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Lessons Learned From 2,345,864 Exit Overlay Visitors

Back in 2015, Unbounce launched its first ever exit overlay on this very blog. Did it send our signup rate skyrocketing 4,000%? Nope. Did it turn our blog into a conversion factory for new leads? Not even close — our initial conversion rate was barely over 1.25%. But what it did do was start us down the path of exploring the best ways to use this technology; of furthering our goals by finding ways to offer visitors relevant, valuable content through overlays. Overlays are modal lightboxes that launch within a webpage and focus attention on a single offer. Still fuzzy on what an overlay is? Click here. In this post, we’ll break down all the wins, losses and “holy smokes!” moments from our first 2,345,864 exit overlay viewers. Psst: Towards the end of these experiments, Unbounce launched Convertables, and with it a whole toolbox of advanced triggers and targeting options…

Social Media

Photo-blending app Dubble is back from the dead

 Dubble is officially (re)launching today, in v2, after a year-long hiatus off the app store while the team re-engineered the backend and applied some gloss and community-requested features on the front. We ask co-founder Adam Scott how and why the team has put in so much effort to give a niche photo-blending app a second chance at turning into a self-sustaining community. Read More Social – TechCrunch

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From easy to expert: Email list segmentation 101 [Infographic]

You already know that email marketing is a fantastic marketing tool, with 72 percent of consumers saying they prefer email over other methods of communication from companies they do business with. To capitalize even more on the power of email marketing, consider segmenting your email lists – a smart and relatively simple way to boost your open and click-through rates. When you segment your lists into different groups based on demographics, habits, and more, you can email information and news relevant to each specific group — making those readers much more likely to act on the emails they receive.    For help with your email list segmentation, check out our Email Segmentation 101 infographic below. And for more unmissable tips and advice on email list management, download our free eBook, Complete Guide to Email List Management. Join 140,000 small business owners Get expert tips and email inspiration biweekly. Subscribe today and download our…

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What Makes a Conversion Optimizer? 8 Experts on Separating the Pros from the Pretenders

Oh my! That is quite a confession! Image via Shutterstock. I have a confession to make. It’s a hard one, so breathe deep with me and please be kind. I am not *hard swallow* a conversion optimizer. That’s a dangerous admission, and not just because CRO is big business. You see, while I’m not a conversion optimizer, I’m good at faking it. Really, really good. During 2016 alone, I wrote two number-one-ranked Google articles for the phrases “conversion rate optimization principles” and “wrong with conversion rate optimization.” According to Buzzsumo, I’ve got the number-one-most-shared article for “landing page optimization” and the number-one-most-shared article for “CRO marketing.” And just to add insult to CRO injury, I also hold the number-one Google spot for the phrase “optimize online copy.” It’s not that those posts aren’t helpful or based on data and best practices. It’s that I’ve only tried my hand at CRO…

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5 Key Insights from TrackMaven’s 2017 Digital Marketing Analytics Performance Report

In today’s changing digital landscape, marketers know that having good data and analytics are vital for understanding the impact of their digital marketing efforts. After all, in order to drive performance and prove ROI, you have to be able to measure what’s working and what’s not so you can address issues and capitalize on opportunities. While digging into your brand’s own web and marketing analytics is an absolute must, understanding how you measure up to your industry peers can bring more insight and context—something TrackMaven’s 2017 Digital Marketing Analytics Performance Report aims to help with. To create the report, TrackMaven used its digital marketing analytics platform to analyze a year’s worth of data—including social media performance, blog performance, public relations performance, and website health metrics—from over 700 businesses. The end product not only highlights trends, but also provides benchmarks and analysis of the most effective marketing channels across 13 industries…

Social Media

Mexican politician slams Trump’s ‘absurd’ wall from atop the border fence

Perched literally on top of the Mexican-American border, Mexican congressman Braulio Guerra released a video Friday to tell Donald Trump in no uncertain terms that his wall plans are “totally absurd.” From the top of the structure at the border north of Tijuana, Guerra explained in a video how easy it was for him to scale the wall. And then posted all his evidence and thoughts on Twitter. SEE ALSO: Melania Trump’s ‘Vanity Fair’ cover is causing a ton of controversy in Mexico Guerra, who’s from the state of Querétaro, called Trump’s idea to build a $ 12 to $ 15 billion wall across the entire roughly 2,000-mile length of the border “unnecessary and absurd.” Read more… More about Border Wall, Mexico, Donald Trump, Social Media, and Politics Social Media