Blogging

You Know You Need to Define Your Ideal Client, Target Market & Niche, Right? (FS208)

We’re willing to bet you’ve heard and read lots of talk about the importance of pinpointing your ideal client, identifying a target market and picking a niche. Maybe you’re even sick of these concepts? (It’s okay, you can roll your eyes a little!) You’re probably tired of hearing these buzzwords because they get thrown around way too often without much meaning attached to them. Rather than simply passing out the same old advice, we’re going to spend this episode breaking down what each one means, and what to actually DO with that info. So before you skip this one thinking you’ve heard all there is to hear about these topics, hear us out. Let us guess what you’re thinking right now. It might be something like: I don’t want to say NO to potential customers. Can’t I just work with whoever I can work with? I just want to [make…

SEO

Aw, Snap: Everything You Need to Know about Snapchat for Business #SMMW17

“Social media evolution is inevitable. All you can do is evolve along with it.” – @carlosgil83Click To Tweet Snapchat is a platform seemingly designed to confuse people of a certain age. Let’s say those of us who were high school age or older when Bill Clinton was president. If you’re in that demographic, you probably didn’t immediately “get” Snapchat’s minimalist UI and self-destructing messages. Even if you’re one of the hip kids snapping away at home, it can be hard to see the business value of the platform. But among the emoji and the rainbow vomiting there’s a huge potential audience. Brands with the right content and strategy are already enjoying success. If your target audience matches the platform’s demographics, it’s time to dive in. At his Social Media Marketing World session, BMC’s Head of Global Social Media Carlos Gil made a compelling case for Snapchat as a marketing tool,…

Social Media

Facebook Messenger Marketing: What Marketers Need to Know

Do you want to communicate with your customers via Facebook Messenger? Wondering how Facebook Messenger bots and Messenger ads can help? To explore this topic, I interview Molly Pittman. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and […] This post Facebook Messenger Marketing: What Marketers Need to Know first appeared on . – Your Guide to the Social Media Jungle

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What CMOs Need to Know About Data Informed Content Marketing

Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice. According to CMI and MarketingProfs 2017 Content Marketing Benchmark report, the most successful B2B marketers spend an average of 39% of their marketing budget on content marketing and 39% plan on increasing spending in 2017. However, even with the promise of greater marketing performance through content, organizations are challenged to produce a variety of engaging content on a consistent basis and there are a few key reasons why: 41% of marketers are clear on what an effective content marketing program looks like 36% are somewhat committed or not committed at all 75% are minimally or moderately successful at content marketing What’s missing in the content marketing success equation where clarity is not so clear, commitment is not in full force and most companies think their success needs improvement? Data. A study…

Social Media

Yahoo’s new Captain bot keeps track of things you need to do

Yahoo has launched another bot, called Captain, with the specific mission of reminding you about things you need to do. This SMS-based tool will manage lists and reminders, and all you have to do is text “Hi” to 773-786 to begin the process. This Siri-meets-Evernote bot lets you input any reminders you want to receive, and when the deadline approaches texts you with a follow-up message. You can also easily create lists within the bot. While many developers produce bots for messaging apps, Yahoo has instead elected to center Captain around text messaging. Shani Clark, Yahoo’s senior director for product management, told VentureBeat: “We wanted to make this product accessible for broad use. Texting was the natural path to take because it’s ingrained into how consumers coordinate with each other.” This is one of the company’s first bots to be specifically aimed at SMS, though Yahoo has already made several for…

Blogging

How To Quit Your Startup (Or Anything Else You Need To Quit) – FS203

Listen, some things you just need to quit. You realize you need to stop doing it, stop it. Acknowledge and move on. But other things… other things are big, hairy, important, terrifying things. To quit these kinds of things is heavy, emotional, traumatic. So, in this article (and accompanying podcast) I’m going to share: How we get “bamboozled” into working on stuff that burns us out; What role our intuition plays in deciding what to quit and what to pursue; How to play a simple game to make your quitting decision crystal clear. Let’s get into it. But First, the podcast If you are thinking about quitting something you need to listen to this podcast. You’re going to hear three different stories of quitting, how each person knew, what they learned, etc. Their different perspectives will inspire you. But even MORE important, we interview a Fizzle member who JUST resigned…

Blogging

5 Cognitive Biases You Need to Put to Work … Without Being Evil

All writing is persuasion in one form or another. This is more obvious in some types of writing than others, but it is nonetheless true for all. When it comes to copywriting, it is clearly true. Every piece of copy we write should drive a reader toward a specific action. “Writing gives you the illusion of control, and then you realize it’s just an illusion, that people are going to bring their own stuff into it.” – David Sedaris But even the best piece of copy in the world doesn’t actually control a reader’s actions. Well-written copy only provides the “illusion of control.” What a reader does after reading is dependent on the “stuff” they brought into it. That “stuff” includes past experiences, preconceived notions, and, above all else, cognitive biases. Let’s discuss a helpful handful of these cognitive biases — some you’ll know well, some you may not —…

SEO

The New Face of LinkedIn: What You Need to Know About the Redesign

 Even the most starched-shirt professional can use a new look every now and then. Skinny and wide neckties go in and out of fashion. Hemlines trend up and down. You can be fashionable and professional at the same time. All of which to say, LinkedIn has started to roll out a substantial redesign. Not everyone has it yet, but it’s coming soon for everyone, and it’s definitely a bid to keep up with the cutting edge of web design. The redesign cleans up the interface substantially, fully committing to the card-based look the site has been flirting with for the past two years. Icons are simplified and are a closer match to the mobile experience. And some features that were hard to find before are now front-and-center. Let’s take a quick look around to see what’s new. #1: New Menu Bar If you’re still on the old design, your menu…

SEO

What You Need to Know to Get Started with Account-Based Marketing

Account-based marketing (ABM) is a white-hot buzzword for B2B marketers right now. You see it everywhere: guides, eBooks, infographics, blog posts by handsome bald content marketers–the works. Yet as much as everyone is talking about ABM, there’s still plenty of confusion about what it is and how best to do it. It’s all well and good to say, “We should get some of that sweet account-based marketing; I hear it’s a gold mine.” But implementing a program in a strategic way takes a little more digging. What Is Account-Based Marketing? My favorite definition of ABM comes from Engagio CEO Jon Miller: “Account-based marketing: a strategic approach that coordinates personalized marketing and sales efforts to open doors and deepen engagement at specific accounts.” – Jon Miller, Engagio Think of traditional marketing as a confetti cannon. You set it off, it blankets the entire audience in confetti, and hopefully the one or…

Blogging

Why You Need Sustainable Motivation (Register ASAP!)

When you’re working on business or personal projects for yourself it is so easy to become un-focused, to lose energy, to lose motivation. Which, of course, makes working on that project a nightmare. you run out of energy you lose focus you get distracted easily it takes so much effort to make the smallest progress So, if you want to make progress on your projects, if you want to make consistent headway on your goals… … you have got to learn how to develop sustainable motivation. Sustainable Motivation Sustainable motivation doesn’t come and go. It doesn’t make you high on clarity one week and leave you bogged down in the details the next. Sustainable motivation is not overzealous and does not lead to burnout. Sustainable motivation is, by definition, sustainable! And this is what you need if you ever get stuck in the feast/famine motivation cycle. What you really want…