Social Media

Facebook Rolls Out Major Video Updates: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Announces Autoplay Sound, Picture-in-picture View, and Other Updates to Video: Facebook rolled out four major updates “that make watching […] This post Facebook Rolls Out Major Video Updates: This Week in Social Media first appeared on . – Your Guide to the Social Media Jungle

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Social Media 101: Managing your social media presence

Likes and snaps and tweets…oh my! Managing social media can seem overwhelming at times. How do you know you’re taking all the right steps for your business when it comes to social media management? Don’t panic! We have a social media sanity check to help take the stress out of social. Does your business have the right social media profiles created?   Not all social channels make sense for every business. No matter your industry, the top hitters that we recommend for any business are as follows: Facebook With nearly two billion monthly users, Facebook boasts the biggest social media user base and incredible targeting capabilities. It can also add a personal touch to your business, promote your fan base, and help boost SEO for your website. LinkedIn LinkedIn is the largest professional network online. It’s great for making new connections, generating leads, and building your brand. This platform is…

Social Media

5 Ways to Analyze Your Social Media Marketing Performance

Do you want to analyze your social media marketing efforts? Wondering which metrics to focus on? Auditing key social media metrics can reveal which aspects of your social media marketing are working and provide insight into which areas you can improve upon. In this article, you’ll discover five ways to analyze the effectiveness of your […] This post 5 Ways to Analyze Your Social Media Marketing Performance first appeared on . – Your Guide to the Social Media Jungle

SEO

12 Social Media Marketing Predictions for 2017 From the Pros

Are you wondering how marketing on top social media platforms will change this year? Social media is constantly evolving to reflect the needs and preferences of customers and marketers alike. To find out how marketing on Pinterest, Twitter, LinkedIn, and Snapchat will transform in the coming year, we reached out to expert social media professionals […] This post 12 Social Media Marketing Predictions for 2017 From the Pros first appeared on . – Your Guide to the Social Media Jungle

SEO

YouTube Mobile Live Streaming: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week YouTube Expands Mobile Live Streaming and Launches Super Chat: YouTube rolled out mobile live streaming to “every creator with more […] This post YouTube Mobile Live Streaming: This Week in Social Media first appeared on . – Your Guide to the Social Media Jungle

Social Media

Facebook commits to audit by Media Rating Council as it looks to regain advertisers’ trust

Facebook caused a minor ripple in the marketing realm last year when it revealed that it had been overstating the average time spent by users viewing videos for a couple of years, thus giving advertisers a false representation of how well their ads had been performing. Two months later, news emerged that there were misreporting issues around four more user-engagement metrics. Fast forward to today, and the ad-funded social networking behemoth has revealed some measures to regain and retain advertisers’ trust. Verify this Facebook has used third-party verification services since 2015, when it partnered with analytics company Moat to independently measure video ads. Facebook has added a number of additional third-party verification services to the mix since then, and today the company says that it has 24 independent measurement partners around the world, covering audience demographics, offline sales, attribution, and more. However, the data it gives to the verifiers will…

SEO

Top 10 Social Media Blogs: The 2017 Winners!

Looking for some great social media blogs to add to your daily reading? Here are 10 that are worth your time! Our eighth-annual social media blog contest generated hundreds of nominations. A panel of experts carefully reviewed the 20 finalists based on their content quality. Here are the top 10 social media blogs you should […] This post Top 10 Social Media Blogs: The 2017 Winners! first appeared on . – Your Guide to the Social Media Jungle

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Social Media Touchdown: How 20 Smart Brands Won the Biggest Content Game of the Year

Yesterday was a huge day for sports fans and brands across the nation. Diehard football fans wait all year for this special game and hope that their team (or at least a team they support) hits the turf for the big game. Let me preface my next statement by saying I mean absolutely no offense to the amazing athletes that played their hearts out yesterday. But if you’re like me, the day is really about the cheesy/gooey/delicious food, the Puppy Bowl and of course, the ads. On this day, brands hope that their creative and entertaining ads will reach an engaged and attentive audience as they’re glued to the television. In fact, the average commercial costs approximately $ 5 Million for a mere 30 seconds of airtime during the Super Bowl. That is some serious cheddar! While some companies choose to invest in airtime, others choose to spend efforts on…