SEO

Advanced Facebook Page Insights: An Analysis Guide for Marketers

Want more information on how your Facebook audience responds to your marketing? Looking for a guide to help you explore your Facebook Page Insights? The data in Facebook Insights can help you learn what’s working and what’s not on your page. In this article, you’ll discover how to download and analyze your Facebook Page Insights […] This post Advanced Facebook Page Insights: An Analysis Guide for Marketers first appeared on . – Your Guide to the Social Media Jungle

SEO

Updated for 2017 — Enterprise SEO Platforms: A Marketer’s Guide

The “Enterprise SEO Platforms: A Marketer’s Guide,” from our sister-site MarTech Today, examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business. If you are considering licensing an SEO software tool, this… Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO

5 Common Challenges All Digital Marketers Face & How to Own Them

Big or small, B2B or B2C there are a core set of challenges that all marketers face. The extremity of these challenges will vary from brand to brand and person to person but undoubtedly exist within every organization. Within the last few years alone, it now takes 52% more touches to close a deal than it did in the years prior. Yikes! Those aren’t the best odds, and now that marketing is becoming even more responsible for sales (not that that’s a bad thing), the modern marketer is stressed out. But don’t fret, you’re not alone. The first step to overcoming your obstacles is identifying what they are. Once you know what’s in front of you, it’s much easier to tackle them one piece at a time. Below are 5 common challenges that every marketer faces (at one point or another) as well as some sage advice for how to…

SEO

Attention search marketers: ALL keywords are branded keywords!

Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you can use this information to bolster your SEO and PPC campaigns. The post Attention search marketers: ALL keywords are branded keywords! appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Social Media

How Marketers on Facebook Can Convert in a Mobile Minute (Report)

Mobile conversions outpaced desktop conversions on Black Friday and throughout the holiday shopping season, according to Facebook data, and Facebook IQ set out to find out why. The social network’s research arm tapped internal data and commissioned a survey by Kantar, and its findings included: Mobile accounted for 51 percent of online transactions during the 2016 holiday season, up 10 percent from the previous year. Mobile conversions grow when users are likely on the move, such as during commuting hours, as well as during evenings, when they are likely watching television. 30 percent of retail shoppers during the past month discovered new products or services on Facebook; one-third cited Facebook and Instagram as good places to find out about new products and services; and 20 percent said Facebook led them to online purchases of new products and services. Facebook IQ had people watch the same videos on desktop and mobile, and those who…