Social Media

Google and Facebook to help French newsrooms combat ‘fake news’ ahead of presidential election

Google and Facebook are to help a host of French news organizations combat the growing scourge of fake news ahead of the upcoming French presidential election campaign. With CrossCheck, Google has partnered with First Draft and Facebook to support a coalition of notable newsrooms — including Le Monde, Agence France-Presse (AFP), France Télévisions, BuzzFeed, Global Voices, and Les Echos — to help the French electorate “make sense of what and who to trust in their social media feeds, web searches, and general online news consumption,” according to David Dieudonné, Google’s News Lab lead in France. “With combined expertise from across media and technology, CrossCheck aims to ensure hoaxes, rumours, and false claims are swiftly debunked, and misleading or confusing stories are accurately reported,” said Dieudonné. “With the French presidential election approaching, journalists from across France and beyond will work together to find and verify content circulating publicly online, whether it is…

Social Media

Facebook’s new “Discover People” feature wants to help you make friends

 Facebook is rolling out a new section on mobile called “Discover People,” which encourages users to introduce themselves by updating their profile, then scroll through a list of upcoming events to see who else may also be going, as well as browse through lists of people in their city or who share the same employer. The feature, designed to facilitate connections between people… Read More Social – TechCrunch


20 Tips to Help You Become A More Effective & Focused Marketer in 2017

The holiday season has officially ended and while some of us are still taking down our trees and packing away ornaments, 2017 is well upon us. The break that the vast majority of marketers get at the end of the year helps us start the new year refreshed, replenished and ready to create some kickass marketing programs. This year, instead of focusing on being productive, let’s change our approach to becoming more effective in our marketing. Truly effective people are not just focused on getting as many things done as possible. Instead, time needs to be spent prioritizing, pushing boundaries and finding ways to enjoy what you do for an extended period of time. Start this year off right creating small, healthy habits that will ward away the mid-year slump that often rears it’s early head as early as quarter one. The tips below will help you stay focused long…

Social Media

Stanford students are using lean startup principles to help fight ISIS

The ISIS beheadings of journalists James Foley and Steven Sotloff. The radicalization of San Bernardino shooters Syed Farook and Tashfeen Malik. The Orlando nightclub massacre. Social media, encrypted messages, or online propaganda from ISIS played a role in these horrific events and countless others like them. Yet Silicon Valley’s approach to combatting ISIS might be compared to a game of whack-a-mole at best, largely a top-down affair. Terrorists use services like YouTube, Facebook, and Twitter to publish extremist propaganda and recruit followers. The tech companies, in turn, shut down the terrorists’ accounts only to have them spring up again. But this fall, a group of five Stanford graduate students devised a promising, bottom-up approach to prevent the radicalization of Americans to ISIS. They developed their solution — called FAVE (for Friends and Families Against Violent Extremism) — using lean startup principles to identify those individuals at risk of radicalization and prevent them from joining ISIS. The number of…


How to Invite Your Creative Angel and Devilish Editor to Help You Write

Type, type, type. Backspace, backspace, backspace. Type more, delete, rewrite. Sound familiar? Writing and trying to edit as you go gets you nowhere. It’s two steps forward and one step back. It makes your writing process excruciatingly slow. Stick around because it gets worse. When you try to write and edit at the same time, you’re setting up two sides of your brain in a duel. Rather than getting these two sides to support one another, you’re putting them into a competition that neither wins. As author Susan Reynolds says in Fire Up Your Writing Brain: How to Use Proven Neuroscience to Become a More Creative, Productive, and Successful Writer: “Your editing brain is not the same as your writing brain, which is why you kindly ask the editor to step outside while your more imaginative and spontaneous brain is writing the first draft.” Here’s the reality: Writing uses one…

Social Media

Facebook now flags and down-ranks fake news with help from outside fact checkers

 Snopes,, Politifact, ABC News, and AP will help Facebook make good on four of the six promises Mark Zuckerberg made about fighting fake news without it becoming “the arbiter of truth.” It will make fake news posts less visible, append warnings from fact checkers to fake news in the feed, make reporting hoaxes easier and disrupt the financial incentives of fake… Read More Social – TechCrunch


NORAD’s Santa Tracker counts down the days until Christmas 2016 with Bing’s help

In 1955, NORAD’s number was mistakenly printed in a 1955 Sears Roebuck & Co. holiday ad. The organization has been tracking Santa ever since. The post NORAD’s Santa Tracker counts down the days until Christmas 2016 with Bing’s help appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Social Media

Shift launches to help military personnel find civilian jobs

I’m always on the lookout for companies doing amazing things that have a beneficial impact on others, and appears to be one of them. The company launched on Thursday with an honorable mission: to help people successfully transition from their military careers to a civilian one. According to the U.S. Bureau of Labor Statistics (BLS), the unemployment rate for veterans who served on active duty since September 2001 was 5.8 percent in 2015. One of the issues plaguing the men and women who have placed their lives on the line to defend our country is having an inability to convert the skills they’ve learned in the armed forces into something similar in the workplace. There have been a number of companies doing outreach to employ veterans, including Home Depot, Walmart, Microsoft, Uber, and Salesforce. While that’s commendable, the problem may be more complex than just finding a company to work…