Google Analytics and Social Media: What Marketers Need to Know

Do you track the return on your social media activity in Google Analytics? Want to discover some valuable shortcuts? To explore cool hacks for Google Analytics, I interview Annie Cushing. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers […]

Squashing the Influencer Marketing Buzz(words): What You Really Need to Know

On Google, there are more than 14 million results for the phrase “influencer marketing”. And within those result, most of what you’ll find are “What is Influencer Marketing?” posts (P.S. you can find one from us here). But the problem is that most of these posts have a different variation of what influencer marketing is, […]

The Part-Time Nihilist’s Guide to Marketing Terms You Hate, But Need

It’s about time that we take a step back and have a little chuckle at ourselves. Image via Shutterstock. Plenty of products and services help people, making them healthier and happier. For those things, marketing is great — but sometimes, the way we talk about ourselves is absurd. Yeah, I said it, it’s absurd, but […]

Do We Still Need to Disavow in the Era of Penguin 4.0?

Posted by MarieHaynes It has now been six months since the launch of Penguin 4.0. In my opinion, Penguin 4.0 was awesome. It took ages for Google to release this update, but when they did, it was much more fair than previous versions of Penguin. Previous versions of Penguin would cause entire sites to be […]

Aw, Snap: Everything You Need to Know about Snapchat for Business #SMMW17

“Social media evolution is inevitable. All you can do is evolve along with it.” – @carlosgil83Click To Tweet Snapchat is a platform seemingly designed to confuse people of a certain age. Let’s say those of us who were high school age or older when Bill Clinton was president. If you’re in that demographic, you probably […]

Facebook Messenger Marketing: What Marketers Need to Know

Do you want to communicate with your customers via Facebook Messenger? Wondering how Facebook Messenger bots and Messenger ads can help? To explore this topic, I interview Molly Pittman. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and […]

What CMOs Need to Know About Data Informed Content Marketing

Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice. According to CMI and MarketingProfs 2017 Content Marketing Benchmark report, the most successful B2B marketers spend an average of 39% of their marketing budget on content marketing and 39% plan on increasing […]

Yahoo’s new Captain bot keeps track of things you need to do

Yahoo has launched another bot, called Captain, with the specific mission of reminding you about things you need to do. This SMS-based tool will manage lists and reminders, and all you have to do is text “Hi” to 773-786 to begin the process. This Siri-meets-Evernote bot lets you input any reminders you want to receive, and […]

How To Quit Your Startup (Or Anything Else You Need To Quit) – FS203

Listen, some things you just need to quit. You realize you need to stop doing it, stop it. Acknowledge and move on. But other things… other things are big, hairy, important, terrifying things. To quit these kinds of things is heavy, emotional, traumatic. So, in this article (and accompanying podcast) I’m going to share: How […]