Social Media

Cosmunity brings the geek convention experience online

 Cosmunity is a new social network for people who want to keep the experience of Comic Con (or another geek event of your choosing) going all year long. Co-founder and CEO Cole Egger recalled attending a Dallas Comic Con (now known as Fan Expo Dallas) and being “blown away by the size.” However, he found fans who were “frustrated” by the difficulty of staying connected… Read More Social – TechCrunch

Uncategorized

Online Marketing News: Generational Video, Facebook Ups the Volume and Hiring an SEO

Infographic: How Gens X, Y and Z Consume Video Content A new infographic shows how content consumers across generations interact with video content — unsurprisingly, Gen Z consumes video at a higher frequency than their Gen Y and Gen X counterparts, but the platform and preferred format data may surprise you. AdWeek Facebook Videos Will Now Play With the Sound on by Default In contrast with a decision made last year to keep the sound from auto-playing on videos in the News Feed, Facebook has opted to turn the automatic sound back on for videos after rumored pressure from advertisers. User groups have reviewed this favorably, but there is also the option to disable auto-play with sound in your individual settings. AdAge How to Hire an SEO [Video] Hiring a good SEO is a daunting task for many — but Google’s Maile Ohye is here to help with some useful…

SEO

Online Marketing News: Browsers to Buyers, Snapchat’s IPO and Data Studio Connector

How to Convert Mobile Browsers to Buyers [Infographic] Even though mobile is booming — creating 60% of online traffic — we’re still only seeing 16% of conversions coming from mobile. Conversions from desktop are typically 50% greater than the few mobile conversions we do see. This infographic shows how to improve mobile conversions through data. MarketingProfs 8 Things Marketers Need to Know About Snapchat’s IPO Last week, Snapchat filed their IPO, releasing more details about their business than ever before. For example, we now know that Snapchat has 158 million daily users, but growth is slowing and the majority of users are 18-34 years old, with use tapering after 25. Ad Age Data Studio: Search Console Connector Google announced Wednesday: “Search Console users can now build Data Studio reports to understand how their search traffic changes over time, where traffic is coming from, and what search queries are most likely…

Uncategorized

Online Marketing News: Visual Content Trends, Snapchat QR Codes & LinkedIn Buzzwords

10 Trends Driving Visual Content Marketing in 2017 (Infographic) AdWeek reports: “53 percent of survey participants said that between 91 and 100 percent of their published content contained visual material, and more than 90 percent are using visual content in at least one-half of their posts.” AdWeek Snapchat QR Codes Can Now Deep Link to Websites Yes, you read that right — QR codes are back! Snapchat is now allowing users to send ‘Snapcodes’ to other users, and outside of the Snapchat network, that lead to whichever web page they’d like. With Instagram overtaking some of Snapchat’s user base with their live stories, this is definitely a level up move for the media platform. Snapchat LinkedIn Reveals the 10 Most Overused Marketing Buzzwords on CVs and Profiles Are you a guru? Maybe a Ninja? Strategic leader? You may be guilty of overusing buzzwords in your LinkedIn profile. Recently, the platform…

SEO

Online Marketing News: Influence 2.0, Facebook Trending Overhaul and Snapchat TV Style

Influence 2.0 – The Future of Influencer Marketing Research Report 2017 TopRank Marketing and Traackr, in partnership with Altimeter, released a brand new report this week. The goal of this report was to clarify the definition and meaning of influencer marketing and provide solid future direction to influencer marketing programs through research. For example, 71% of marketers said their influencer marketing programs are strategic or highly strategic, but account for less than 10% of total marketing budget. As Lee said in his blog post: “Clearly, enterprise companies need to put their money where their strategy is.” Online Marketing Blog. Facebook Overhauls Trending and Will Now Show the Same Topics to Everyone Facebook announced on Wednesday that it won’t be personalizing their list of trending topics going forward, meaning that everybody will see the same stories in Facebook’s Trending section without consideration given to location. This is done in an effort…

Uncategorized

The top 20 places your business needs to be listed online

Gone are the days when a business laid down an annual sum to have its information listed in the Yellow Pages. These days it’s crucial for small businesses to instead prominently list themselves in multiple online directories. Consider this, four out of five consumers in the U.S. now use search engines to find local businesses. Perhaps more importantly, 50 percent of those conducting local searches by smartphone visit the business in question within the same day, and 18 percent move forward with a purchase that day. To make sure your business is found, we’ve outlined the top 20 places your business needs to be listed. And we’ve even added a few lesser-known directories as a bonus. What to include in your online business listing Google research shows customers most frequently seek company hours, product information, business location, and directions. Many also put great stock in online reviews by other customers, with 88 percent…

Uncategorized

Online Marketing News: Millennials Love UGC, Voice Search and Goodbye Vine

How Millennials and Baby Boomers Consume User-Generated Content [Infographic] 47% of millennials trust user-generated content, vs. 36% of their baby boomer counterparts. However, each generation shared a relative distrust of content created by brands. This infographic shows the generation gap of UGC. HubSpot Survey: 60 percent of voice users want more answers and fewer search results People who use voice search — the majority of whom prefer to do so in private vs. public — use it because it’s fast, doesn’t require reading, and gives you fewer answers to sort through. What does voice search mean for the future of search marketing? Search Engine Land What Content Creators Need to Know About Twitter Relaunching Vine as Vine Camera On January 18th, Twitter officially shut down Vine. In its place, Twitter launched Vine Camera, an app that can be used in place of Vine with similar features that works with Twitter….

Social Media

The online stalking rabbit hole: How far down have you gone?

Social media can take you down a deep, dark spiral if you stalk too much. Or it can be pretty cool. Barack Obama and Joe Biden get the ‘Shawshank’ ending they deserve The new ‘Twin Peaks’ teaser is just Kyle MacLachlan staring, and that’s fine ‘Street Fighter’ pro Infiltration says Capcom doesn’t care about pros Bull shark steals a fish right off a fisherman’s line Read more… More about Iphone, Facebook, Instagram, Instastalking, and Social Media Social Media

Uncategorized

Online Marketing News: Search Ranking Factors, 2017 Digital Trends & New Mid-Roll Ads

The Most Important Google Search Rank Factors [Infographic] Search rankings are a key consideration for many aspects of a digital marketing strategy — and the ever-changing nature of search algorithms doesn’t necessarily make it easy to determine where the most impact can be made. This infographic spells out the top 20 most important Google search rank factors. MarketingProfs Edelman Digital’s 2017 Trends Report Edelman released their annual digital trends report and things are looking good for virtual and augmented reality, as well as programmatic digital ad spend. What else will be trending this year? The 50 page report has all the details. Edelman Facebook is Going to Start Showing Ads in the Middle of its Videos and Sharing the Money with Publishers Facebook will be showing ads in the middle of publisher videos and giving half of that revenue to the publishers whose content is showing the ad. The videos need…

Uncategorized

Online Marketing News: B2B Case for LinkedIn, The State of Content & Ranking Factors Study

Get Proof: The Case for B2B Marketing on LinkedIn [Infographic] A new infographic from LinkedIn makes a compelling case for B2B Marketing on the channel. 92% of B2B marketers leverage LinkedIn over all other social platforms for their marketing efforts, and 80% of B2B marketing leads generated through social come from LinkedIn. LinkedIn Marketing Solutions BlogFacebook Page Layout Changes: How Marketers Should Respond Facebook pages have a new layout for visitors — bumping up videos and photos underneath shopping recommendations where popular content used to live. Not a fan? Not to worry! You can still edit the order of your page’s content by editing the order of the sidebar tabs. Social Media ExaminerSearchmetrics Ranking Factors – Rebooting for Relevance A new study from Searchmetrics found what we’ve been suspecting all along — keywords are losing some of their oomph in terms of SEO, while engagement and relevance metrics lend more…