SEO

How to Verify a Facebook Page for a Local Business

Is your local business on Facebook? Wondering how to make your Facebook page official? Verifying a local business page adds a layer of legitimacy to your presence and can help customers feel more confident when they engage with you on Facebook. In this article, you’ll discover how to get your local Facebook page verified. Benefits […] This post How to Verify a Facebook Page for a Local Business first appeared on . – Your Guide to the Social Media Jungle

SEO

The 2017 Local SEO Forecast: 10 Predictions According to Mozzers

Posted by MiriamEllis Maybe it takes a bit of daring to forecast local search developments in quarters 2, 3, and 4 from the fresh heights of Q1, but the Moz team thrives on challenges. In this post, Rand Fishkin, Dr. Pete Meyers, George Freitag, Britney Muller, and I peer into the future in hopes of helping your local business or local search marketing agency be mentally and tactically prepared for an exciting ride in the year ahead. 1. There will be a major shakeup in local SEO ranking factors. Rand Fishkin, Founder & Wizard of Moz My prediction is that the local SEO ranking factors will have a major shakeup, possibly devaluing some of the long-held elements around listing consistency from hard-to-control third parties. I think Google might make this move because, while they perceive the quality and trustworthiness of those third-party local data aggregators to be decent, they don’t…

SEO

SearchCap: Local SEO, links via content & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local SEO, links via content & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO

When should advertisers consider pausing Google Local Inventory Ads?

Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads. The post When should advertisers consider pausing Google Local… Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Social Media

Mobile Local Marketing: Reaching the Mobile Customer

Do you have a local business? Want an effective way to market to people who are near you? To explore how to reach your customers with mobile marketing, I interview Rich Brooks. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help […] This post Mobile Local Marketing: Reaching the Mobile Customer first appeared on . – Your Guide to the Social Media Jungle

SEO

Moz Local Brightens Map Maker Shutdown Blues with Google NAP Change Alerts

Posted by MiriamEllis “Why, there’s a change in the weather, there’s a change in the seaSo from now on, there’ll be a change in me.”Ethel Waters – There’ll Be Some Changes Made Change happens fast! Recently, I came across a local retail store that was violating Google’s naming guidelines on the company’s Google My Business listing. As a tiny experiment, I used a Google account I had never used before for any Maps tasks, recommending that Google correct the name. It took 48 hours for my suggestion to be implemented and for me to receive a thank-you email from Google. Just like that. I like this particular business and didn’t want them to get in trouble with Google, but you can’t count on all your neighbors (or their marketers) to have the same civic-minded motivations. Negative SEO in the form of nefarious local listing edits to your name, address, and…

SEO

SearchCap: Google local pack ads, Bing Ads scheduling & Google Android offline searches

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local pack ads, Bing Ads scheduling & Google Android offline searches appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO

MozCon Local 2017’s Full Agenda

Posted by George-Freitag This is it. The full agenda for MozCon Local 2017 and LocalU Advanced Workshop on February 27-28. If you’re a brand with a ton of locations or an agency with local clients, you’re going to want to come to MozCon Local 2017. We’ve got an amazing line-up of speakers from some of the top brains in Local Search to help you put together the perfect local marketing strategy and get the most out of local search. Come visit us in Seattle and learn about local search, SEO, citations, reviews, enterprise-level strategy, and so much more. Interact directly with speakers both during Q&A sessions and mingle with other marketers at the after-party. Buy your MozCon Local 2017 ticket! Day One: LocalU Advanced Workshop Time Title Presenter 8:00 – 8:30 Registration, Snacks, and Coffee 8:30 – 9:10 Keynote: 2017 Local Search Ranking Factors Survey Results Darren Shaw, Whitespark 9:10…