Digital Marketing News: The Perfect Sales Page, YouTube Changes & Instagram Polls

How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic] Selling doesn’t have to be ‘sleazy’ — it can be helpful, timely and informative. This infographic shows exactly how to perfect your website’s sales page to be informative, helpful, and not at all creepy to your intended buyers. MarketingProfs YouTube Changes Rules Regarding Videos With External Links YouTube is restricting which accounts are able to add external links at the end of videos. The new requirements are that the user is a member of the YouTube Partner Program and your channel must have 10,000 total public views (or more). Search Engine Journal Instagram Adds Polls in Stories, New Creative Tools Instagram is adding a new way for users to conduct polls using a sticker option that allows users to ask a question within their Instagram Stories and see results from followers as they engage with the polls. Social Media Today Google releases a variety of Accelerated Mobile Pages Project (AMP) updates This week, Google announced several AMP technical updates. Updates include scrolling animations, responsive sidebar, native video analytics and support, improved client ID information and fluid-ad support for publishers. Search Engine Land YouTube Advertising: New Research and Insights for Marketers Considering advertising on YouTube but unsure of best practices and next steps? This roundup of news and insights from Social Media Examiner shows four key insights and takeaways to help you get started or optimize your current program. Social Media Examiner LinkedIn to launch Talent Insights, a new analytics tool, as it dives deeper into data TechCrunch reports: “LinkedIn Talent Insights, a self-service, big data analytics product that will let recruiters make deeper queries into statistics for hiring and employment, based on LinkedIn data. Talent Insights is being announced in a closed beta today at the company’s Talent Connect event, with a full launch in 2018.” TechCrunch Snapchat rolls out Sponsored 3D World Lenses, bringing its AR format to advertisers Snapchat has released its latest AR ad format. Now advertisers can create their own versions of Snapchat’s 3D World Lenses. This will allow users to augment videos shot with their device’s rear facing cameras with animated 3D objects. Marketing Land 80% of Instagram Users Voluntarily Connect With a Brand on the Platform According to Instagram’s COO, Marne Levine, 80% of users connect to a business voluntarily. She said: “Shrinking the distance between businesses and customers and bringing you closer to the things that matter to you is really something that we’re focused on.” AdWeek What were your top digital marketing news stories this week? We’ll be back next week with more news! Have something to share? Tweet to @toprank or @Tiffani_Allen, or shoot a message over to the newsroom.

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Online Marketing Blog – TopRank®

3 Tools That Increase Your Instagram Bio Links

Want to get more out of your Instagram bio link? Do you wish you could share multiple links via Instagram? In this article, you’ll discover three tools that let you serve links to people who click on your Instagram bio. #1: Promote 5 Links for a Single Instagram Account Linktree is an easy-to-implement solution to […]

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Instagram Stories for Desktop and Facebook Watch Explored

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Watch, Instagram Stories for the desktop and Instagram Galleries updates with Sue B. […]

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How to Repurpose Blog Posts Into Instagram Albums

Are you looking for Instagram content ideas? Have you considered repurposing your blog content into Instagram albums? Grouping multiple images from a blog post into an Instagram album can bring engaging content to Instagram. In this article, you’ll discover how to combine blog posts into Instagram albums. Why Use Instagram Albums to Repurpose Blog Content? […]

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3 Instagram Policies Marketers Often Overlook

Do you use Instagram for business? Want to remain in compliance with Instagram’s Terms of Use so you’re not shut down? In this article, you’ll discover three Instagram compliance issues marketers need to understand. #1: You Grant Instagram a License to Use Your Content The bottom line is, if you’re posting images on Instagram, you’re […]

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Digital Marketing News: Data by the Minute, Email in 2017 & New Instagram Features

How Much Data is Generated Every Minute? [Infographic] This infographic reveals what happens online every minute. The world internet population now represents 3.7 billion people. The findings on data usage includes social media platforms, video usage and the other most popular data generation websites and apps happening right now. Social Media Today How Email Is Accessed in 2017: Top Devices, Platforms, and Clients The report that was based on 27 billion emails opened between May 2016 and April 2017 highlights the devices on which email is accessed most frequently, the most popular email clients and the most popular email platforms that consumers are using. MarketingProfs Introducing New Features to the Instagram Platform API Brands are now able to access valuable insights in the Instagram API. You can keep track of organic content performance and have access to comment moderation by being able to hide or toggle on and off. To access these new features, you must have a business profile for Facebook. It is available for Facebook and Instagram Marketing Partners. Instagram Blog Facebook’s Video Helps Drive $ 9B in Ad Sales, Up 47% AdAge reports: “Facebook ad sales topped $ 9 billion last quarter, proof that its heavy investment in video is paying off, according to industry watchers… Its nearly $ 9.2 billion in ad revenue represented a 47% gain over the period a year earlier.” AdAge Easier Way to Block Comments With Links From Your Videos Video publishers can now block comments that contain links and hashtags with a new setting found in Creator Studio. Once enabled, this setting will hold comments containing links for review before being published. YouTube Help Forum Google Has Dropped Google Instant Search Google Instant showed search results as you type them, and Google has removed the feature from Search. Due to the recent changes in how searchers use mobile, Google decided to get rid of the feature. You will only see search suggestions that you can click on, but will no longer load any result pages without clicking on the suggesting, or hitting enter. Search Engine Land Amazon Launches Spark, A Shoppable Feed of Stories and Photos Aimed at Prime Members Inspired by Instagram’s use of shoppable photos, Amazon launched a new feature called Spark. The feature is available on the Amazon mobile app only for right now. Start by selecting at least 5 interests you want to follow, and with this information, Amazon Spark will create a customized feed of products and ideas of things to learn more about or shop for. TechCrunch Facebook is Now Letting Brands and Media Companies Create Their Own Groups Within Pages Brands and media companies are now able to create their own groups without having to rely on admins to set up the groups from personal accounts. This gives Pages administrators the ability to boost engagement with niche groups, and social media managers more privacy and separation from work. AdWeek What were your top digital marketing news stories this week? We’ll be back next week with more top marketing news! Have something to share? Dying for more news? Follow @toprank on Twitter or sound off in the comments.

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Instagram Live Replays: What Marketers Need to Know

Are you using live video on Instagram? Wondering how to save Instagram live videos so followers can replay them later? In this article, you’ll discover how to get an extra 24 hours of view time for your live videos with Instagram Live video replays. Who Has Access to Instagram Live Video Replays The great news […]

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How to Add a Link to Your Instagram Stories

Do you want to drive more Instagram traffic to your website? Wondering how to create swipeable Instagram Stories links? In this article, you’ll discover how to add links to your Instagram stories and find ways to incorporate story links into your Instagram marketing. Who Has Access to Adding Links in Instagram Stories? Like many marketing […]

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Instagram Live Replays, Periscope Super Hearts, Snap Map, and Pinterest Lens Camera Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Instagram live replays with Jeff Sieh, Periscope super hearts with Luria […]

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How to Create Instagram Stories Ads for Traffic and Conversions

Do you use Instagram stories? Looking for ways to increase your conversions? Instagram Stories ads have expanded to include four objectives that let marketers drive specific goal-oriented conversions. In this article, you’ll discover how to use Instagram Stories ads to improve your marketing results. What Are Instagram Stories Ad Objectives? Instagram story ads play between […]

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