SEO

Online Marketing News: Millennial Micro Influencers, Apple Clips, Facebook Seasons

Infographic: Who Is the Millennial Female Micro Influencer? Who is a millennial female micro influencer? How does she compare to your average social media user? She tends to have a larger following with more engagement, and posts about topics like travel, fashion and health and fitness. This infographic sums up who this person is and what her followers and habits are like. AdWeek Apple introduces Clips: the fun, new way to create expressive videos on iOS This week, Apple introduced Clips — a new way to create expressive videos out of music, photos, video clips and more. These Clips also feature interactive titles that are based on your voice, and are easily posted directly to Facebook, Instagram, YouTube, Vimeo or a variety of other platforms. Apple New: Save Your Live Video to Your Phone Late last week, Instagram announced the newest addition to its live videos – users can now…

SEO

Online Marketing News: Netflix Teaches B2B, Email Benchmarks & Facebook is a Copycat

What B2B marketers can learn from Netflix [Infographic] What could B2B marketers possibly learn from Netflix? It turns out, quite a bit. Namely, that scheduled marketing needs to take a back seat to content that’s packaged for consumption when your prospects are ready. LookBookHQ Email Marketing Benchmarks: 4Q16 Average Open, Click, and Bounce Rates A new study from Experian shows that email open and click metrics remained fairly stable year-over-year in 2016, but the average transaction-to-click rate grew by 10% and the average bounce rate increased by 11.8%. MarketingProfs Facebook Messenger copies Facebook’s copy of Instagram’s copy of Snapchat Stories Yes, you read that headline correctly. There is some truth behind all that sass. Last week, Facebook messenger rolled out it’s copy of Facebook Stories — a copy of the story feature owned first by Snapchat and later adopted by Instagram. They’re calling Messenger Day. Marketing Land U.S. Digital Advertising…

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Online Marketing News: State of Digital Marketing, New Geostickers & Top B2B Channels

SEJ Annual Report: State of Digital Marketing 2017 Search Engine Journal conducted their annual study and found some fascinating statistics. For example, 42% of respondents allocate almost all of their digital budget to PPC and display advertising, and 62% of marketers surveyed listed Facebook as their preferred social platform. Search Engine Journal New Geostickers in Instagram Stories for New York City and Jakarta If you are using Instagram in New York or Jakarta, you may have noticed a new feature – Geostickers. When you take a photo, you can click on the sticker icon and the Geostickers will appear. This is coming from a long line of changes Instagram is making that look — probably non-coincidentally — a lot like Snapchat. Instagram The Top Digital Channels for Generating B2B Leads New research from DemandWave showed that 95% of B2B marketers are using social media, 93% are using email and 91%…

SEO

Online Marketing News: 139 Instagram Stats, Overweight Online Ads and Content Insights

139 Stats and Facts About Instagram [Infographic] A new infographic has highlighted 139 fun facts and stats about Instagram. Notably, the network brought in an estimated $ 1.53 billion in advertising revenue and accounted for 8.4% of Facebook’s total advertising revenue. Another fun tidbit – if Selena Gomez were a country, and her followers were a population, she’d be the 12th most populous country in the world. MarketingProfs 40% of Online Ads Are Found to Be Overweight and Slow Sites A recent report showed that 40% of online ads are ‘overweight’ and are slow to load, causing advertisers’ content to not show up to users. Publishers like Business Insider have taken measures to notify their advertisers that their ads need to be within a certain size to guarantee visibility. Ad Age 5 Research Insights to Drive Your Content Marketing Content Marketing Institute and Marketing Profs’ annual survey showed there are very…

Social Media

YouTube TV is a $35 online cable bundle with 40 networks, launching in ‘next few months’

YouTube is expanding beyond its role of being an online video hub. The Alphabet-owned company announced on Tuesday that over the next few months it will launch YouTube TV, an online cable bundle with all the networks and dozens of cable networks. For just $ 35 per month, you’ll have not only access to all the YouTube content, but also live shows and programming from 40 networks, including sports and news with membership for up to 6 people. Some of the networks that are included are ABC, CBS, NBC, FOX, USA, FX, FreeForm, Disney, ESPN, Fox Sports 1, NBC Sports Network, MSNBC, CNBC, Fox News, and Fox Business. You can also add-on channels such as Fox Sports Plus and Showtime. YouTube TV will be standalone from the main YouTube app. Company chief executive Susan Wojcicki took the stage at a press event early on to share the evolution of media to cater to…

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Online Marketing News: Mobile Email Stats, YouTube Kills 30-Second Ads and Execs on IoT

Your Guide to Email-Open Statistics on Mobiles [Infographic] Well over half of all email users are opening their email on mobile devices. It’s important that marketing emails are mobile friendly, because although a majority of emails are being opened on mobile, most conversions are coming from desktop. MarketingProfs YouTube Kills 30-Second Unskippable Mobile Ads for Shorter and More Interactive Formats Beginning on January 1, 2018, YouTube will kill the unskippable 30-second ads users see on mobile videos. Brands can still buy 20-second and 6-second bumper ads. YouTube has reportedly made this change as part of their ‘commitment to providing better ad experience’. AdWeek 73% Of Execs See Internet Of Things Impact On Business A recent study showed that 73% of business executives said the Internet of Things had at least some impact on their business, while 21% said it has a major impact. However, there are a number of obstacles…

Social Media

Cosmunity brings the geek convention experience online

 Cosmunity is a new social network for people who want to keep the experience of Comic Con (or another geek event of your choosing) going all year long. Co-founder and CEO Cole Egger recalled attending a Dallas Comic Con (now known as Fan Expo Dallas) and being “blown away by the size.” However, he found fans who were “frustrated” by the difficulty of staying connected… Read More Social – TechCrunch

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Online Marketing News: Generational Video, Facebook Ups the Volume and Hiring an SEO

Infographic: How Gens X, Y and Z Consume Video Content A new infographic shows how content consumers across generations interact with video content — unsurprisingly, Gen Z consumes video at a higher frequency than their Gen Y and Gen X counterparts, but the platform and preferred format data may surprise you. AdWeek Facebook Videos Will Now Play With the Sound on by Default In contrast with a decision made last year to keep the sound from auto-playing on videos in the News Feed, Facebook has opted to turn the automatic sound back on for videos after rumored pressure from advertisers. User groups have reviewed this favorably, but there is also the option to disable auto-play with sound in your individual settings. AdAge How to Hire an SEO [Video] Hiring a good SEO is a daunting task for many — but Google’s Maile Ohye is here to help with some useful…

SEO

Online Marketing News: Browsers to Buyers, Snapchat’s IPO and Data Studio Connector

How to Convert Mobile Browsers to Buyers [Infographic] Even though mobile is booming — creating 60% of online traffic — we’re still only seeing 16% of conversions coming from mobile. Conversions from desktop are typically 50% greater than the few mobile conversions we do see. This infographic shows how to improve mobile conversions through data. MarketingProfs 8 Things Marketers Need to Know About Snapchat’s IPO Last week, Snapchat filed their IPO, releasing more details about their business than ever before. For example, we now know that Snapchat has 158 million daily users, but growth is slowing and the majority of users are 18-34 years old, with use tapering after 25. Ad Age Data Studio: Search Console Connector Google announced Wednesday: “Search Console users can now build Data Studio reports to understand how their search traffic changes over time, where traffic is coming from, and what search queries are most likely…