Digital Marketing News: Top Ads 2017, Marketing Jobs 2018, Google Mobile First

Top 10 Most Watched Videos of 2017

The 10 Most Watched Ads on YouTube in 2017 – This impressive collection of work includes two video ads that exceeded 100 million views. Which was your favorite? Natalie Portman for Miss Dior or Dwayne “The Rock” Johnson” for Apple?  AdWeek

B2B Tech Buyers More Motivated by Reliability & Ease of Use Claims Than Price. A study by Lavidge of 400 B2B decision makers in the US reports that technology buyers prefer reliability (64) over low cost (49%) when justifying purchasing decisions. MarketingCharts

The 2018 Hiring Outlook for Marketing and Advertising Jobs. 46% of marketing and advertising executives say it is somewhat challenging to find skilled workers today; 7% say it is very challenging – MarketingProfs

New IRI Report Details Value of Contextually Relevant Advertising. Marketers who instead mix in relevant context strategies can bolster sales lift and further increase return on investment (ROI) by up to 30%. Morningstar

The Advertising Media That Consumers Trust Most. Research from Clutch reports 61% of respondents trust TV/broadcast video; 58% trust print; 45%, radio/podcast; 42%, out-of-home/billboards; 41%, online; and 38%, social media. MarketingProfs

How Twitter Celebrated The Last Jedi in Style With Real-Time Billboards. Disney teamed up with Twitter to plaster fan tweets across giant billboards in real time. AdWeek

Google Mobile-First Index Rolls Out For ‘Handful Of Sites’. Webmasters will see significantly increased crawling by Smartphone Googlebot, and the snippets in the results, as well as the content on the Google cache pages, will be from the mobile version of the pages. SearchMarketing Daily

Google faces fresh EU showdown as rivals attack search giant’s response to record fine. “(Google) continues to place its shopping service at an advantage in search results.” Telegraph

B2B Mobile Ad Spend 2017

Instagram ad revenue to double to $ 10.87bn by 2019. eMarketer predicts a thirds of social media users will use Instagram by 2021 – The Drum

How Instagram’s new features will impact organic reach. The addition of follow hashtags and a Recommended for you section have favorable and unfortunate implications for brands, publishers and influencers. Here’s a rundown – DigiDay

Facebook adds Snooze button to mute annoying friends and Pages. For when you don’t want to unfriend or unfollow and just need a break. The Next Web

Facebook Will Now Punish Posts That Beg for Likes and Comments. Facebook said in a statement on Monday that it will begin clamping down on “engagement bait” across its social network starting this week. Fortune

Facebook’s Plan To Take On TV. That’s right. And for starters, in January Facebook Watch will host a live show, “Mixed Match Challenge,” produced by the WWE. MediaPost

On the Lighter Side:

Giphy’s List of the Most Popular GIFs in 2017 Is a Gift to Behold. From NFL celebrations to dancing Wonder Woman. AdWeek

Awww. Samsung and Casey Neistat Turned an Abandoned Shopping Mall Into a Winter Wonderland for Kids. Happy holidays to the Boys and Girls Clubs of Greater Milwaukee! AdWeek

TopRank Marketing in the News:

  • Steve Slater – What Advice Would’ve Changed Your SEO or PPC Career? DG Agency Blog
  • Lee Odden – LinkedIn Presents the Future: Content Marketing Edition (Video) – LinkedIn Marketing Solutions Blog (client)
  • Lee Odden – What is content intelligence? How data-driven marketers will dominate – Hawkeye by Scoop.it

What was the top digital marketing news story for you this week?

Be sure to stay tuned until next week when we’ll be sharing all new marketing news stories. Also check out the full video summary with Tiffani and Josh on our TopRank Marketing TV YouTube Channel.


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© Online Marketing Blog – TopRank®, 2017. | Digital Marketing News: Top Ads 2017, Marketing Jobs 2018, Google Mobile First | http://www.toprankblog.com

The post Digital Marketing News: Top Ads 2017, Marketing Jobs 2018, Google Mobile First appeared first on Online Marketing Blog – TopRank®.


Online Marketing Blog – TopRank®

Google tests ‘more results’ mobile search interface and new search refinement buttons

Google told us, “We constantly experiment with new search formats and experiences to deliver the best experience for our users.” The post Google tests ‘more results’ mobile search interface and new search refinement buttons appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google webmaster videos, new mobile search experiments & Assistant SDK updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google webmaster videos, new mobile search experiments & Assistant SDK updates appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids?

Top Women Influencers in Tech

TopRank Marketing has partnered with Onalytica for the Women in Tech: Hot Topics and Influencers List for 2018. The list features influencers in the categories of Artificial Intelligence, FinTech, Blockchain, BigData, IoT, EdTech, MarTech, InsurTech, Virtual Reality, and Cyber Security. Onalytica Blog

Study: 80% Of Brands Plan To Boost Video Spending In 2018. Of course Facebook and Google dominate video advertising with Facebook accounting for 39%, and Google’s YouTube, 27% of digital video ad spend. The cost of producing targeted high-quality videos is prohibitive, and many marketers rely on agencies to create the ads. MediaPost

Facebook tests tool to make it easier for businesses to send message blasts on Messenger. Facebook is internally testing a tool called Messenger Broadcast that businesses would be able to use to send message blasts to people who had conversed with their accounts on Messenger. Of course that wouldn’t work of Messenger is down (see above).  MarketingLand

Black Friday Twitter engagements totaled nearly 785M. Black Friday-related terms and hashtags on Twitter had a total message volume of 1,982,019 and a potential reach of 27.5 billion. “potential”, ha! What’s interesting is that 63% of the messaging came from mobile devices and 37% from the web. MarketingDive

Email Generates $ 1.6 Billion On Cyber Monday (But Search Rocked It). Cyber Monday was the largest online sales day in history with sales increasing to $ 6.59 billion. Mobile continues to grow as an integral component of retail marketing, as revenue driven by smartphones reached a record $ 1.59 billion. Search was crowned the overall winner of the shopping bonanza with 41.7% of online sales. . MediaPost

YouTube is testing its own version of Stories. YouTube announced it’s rolling out the Community tab to all creators with more than 10,000 subscribers as well as a new feature called “reels”, which is like Instagram or Snapchat Stories. Reels allow creators to stitch together short videos shot from their mobile devices and add things like filters, music and text. Engadget

Mobile Ad Spend Surpasses Desktop Spend. Mobile is now the world’s second-largest ad medium expected to reach $ 98.3bn in 2017, representing almost a quarter (23%) of worldwide advertising expenditure. WARC

There are now 25M active business profiles on Instagram. It looks like my favorite network for personal use is finally growing up into the business world. Instagram also says that more than 80 percent of Instagram accounts follow a business, with 200 million users visiting a business profile every day.  TechCrunch

New Facebook App for Children Ignites Debate Among Families. While there is the Children’s Online Privacy Protection Act, known as Coppa, that requires services aimed at children to obtain verifiable parental consent before collecting information, how long before kids figure out how to “hack” that permission? I’m not a fan of this at all.  New York Times

CMO Ad Spend 2018

63% of B2B marketers currently buy advertising programmatically. Not only are B2B marketers combining programmatic and data to drive their ad buying and audience targeting, they’re also turning to data to drive their integrated marketing campaigns. In fact, almost 80 percent of respondents said they either use or want to use a solution that integrates ad tech and mar tech. Dun & Bradstreet (client)

Google is testing an answers carousel within the search results snippets. Even less reason to click through: Google has started testing and potentially rolling out a new feature in search that shows a carousel with a list of answers directly within the search results snippets. Search Engine Land

2018 Digital Marketing Plans Survey Summary Report. Highlights include: Social media marketing, content marketing and the marketing technology that drives these tactics, are most effective marketing tactics. The most critical challenge to the success of a digital marketing plan is data quality and 93% of digital marketing budgets will increase in 2018, with 41% increasing significantly. Ascend2

Content is the No. 1 contributor to an overall good event experience for IT buyers. Four out of five IT buyers say they are more likely to visit a booth if they have heard of, read about, or connected with an exhibitor before an event. This is why conference ebooks make so much sense! MarketingProfs

Global AR & VR revenues to grow from $ 4.1 billion in 2016 to $ 79.4 billion in 2021. ARtillry Intelligence has devised a disciplined and non-biased revenue forecast for AR & VR, segmented into their product areas: enterprise AR/VR and consumer AR/VR. From Pokémon Go to applications in manufacturing and design, it looks like the AR & VR space is coming in to its own. ARtillry

Sprout Social Acquires Social Analytics Firm Simply Measured. The social analytics market is expected to grow to $ 9.54 billion by 2022 and with Simply Measured full-funnel analytics, Sprout Social is certainly moving in the right direction to capitalize on that growth. Sprout Social Blog

On the Lighter Side

Facebook Messenger Went Down Globally and Everyone Freaked Out.  On Tuesday this week thousands of users reporting problems according to the Down Detector website, which logs reports of online service failures. Of course when one network is down, users flock to another to complain. In this case hundreds of users flocked to Twitter to vent their frustration. Fortune

Instagram adds content warnings for koala selfies. If you click on an offending hashtag like #koalaselfie, #lionselfie #koalahugs or #tigerpet, a new warning will pop up. “You are searching for a hashtag that may be associated with posts that encourage harmful behavior to animals or the environment,” the warning reads. CNN Tech

TopRank Marketing in the News

  • Ashley Zeckman – Why Brands Should See Ideas Everywhere (podcast) – Brand Driven Digital
  • Ashley Zeckman – Revolutionary Females in Marketing to Follow on Twitter – Devrix
  • Rachel Miller – 35+ Most Influential Women Leading B2B Marketing Technology – Data Captive Blog
  • Rachel Miller – Women in Martech: Hot Topics and Influencers List – Onalytica Blog
  • Rachel Miller & Lee Odden – Top 100 Social Media and Marketing Influencers – Digital Scouting
  • Lee Odden – 2018 Predictions on the Future of Customer Experience – Adobe CMO.com
  • Lee Odden – How to Apply Influencer Marketing Principles and Boost Your Sales – LinkedIn Sales Solutions Blog (client)
  • Lee Odden – LinkedIn Presents: The Future of Advertising Agencies (video) – LinkedIn Marketing Solutions Blog (client)

What was the top digital marketing news story for you this week?

Be sure to stay tuned until next week when we’ll be sharing all new marketing news stories. Also check out the full video summary with Tiffani and Josh on our TopRank Marketing TV YouTube Channel.


Email Newsletter Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2017. | Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids? | http://www.toprankblog.com

The post Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids? appeared first on Online Marketing Blog – TopRank®.


Online Marketing Blog – TopRank®