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Online Marketing News: Generational Video, Facebook Ups the Volume and Hiring an SEO

Infographic: How Gens X, Y and Z Consume Video Content A new infographic shows how content consumers across generations interact with video content — unsurprisingly, Gen Z consumes video at a higher frequency than their Gen Y and Gen X counterparts, but the platform and preferred format data may surprise you. AdWeek Facebook Videos Will Now Play With the Sound on by Default In contrast with a decision made last year to keep the sound from auto-playing on videos in the News Feed, Facebook has opted to turn the automatic sound back on for videos after rumored pressure from advertisers. User groups have reviewed this favorably, but there is also the option to disable auto-play with sound in your individual settings. AdAge How to Hire an SEO [Video] Hiring a good SEO is a daunting task for many — but Google’s Maile Ohye is here to help with some useful…

SEO

Online Marketing News: Browsers to Buyers, Snapchat’s IPO and Data Studio Connector

How to Convert Mobile Browsers to Buyers [Infographic] Even though mobile is booming — creating 60% of online traffic — we’re still only seeing 16% of conversions coming from mobile. Conversions from desktop are typically 50% greater than the few mobile conversions we do see. This infographic shows how to improve mobile conversions through data. MarketingProfs 8 Things Marketers Need to Know About Snapchat’s IPO Last week, Snapchat filed their IPO, releasing more details about their business than ever before. For example, we now know that Snapchat has 158 million daily users, but growth is slowing and the majority of users are 18-34 years old, with use tapering after 25. Ad Age Data Studio: Search Console Connector Google announced Wednesday: “Search Console users can now build Data Studio reports to understand how their search traffic changes over time, where traffic is coming from, and what search queries are most likely…

Social Media

Facebook and Google join forces to wage war against fake news

“Fake news” is the crisis du jour for online media in 2017, and now, two tech giants are working together to stop it from wrecking a pivotal election. …Well, another pivotal election. SEE ALSO: Facebook is tweaking the News Feed to crack down on ‘alternative facts’ Facebook and Google, along with newsrooms in France (including France 24, the partner for Mashable‘s French-language edition), are joining forces on a new project that will help verify or debunk viral information online. It’s called CrossCheck, and it’ll focus on the 2017 French presidential election. The initiative, billed as “a collaborative journalism project,” was originally conceived by First Draft, a nonprofit focused on verifying information in the digital age, and Google News Lab. Read more… More about Fake News, Social Media, Google, Facebook, and Tech Social Media

Social Media

Google and Facebook to help French newsrooms combat ‘fake news’ ahead of presidential election

Google and Facebook are to help a host of French news organizations combat the growing scourge of fake news ahead of the upcoming French presidential election campaign. With CrossCheck, Google has partnered with First Draft and Facebook to support a coalition of notable newsrooms — including Le Monde, Agence France-Presse (AFP), France Télévisions, BuzzFeed, Global Voices, and Les Echos — to help the French electorate “make sense of what and who to trust in their social media feeds, web searches, and general online news consumption,” according to David Dieudonné, Google’s News Lab lead in France. “With combined expertise from across media and technology, CrossCheck aims to ensure hoaxes, rumours, and false claims are swiftly debunked, and misleading or confusing stories are accurately reported,” said Dieudonné. “With the French presidential election approaching, journalists from across France and beyond will work together to find and verify content circulating publicly online, whether it is…

Social Media

WTF is fake news?

 Everyone, even our new president, seems to be talking about “fake news” — just look at how Google searches have spiked over the past few months. But what does fake news actually mean? On one level, the term seems pretty self-explanatory. Fake news is a story that’s completely false, usually invented for traffic and ad revenue, or to advance a political agenda —… Read More Social – TechCrunch

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Online Marketing News: Visual Content Trends, Snapchat QR Codes & LinkedIn Buzzwords

10 Trends Driving Visual Content Marketing in 2017 (Infographic) AdWeek reports: “53 percent of survey participants said that between 91 and 100 percent of their published content contained visual material, and more than 90 percent are using visual content in at least one-half of their posts.” AdWeek Snapchat QR Codes Can Now Deep Link to Websites Yes, you read that right — QR codes are back! Snapchat is now allowing users to send ‘Snapcodes’ to other users, and outside of the Snapchat network, that lead to whichever web page they’d like. With Instagram overtaking some of Snapchat’s user base with their live stories, this is definitely a level up move for the media platform. Snapchat LinkedIn Reveals the 10 Most Overused Marketing Buzzwords on CVs and Profiles Are you a guru? Maybe a Ninja? Strategic leader? You may be guilty of overusing buzzwords in your LinkedIn profile. Recently, the platform…

SEO

Online Marketing News: Influence 2.0, Facebook Trending Overhaul and Snapchat TV Style

Influence 2.0 – The Future of Influencer Marketing Research Report 2017 TopRank Marketing and Traackr, in partnership with Altimeter, released a brand new report this week. The goal of this report was to clarify the definition and meaning of influencer marketing and provide solid future direction to influencer marketing programs through research. For example, 71% of marketers said their influencer marketing programs are strategic or highly strategic, but account for less than 10% of total marketing budget. As Lee said in his blog post: “Clearly, enterprise companies need to put their money where their strategy is.” Online Marketing Blog. Facebook Overhauls Trending and Will Now Show the Same Topics to Everyone Facebook announced on Wednesday that it won’t be personalizing their list of trending topics going forward, meaning that everybody will see the same stories in Facebook’s Trending section without consideration given to location. This is done in an effort…

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Online Marketing News: Millennials Love UGC, Voice Search and Goodbye Vine

How Millennials and Baby Boomers Consume User-Generated Content [Infographic] 47% of millennials trust user-generated content, vs. 36% of their baby boomer counterparts. However, each generation shared a relative distrust of content created by brands. This infographic shows the generation gap of UGC. HubSpot Survey: 60 percent of voice users want more answers and fewer search results People who use voice search — the majority of whom prefer to do so in private vs. public — use it because it’s fast, doesn’t require reading, and gives you fewer answers to sort through. What does voice search mean for the future of search marketing? Search Engine Land What Content Creators Need to Know About Twitter Relaunching Vine as Vine Camera On January 18th, Twitter officially shut down Vine. In its place, Twitter launched Vine Camera, an app that can be used in place of Vine with similar features that works with Twitter….

Social Media

Meet the guy who pranked Infowars into publishing fake Trump news

A Scottish man has played a prank on alt-right conspiracy site Infowars, by tricking it into publishing a totally, completely false report about president-elect Donald Trump.  Markus Muir, 27, set up a fake Twitter account in which he pretended to be working for NBC and sent direct messages to Infowars editor-at-large Paul Joseph Watson, claiming BuzzFeed News and CNN were ready to publish damaging footage on Trump.  SEE ALSO: The gruesome Facebook Live that turned into a misleading, racist hashtag The Infowars article quotes the Muir messages in several occasions and was widely shared by right-wing pages and figureheads on Facebook. According to the messages, the footage would show Trump using the n-word in a long-lost outtake of The Apprentice.  Read more… More about Fake News, Buzzfeed News, Cnn, Infowars, and Donald Trump Social Media