Digital Marketing News: Data by the Minute, Email in 2017 & New Instagram Features

How Much Data is Generated Every Minute? [Infographic] This infographic reveals what happens online every minute. The world internet population now represents 3.7 billion people. The findings on data usage includes social media platforms, video usage and the other most popular data generation websites and apps happening right now. Social Media Today How Email Is Accessed in 2017: Top Devices, Platforms, and Clients The report that was based on 27 billion emails opened between May 2016 and April 2017 highlights the devices on which email is accessed most frequently, the most popular email clients and the most popular email platforms that consumers are using. MarketingProfs Introducing New Features to the Instagram Platform API Brands are now able to access valuable insights in the Instagram API. You can keep track of organic content performance and have access to comment moderation by being able to hide or toggle on and off. To access these new features, you must have a business profile for Facebook. It is available for Facebook and Instagram Marketing Partners. Instagram Blog Facebook’s Video Helps Drive $ 9B in Ad Sales, Up 47% AdAge reports: “Facebook ad sales topped $ 9 billion last quarter, proof that its heavy investment in video is paying off, according to industry watchers… Its nearly $ 9.2 billion in ad revenue represented a 47% gain over the period a year earlier.” AdAge Easier Way to Block Comments With Links From Your Videos Video publishers can now block comments that contain links and hashtags with a new setting found in Creator Studio. Once enabled, this setting will hold comments containing links for review before being published. YouTube Help Forum Google Has Dropped Google Instant Search Google Instant showed search results as you type them, and Google has removed the feature from Search. Due to the recent changes in how searchers use mobile, Google decided to get rid of the feature. You will only see search suggestions that you can click on, but will no longer load any result pages without clicking on the suggesting, or hitting enter. Search Engine Land Amazon Launches Spark, A Shoppable Feed of Stories and Photos Aimed at Prime Members Inspired by Instagram’s use of shoppable photos, Amazon launched a new feature called Spark. The feature is available on the Amazon mobile app only for right now. Start by selecting at least 5 interests you want to follow, and with this information, Amazon Spark will create a customized feed of products and ideas of things to learn more about or shop for. TechCrunch Facebook is Now Letting Brands and Media Companies Create Their Own Groups Within Pages Brands and media companies are now able to create their own groups without having to rely on admins to set up the groups from personal accounts. This gives Pages administrators the ability to boost engagement with niche groups, and social media managers more privacy and separation from work. AdWeek What were your top digital marketing news stories this week? We’ll be back next week with more top marketing news! Have something to share? Dying for more news? Follow @toprank on Twitter or sound off in the comments.

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Online Marketing Blog – TopRank®

Instagram Live Replays: What Marketers Need to Know

Are you using live video on Instagram? Wondering how to save Instagram live videos so followers can replay them later? In this article, you’ll discover how to get an extra 24 hours of view time for your live videos with Instagram Live video replays. Who Has Access to Instagram Live Video Replays The great news […]

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– Your Guide to the Social Media Jungle

How to Add a Link to Your Instagram Stories

Do you want to drive more Instagram traffic to your website? Wondering how to create swipeable Instagram Stories links? In this article, you’ll discover how to add links to your Instagram stories and find ways to incorporate story links into your Instagram marketing. Who Has Access to Adding Links in Instagram Stories? Like many marketing […]

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Instagram Live Replays, Periscope Super Hearts, Snap Map, and Pinterest Lens Camera Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Instagram live replays with Jeff Sieh, Periscope super hearts with Luria […]

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– Your Guide to the Social Media Jungle

How to Create Instagram Stories Ads for Traffic and Conversions

Do you use Instagram stories? Looking for ways to increase your conversions? Instagram Stories ads have expanded to include four objectives that let marketers drive specific goal-oriented conversions. In this article, you’ll discover how to use Instagram Stories ads to improve your marketing results. What Are Instagram Stories Ad Objectives? Instagram story ads play between […]

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How to Run a Sponsored Instagram Contest

Do you want more exposure for your Instagram contests? Have you thought about partnering with a sponsor? In this article, you’ll discover how to find and work with a sponsor for your Instagram contest. Why Have a Sponsor for Your Instagram Contest? Sponsors for Instagram contests can take a number of different forms. For example, […]

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Snapchat Links and Instagram Stories Video Replies

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Snapchat links with Carlos Gil, Instagram Stories video replies with Jeff Sieh, and more […]

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New Instagram and Messenger Ad Features, and LinkedIn Native Video

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore new Instagram and Messenger ad options with Amanda Bond, new LinkedIn features with Viveka […]

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– Your Guide to the Social Media Jungle

Digital Marketing News: Short Attention Spans, Instagram Retargeting and LinkedIn Notifications

The Short Attention Span Solution for Marketers (Hint: It’s Email) [Infographic] Email subscribers are spending more time reading the emails they receive. This infographic looks at email analytics over the past 6 years, and includes statistics and research on how email has evolved, how consumers interact with email and tips to optimize your emails for readers with short attention spans. (HubSpot) Facebook Adds Instagram Retargeting Options to Custom Audience Facebook’s Business Manager has added 3 new retargeting options for Instagram that appears under the “Engagement” objective when creating a custom audience. Video lets you create a list of people based on how long they watched your video, lead form creates a list of people who have opened, completed or started a form and Instagram business profile creates a list of anyone who’s interacted with your profile page. (Social Media Today) New Notifications Features to Stay Up-to-Date on Your Network and Your Activity The LinkedIn notifications tab has added new features to customize your notifications including a daily rundown to help you stay current on top news for the day, search appearances where you’ll receive a weekly notification of how many people found you from a LinkedIn search and now you can personalize your notification settings on mobile and desktop. (LinkedIn Official Blog) Google Image Search Can Now Display Results for Videos Video images are now included on Google Image Search with the help of structured data markup. You can watch the video from the image by clicking the “Watch” button, which will open the video in the YouTube App. Right now, it is only available for YouTube videos. (Search Engine Journal) Bing Adds ‘Popular Content’ Search Results Snippet Section A new feature has been added to the search results page in Bing called, “Popular Content”. It acts as a carousel-like feature where you can click the right arrow to see more options. This new feature shows you popular content sections for the website or web page. (Search Engine Land) Facebook is Getting Ready to Test Paid Subscriptions With Publications Facebook is moving ahead to let people subscribe to publications through Instant Articles, although nothing is final yet. This will support publications like The New York Times and The Economist, who have metered paywalls, by allowing access to subscriber data so they can better understand their audience. The publisher will also have full control over pricing. (Digiday) Twitter Just Added Several Advanced Filters So Users Can Control Their Notifications Twitter now allows users more control over the notifications they receive from the social network, including new accounts, accounts you don’t follow and don’t follow you, accounts with default profile photos and accounts without a confirmed email address or phone number. (AdWeek) Majority of Marketers Still Struggle with Adaptive Marketing, Per CMO Council A study based on the survey results of more than 150 senior marketing executives polled during Q2 of 2017 reports many findings including, most important marketing mix component, adaptive marketing performance, global market requirements and solutions to gain a better understanding of markets. (MediaPost) What were your top digital marketing news stories this week? We’ll be back next week with more digital marketing news and updates! If you’re looking for more in the meantime, follow @toprank on Twitter.

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Online Marketing Blog – TopRank®

How to Engage Millennials on Facebook and Instagram

Are you trying to reach the 18- to 34-year-old part of your customer base? Are Facebook and Instagram two of your main social platforms? In this article, you’ll discover which Facebook and Instagram features will help you reach and engage with Millennials on social media. Understand Millennial Preferences To connect with your Millennial audience more […]

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