From big to small: 5 free image compression tools reviewed

Want to improve your page load times? Image optimization is a great place to start! Columnist Tom Demers reviews five free image compression tools and notes their impact on page speed. The post From big to small: 5 free image compression tools reviewed appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Listen to MozPod, the Free SEO Podcast from Moz

Posted by BrianChilds

We’re marketers. We know from firsthand experience that there aren’t enough hours in the day to do everything that needs to get done. And that’s even more true once you commit to leveling up and learning new skills.

The learning curve for developing digital marketing skills can be steep, and staying informed as things evolve and change (thanks, Google) can feel like a full-time job. Our Moz Training has classes to help accelerate the learning process, but as startup folks ourselves, we understand the importance of multitasking.

Learn SEO on the go

We’re thrilled to introduce MozPod, an SEO podcast focused on sharing lessons from digital marketing experts. Episodes are led by instructors from Moz Academy and we discuss a wide variety of digital marketing concepts, from common terminology to recent changes and best practices.

Check it out on iTunes

Where can I listen in?

  • iTunes
  • The MozPod homepage

Upcoming episodes

Our first series covers conversion rate optimization, PageRank, and link building:

Ep. 1: The Science of Crawling and Indexing

Guest: Neil Martinsen-Burrell of Moz

Dr. Neil Martinsen-Burrell shares his perspective as a statistician on the development of Page Authority and Domain Authority. Great data and interesting stats.

Ep. 2: What’s a Good Conversion Rate?

Guest: Carl Schmidt of Unbounce

Carl discusses the Unbounce Conversion Rate Benchmark Report and what SEOs can learn from an analysis of over 74 million landing page visitors. Great for content writers.

Ep. 3: Link Building Fundamentals

Guest: The PageOnePower team

MozPod interviews PageOnePower about how search engines place value on links. Collin, Cody, and Nicholas share the personal wisdom they’ve gained from working at a link building company.


Want to be a guest on MozPod?

If you’d like to share your recent SEO analysis or have a topic you think MozPod listeners would find valuable, please send us your ideas! MozPod is a place for our community of SEOs and digital marketers to learn. We’d love to hear from you.

Simply fill out this form to share your idea: Be on MozPod


Give it a listen and let us know what topics you’d like to hear about in the comments!

Listen to MozPod on iTunes

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


Moz Blog

The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)

With all of the tools available in the SEO space, it’s tough to know the best software to apply to various use cases. Contributor Tom Demers helps clear up confusion by detailing the strengths he’s discovered in a wide variety of offerings. The post The 8 time- & money-saving SEO tools I pay…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

5 Free Instagram Analytics Tools for Marketers

Do you want a better way to analyze your Instagram marketing efforts? Looking for free tools to help? The right Instagram tools can provide analytics to inform your social media strategy and content scheduling. In this article, you’ll discover five free Instagram analytics tools for marketers. #1: Instagram Insights If you’ve set up your Instagram […]

This post 5 Free Instagram Analytics Tools for Marketers first appeared on .
– Your Guide to the Social Media Jungle

6 free SEO tools to boost your search engine rankings

Have you ever wondered how to get your website to come up on the first page of search results? Of course you have. Every small business wants to be found online, but it isn’t always an easy task.

Website traffic doesn’t follow the Field of Dreams mantra, “If you build it, they will come.” You can create a killer website, but if you aren’t using search engine optimization (SEO) techniques, your online bleachers will remain empty.

What’s SEO? It’s a way to improve your website’s visibility, so it appears in search results. By making specific changes to your website you can organically increase traffic and please the Google Gods, so your site is listed when people search using certain keywords.

To help boost your rankings without calling in a webmaster, here are six free SEO tools for the time-strapped business owner:

1. Google Trends

Google Trends is a go-to keyword tool. You can see how search queries change over time when people search for your keyword and compare different words or phrases to see which is best.

Let’s say you run a hardware store and you want to ramp up sales of shovels this winter. When people search for a shovel online, do they search for winter shovel or snow shovel? Compare the two using Google Trends. Here’s what you’ll see:

snow_shovel__winter_shovel_-_Explore_-_Google_Trends

According to the chart, people search for snow shovel more frequently than winter shovel. The chart also shows you when people search for the term. In this case, it’s no surprise that the winter months are when this term is most popular.

You can also take a look at a regional breakdown that shows you where the search terms are most popular.

With this knowledge, you can use the phrase ‘show shovel’ on your website and blog posts to increase traffic.

2. BROWSEO

This tool shows you how a search engine sees your site. It strips your site down to a base level, without any fancy fonts, headers or images, and displays relevant SEO information. By looking at your site this way, you can see what needs improvement.

All you have to do is enter your URL into the site, no additional downloads necessary.

3. Screaming Frog

What SEO problems does your website face? Aren’t sure? Turn to Screaming Frog. Free for the first 500 URLs, this tool crawls your site looking for SEO roadblocks and provides a report of problem areas.

The tool looks for broken links, missing metadata, oversized files and pictures, duplicate pages and internal links, just to name a few. Think of it as an SEO audit. Use the results to improve your site and SEO.

4. GTmetrix

How fast does your website load? Do you have a page or two on your site that takes too long to come up? Sluggish page speed can hinder SEO. Site speed does play a role in search engine rankings, so you’ll want to double check the speed of your site with GTmetrix.

Just enter your URL into the site and you’ll get a page speed score and a list of ways to improve it. For example, it might suggest resizing images to improve load times.

5. Rank Checker

Where does your website land in search engine results? Find out with Rank Checker. This tool will show you where your site shows up and give you tips to improve it.

You can install a button on your toolbar so you have easy access to this information whenever you’d like. It will take time to move your site up the ranks, but with this tool you can keep an eye on where you stand.

6. Responsive Design Test

How does your site look on a smartphone? Search engines give preferential treatment to websites that look great on all devices, no matter their size or orientation.

To make sure your website looks sharp on every device, use a responsive website design. This design adapts to every device, so you don’t need to create multiple sites.

Not sure if you have a responsive design? Put your website into the Responsive Design Test to find out. If you don’t have a responsive design, consider updating your site or getting help from professional designers at our partner Deluxe.

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Editor’s Note: This blog post was originally published in September 2015 and has been revamped and updated for accuracy and relevance.

© 2017, Contributing Author. All rights reserved.

The post 6 free SEO tools to boost your search engine rankings appeared first on Vertical Response Blog.


Vertical Response Blog

8 Overlay Examples to Inspire More Clicks, Sales & Signups [FREE LOOKBOOK]

Need some inspiration for your overlay design? No problem.

overlay-inspiration
Image source.

Oh, sorry, you didn’t mean an inspirational quote?

Let me try that again.

Inspire more clicks, sales & signups with your overlays

Download our free Spring Overlay Lookbook, featuring 8 oh-so-beautiful, Unbounce-built overlays.
hbspt.forms.create({ css: ”, portalId: ‘722360’, formId: ’60c482f8-6c74-409a-8f18-4338a6bece26′, target: ‘#cta-hb’, onFormReady: function() { if (navigator.appVersion.indexOf(‘Win’)!=-1) { $ (‘.hs-form select’).click(function(event) { $ (‘.hs-form select .hs-input option’).prop(‘disabled’, false);}); } }, onFormSubmit: function() { $ (‘.download a.btn’).get(0).click(); } });

var _socedo = _socedo || [];(function () {var e = [“init”, “track”, “trackLink”], t = function (e) { return function () { _socedo.push([e].concat(Array.prototype.slice.call(arguments, 0))) } }; for (var n = 0; n < e.length; n++) _socedo[e[n]] = t(e[n])})(), _socedo.load = function (e, o) { _socedo._endpoint = e; if (o) { _socedo.init(o) }; var t = document.createElement("script"); t.type = "text/javascript", t.async = !0, t.src = ("https:" === document.location.protocol ? "https://" : "http://") + "api.socedo.com/Content/soc.js"; var n = document.getElementsByTagName("script")[0]; n.parentNode.insertBefore(t, n) }; _socedo.load(("https:" === document.location.protocol ? "https://" : "http://") + "api.socedo.com"); _socedo.track("58PLQb", $ (".actions .hs-button"), "signup");

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