Social Media

Backed by Rakuten, ShopChat launches mobile keyboard app with built-in shopping features

What do you get if you cross a mobile keyboard app with an online shopping mall? This ain’t a joke — you get ShopChat, a new “message commerce” startup that’s this week announcing its launch out of stealth and a small round of funding. Founded in 2016, San Francisco-based ShopChat offers two core products. One is a downloadable iOS app (Android coming later) that serves to replace your default keyboard app and works across all major messaging apps, including  iMessage, Facebook Messenger, and WhatsApp, giving users a direct pipeline into shopping inventory from major retailers. It makes it easy to search for and share products with friends. The second is a white-label product that third-party apps can integrate directly into their own services via ShopChat’s API. With the iOS app installed, users can switch between their main keyboard app and ShopChat with a few taps. Rather than letting users pay for things within ShopChat, the…

SEO

Optimizing for Mobile Search: A checklist to improve local SEO

Mobile devices now account for nearly 60 percent of all searches. Are your local sites and landing pages in the best position to show up in the SERPs and engage mobile consumers? Join us for an in-depth look at how to optimize your location-based marketing strategy for the mobile consumer. We’ll… Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Social Media

Facebook’s mobile prodigy launches video charades game

 Michael Sayman was just 17 when Facebook hired him, but he’d already built 5 apps. Now 7 years after his first launch, the Facebook product manager has just released Show and Tell, which turns selfies and visual communication into a game. You’re given an emotion to act out, you send the video to friends and they try to guess what you’re feeling. “I made 4 Snaps about… Read More Social – TechCrunch

Uncategorized

Online Marketing News: Mobile Email Stats, YouTube Kills 30-Second Ads and Execs on IoT

Your Guide to Email-Open Statistics on Mobiles [Infographic] Well over half of all email users are opening their email on mobile devices. It’s important that marketing emails are mobile friendly, because although a majority of emails are being opened on mobile, most conversions are coming from desktop. MarketingProfs YouTube Kills 30-Second Unskippable Mobile Ads for Shorter and More Interactive Formats Beginning on January 1, 2018, YouTube will kill the unskippable 30-second ads users see on mobile videos. Brands can still buy 20-second and 6-second bumper ads. YouTube has reportedly made this change as part of their ‘commitment to providing better ad experience’. AdWeek 73% Of Execs See Internet Of Things Impact On Business A recent study showed that 73% of business executives said the Internet of Things had at least some impact on their business, while 21% said it has a major impact. However, there are a number of obstacles…

Uncategorized

Three Crucial Truths for Engaging Your Audience on Mobile

My eight-year-old son recently asked me why the icons for “phone” look so weird. None of these images look like a phone to him:           Smartphones have already killed payphones and landlines. Now they’re poised to do the same to desktops and laptops. Google is already reporting more mobile searches than desktop searches. Desktop internet use has stagnated while mobile eats up an ever bigger share of our internet time. It’s clear that the future of content consumption will increasingly be on mobile devices. There’s definitely still value in long-form content for users to settle in with on desktops. But your content strategy should include a healthy dose of mobile optimized content. To fully take advantage of the opportunity, we need to understand how people use their mobile screens and alter our content accordingly. Here are three big truths you need to know to create compelling…

SEO

Does Your Website Pass the Mobile Test?

It is hard to argue that the adoption of mobile devices hasn’t exploded with popularity. Most searches are being performed on mobile devices, with more searches expected to continue on mobile. Mobile is not only important for organic performance but for conversions from all types of traffic including email and paid channels. It is important to understand your mobile traffic to focus on the channels that convert the most on those devices. For some websites, mobile devices might bring in the majority of your traffic but the conversions might not be as high as desktop searches, because of less focus on the mobile experience. Today, most websites are built with a responsive design to help make it mobile friendly, but that doesn’t mean marketers should stop there. Instead, marketers should optimize the entire mobile experience to enhance conversions and overall performance. To help you out, we built a list of…