Facebook teams with The Trevor Project to help prevent LGBTQ youth suicides

Facebook has been working to make users feel safer on the platform for years, and in its latest effort to enhance the online community, the social media platform partnered with The Trevor Project, an organization dedicated to suicide prevention for LGBTQ youth. On Tuesday — in the middle of Mental Health Awareness month — Facebook […]

Earth Day Google doodle offers up conservation tips to help save the planet

Google is using today’s doodle to promote conservation efforts and support the World Wildlife Fund, The Ocean Agency, and The Jane Goodall Institute. The post Earth Day Google doodle offers up conservation tips to help save the planet appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine […]

Time Inc. is launching its own influencer marketing network with help from Speakr

 Time Inc. is getting into the influencer marketing business in a bigger way, with a new offering called Time Inc. Connect. This influencer network will be “powered by” startup Speakr — as explained to me by Time Inc’s senior vice president of digital business development and business operations Regina Buckley, this means Time Inc. Connect will […]

Facebook’s fundraisers now help you raise money for yourself and friends

If you’re hoping to raise money for a good cause, but it isn’t tied to a specific organization, Facebook just changed the game. The social media giant has expanded its fundraisers tool, now letting users create personal fundraiser pages to raise money for themselves, friends, and people or things not on Facebook. Previously, users could […]

Facebook’s new Collection ads help brands tell a more visual product story

Facebook has introduced a new ad format it calls Collection. Brands can use it to try to convince shoppers to make a purchase by showing an engaging video and displaying related products. This is perhaps one of the more immersive formats the company offers, and it’s rolling out globally today. In addition, Facebook is testing […]

10 Conference Hacks to Help You Crush Marketing Event Attendance

In my career as a marketer, I have attended more events and conferences than I can count. Events (especially those that span multiple days) are filled with so much information and it can quickly become overwhelming. By the second day you may feel that your brain is bulging with new information and you can’t possibly […]

Brain scans help predict the stories we’re most likely to share

Sharing information has never been easier. Tap a button or click a mouse and you can tell hundreds of your closest friends and family, or thousands of strangers, pretty much anything.  But with a seemingly infinite amount of information and number of ways to share it at our disposal comes difficult choices regarding what to […]

Turn email pains into gains: Our new editor can help

Whether you’ve just kicked off your email marketing program or you’ve been at it for years, you’re bound to run up against a few obstacles. From finding the time to manage and build campaigns to simply making sure that your emails are user-friendly and readable, there are a lot of moving parts. VerticalResponse’s new email […]

Google and Facebook to help French newsrooms combat ‘fake news’ ahead of presidential election

Google and Facebook are to help a host of French news organizations combat the growing scourge of fake news ahead of the upcoming French presidential election campaign. With CrossCheck, Google has partnered with First Draft and Facebook to support a coalition of notable newsrooms — including Le Monde, Agence France-Presse (AFP), France Télévisions, BuzzFeed, Global […]

Facebook’s new “Discover People” feature wants to help you make friends

 Facebook is rolling out a new section on mobile called “Discover People,” which encourages users to introduce themselves by updating their profile, then scroll through a list of upcoming events to see who else may also be going, as well as browse through lists of people in their city or who share the same employer. The feature, […]