Blogging

How To Quit Your Startup (Or Anything Else You Need To Quit) – FS203

Listen, some things you just need to quit. You realize you need to stop doing it, stop it. Acknowledge and move on. But other things… other things are big, hairy, important, terrifying things. To quit these kinds of things is heavy, emotional, traumatic. So, in this article (and accompanying podcast) I’m going to share: How we get “bamboozled” into working on stuff that burns us out; What role our intuition plays in deciding what to quit and what to pursue; How to play a simple game to make your quitting decision crystal clear. Let’s get into it. But First, the podcast If you are thinking about quitting something you need to listen to this podcast. You’re going to hear three different stories of quitting, how each person knew, what they learned, etc. Their different perspectives will inspire you. But even MORE important, we interview a Fizzle member who JUST resigned…

Blogging

5 Cognitive Biases You Need to Put to Work … Without Being Evil

All writing is persuasion in one form or another. This is more obvious in some types of writing than others, but it is nonetheless true for all. When it comes to copywriting, it is clearly true. Every piece of copy we write should drive a reader toward a specific action. “Writing gives you the illusion of control, and then you realize it’s just an illusion, that people are going to bring their own stuff into it.” – David Sedaris But even the best piece of copy in the world doesn’t actually control a reader’s actions. Well-written copy only provides the “illusion of control.” What a reader does after reading is dependent on the “stuff” they brought into it. That “stuff” includes past experiences, preconceived notions, and, above all else, cognitive biases. Let’s discuss a helpful handful of these cognitive biases — some you’ll know well, some you may not —…

SEO

The New Face of LinkedIn: What You Need to Know About the Redesign

 Even the most starched-shirt professional can use a new look every now and then. Skinny and wide neckties go in and out of fashion. Hemlines trend up and down. You can be fashionable and professional at the same time. All of which to say, LinkedIn has started to roll out a substantial redesign. Not everyone has it yet, but it’s coming soon for everyone, and it’s definitely a bid to keep up with the cutting edge of web design. The redesign cleans up the interface substantially, fully committing to the card-based look the site has been flirting with for the past two years. Icons are simplified and are a closer match to the mobile experience. And some features that were hard to find before are now front-and-center. Let’s take a quick look around to see what’s new. #1: New Menu Bar If you’re still on the old design, your menu…

SEO

What You Need to Know to Get Started with Account-Based Marketing

Account-based marketing (ABM) is a white-hot buzzword for B2B marketers right now. You see it everywhere: guides, eBooks, infographics, blog posts by handsome bald content marketers–the works. Yet as much as everyone is talking about ABM, there’s still plenty of confusion about what it is and how best to do it. It’s all well and good to say, “We should get some of that sweet account-based marketing; I hear it’s a gold mine.” But implementing a program in a strategic way takes a little more digging. What Is Account-Based Marketing? My favorite definition of ABM comes from Engagio CEO Jon Miller: “Account-based marketing: a strategic approach that coordinates personalized marketing and sales efforts to open doors and deepen engagement at specific accounts.” – Jon Miller, Engagio Think of traditional marketing as a confetti cannon. You set it off, it blankets the entire audience in confetti, and hopefully the one or…

Blogging

Why You Need Sustainable Motivation (Register ASAP!)

When you’re working on business or personal projects for yourself it is so easy to become un-focused, to lose energy, to lose motivation. Which, of course, makes working on that project a nightmare. you run out of energy you lose focus you get distracted easily it takes so much effort to make the smallest progress So, if you want to make progress on your projects, if you want to make consistent headway on your goals… … you have got to learn how to develop sustainable motivation. Sustainable Motivation Sustainable motivation doesn’t come and go. It doesn’t make you high on clarity one week and leave you bogged down in the details the next. Sustainable motivation is not overzealous and does not lead to burnout. Sustainable motivation is, by definition, sustainable! And this is what you need if you ever get stuck in the feast/famine motivation cycle. What you really want…

Uncategorized

Facebook Pages Just Got a Lot More Customizable-Here’s What You Need to Know

Back in 2006, creating a Facebook Page was mind-numbingly simple. You picked your URL, uploaded a picture, filled out a few boxes, and that was it. Unlike its chief rival, MySpace, there was no mucking about with HTML, no picking the right animated backgrounds, no blinking green fonts to fine-tune. Of course, the flipside of that simplicity was a complete lack of control. Your page was indistinguishable from every other. White background, Helvetica, blue buttons, a simple newsfeed-type layout. Facebook has slowly been adding options to the mix the past few years. You still can’t create a true rotating-skull-gif masterpiece like you could on MySpace, but you can make your page more useful to your audience. This week, Facebook began rolling out a new batch of settings for pages. These new options are aimed squarely at marketers; they’re all about converting traffic into action (and paying Facebook for more action…

Uncategorized

Strategies You Need To Try in 2017, According to 13 Digital Marketing Experts

Image via Shutterstock. Has anyone in the history of the world ever kept a New Year’s resolution? I know I haven’t. But that doesn’t stop me from making them year after year and convincing myself that this will be the year for life-altering change. And then my credit card gets charged for my monthly gym membership and I realize I haven’t been in three months… (Where did the time go?) The problem is, New Year’s resolutions are frequently impulse decisions — we take on ambitious goals without considering how they fit into our day to day lives. Similarly, it’s easy to walk away from a marketing article with the intention of implementing X tactic. But without taking a step back and seeing how it fits into your overall strategy, you’re about as likely to actually do the work as I am to actually do my workout. When we spoke to…

Social Media

LinkedIn Changes: What Marketers Need to Know

Do you have the new LinkedIn experience? Wondering what’s changed? LinkedIn has made it easier to find new contacts, interact with connections, and write posts. In this article, you’ll discover how to navigate the new LinkedIn and where to find what you need. #1: Explore the Home Page When you sign into LinkedIn on desktop, […] This post LinkedIn Changes: What Marketers Need to Know first appeared on . – Your Guide to the Social Media Jungle

SEO

Mobile SEO in 2017: What You Need to Know to Prepare for the Upcoming Year

Today, most online searches happen on mobile devices, not desktop computers. The advancements in technology and the ability to always being connected has led the charge for users to consume more information via mobile devices. Since most searches now happen on mobile devices, Google is making the move to go all-in on mobile. Google claims that their algorithms will eventually primarily use a mobile version of a site’s content to rank pages over a desktop version. Google Switches to Mobile First Google recently announced that they are switching the way that they index websites. Historically, Google has indexed websites based off of desktop sites. Now, Google will be using a mobile first index that will probably alter the results for desktop searches. Google has always encouraged webmasters to focus on mobile users and this index switch solidifies the importance of mobile optimization. If you have a website that shows different…