Uncategorized

5 Ways to Level Up Your Content Marketing Maturity

Large or small. Growing or dwindling resources. New or experienced in the content marketing realm. Every organization is at a different stage in their content marketing maturity, looking for innovative and even practical ways to bring their efforts to the next level. But as the old adage goes, you have to walk before you run—and that couldn’t be more true when it comes to growing your content marketing maturity. Simply put. In order to grow your content marketing maturity, you have to understand where you’re at and create a strategy to get to the next step. Using TopRank Marketing’s own content marketing maturity model—developed by CEO Lee Odden—below we offer insights to help you determine your current level of maturity, as well as tips to help you move on to the next. #1 – Statis Stasis is the ground-level of our content marketing maturity model, with marketers focused on maintaining…

Blogging

How to Build Trust and Enhance Your Influence with Content Marketing

Know, like, trust. At its essence, those three things are why we do content marketing. And if you’re not hitting all three, you’re likely not enjoying success with your content. Traditional marketing is big on the know — it’s all about creating awareness in the marketplace. Add in some clever messaging to prompt some level of liking, and mission accomplished, right? It’s as if awareness of a brand is enough to spark trust. And it’s true — we do tend to prefer brands that we know, even if there’s no true difference between one product and a generic one. But when it comes down to choosing between two or more brands, trust becomes critical. This is one of the benefits that content marketers have over competitors who don’t create and freely share valuable information — and it can be substantial if done correctly. Trust works on many levels: Do you…

Uncategorized

Online Marketing News: Generational Video, Facebook Ups the Volume and Hiring an SEO

Infographic: How Gens X, Y and Z Consume Video Content A new infographic shows how content consumers across generations interact with video content — unsurprisingly, Gen Z consumes video at a higher frequency than their Gen Y and Gen X counterparts, but the platform and preferred format data may surprise you. AdWeek Facebook Videos Will Now Play With the Sound on by Default In contrast with a decision made last year to keep the sound from auto-playing on videos in the News Feed, Facebook has opted to turn the automatic sound back on for videos after rumored pressure from advertisers. User groups have reviewed this favorably, but there is also the option to disable auto-play with sound in your individual settings. AdAge How to Hire an SEO [Video] Hiring a good SEO is a daunting task for many — but Google’s Maile Ohye is here to help with some useful…

Social Media

5 Ways to Analyze Your Social Media Marketing Performance

Do you want to analyze your social media marketing efforts? Wondering which metrics to focus on? Auditing key social media metrics can reveal which aspects of your social media marketing are working and provide insight into which areas you can improve upon. In this article, you’ll discover five ways to analyze the effectiveness of your […] This post 5 Ways to Analyze Your Social Media Marketing Performance first appeared on . – Your Guide to the Social Media Jungle

SEO

12 Social Media Marketing Predictions for 2017 From the Pros

Are you wondering how marketing on top social media platforms will change this year? Social media is constantly evolving to reflect the needs and preferences of customers and marketers alike. To find out how marketing on Pinterest, Twitter, LinkedIn, and Snapchat will transform in the coming year, we reached out to expert social media professionals […] This post 12 Social Media Marketing Predictions for 2017 From the Pros first appeared on . – Your Guide to the Social Media Jungle