Social Media

Facebook’s new Collection ads help brands tell a more visual product story

Facebook has introduced a new ad format it calls Collection. Brands can use it to try to convince shoppers to make a purchase by showing an engaging video and displaying related products. This is perhaps one of the more immersive formats the company offers, and it’s rolling out globally today. In addition, Facebook is testing a new metric called “outbound clicks” to help advertisers better understand who actually leaves the social network and goes to their website. With Collection, brands can use a video or image to highlight the story or message they want to tell. Underneath will be a set of four products, either dynamically arranged by product popularity or manually organized. So Under Armour could use a video of Golden State Warriors’ star Steph Curry’s journey in the NBA as its spotlight content, and could display his shoes, apparel, and more underneath. The hope is that you’ll be…


10 Conference Hacks to Help You Crush Marketing Event Attendance

In my career as a marketer, I have attended more events and conferences than I can count. Events (especially those that span multiple days) are filled with so much information and it can quickly become overwhelming. By the second day you may feel that your brain is bulging with new information and you can’t possibly retain what you’ve learned. Early on when I started working for TopRank Marketing, our CEO Lee Odden gave me a crash course on making the most of attending an event. His experience attending and speaking at events was an incredibly valuable resource for someone like me that wanted to take advantage of the awesome opportunity to attend events. Below you’ll find some of my top tips for nailing event attendance whether you’re going with a team or flying solo. Hopefully the insights that I’ve been able to provide based on my own experience can help…

Social Media

Brain scans help predict the stories we’re most likely to share

Sharing information has never been easier. Tap a button or click a mouse and you can tell hundreds of your closest friends and family, or thousands of strangers, pretty much anything.  But with a seemingly infinite amount of information and number of ways to share it at our disposal comes difficult choices regarding what to share and when. The process of choosing what to share isn’t as straightforward as it might seem. A new study suggests that our brains rapidly consider the personal and social complexities of information-sharing so that you can make that judgment call within a matter of seconds.   Read more… More about Journalism, Social Media, Media, Viral, and Psychology Social Media


Turn email pains into gains: Our new editor can help

Whether you’ve just kicked off your email marketing program or you’ve been at it for years, you’re bound to run up against a few obstacles. From finding the time to manage and build campaigns to simply making sure that your emails are user-friendly and readable, there are a lot of moving parts. VerticalResponse’s new email editor was specifically created to make keeping track of all those moving parts easier for you. Among the powerful design tools included in the app update, you’ll find features that help you tackle some of the most common email marketing challenges. If you’re struggling with your campaigns, here are four ways the new editor can turn those email woes into wins.  Pain point: Can’t control the look and feel of emails when using templates When you don’t have any coding or graphic design experience, an email template can be a lifesaver — it allows you…

Social Media

Google and Facebook to help French newsrooms combat ‘fake news’ ahead of presidential election

Google and Facebook are to help a host of French news organizations combat the growing scourge of fake news ahead of the upcoming French presidential election campaign. With CrossCheck, Google has partnered with First Draft and Facebook to support a coalition of notable newsrooms — including Le Monde, Agence France-Presse (AFP), France Télévisions, BuzzFeed, Global Voices, and Les Echos — to help the French electorate “make sense of what and who to trust in their social media feeds, web searches, and general online news consumption,” according to David Dieudonné, Google’s News Lab lead in France. “With combined expertise from across media and technology, CrossCheck aims to ensure hoaxes, rumours, and false claims are swiftly debunked, and misleading or confusing stories are accurately reported,” said Dieudonné. “With the French presidential election approaching, journalists from across France and beyond will work together to find and verify content circulating publicly online, whether it is…

Social Media

Facebook’s new “Discover People” feature wants to help you make friends

 Facebook is rolling out a new section on mobile called “Discover People,” which encourages users to introduce themselves by updating their profile, then scroll through a list of upcoming events to see who else may also be going, as well as browse through lists of people in their city or who share the same employer. The feature, designed to facilitate connections between people… Read More Social – TechCrunch


20 Tips to Help You Become A More Effective & Focused Marketer in 2017

The holiday season has officially ended and while some of us are still taking down our trees and packing away ornaments, 2017 is well upon us. The break that the vast majority of marketers get at the end of the year helps us start the new year refreshed, replenished and ready to create some kickass marketing programs. This year, instead of focusing on being productive, let’s change our approach to becoming more effective in our marketing. Truly effective people are not just focused on getting as many things done as possible. Instead, time needs to be spent prioritizing, pushing boundaries and finding ways to enjoy what you do for an extended period of time. Start this year off right creating small, healthy habits that will ward away the mid-year slump that often rears it’s early head as early as quarter one. The tips below will help you stay focused long…

Social Media

Stanford students are using lean startup principles to help fight ISIS

The ISIS beheadings of journalists James Foley and Steven Sotloff. The radicalization of San Bernardino shooters Syed Farook and Tashfeen Malik. The Orlando nightclub massacre. Social media, encrypted messages, or online propaganda from ISIS played a role in these horrific events and countless others like them. Yet Silicon Valley’s approach to combatting ISIS might be compared to a game of whack-a-mole at best, largely a top-down affair. Terrorists use services like YouTube, Facebook, and Twitter to publish extremist propaganda and recruit followers. The tech companies, in turn, shut down the terrorists’ accounts only to have them spring up again. But this fall, a group of five Stanford graduate students devised a promising, bottom-up approach to prevent the radicalization of Americans to ISIS. They developed their solution — called FAVE (for Friends and Families Against Violent Extremism) — using lean startup principles to identify those individuals at risk of radicalization and prevent them from joining ISIS. The number of…