SEO

Does Your Website Pass the Mobile Test?

It is hard to argue that the adoption of mobile devices hasn’t exploded with popularity. Most searches are being performed on mobile devices, with more searches expected to continue on mobile. Mobile is not only important for organic performance but for conversions from all types of traffic including email and paid channels. It is important to understand your mobile traffic to focus on the channels that convert the most on those devices. For some websites, mobile devices might bring in the majority of your traffic but the conversions might not be as high as desktop searches, because of less focus on the mobile experience. Today, most websites are built with a responsive design to help make it mobile friendly, but that doesn’t mean marketers should stop there. Instead, marketers should optimize the entire mobile experience to enhance conversions and overall performance. To help you out, we built a list of…

Social Media

Snapchat beyond Stories: Be the HBO of mobile

 Snap is three things, and everyone else is two of them. There are plenty of chat apps, and Stories is being copied successfully by Instagram with more Facebook clones on the way. But Snapchat’s unique Discover section full of mobile-only daily magazines from professional publishers could evolve into something game-changing: the premier place for premium mobile video. Read More Social – TechCrunch

SEO

What is a pangolin? 1st of Google’s Valentine’s Day doodles is mobile game spotlighting endangered animal

Day one of Google’s Valentine’s Day doodle series launched on mobile only and includes a game featuring the endangered pangolin species. The post What is a pangolin? 1st of Google’s Valentine’s Day doodles is mobile game spotlighting endangered animal appeared first on Search Engine… Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO

YouTube Mobile Live Streaming: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week YouTube Expands Mobile Live Streaming and Launches Super Chat: YouTube rolled out mobile live streaming to “every creator with more […] This post YouTube Mobile Live Streaming: This Week in Social Media first appeared on . – Your Guide to the Social Media Jungle

Social Media

Mobile Local Marketing: Reaching the Mobile Customer

Do you have a local business? Want an effective way to market to people who are near you? To explore how to reach your customers with mobile marketing, I interview Rich Brooks. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help […] This post Mobile Local Marketing: Reaching the Mobile Customer first appeared on . – Your Guide to the Social Media Jungle

Social Media

Google Developing Robust Mobile Analytics for YouTube

Google announced Friday that it is developing a cloud-based measurement solution for YouTube with an emphasis on more detailed cross-device analytics. Director of YouTube product management Diya Jolly said in a blog post that more than 50 percent of views on YouTube are now via mobile, prompting its move to focus more of its efforts on mobile and phase out desktop “legacy technologies” such as cookies. She added that Google and YouTube will continue to work with Media Rating Council-accredited vendors including comScore, DoubleVerify, Integral Ad Science, Moat and Nielsen, which currently handle the vast majority of third-party measurement on YouTube. Jolly said of the solution being developed: With this new solution, advertisers will have access to more detailed insights from their YouTube campaigns across devices, so they can better understand the impact of their campaigns on their highest-value customers. For instance, a car manufacturer could get a rich understanding of how YouTube ads…

Social Media

How Marketers on Facebook Can Convert in a Mobile Minute (Report)

Mobile conversions outpaced desktop conversions on Black Friday and throughout the holiday shopping season, according to Facebook data, and Facebook IQ set out to find out why. The social network’s research arm tapped internal data and commissioned a survey by Kantar, and its findings included: Mobile accounted for 51 percent of online transactions during the 2016 holiday season, up 10 percent from the previous year. Mobile conversions grow when users are likely on the move, such as during commuting hours, as well as during evenings, when they are likely watching television. 30 percent of retail shoppers during the past month discovered new products or services on Facebook; one-third cited Facebook and Instagram as good places to find out about new products and services; and 20 percent said Facebook led them to online purchases of new products and services. Facebook IQ had people watch the same videos on desktop and mobile, and those who…