Marketing Day: IAB Tech Lab launches ads.txt, Tobii acquires Sticky & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017 May 22, 2017 by Digital Marketing Depot The flood of mobile calls to US…

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Marketing Land – Internet Marketing News, Strategies & Tips

Instagram launches mobile web sharing to pursue global growth

 Instagram wants to be the photo app for the whole world, even if you can’t or won’t download it. In pursuit of international growth where networks are slow and data is expensive, Instagram has given its mobile website a massive upgrade that adds core features of the main app, including photo sharing and a lightweight version of the Explore tab. Until now, users could could only… Read More
Social – TechCrunch

Snapchat launches self-serve ad manager

 Snap Inc. wants the ad dollars of smaller businesses, not just giant brands. So today it’s launching its new self-serve ad manager for buying video Snap Ads. There’s also the new Snapchat Mobile Dashboard for tracking campaigns from your phone, and the Business Manager site for configuring the roles and permissions of team members. Read More
Social – TechCrunch

Twitter launches a ‘lite’ mobile web app that’s optimized for emerging markets

 Twitter has taken the wraps off a new data-optimized version of its service that it hopes will be a hit among emerging. It’s called Twitter Lite and, unlike similar ‘Lite’ apps from Facebook and others, it is browser-based — living at mobile.twitter.com. It is essentially a data-optimized version of the regular Twitter service that, the company said, loads fast and… Read More
Social – TechCrunch

Amazon quietly launches its own social media influencer program into beta

 Social media influencers – like Instagram stars or YouTube celebs – often promote products they like, either as part of a brand relationship or as means of generating income through affiliate sales. Now, Amazon is looking to get in on this action as well. The company has quietly launched the “Amazon Influencer Program,” which is currently in beta testing as of a couple… Read More
Social – TechCrunch