SEO

Accelerate Your SEO Knowledge: New SEO Bootcamps and In-House Training from Moz

Posted by BrianChilds SEO training classes provide a smart, accessible way to accelerate your knowledge of our industry’s best practices, tools, and processes. For several months we’ve offered three workshops on our SEO Training page that focused on core SEO capabilities like keyword research, competitor research, and site audits. Starting now in February 2017, we’re expanding these classes to include more topics and more opportunities to help your team deliver value faster. See upcoming classes What’s changed about our SEO training classes? There are two major changes we’ve made to our SEO training solutions that you can see today: We’ve redesigned, renamed, and expanded our workshops We now offer custom in-house SEO training Workshops = SEO bootcamps Previously, our workshops were focused on a few essential topics that every online marketer could benefit from. We’re now expanding these into a six-part series of classes that cover not only essential topics,…

SEO

How We Increased Our Email Response Rate from ~8% to 34%

Posted by STMartin It’s no secret that reply rate is the golden metric of email campaigns. The reason is obvious. As opposed to open and click rate, reply rate tracks how many recipients were interested (or annoyed) enough to actually write you back. For guest blogging and email outreach, your reply rate will determine your campaign’s success. We still believe that guest blogging is a great opportunity to improve your site’s link profile and brand exposure. However, the time-investment needed in prospecting/email outreach can leave you questioning its ROI. It doesn’t often make sense to spend 3 hours prospecting and emailing different opportunities to get only 3 replies. So how do you make all your prospecting and emailing worth your while? Simple: Boost your reply rate to generate more “opportunities won” in the same timeframe. The pain point: Time At Directive Consulting, we rely on guest posting for our most…

SEO

12 Social Media Marketing Predictions for 2017 From the Pros

Are you wondering how marketing on top social media platforms will change this year? Social media is constantly evolving to reflect the needs and preferences of customers and marketers alike. To find out how marketing on Pinterest, Twitter, LinkedIn, and Snapchat will transform in the coming year, we reached out to expert social media professionals […] This post 12 Social Media Marketing Predictions for 2017 From the Pros first appeared on . – Your Guide to the Social Media Jungle

Blogging

Transform Your Content from Predictable to Provocative with This Bold Method

Stop for a moment to think about a super-athlete. A person who won 122 consecutive races and broke the world record four times. That super-athlete is Edwin C. Moses, a man who completely dominated the 400-meter hurdle event and won every race in sight between 1977 and 1987. And then it happened. On June 4, 1987, in Madrid, Spain, Danny Harris beat Moses. Objections in articles are like Danny Harris. They bring in an unexpected element to one-sided content. Instead of the article pushing a single idea forward, there’s a sudden disturbance. Let’s find out exactly why objections are so powerful and how to use them in your writing. So, why are objections so critical? There’s the obvious reason why objections are part of content that deeply engages your audience: it’s called drama. Most articles start off driving home a point and keep that sustained point of view until the…

SEO

Hot Content Marketing Topics From Top B2B Brands at #B2BMX

What makes B2B content marketing hotter than having a conference at a Scottsdale, Arizona resort in February? How about tips from 10 top B2B brands and industry experts including senior executives from Forrester, Microsoft, Aptos, Lenovo, BrightFunnel, Oracle and Marketo. In advance of the upcoming B2B Marketing Exchange conference coming up later this month, I reached out to other speakers for practical tips as a preview to their presentations. For fun, I also asked them what their favorite thing is about a February event in Arizona. I know, that’s kind of obvious but this willing group shared some interesting answers. Real Marketing ROI: “Sales are wonderful. Sales are important. Sales are the lifeblood of any business. But. Really, but. Sales are NOT the alpha and omega of how you demonstrate your worth as a marketer. Really. I can prove it. Please join me Tuesday morning as I walk you through six…

Social Media

9 YouTube Marketing Predictions for 2017 From the Pros

Are you wondering how marketing on YouTube will change in 2017? As the importance of video continues to grow, many marketers are watching to see if YouTube will keep pace in 2017. To find out where YouTube may be heading in the coming year, we reached out to social media pros to get their thoughts. […] This post 9 YouTube Marketing Predictions for 2017 From the Pros first appeared on . – Your Guide to the Social Media Jungle

Uncategorized

If It’s Painful, It’s Broken: Unbounce Blog Team Takeaways from 2016

Since I joined the Unbounce family three years ago, our marketing team has grown from seven to 35. The content team alone has grown from two to 12. That kind of growth comes with a lot of potential to do exciting things. But scaling a team quickly also uncovers inefficiencies, and results in a helluvalotta growing pains. Which is fine, really. I’m not much of a jock, but I know that without pain there is no gain. 2016 in particular was a really productive year for the content team at Unbounce. We were able to fix a lot of inefficiencies in our processes, and experiment with things that we just didn’t have the bandwidth for before. In short, we pulled the plug on what wasn’t working and doubled down on what was working. If you’ll allow me to, I want to share some of our biggest takeaways with you. In…

SEO

New Benchmarks from Marketo: How Does Your Organization Measure Up?

If digital marketing were a competitive sport, it would be freestyle swimming. We’re all in our respective lanes, each with different audiences to reach. We all have our own unique set of strategies, and our own budget limitations to work with. We’re all trying to get to our finish line as fast as we can. And we all could benefit from the occasional glance sideways to see what everyone else is doing. This half-competitive, half-isolated feeling is why marketing benchmarks are so valuable. Benchmarks help us determine if our strategies, investments and results are comparable to our peers. They can reinforce what we’re already doing and provide a road map for the future. This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. They just released their 2017 Marketing Benchmark Report for North America, and it’s a doozy. Marketo surveyed over 1,300 marketers, B2B…

Social Media

8 Instagram Marketing Predictions for 2017 From the Pros

Are you wondering how marketing on Instagram will change in 2017? The rapid introduction of new Instagram features in 2016 suggests marketers have more changes to look forward to in 2017. To get a feel for where Instagram is heading in the coming year, we reached out to social media pros to get their thoughts. […] This post 8 Instagram Marketing Predictions for 2017 From the Pros first appeared on . – Your Guide to the Social Media Jungle