Winter Olympics Google doodle gets Valentine’s Day treatment with two dancing grebes

On day six of its Winter Olympics series, the doodle team designed a pair of figure-skating grebes that make heart-shaped patterns across a frozen pond. The post Winter Olympics Google doodle gets Valentine’s Day treatment with two dancing grebes appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

NBC will air the 2018 Olympics live because social media always spoils everything

TwitterFacebook

Finally! NBC will air the 2018 Winter Olympics live across all U.S. time zones. 

You can thank — or blame — social media. 

SEE ALSO: These terrible photos might explain why Donald Trump rejected an offer to throw a first pitch

NBC’s conundrum was simple and has sparked complaints from fans for years.

It went like this: The Olympic Games are a global event that often happens half a world away from the United States. NBC used to broadcast the most intriguing competitions during U.S. primetime. But as social media and digital technology revolutionized the ease of learning results as they happened (or even watching them happen via online live-stream), NBC’s lack of live broadcasts seemed increasingly greedy and outdated.  Read more…

More about Social Media, Olympics, Sports, Entertainment, and Sports


Social Media

It is 2016. Someone tell the Olympics.

Https%3a%2f%2fblueprint-api-production.s3.amazonaws.com%2fuploads%2fcard%2fimage%2f185010%2f3b92386b68e24baba52ff00aca81cb67

Feed-twFeed-fb

Someone needs to tell the International Olympic Committee about the world today. Tell it about the internet, social media, globalization and that the way we watch sports has changed. 

The Olympics is a global sporting event but the International (International!) Olympic Committee (IOC) seems intent on making it an affair you have to suffer through alone on your couch with all the excitement drained out and stomped on. This isn’t a new problem (we’ve been complaining about it since 2012), but in 2016, it is time to get with the program. 

SEE ALSO: Brazilian fans get gold medal in booing

Separately, the network which has the digital and broadcast rights to the Olympics in the U.S., NBC, has joined forces with the IOC to kill all social media fun, delay viewing for primetime and try to force people to play along with its ratings game.  Read more…

More about Twitter, Social Media, Olympics, Rio Olympics, and Entertainment


Social Media

Olympics Google Doodle marks start of 2016 Rio Games & points to “Fruity Games” mobile app

The free gaming app, with “produce from all over the market” competing for the title of freshest fruit, works on both Android and iOS. The post Olympics Google Doodle marks start of 2016 Rio Games & points to “Fruity Games” mobile app appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Search Results Will Help Users Stay Up-to-Date With 2016 Olympics

Ahead of the start of the 2016 Summer Olympic Games in Rio de Janeiro, Google announced its plans to help users stay up-to-date with the news and events from the Games.

Olympics Google Search Results

Google will allow users to view event schedules, medal counts and athlete information within search results. In addition, when users search on the Google application on iOS and Android, they’ll have the option to receive automatic updates on “top event and medal wins” as the Games progress.

Elsewhere, users will be able to watch official broadcasters’ video highlights on YouTube in more than 60 countries. Video highlights will also be available in Google searches.

YouTube will send 15 creators to Rio for the games, who will share live videos via the platform’s mobile live streaming capabilities, as well as 360-degree videos.

YouTube said in the past 12 months, over 23,000 years of content were watched on YouTube for the four most popular Olympic Games sports: athletics, gymnastics, diving and swimming and volleyball. YouTube said nearly two-thirds of that viewership happened on mobile devices.

Finally, YouTube said ads from worldwide and national Olympic partners accumulated over 400 years’ worth of watch time from April through June.

Readers: Will you watch highlights from the 2016 Olympics online?


SocialTimes

Twitter Preps Brands for 2016 Summer Olympics (Infographic)

The 2016 Summer Olympic Games begin Aug. 5 in Rio de Janiero, and Twitter shared some tips for advertisers looking to compete.

Marketing manager Jay Bavishi said in a blog post that Twitter retained market research firm Research Now to investigate what its U.S. users expect during the Olympics, and Research Now’s findings were:

  • Entertainment: This includes humorous takes on what’s happening in Rio, sharing video assets or creating exclusive branded content.
  • Inspiration: Research subjects indicated a preference for content that inspires people to think or act on issues of a global scale, in addition to celebrating individual athletes or a national team.
  • Information: Help your audience keep track of important stats and results. The Games last a total of 19 days with 207 nations, 306 events in 42 sports and more than 10,000 athletes participating. For fans, it can be difficult to keep track of the action, so help them out.

Bavishi wrote:

Our study also uncovered that fans who follow the Games on Twitter are interested in more than what’s happening on the field. Find ways to give fans behind-the-scenes access.

Our research revealed that two out of three surveyed agree that Twitter provides unique insider access to certain people that can’t be found on other platforms. In fact, more than 70 percent of those surveyed strongly associate Twitter as a platform that provides an expert point of view—compared with 46 percent to 56 percent on competing social platforms. Twitter also ranked higher as a platform that provides a unique perspective and is ranked the most timely of all platforms.

As you plan your brand’s Olympic campaign on Twitter, pair these insights with creative that speaks to the emotional connection that people have with the Olympics. Think about joining the conversation in real-time on Twitter starting Aug. 5 along with millions of people around the world.

Readers: Are you ready for the 2016 Summer Olympics?

Twitter2016SummerOlympicsInfographic


SocialTimes