Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry Report

Predictive Analytics: Predicting Customer Behavior to Improve ROI As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in what customers or clients are looking for? This infographic shows us how predictive analytics can help do just that. Business 2 Community IAB sets up Blockchain Working Group for advertising Does blockchain have a place in marketing? According to recent reports, blockchain is no longer only for those trading bitcoin, it can provide a highly secure and transparent way to manage funds. MarketingLand 2017 Email Marketing Industry Report Marketers are feeling overwhelmed. They don’t have the resources needed to do the marketing they’d like to do. This is evident in email marketing particularly because many marketers surveyed say email marketing drives ROI but it’s not integrated with their marketing strategy overall. Digital Marketing Depot [REPORT] The State of Social Video 2017: Marketing in a Video-First World “According to Cisco, video will make up 80% of consumer online traffic by 2020, and Mark Zuckerberg said he sees video ‘as a mega trend on the same order as mobile.’ Animoto set out to shed light on the video-first landscape.” Animoto Apple’s New Animojis Are the Latest Sign That Brands Need to Embrace Augmented Reality Tailing on the news of the release of Apple’s new iPhones, there is an exciting new development. What happens when you mix artificial intelligence and a leading technology company? You get, animojis! Apple’s version of the Snapchat’s Lens, this feature enables brands to connect with younger audiences in a meaningful way. AdWeek Email Marketing To Total $ 22.2 Billion In 2025: Study MediaPost reports: “The total dollar volume of email marketing will hit roughly $ 22.2 billion by the end of 2025, for a compound annual growth rate (CAGR) of 19.60%, according to a study by Transparency Market Research. Last year, the annual total was U.S. $ 4.5 billion.” MediaPost Google Offers Olive Branch to Publishers by Relaxing Policy on Subscription Sites According to The Wall Street Journal – but not yet confirmed by Google – Google is ending their ‘First Click Free’ policy on paywall gated articles through SERPs. This could reportedly help publishers boost subscriptions. The Wall Street Journal Google Search App to Suggest Related Content Content creators rejoice! Google is reportedly now showing related content in Google searches based on what content other searchers have viewed based on their related searches. Search Engine Journal What were your top digital marketing news stories this week? We’ll be back next week with more top news! Need more in the meantime? Follow @toprank for daily updates.

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Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic] Writing text ads is a challenge – how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs Google to Advertisers: Get Your Mobile Landing Pages Ready Google recently announced that in two weeks, AdWords advertisers can use AMP pages as landing pages for their ads. This provides a seamless user experience when searching through Google and could have implications for page rank. Search Engine Journal The print catalog era is over — but Facebook wants to revive it on your iPhone Do you miss the good old days of ordering from a catalog? Not many do. However, the lifestyle inspiration we all get from magazines is something that we haven’t been able to replicate as well with our digital ads. Facebook is trying to close that gap with their new ‘Lifestyle Templates’. Business Insider Amazon Is Opening Up Its Ads Business, and Marketers See a Big Opportunity to Shake Up Search According to AdWeek, “After testing search-based ads with agencies and brands, Kenshoo (a company that helps marketers manage search spend across platforms) is making Amazon ads readily available to all marketers through an API integration today.” AdWeek Instagram Expands Access to Branded Content Tools After months of testing, Instagram has granted access to advertisers to its Branded Content tools. These will allow advertisers simplify the process for working with creators (and vice versa). Social Media Today Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update The news of Apple’s Intelligent Tracking Prevention in Safari has upset the advertising industry – but as usual, we have Google to the rescue. According to Search Engine Land, “Google has developed a new Google Analytics cookie that will be used to capture campaign and conversion data from Safari in a way that conforms with ITP.” Search Engine Land Amazon ‘1-Click’ patent expires today, get ready for faster web-wide checkout Amazon’s patent on ‘1-Click’ checkout has expired – this means that eCommerce platforms can now duplicate this functionality on their own sites. This is expected to reduce cart abandonment for shopping sites and make a more convenient user experience. Marketing Land 73% Of Broadband Consumers Want To Tightly Control Their Personal Data According to MediaPost: “A large majority (73%) of U.S. broadband consumers express a desire to keep tight control over access to their personal data, with nearly half being very concerned that someone will access the data without their permission, according to a new report by Parks Associates.” MediaPost What were your top digital marketing news stories this week? We’ll come back next week with more top digital marketing news. Have something to share? Email the newsroom or Tweet to @toprank.

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Fake news! How to recognize bad advice in link building and SEO

Overloaded with content? Julie Joyce explains why it’s essential for SEOs and link builders to learn how to wade through a sea of potential misinformation. The post Fake news! How to recognize bad advice in link building and SEO appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Digital Marketing News: Visual Content Trends, Facebook Ads Controversy & Bing Retargeting

The Hottest Visual Content Marketing Trends in 2017 [Infographic] Visual content can help you boost your content marketing efforts in terms of engagement and resonance. This infographic shows the most common types of visual content marketing, what type of visuals consumers prefer and more. Social Media Today Facebook’s Ad Metrics Come Under Scrutiny Yet Again There’s been some recent controversy over Facebook’s estimated audience size that it gives to advertisers. A research firm recently compared their estimated audiences in the U.S. against the Census and found discrepancies totaling in the tens of millions in some cases. Fortune Bing Ads Now Shows Remarketing Bid Adjustment Suggestions Based on CPA Data Bing has announced that they’ll be using advertisers’ data to help them drive more leads through retargeting bid adjustments. This includes giving recommendations to advertisers and helping them estimated the changes in conversions they can expect. Search Engine Journal Google reveals the top things people want to find out ‘How to’ do Google partnered with Xaquin G.V., an interactive visual data journalist, to create a new interactive website that shows the answers to folks most common how-to questions. Apparently, those questions make up a large share of the queries typed into Google every day. TechCrunch Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake Advertisers are demanding more transparency from their advertising and media partners in light of recent brand safety concerns and fraudulent advertising metrics. With more companies following this trend, it’s time for advertisers to make a change. AdWeek LinkedIn Debuts Its Own Audience Network, Making it Look Ever More Like Facebook Ad Age reports that LinkedIn is launching its own Audience Network: “The new product allows marketers to reach LinkedIn members on apps and websites that aren’t operated by the business-networking site. Such offerings are proving popular with tech companies: Yelp and Pandora made similar announcements last week.” Ad Age The Most-Deleted and Least-Used Mobile Apps [Infographic] A new infographic shows user behavior when it comes to downloading and deleting mobile apps. What’s really interesting is that 37% respondents said they avoid downloading mobile apps because they favor mobile websites instead. MarketingProfs Google Data Studio Adds Third-Party Data Connectors from Supermetrics and Others Google recently announced a beta product that will help users connect and visualize data from third-party sources. Marketing Land reports that Google has also “added the ability for users to embed interactive Data Studio reports on their websites. Select Report > File > Embed report, then put the HTML code snippet into an iframe.” Marketing Land What were your top digital marketing news stories this week? We’ll be back next week with more digital marketing news! Have something to share? Tweet @TopRank or to me @Tiffani_Allen.

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Digital Marketing News: SEO for Bing, Uncool Apps and Facebook’s Engagement Drop

Is it Worth Doing SEO for Bing? These Usage Stats May Surprise You [Infographic] In the SEO world we, unsurprisingly, hear about Google a lot. How much time have our collective SEOs devoted to Bing? With more than 5 billion searches per month and 59 million users, it’s time for us all to take notice. This infographic outlines some interesting usage stats about Bing. Social Media Today New Report: Millennials Hate Apps With Uncool Design A new Comscore report shows that logos matter to millennials, and that they’re eager to delete apps from their phone if they don’t like how they look on their screen. Other findings from the report include Snapchat’s return to popularity with millennials and Facebook’s continued dominance of the mobile app market. Ad Age Facebook Engagement for Brands and Publishers Falls 20% In 2017 New research from Buzzsumo shows that Facebook’s engagement rate for brands and publishers fell by 20% so far in 2017. The study analyzed 880 million Facebook posts from brands and publishers and found that average engagements fell from 340 to 264 in the first half of this year. Buzzsumo 2017 Deliverability Benchmark Report A study from Return Path shows that about 20% of marketing emails never reach the intended recipient — globally, 14% went missing and the remaining 6% were vanquished to the spam folder. The results were similar for the US compared to the world at large. Return Path Google Introduces Video to Google Maps Listings Google has announced that they’ll soon be giving Local Guides the ability to upload video with an android device — allowing users to start seeing videos on Google Maps listings. While Local Guides can only upload via Android, the videos can be viewed by users on iOS, Android or Desktop. Search Engine Journal Facebook Advertising Benchmarks for 2Q17 MarketingProfs says: “The average clickthrough rate (CTR) on Facebook ads increased significantly between the second quarter of 2016 and the second quarter of 2017, according to recent research from Nanigans.” The average global Facebook advertising CTR increased by 49% year-over-year. MarketingProfs 40% of Consumers Want Emails From Brands to Be Less Promotional and More Informative A new study from Adobe found that 40% of consumers wants brands to be more informational than promotional in their emails — however, 61% would rather receive promotional emails from brands vs. other tactics like direct mail or social media. AdWeek Consumers Demand More, Forgive Less, Study Finds MediaPost reports “Some 60% of consumers become less loyal to brands after poor website and app performance, a survey reveals, with more than 80% saying they would consider telling friends about their poor experience.” The survey was multi-national, spanning from the U.S., to the UK and Sweden. MediaPost What were your top digital marketing news stories this week? We’ll be back next week – straight from Content Marketing World – with more top digital marketing news. Have more to share? Tweet to @toprank or email our newsroom.

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Facebook Publisher Changes, YouTube Breaking News Section, and Facebook Camera Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher, Kim Reynolds, and Jeff Sieh, we explore Facebook Publisher changes, YouTube Breaking News, Facebook Camera updates, […]

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– Your Guide to the Social Media Jungle

Digital Marketing News: Employee Advocacy, The Engagement Gap and Mobile Search Domination

The Power of Employee Social Advocacy [Infographic] The topic of employee advocacy is in no way new to the digital marketing realm, but there’s still a somewhat vague understanding of how powerful it can be for your marketing efforts. This new infographic shows how that advocacy and help you reach new audiences and amplify your message. Social Media Today The Engagement Gap: How B2B and B2C Firms Are Missing the Mark A recent survey of 1100 marketers found that 86% claim to have a deep understanding of how their customers want to engage — meanwhile, their actual customers disagree. 65% of B2B and 47% of B2C consumers say that marketers do not, in fact, understand how they want to engage. And that’s just the beginning. MarketingProfs Voice, AI, Mobile Dominate Search As IoT Hits $ 800B In 2017 A new survey shows that while IoT spending will total an estimated $ 1.4 trillion over the next four years, marketers in B2B and B2C aren’t preparing for mobile, voice search, AI or local search. 27% of marketers surveyed are still calling mobile “the next big thing.” MediaPost LinkedIn Debuts ‘Native Video,’ Looks More Like Facebook Over the next few weeks, LinkedIn will roll out their “native video” feature to individual users – giving them the option to share videos via LinkedIn’s mobile app. Also on the table, so to speak, are the ability for brands to sponsor videos, pre and mid-roll ads, and eventually even live video. AdAge Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch Last week, we discussed the impending rollout of Facebook Watch. Now, some preliminary results of serial content are in, and the engagement is looking good. Mashable has reported two times the engagement on their serial content than from their one-off videos. What they’ve done with this information is compile their one-off videos into ‘playlists’ – content grouped by similar topic that users can self-navigate to increase engagement. Digiday Millennials Have Little Brand Loyalty When It Comes to Apps, but Are Consuming Huge Amounts of Content A new study from Nielsen shows how generations are using media and consuming content. One interesting find is that “podcasts are an opportunity for marketers to engage with millennials. Around 37 percent of millennials reported listening to podcasts at least once each week and 13 percent said they listen every day.” Adweek Go beyond the click with the “Landing pages” page Earlier this year, Google announced the “Landing Pages” page to help marketers and webmasters understand how landing pages are performing. Now, they’re rolling it out in the new AdWords experience. Google says: “On this new page, you’ll see which URLs in your account are mobile-friendly, which ones drive the most sales, and which ones may require your attention.” Inside AdWords 57% of Search Traffic is Now Mobile, According to Recent Study A new report from BrightEdge shows that 57% of search traffic is now coming from mobile – smartphones and tablets. The study also found that keyword rankings varied – for a vast majority of keywords – by whether the searcher was using desktop or mobile. 79% of all keywords are ranking differently across mobile and desktop devices. Search Engine Journal What were your top digital marketing news stories this week? We will be back next week with more digital marketing news. If you have a craving for more news before then, check out @toprank on Twitter or subscribe to the TopRank Marketing blog!

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Digital Marketing News: Programmatic Ad Challenges, Blockchain & Artificial Intelligence

The Challenges of Programmatic Advertising and How to Overcome Them [Infographic] A new infographic reveals that quality is the biggest issue in programmatic advertising. This includes brand safety, ad fraud and viewability. The good news? There’s a way to overcome those challenges using a multi-layered human and technical approach. MarketingProfs Industry Vets Build A Search Engine On Blockchain To Displace Google MediaPost reports: “Colin Pape, project lead at Presearch.org, plans to release what he calls a decentralized search engine where no one company controls the content and the data and community members contribute to building the tool.” Read on to learn how it will work. MediaPost Building Lasting Consumer Relationships in Retail [Report] A new report from Worldwide Business Research (WBR) and Persado shows that 86% of top retail marketers are investing up to multi-millions in AI this year. 69% are already using AI or machine learning within their organization. These marketers expect AI to make them more effective in terms of engagement, manage risk and stay ahead of the competition. Persado Digital transformation in B2B marketing is slowed by the lack of an adoption strategy A recent report shows that 21% of marketers surveyed have adopted digital transformation programs — with 9% of marketers saying they’ve had a strategy in place for two years and 6% saying they’re convinced that their company’s digital marketing integration is completely optimized. The Drum Introducing Watch, a New Platform For Shows On Facebook Facebook has released a new show-based video platform called ‘Watch’. This new platform is similar in functionality to YouTube, but emphasizes serial or episodic content. Watch will also allow video producers to monetize their content, however those details are currently unclear. Facebook Newsroom Lead Generation to Increase Conversions [Report] According to Ascend2: “A most important objective for 71% of marketing influencers to achieve with their lead generation strategy is to increase lead-to-customer conversions. This requires improving the quality of lead data – an important objective for half (50%) of marketing influencers.” The study also notes that 50% of marketers surveyed also listed lead quality as a top challenge. Ascend2 AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content Google has announced that AdWords mobile sitelinks are becoming interactive, and they’ll begin to emphasize callouts and structured snippets on mobile. These extensions are going to fall in-line with ad copy. Search Engine Land Snapchat Acquired Location Measurement Company Placed for $ 135 Million Snapchat recently released how much they paid to acquire Placed in an effort to increase advertising effectiveness — a cool $ 135.2 million. Coupled with their recent acquisition of Zenly, it appears that Snapchat is gearing up for more data and location driven features and advertising features. AdWeek What were your top digital marketing news stories this week? We’ll be back next week with more news and insights from the wild world of digital marketing – stay tuned or follow us on Twitter @toprank for daily updates.

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