Digital Marketing News: State of Content, Direct Ads on Twitter & Google Attribution

Content Marketing Stats: The State of Content Marketing in 2017 [Infographic] This infographic from our friends at MarketingProfs uncovers top content trends for B2B and B2C marketers in 2017. You’ll find insights on everything from top channels to budgeting and content goals.  (MarketingProfs) Twitter is Offering Advertisers More Tools to Engage Consumers With Direct Messages […]

SearchCap: Google link warning, in-store sales & more SEM

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google link warning, in-store sales & more SEM appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, […]

Google expands offline attribution and launches in-store sales measurement

Google is beefing up offline analytics with more store visitation and sales data. The post Google expands offline attribution and launches in-store sales measurement appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

AdWords gets Google Optimize & Google Surveys 360 integrations

Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists. The post AdWords gets Google Optimize & Google Surveys 360 integrations appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

Google Search Algorithm Updates to Keep in Mind in 2017 (Article 1 of 2)

Google updates its search engine algorithms up to 600 times a year, but it no longer announces major algorithm changes. So search engine marketers have been left speculating about their ranking changes and guessing what the future holds. Here’s some help. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

SearchCap: Bing local bots, Yelp conversion & Google I/O recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing local bots, Yelp conversion & Google I/O recap appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

Google Hotel Ads now showing nightly price trends

Shows best prices for one-night stays by day when data is available. The post Google Hotel Ads now showing nightly price trends appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

#SocialSkim: Facebook Outpacing LinkedIn for B2B, All About Google Lens: 12 Stories This Week

This week: A radical shift pitting Facebook against LinkedIn as the professional’s social network; a search revolution with Google Lens; Instagram vs. Snapchat with face filters; Facebook’s war against clickbait and fake live videos; Twitter’s new privacy features; chatbots in search results… Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

Instagram Stories Updates, Pinterest Visual Search Ads, and the New Google Lens

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Instagram Stories updates with Sue B. Zimmerman, Pinterest visual search ads with Alisa Meredith, […]