Facebook teams with The Trevor Project to help prevent LGBTQ youth suicides


Facebook has been working to make users feel safer on the platform for years, and in its latest effort to enhance the online community, the social media platform partnered with The Trevor Project, an organization dedicated to suicide prevention for LGBTQ youth.

On Tuesday — in the middle of Mental Health Awareness month — Facebook announced that users will be able to connect with mental health resources from The Trevor Project right from their direct messages. The project rolls out over the next few months.

SEE ALSO: Could you really remove Facebook from your life?

According to The Trevor Project’s website, the rate of suicide attempts is “four times greater for LGB youth and two times greater for questioning youth than that of straight youth,” so it’s clear how helpful access to a supportive chat bot could be. And though The Trevor Project is aimed at helping suicide prevention in young people, the 2015 U.S. Transgender Survey found that 40 percent of transgender adult respondents reportedly made a suicide attempt during their lives, so Facebook users of all ages could certainly benefit from the helpful resource. Read more…

More about Facebook, Conversations, Social Good, Mark Zuckerberg, and Lgbtq

Social Media

Earth Day Google doodle offers up conservation tips to help save the planet

Google is using today’s doodle to promote conservation efforts and support the World Wildlife Fund, The Ocean Agency, and The Jane Goodall Institute. The post Earth Day Google doodle offers up conservation tips to help save the planet appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Time Inc. is launching its own influencer marketing network with help from Speakr

 Time Inc. is getting into the influencer marketing business in a bigger way, with a new offering called Time Inc. Connect. This influencer network will be “powered by” startup Speakr — as explained to me by Time Inc’s senior vice president of digital business development and business operations Regina Buckley, this means Time Inc. Connect will combine Speakr’s… Read More
Social – TechCrunch

Facebook’s fundraisers now help you raise money for yourself and friends


If you’re hoping to raise money for a good cause, but it isn’t tied to a specific organization, Facebook just changed the game.

The social media giant has expanded its fundraisers tool, now letting users create personal fundraiser pages to raise money for themselves, friends, and people or things not on Facebook. Previously, users could only raise money for a registered nonprofit on the platform.

SEE ALSO: Facebook creates Community Help tool so users can aid each other after disasters

But to stick to social good, the new personal fundraisers can only span six categories: education (like tuition and books), medical (like procedures and treatments), pet medical, crisis relief (like natural disasters), personal emergency (like house fires or theft), and funeral and loss. As the product rolls out, however, Facebook hopes to include more categories and evolve them over time. Read more…

More about Charity, Nonprofits, Facebook, Social Good, and Social Media

Social Media

Facebook’s new Collection ads help brands tell a more visual product story

Facebook headquarters.

Facebook has introduced a new ad format it calls Collection. Brands can use it to try to convince shoppers to make a purchase by showing an engaging video and displaying related products. This is perhaps one of the more immersive formats the company offers, and it’s rolling out globally today.

In addition, Facebook is testing a new metric called “outbound clicks” to help advertisers better understand who actually leaves the social network and goes to their website.

With Collection, brands can use a video or image to highlight the story or message they want to tell. Underneath will be a set of four products, either dynamically arranged by product popularity or manually organized. So Under Armour could use a video of Golden State Warriors’ star Steph Curry’s journey in the NBA as its spotlight content, and could display his shoes, apparel, and more underneath.

The hope is that you’ll be drawn into the Collection ad and will click on it. When you do, you’ll be taken to another page within Facebook, one featuring an immersive display of up to 50 products, sorted by relevance. The page would be set up like an Instant Article to help those on mobile shop more easily. Only when you find a product you want to purchase will you be routed from Facebook to the advertiser’s own website to complete the transaction.

A big part of the Collection ads will hinge on having brands sync their product catalog with Facebook so the social network knows which products are worth highlighting.

Maz Sharafi, Facebook’s director of product marketing, claimed that Collection ads will help people “shop more seamlessly” and that early testing saw good results. He cites Adidas as an example, saying that the sports apparel brand used the ad format to drive sales for its Z.N.E. Road Trip hoodie and related products, resulting in a 5.3 times return on ad spend.

Facebook Collection ads for Adidas

Above: Facebook Collection ads for Adidas

Image Credit: Facebook

Facebook already offers carousel ads to brands who want to sell specific products, but these ads are limited in terms of storytelling. There are also canvas ads, which are immersive, but they don’t really highlight products for you to purchase. Collection could solve both of these issues by giving you a more integrated experience.

But Sharafi remains adamant that all the ad formats are important and explained that it’s all about giving marketers “a number of options.” That said, he’s excited about Collection ads, which he said “combine a format with a shopping experience. There’s nothing quite like that.”

Facebook Collection ads for Tommy Hillfiger

Above: Facebook Collection ads for Tommy Hillfiger

Image Credit: Facebook

In order to help brands better track results, Facebook is also introducing its outbound click metric, which is optimized for more creative ad formats, like canvas and Collection, and promises to give marketers a clearer view of the path customers take. Right now, there’s a link click metric that shows the clicks coming from the News Feed, but when you have creative ads, it can be difficult to know exactly where the clicks came from. With the outbound click metric, you’ll now know when someone leaves Facebook through an ad.

“One of the things we’re trying to do with the introduction of a new metric is providing more clarity and transparency,” Sharafi said. “In the scenario of Adidas using Collection, in a world where you don’t have an outbound click, you wouldn’t be able to tell which click happened from the News Feed where people have opened the immersive experience and which clicks happened within Collection.”

Outbound clicks are available in beta today, and Collection ads are rolling out globally over the next few weeks.

Social – VentureBeat

10 Conference Hacks to Help You Crush Marketing Event Attendance

In my career as a marketer, I have attended more events and conferences than I can count. Events (especially those that span multiple days) are filled with so much information and it can quickly become overwhelming. By the second day you may feel that your brain is bulging with new information and you can’t possibly retain what you’ve learned.

Early on when I started working for TopRank Marketing, our CEO Lee Odden gave me a crash course on making the most of attending an event. His experience attending and speaking at events was an incredibly valuable resource for someone like me that wanted to take advantage of the awesome opportunity to attend events.

Below you’ll find some of my top tips for nailing event attendance whether you’re going with a team or flying solo. Hopefully the insights that I’ve been able to provide based on my own experience can help you get the most out of any marketing event you attend, large or small.

#1 – Make A Schedule

I can’t tell you how many times I’ve met someone on the plane that is attending the same conference that I am. One of the questions I always ask is which sessions they’re most excited about attending.

More often than not, they haven’t even looked at the event schedule and have no idea which sessions they’ll spend their time in.

If you don’t plan your sessions out beforehand you may miss out on some stellar sessions. Also, you’ll often find that you may miss sessions you want to see if you haven’t mapped out your day and considered how long it will take you to get from one session to the next. Some events even encourage attendees to register for specific sentences prior to the event and if you don’t, the sessions may be full and you’ll miss out.

#2 – Pack The Essentials

Event days are long. To make sure that you get the most out of the experience, it’s important to pack the essentials for your trip.

Between your laptop, your phone and any other devices you bring, you’ll use a lot of battery life at an event. I mean, A LOT. Make sure that you have all of your charging cords and some spare batteries packed and ready to go. Also, take advantage of the stops in your hotel room to charge your tech. Not all event rooms have charging stations and the last thing you want to do is inhibit your ability to capture information because your computer or phone dies.

While many events offer apps for connecting with other attendees, be sure to pack extra business cards for those passing moments when it makes sense to swap information.

#3 – Use the Conference Hashtag

The vast majority of events will share a hashtag for attendees to use on Twitter. The hashtag can typically be found on the conference website.

Before the event, you can use the hashtag to let others know that you will be attending. Following and interacting on Twitter prior to the event is a great way to begin getting to know your fellow attendees. It’s also a great way to set up plans to meet people in-real-life that you’ve been connected to online for years.

While you’re at the event, follow and use the hashtag to gain insights into sessions you can’t attend and share your POV.

#4 – Attend Networking Events

In order to get the most out of an event, it’s important to find “your people”. Most events offer a variety of networking opportunities during the day and in the evening. So instead of eating your lunch in a corner or snacking on pretzels in your room for dinner, make the steps to put yourself out there and connect with other marketers.

One of the biggest benefits of attending a conference is making real-world connections with other people who have shared interests and struggles that you can learn from.

#5 – Create Killer Content

If our team members are attending an event, you can bet that we will be taking advantage of the many content opportunities that exist in that setting. When many marketers are struggling to create a quantity of quality content, events can give your content a great boost.

Live blogging sessions has become a staple of our event strategy and provides a multitude of benefits including sharing great insights with your online community that could not attend, coverage of sessions other attendees could not be present for and a chance to connect with the speakers whose sessions you covered.

Events are also prime for co-creating video content with influencers and experts. In fact, if you plan and network appropriately you could capture enough video interviews to extend over several months.  

#6 – Sit Front & Center

It can be tempting to grab the seat in the back of the room with extra space for all of your items. But DON’T! Instead, get there early and grab a seat in the front of the room.

Often the speaker will be there early engaging with people in the front of the room so you can take the opportunity to introduce yourself to them and the other people around you.Also, if you plan on taking any photos for content you’re creating, sitting in the back won’t do you any favors!

#7 – Participate in Session Q&A

One of my most terrifying moments at a conference was the first time I stood up, walked to the mic and asked the speaker a question during the q&a portion of a session. While it might not be in your comfort zone, asking questions is another great way to get real answers to your top questions and connect with other attendees.

#8 – Introduce Yourself to the Speaker

If you didn’t have a chance to meet the speaker before their session, stick around after and introduce yourself. If you didn’t feel comfortable asking a question in front of the whole group, now is your time.

Many speakers will also share their slides with you (if you ask nicely) which can be a fantastic resource for live blogging or taking information back to your team.

#9 – Browse The Exhibit Hall

If you are a fan of brand swag, visiting the exhibit hall is a no brainer. But, the hall also offers an opportunity to interact with potential partners, platforms and prospects.

At some events, the exhibit hall can be overwhelming, so you may want to visit a few times to make sure that you see everything and everyone that makes sense for your business. Just know that many of the people working at booths are business development employees so they will try their hardest to show you the benefits of their product or service and sign you up for contact after the event.

Be careful where you leave your business card because they will follow up post-event.

#10 – Share What You Learned

If you take good notes during an event, don’t keep it to yourself! Find an informal or formal way to share a download of what you experienced with your team once you return home.

Typically, our team will develop a presentation that pulls out the most important pieces of information for the rest of our teammates. Try to keep the focus on actionable insights that directly relate to your business.

Upcoming Events Where You Can Find TopRank Marketing

Lee Odden

While it may take a little extra effort at first, you’ll quickly find that following these hacks will make you more efficient and improve your event experience.

Lee Odden will be spending the next couple months traveling around the world to educate audiences on developing successful content and influencer marketing programs. If you’re events to attend, be sure to check out Lee’s sessions!

Event: Social Media Marketing World, San Diego
Date: 3/24/17
Room: 28ABCDE
Session Topic: Future of Influencer Marketing: Strategies & Trends

Event: Content Marketing Conference, Boston
Date: 4/12/17
Session Topic: Keynote: The Influence Imperative

Event: Clever Content, Copenhagen, Denmark
Date: 4/25/17
Session Topic: Keynote: Search Marketing in 2017: Be the Best Answer

Event: Epic Content Marketing, Oslo, Norway
Date: 4/26/17
Session Topic: Keynote: Influencer Marketing: How to Create Quality Content & Relationships that Scale

Event: Future of Business, Oslo, Norway
Date: 4/27/17
Session Topic: Keynote: Optimize: Attract & Engage Customers with Integrated SEO, Social and Content

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© Online Marketing Blog – TopRank®, 2017. | 10 Conference Hacks to Help You Crush Marketing Event Attendance | http://www.toprankblog.com

The post 10 Conference Hacks to Help You Crush Marketing Event Attendance appeared first on Online Marketing Blog – TopRank®.

Online Marketing Blog – TopRank®

Brain scans help predict the stories we’re most likely to share


Sharing information has never been easier. Tap a button or click a mouse and you can tell hundreds of your closest friends and family, or thousands of strangers, pretty much anything. 

But with a seemingly infinite amount of information and number of ways to share it at our disposal comes difficult choices regarding what to share and when.

The process of choosing what to share isn’t as straightforward as it might seem. A new study suggests that our brains rapidly consider the personal and social complexities of information-sharing so that you can make that judgment call within a matter of seconds.   Read more…

More about Journalism, Social Media, Media, Viral, and Psychology

Social Media

Turn email pains into gains: Our new editor can help

Whether you’ve just kicked off your email marketing program or you’ve been at it for years, you’re bound to run up against a few obstacles. From finding the time to manage and build campaigns to simply making sure that your emails are user-friendly and readable, there are a lot of moving parts. VerticalResponse’s new email editor was specifically created to make keeping track of all those moving parts easier for you. Among the powerful design tools included in the app update, you’ll find features that help you tackle some of the most common email marketing challenges. If you’re struggling with your campaigns, here are four ways the new editor can turn those email woes into wins. 

Pain point: Can’t control the look and feel of emails when using templates

When you don’t have any coding or graphic design experience, an email template can be a lifesaver — it allows you to build your email quickly and gives your campaigns a consistent look and feel. But what do you do if you want to increase the white space between content elements when you’re using a pre-formatted template? What if you’d like to edit the thickness of the email’s border or change the positioning of content elements? Templates are helpful, but one major limitation to using them is you don’t have full freedom to modify the design and format to fit your unique messaging needs.

Solution: Customizable templates and content blocks

To simplify the email design process for you, we’ve optimized our templates by campaign type. So you’ll find pre-made designs for coupons, invitations, announcements, newsletters, and more. If you’re satisfied with the way the template you’ve chosen looks right out of the gate, that’s great — just add your copy and images to the email, and you’re ready to send. The best part is that our new editor gives you the ability to edit these templates as much you need.

The new editor uses a content block approach, which allows for more flexibility in choosing content elements and where they can be placed within an email. Want to insert text, images, buttons, or columns into your template? All of these elements and more can be added with just one click. After you’ve added your content blocks, you can swap elements from one side of the email to the other; choose the exact fonts, colors, and backgrounds you need; and adjust spacing.

Customizable templates and content blocks

Pain point: Mobile optimization

It’s critical that your emails be mobile-friendly, now more than ever. According to a recent study, 80 percent of email users are expected to access email via a mobile device by the end of 2018. No one wants to have to zoom in or out or squint to read an email on their smartphone or tablet. If poorly optimized, an email with excellent, relevant content could be deleted.

Solution: Responsive templates and preview mode

With the new editor, you can ensure that your emails look great wherever they’re read. All of our pre-made templates are responsive, so your emails will automatically adapt to the size of the screen they’re being viewed on. Once you’ve designed your email, you’ll be able to see how it looks on a smartphone, tablet, or desktop using the preview feature. You can even see what your email will look like when it’s read vertically or horizontally on a mobile device. If you’re unhappy with the way your message displays on mobile, you have the ability to go back and tweak the overall design until it’s perfect.

Responsive Templates

Pain point: Don’t have time to send out campaigns on a consistent basis

Small business owners inevitably end up juggling multiple roles, often having to oversee day-to-day business operations while attending to promotional and marketing duties. Even if you know email marketing on average delivers a staggering 4,300 percent return on investment, it isn’t uncommon for your campaigns to take a back seat to more immediate concerns.

Solution: Campaign scheduling

The campaign scheduling feature allows you to send your messages at the exact day and time you need them to go out. Not only does this mean that you can create your emails when it’s most convenient for you and then have them automatically sent out later, but it also allows you to send out emails when they are most likely to be read. If, after using an analytics tool such as Advanced Reporting, you learn your campaigns have higher open and click-through rates at 6:00 a.m., there’s no need to wake up early to send out emails — just schedule them ahead of time.

Campaign Scheduling

Pain point: Don’t have the resources or time to create eye-catching visual content 

Your subscribers will form a first impression about an email you’ve sent them in a flash — 50 milliseconds to be exact. Adding high-quality images and graphics to your campaigns can be a great way to grab your readers’ attention and encourage them to really engage with your messages. This might be easier said than done, though, if you’re one of the 65 percent of email marketers who list a lack of time or resources as the biggest stumbling blocks toward creating visual content. 

Solution: Free image and graphic libraries

You don’t have to hire a photographer or graphic designer to create visual content that pops. Professional photos and graphics are just a click away with our new editor’s free image and graphic libraries. From animals and landscapes to restaurants and cars — you’ll find a wide selection of images that work for your business.

Free images and graphics from Pexels

Our new editor makes creating and sending professional-looking email campaigns faster and easier than ever before. Find out more about the editor update here.

Ready to start using the new editor?

VerticalResponse is easy to use and free to get started. Sign up or log in to your account today.

Start for Free

© 2017, Amber Humphrey. All rights reserved.

The post Turn email pains into gains: Our new editor can help appeared first on Vertical Response Blog.

Vertical Response Blog

Google and Facebook to help French newsrooms combat ‘fake news’ ahead of presidential election

Google / Google France

Google and Facebook are to help a host of French news organizations combat the growing scourge of fake news ahead of the upcoming French presidential election campaign.

With CrossCheck, Google has partnered with First Draft and Facebook to support a coalition of notable newsrooms — including Le Monde, Agence France-Presse (AFP), France Télévisions, BuzzFeed, Global Voices, and Les Echos — to help the French electorate “make sense of what and who to trust in their social media feeds, web searches, and general online news consumption,” according to David Dieudonné, Google’s News Lab lead in France.

“With combined expertise from across media and technology, CrossCheck aims to ensure hoaxes, rumours, and false claims are swiftly debunked, and misleading or confusing stories are accurately reported,” said Dieudonné. “With the French presidential election approaching, journalists from across France and beyond will work together to find and verify content circulating publicly online, whether it is photographs, videos, memes, comment threads, or news sites.”

Though it’s far from a new phenomenon, the “fake news” problem has received renewed attention in the wake of two notable political events in the past twelve months — Brexit and the U.S. presidency. The extent to which hoaxes and fake news articles influenced the outcome of those political campaigns is up for debate, but technology companies and news organizations are embracing new tools as concerns grow over the online spread of false information, or “alternative facts.”

Already this year, Le Monde has launched an anti-fake news platform constituting a suite of fact-checking products powered by a database of hundreds of “unreliable” source websites. And Facebook, for its part, has already introduced fake-news thwarting tools in some countries, including Germany. Moreover, back in November, Facebook acquired CrowdTangle, an analytics tool that tracks how links are shared on social media services — which could help measure the spread of viral content. Facebook’s support of CrossCheck will also include broader “media literacy efforts that will help to explain the [news] verification process” while keeping “relevant audiences up to date with confirmed and disputed information relating to the election,” according to First Draft.

Google too has been pushing to help stymie the spread of false information online, and last September it partnered with First Draft and other news organizations to launch Electionland ahead of the U.S. presidential election.

The French presidential election takes place on April 23, 2017, and if no candidate wins a majority, a follow-up election between the top two candidates will take place two weeks later. Now with CrossCheck, news organizations will be able to tap collectively fact-checked sources for their own articles and broadcasts.

However, it’s not entirely clear whether any of this will ultimately make much difference, given the belief held by some that people don’t make decisions based on facts.

Social – VentureBeat

Facebook’s new “Discover People” feature wants to help you make friends

facebook-groups1 Facebook is rolling out a new section on mobile called “Discover People,” which encourages users to introduce themselves by updating their profile, then scroll through a list of upcoming events to see who else may also be going, as well as browse through lists of people in their city or who share the same employer. The feature, designed to facilitate connections between people… Read More
Social – TechCrunch