Digital Marketing News: Social Storefront, The Trust Project and Facebook’s New App

Social Content is the New Storefront [Infographic] Regardless what others might say, social content is here to stay. Instead of heading to local storefronts, consumers are now heading to social media platforms to find what they need in the in and off-season. Social Media Today Google tries to bring more transparency to news content with help from The Trust Project Google has teamed up with The Trust Project that works with over 75 news organizations to determine the difference between quality and promotional content that may be plagued with misinformation. Search Engine Land Facebook’s New App Connects Creators With Video, Fans And Watch Shows Facebook is on the hunt for new influencers and wants to see how these experts interact with their networks. Their new app will give “internet stars” a chance to publish, edit and film live video with their audiences. AdAge Google’s Big Daddy Update: Big Changes to Google’s Infrastructure & the SERPs Big Daddy has been on the scene since 2005 as part of infrastructure changes. And while it hasn’t always been a fan favorite, it has impacted the approach to SEO. Search Engine Journal The State Of Subscription Video, In 5 Charts With more and more content publishers and brands looking to video as the new frontier, many are also looking to monetize their offerings. But how well does subscription video perform in our current content landscape? Digiday Google aims to make apps for Google Assistant more functional and discoverable Are homes getting smarter with the help of Google? According to Google, they are making a number of updates to make it easier for third party apps to integrate and develop specific items for key users. Search Engine Land The Huge Impact of Amazon This Holiday Season (And How Retailers Can Compete) It’s getting even harder to compete with larger retailers during the holiday season. In fact, a new report found that shoppers expect to make at least one purchase for Amazon. Where does that leave other retailers during the holiday season? MarketingProfs LinkedIn lets advertisers generate leads from Sponsored InMail, Dynamic Ad campaigns As of April (no fools) LinkedIn launched their lead gen forms which let advertisers collect information through Sponsored Content Ads.Now, these options are available to members using the Sponsored InMail ad format which has enabled brands to add their own questions to the forms. MarketingLand What were your top digital marketing news stories this week? We’ll be back next week with more digital marketing news! If you need more in the meantime, follow @toprank on Twitter or leave your thoughts in the comments.

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Google tries to bring more transparency to news content with help from The Trust Project

Google will display indicators to help distinguish between quality journalism and false information in search and elsewhere. The post Google tries to bring more transparency to news content with help from The Trust Project appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


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Digital Marketing News: Email vs. SMS, Twitter Trolls Itself and Google’s AI Wizard

Email vs. SMS: Battle of the Heavyweights [Infographic] In a battle of email vs. SMS, who is the winner? This infographic shows the differences between the two tactics in terms of volume, engagement, preferences and effectiveness by medium. MarketingProfs Twitter trolls itself on new 280 character limit As you may have heard via everyone’s favorite venting platform, Twitter has increased their allotted character count to 280. While many are happy with this change, some are disappointed or even concerned that it will ruin the value of the platform. CNN Tech Google’s AI Wizard Unveils A New Twist on Neural Networks This is a story 40 years in the making. Geoff Hinton (the man behind AI) published two new papers that offers a new twist on neural networks that enable machines to better understand the world via images and video. Wired Study: Longer Videos Mean Higher Engagement Even in the age of decreased attention spans, it seems that audiences prefer long-form video over short-form video. In fact, videos over 90 seconds receive 78% more shares and 74% more views. MediaPost Instagram Stories and WhatsApp Status hit 300M users, nearly 2X Snapchat When it comes to features, it’s hard to tell the difference between Instagram Stories and Snapchat these days. Now that Instagram Stories has a solid user base, it’s time for Facebook to innovate and move away from copycatting Snapchat. TechCrunch Facebook Registers Soaring Ad Revenues, Mobile Dominates. Facebook experienced amazing third-quarter results with almost a 50% increase in advertising revenue. Additionally, 88% of that revenue is represented by mobile advertising. MediaPost New Salesforce And Google Partnership Shakes Up The Cloud Race The chocolate and peanut butter of marketing and sales analytics are finally coming together, as Google and Salesforce announce a new joint venture. Salesforce is committing to using Google’s G Suite, while Google Analytics will be fully integrated with Salesforce’s core platform. Salesforce has committed to using Google’s cloud storage as well, but will maintain multiple cloud vendors for the time being. Forbes Older Photos and Videos Can Now Be Added to Instagram Stories Instagram is now allowing users to add older photos from their camera rolls into their Instagram Stories. According to AdWeek, “Instagram said it will automatically suggest a new sticker to add context on when older photos or videos were taken, and users can choose to rotate, resize or remove the new sticker altogether before sharing their Stories.” AdWeek What were your top digital marketing news stories this week? We’ll be back next week with more digital marketing news! In the meantime, if you have something to share Tweet us @toprank or @Tiffani_Allen.

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Online Marketing Blog – TopRank®

Google adds new knowledge panel to provide information about news publishers

In an effort to combat fake news and equip searchers with more data about news sources, Google has released a new publisher knowledge graph. The post Google adds new knowledge panel to provide information about news publishers appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


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Digital Marketing News: Clowns for Whoppers, Facebook Dynamic, Automatic Messages

Persado
Persado now generates emotionally-targeted marketing messages for individuals. Copywriters, prepare to start feeling nervous: Persado uses machine learning and people’s reactions to previous campaigns to determine users’ emotional profiles and is now launching Persado One, which allows the text to be generated for individual users. MarTech Today

How many people see your content on each digital channel? This is a handy collection of benchmarks covering email, SMS, Facebook, Twitter, YouTube, Apps and Snapchat.   The Drum

B2B Marketers Shift Priorities From Generating Leads to Converting Them. B2B marketers’ top priority for generating more leads has dropped from 46% to 35%. The focus on converting leads to customers has increased from 34% to 42%. MarketingCharts

32% Of Marketers To Bring Programmatic Media Buying In-House. 50% of marketers and agencies believe Programmatic will ultimately become the responsibility of the brand. MediaPost

Burger King Gave Free Whoppers to People Dressed as Clowns on Halloween. BK is taking aim at McDonald’s with a stunt called #ScaryClownNight in which it will welcome people dressed as clowns (as Ronald McDonald himself, or Pennywise from It, or any clown really) by giving them a free Whopper. AdWeek

Facebook’s dynamic creative can generate up to 6,250 versions of an ad. Facebook is rolling out a way for brands to automatically create thousands of different versions of an ad that will vary in content based on who they are shown to and where they appear. MarketingLand

Average Blog Post Length

Personalization Continues to Provide Uplift in Conversion Rates for Online and Offline Channels. In fact, 39% of company marketers report a major uplift in search engine marketing conversion rates as a result of implementing personalization. Econsultancy via MarketingCharts

Twitter Debates Product, Brand-Focused Campaigns To Achieve Best ROI.  Over the short-term, product-focused campaigns on Twitter deliver a greater return on investment than those focused on brands, new research suggests.  MediaPost

iPhone X first impressions: The highs, lows and quirks. The notch on top is annoying, face detection will take some getting used to but you can animate emoji poop with facial expressions. Apparently the selfie portrait mode is the most redeeming feature. If you’ve grabbed an early release iPhone X, feel free to share your thoughts in the comments.   CNNtech

Russian Influence Reached 126 Million Through Facebook Alone. Russian agents intending to sow discord among American citizens disseminated inflammatory posts that reached 126 million users on Facebook, published more than 131,000 messages on Twitter and uploaded over 1,000 videos to Google’s YouTube service, according to copies of prepared remarks from the companies that were obtained by The New York Times.  NYTimes

How is this news? People are furiously debating the correct placement of cheese in the burger emoji. Apple puts it above the burger patty — but Google has gone rogue and put it below. Even Google’s CEO, Sundar Pichai, has chimed in on the issue. Business Insider

Upcoming  TopRank Marketing Speaking Events:

Nov 7: Dreamforce, San Francisco
The Confluence Equation: How Content & Influencers Drive B2B Marketing Success – Content and influencer marketing are hot topics for B2B marketers all over the world as two of the most promising strategies for attracting, engaging and converting ideal customers. What many marketers don’t realize is how collaborating with influencers can create even more credible, relevant, and optimized experiences for target accounts. Join Lee Odden to learn how working with influencers and their communities can help scale quality B2B content that gets results.

Nov 9: Pubcon, Las Vegas
Participation Marketing: The New World of Content Co-Creation, Influencers and Integration for PR – The converging roles of PR and communications with content and marketing is creating rapid demand for new strategies, skills and expectations. As earned and owned media intertwine, communications professionals who fast track their ability to adapt and evolve will gain a competitive advantage in their roles in the new world of PR. In this session, you’ll learn tested and proven models, strategies and tactics for content marketing based on an integrated and cooperative approach.

Nov 15: SMXL, Milan
Content Marketing & Influence Integration – Without content, there wouldn’t be any search engines and yet most marketers treat content as if it were simply a tactic for SEO. Content is the fuel that powers all forms of media on all digital channels where customers engage. The most successful marketers approach digital marketing with a customer and content-centric approach that integrates with SEO, social media, influencers and advertising in a way that helps the brand become “the best answer” wherever customers are looking. When content is optimized, socialized, publicized, advertised and influencer-activated, everybody wins! This presentation focuses on how to plan, produce, promote and optimize content as a marketing approach that works with or without search engines. But definitely better with search engines. 🙂

What was the top digital marketing news story for you this week?

Be sure to stay tuned until next week when we’ll be sharing all new marketing news stories. Also check out the full video summary with Tiffani and Josh on YouTube.


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© Online Marketing Blog – TopRank®, 2017. | Digital Marketing News: Clowns for Whoppers, Facebook Dynamic, Automatic Messages | http://www.toprankblog.com

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Digital Marketing News: Pinterest PPC, Facebook Sets, Online Beats Offline Shopping

Understanding Machine Learning Infographic

Need help understanding Machine Learning? We now live in an age where machines can teach themselves without human intervention. Sound scary? It should. Scary amazing that is. Applications for machine learning extend from marketing to medicine to interstellar space travel. Find out what Machine Learning is, how it works, and how it will change the world.  Infographic.

Google’s New AI Is Better at Creating AI Than the Company’s Engineers. Google CEO Sundar Pichai says his team has achieved “AI inception” with AutoML. AutoML is an artificial intelligence that can assist in the creation of other AIs. By automating some of the complicated process, AutoML could make machine learning more accessible to non-experts. Futurism

Survey: 37% of online retailers started holiday preparations earlier this year. How early you ask? 1 to 4 months earlier than 2016 according to a survey by BigCommerce. Along with early, retailers are optimistic. 88% expect an increase in holiday revenue.  Marketing Land

Oh joy (sarcasm) Facebook is bringing paywalls to Instant Articles in your mobile feed. Since more people than ever before are getting their news from social media, it makes sense that Facebook wants to help publishers by introducing subscriptions for content on its platform. And it’s starting on mobile.  The Next Web

Digital Video Marketing Is A $ 135 Billion Industry In The U.S. Alone, Study Finds. Video capturing, creation, hosting, distribution, analytics and staffing is big business! In contrast, advertisers are expected to spend $ 83 billion on digital ads and $ 71 billion on TV commercials (a total of $ 154 billion) in the U.S. this year. Forbes

Businesses can now sign up to add booking buttons to their Google local results. Google has finally added a feature to let you easily add a ‘book online’ button to your local business on Google Maps or Google Search. Soon, some businesses might not even need a website. Search Engine Land

Snap is turning to programmatic ads for Snapchat shows. Advertisers can make programmatic buys on Snap Ads — 10-second vertical video units — across the app’s public user stories, Snapchat-curated live stories and Discover publisher channels and Snapchat shows. Digiday

News Banner

As Amazon Prime Hits 90 Million, Online Holiday Spending To Surpass Brick-And-Mortar. Deloitte predicts people will do 51% of their holiday spending online, making it the first time it may surpass in-store spending. Among high-income families that number jumps to 57%. Headed to the mall anyone? Pass. MediaPost

Facebook officially rolls out its discovery-focused ‘Explore Feed’. The Explore Feed is now fully rolled out on mobile and beginning to show for desktop users. In case you didn’t know, the Explore Feed is to help Facebook users discover more content across the social network, beyond posts from friends and Pages you already follow.  TechCrunch

Google Attribution Rolls Out To Thousands Of Marketers. Google is rolling out an attribution model it introduced in May, powering the platform with machine learning. Google Attribution is to help marketers analyze how top and middle funnel clicks and interactions impact conversions across channels. MediaPost

Facebook Is Testing a Pinterest-Like Feature Called Sets. Oh look, Facebook has taken a break from imitating Snapchat and LinkedIn to imitate Pinterest. Facebook is now testing Sets, Pinterest-like themed collections that include status updates, photos, videos and links, and that can be shared with all friends or specific friends. AdWeek

Snapchat dangles referral traffic with link sharing from other apps. This is such foreign territory for me, but go ahead, read on anyway: You now can share links from other apps via the iOS share sheet, allowing you to send a private message with the link to one or several people. And rather than just turning live location sharing on or off permanently, you now can opt to hide in “Ghost Mode” for 3 or 24 hours. TechCrunch

Pinterest moves into paid search: What you need to know.  Pinterest Ads Manager is now open to all businesses who have opened an account and uploaded at least one Pin. It’s time to fire up those experimental paid search budgets.  Search Engine Watch

The B2B CMO’s Growth Strategy Turns Audience-Centric Over Product-Centric. B2B CMOs around the world are focusing on new buyers and new markets over new offerings when it comes to their growth strategies, a new study from SiriusDecisions has found. An enhanced customer experience is seen to have the biggest influence on growth strategies in the next 2 years.  MarketingCharts

SMBMSP100
This morning I will be joining a sold out crowd to celebrate the 100th Social Media Breakfast Minneapolis St. Paul (SMBMSP #100) event. The plan is a panel with Greg Swan and Jennifer Kane moderated by Mykl Roventine. We’ll be talking about what has changed since the event started in 2008 (founded by Rick Mahn) and what lessons we’ve learned as well as thoughts looking forward. I have a feeling it will be a great collection of stories about successes, failures and the crazy world that social media has become.  If you’re reading this post early on Friday, you can follow the event from 8-10am CT on Twitter with the hashtag #smbmsp100

What was the top digital marketing news story for you this week?

Be sure to stay tuned until next week when we’ll be sharing all new marketing news stories. Also check out the full video summary with Tiffani and Josh on YouTube.


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TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2017. | Digital Marketing News: Pinterest PPC, Facebook Sets, Online Beats Offline Shopping | http://www.toprankblog.com

The post Digital Marketing News: Pinterest PPC, Facebook Sets, Online Beats Offline Shopping appeared first on Online Marketing Blog – TopRank®.


Online Marketing Blog – TopRank®