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Design and UX Trends to Boost Conversions in 2017 [INFOGRAPHIC]

As more of our interactions — both business and personal — migrate online, intuitive design and user experience have never been more important. The fast pace at which the digital world is changing means there’s always a new trend on the up and up promising to skyrocket our results. Last year we saw the rise of mobile-first design, full-width hero images and user-driven storytelling. This year we’re seeing a big push toward hyper-personalization, bots and even (shameless plug) targeted overlays. Ultimately, though, we marketers are most interested in trends that make the most impact where it truly counts… conversions. The brilliant folks at The Deep End Design have whittled down the ever-growing list of design and UX trends to bring you only the most promising ones. Of course, as with all trends, we don’t truly know their worth until we can test them out for ourselves. So don’t take this…

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Fixing Native Advertising [Infographic]

Native advertising has become a source of revenue for many publishers. But trust is an issue: Consumers often feel deceived by both the media and native ads. Here’s some insight on why publishers need to maintain trustworthiness, along with advice on how to do exactly that. Read the full article at MarketingProfs MarketingProfs Daily: Content