: 12 Stories This Week

This week: A radical shift pitting Facebook against LinkedIn as the professional’s social network; a search revolution with Google Lens; Instagram vs. Snapchat with face filters; Facebook’s war against clickbait and fake live videos; Twitter’s new privacy features; chatbots in search results… Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

Facebook takes on Twitch with new live-streaming deal for esports

 In addition to Facebook’s announcement of a new partnership with the MLB to live stream a number of regular season games, the social network this week also signed a deal with global esports company ESL to bring over 5,550 hours of esports events and other original content to Facebook, including 1,500 of original programming. The move will […]

What Facebook Advertisers Are Doing Wrong: Q&A with Mari Smith

Facebook has over 1.28 billion daily active users. To have more than a billion prospects in one place, literally at your fingertips, is a marketer’s dream (thanks, Mark Zuckerberg!). But turning those prospects into customers… well that’s another story. As marketers, we know that a stellar Facebook campaign is made up of a lot more than […]

Facebook Ads Strategy: How Marketers Can Win With Facebook

Do you use Facebook ads? Want to make them more effective? To explore how to create a successful Facebook ads strategy, I interview Nicholas Kusmich. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what […]