Online Marketing News: Millennial Micro Influencers, Apple Clips, Facebook Seasons

Infographic: Who Is the Millennial Female Micro Influencer? Who is a millennial female micro influencer? How does she compare to your average social media user? She tends to have a larger following with more engagement, and posts about topics like travel, fashion and health and fitness. This infographic sums up who this person is and what her followers and habits are like. AdWeek Apple introduces Clips: the fun, new way to create expressive videos on iOS This week, Apple introduced Clips — a new way to create expressive videos out of music, photos, video clips and more. These Clips also feature interactive titles that are based on your voice, and are easily posted directly to Facebook, Instagram, YouTube, Vimeo or a variety of other platforms. Apple New: Save Your Live Video to Your Phone Late last week, Instagram announced the newest addition to its live videos – users can now…


Online Marketing News: Netflix Teaches B2B, Email Benchmarks & Facebook is a Copycat

What B2B marketers can learn from Netflix [Infographic] What could B2B marketers possibly learn from Netflix? It turns out, quite a bit. Namely, that scheduled marketing needs to take a back seat to content that’s packaged for consumption when your prospects are ready. LookBookHQ Email Marketing Benchmarks: 4Q16 Average Open, Click, and Bounce Rates A new study from Experian shows that email open and click metrics remained fairly stable year-over-year in 2016, but the average transaction-to-click rate grew by 10% and the average bounce rate increased by 11.8%. MarketingProfs Facebook Messenger copies Facebook’s copy of Instagram’s copy of Snapchat Stories Yes, you read that headline correctly. There is some truth behind all that sass. Last week, Facebook messenger rolled out it’s copy of Facebook Stories — a copy of the story feature owned first by Snapchat and later adopted by Instagram. They’re calling Messenger Day. Marketing Land U.S. Digital Advertising…


Online Marketing News: State of Digital Marketing, New Geostickers & Top B2B Channels

SEJ Annual Report: State of Digital Marketing 2017 Search Engine Journal conducted their annual study and found some fascinating statistics. For example, 42% of respondents allocate almost all of their digital budget to PPC and display advertising, and 62% of marketers surveyed listed Facebook as their preferred social platform. Search Engine Journal New Geostickers in Instagram Stories for New York City and Jakarta If you are using Instagram in New York or Jakarta, you may have noticed a new feature – Geostickers. When you take a photo, you can click on the sticker icon and the Geostickers will appear. This is coming from a long line of changes Instagram is making that look — probably non-coincidentally — a lot like Snapchat. Instagram The Top Digital Channels for Generating B2B Leads New research from DemandWave showed that 95% of B2B marketers are using social media, 93% are using email and 91%…

Social Media

Regulate Facebook and Google, British news industry demands

Britain’s newspaper publishers have filed a complaint with a government committee looking into the problem of “fake news,” and said regulators need to look into Google and Facebook’s dominance in the media and advertising industries. The group says the country’s communications and competition authorities should regulate the two tech giants because of their influence in the marketplace, including potentially forcing them to pay newspapers a licensing fee for using their content. The News Media Alliance, which represents more than 1,100 British newspapers, filed a letter in response to an inquiry that was launched in January by the House of Commons committee on culture, media and sport, looking into the spread of fake news and what can be done about it. In the letter, the NMA said that fake news “is a growing cause for concern around the world, with implications for an informed electorate and democracy itself,” and that many…

Social Media

Facebook ‘Disputed News’ tag goes live

Gizmodo seems to have been first to spot the quiet debut on Friday of Facebook’s new ‘Disputed’ tag, which will appear beneath news stories on the site that have been deemed inaccurate. Facebook is flagging links to fake sites now, looks like: — Anna Merlan (@annamerlan) March 3, 2017 Facebook has also added a new Help page outlining how the system works. Following proposals laid out in recent months, Facebook says that stories flagged as fake by users will be reviewed by independent fact-checking organizations including Politifact and Those organizations will be signatories to a “Fact-checkers’ Code of Principles” maintained by the journalism nonprofit Poynter Institute. The principles include nonpartisanship and transparency in sourcing and funding. There’s no indication yet whether the ‘Disputed’ designation will have a direct impact on how a story is handled by Facebook’s ranking algorithms. At least in theory, users should be less likely…


Online Marketing News: 139 Instagram Stats, Overweight Online Ads and Content Insights

139 Stats and Facts About Instagram [Infographic] A new infographic has highlighted 139 fun facts and stats about Instagram. Notably, the network brought in an estimated $ 1.53 billion in advertising revenue and accounted for 8.4% of Facebook’s total advertising revenue. Another fun tidbit – if Selena Gomez were a country, and her followers were a population, she’d be the 12th most populous country in the world. MarketingProfs 40% of Online Ads Are Found to Be Overweight and Slow Sites A recent report showed that 40% of online ads are ‘overweight’ and are slow to load, causing advertisers’ content to not show up to users. Publishers like Business Insider have taken measures to notify their advertisers that their ads need to be within a certain size to guarantee visibility. Ad Age 5 Research Insights to Drive Your Content Marketing Content Marketing Institute and Marketing Profs’ annual survey showed there are very…

Social Media

‘Fake news’ jokes dominate after Oscars best picture flub

“It is true, it’s not fake,” said Moonlight director Barry Jenkins during his jaw-dropping acceptance speech, which followed a roller coaster of events that led to his movie being named best picture on Sunday night.  In the moments before Jenkins spoke those words, actor Warren Beatty and actress Faye Dunaway took the stage and declared La La Land the winner. The cast and crew of La La Land walked on stage. Producer Jordan Horowitz gave his acceptance speech … then realized the winning card said Moonlight. SEE ALSO: Oscars shocker: ‘La La Land’ announced as Best Picture, but ‘Moonlight’ wins Read more… More about Academy Awards, Oscars, Best Picture, Fake News, and La La Land Social Media