Social Media

Pinterest hires Google Image Search vet as its first search chief

Pinterest, the startup whose eponymous app lets people save content like images and recipes to boards that others can follow, has hired Randy Keller as its head of search, a new position. Keller joins after more than a decade at Google, where he was most recently a senior staff engineer and lead for ranking and features on Google Image Search. Before leaving Google, Keller was leading a team of 40 engineers, according to his LinkedIn page. He was responsible for incorporating machine learning and computer vision signals into Google Image Search ranking, a Pinterest spokesperson told VentureBeat in an email. This is Keller’s first week at Pinterest, where he’s reporting to Vanja Josifovski, himself a former Google and now Pinterest’s head of discovery engineering. Above: Keller. Image Credit: Pinterest “Pinterest is the most exciting opportunity in visual discovery today, and I look forward to contributing my expertise in image search…

Social Media

How to Improve Your Pinterest Visibility and Engagement

Looking for simple ways to strengthen your Pinterest presence? Wondering how to enhance your Pinterest content? A few easy-to-implement changes can greatly increase the visibility, engagement, and sales generated by your pins. In this article, you’ll discover three ways to improve your Pinterest boards and pins. #1: Add Alt Text to Provide Optimized Pin Descriptions to Improve Search […] This post How to Improve Your Pinterest Visibility and Engagement first appeared on . – Your Guide to the Social Media Jungle

Social Media

Pinterest Tests Search Ads: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Pinterest Introduces Search Ads: Pinterest rolled out search ads with “a full suite of features, including Keyword and […] This post Pinterest Tests Search Ads: This Week in Social Media first appeared on . – Your Guide to the Social Media Jungle

Social Media

Pinterest, Sargento Kick Off Pinterest MVPP: Most Valuable Party Planner Microsite

Pinterest created something to do with the 8 million football party ideas and 58 million football ideas users have saved prior to Super Bowl LI Feb. 5. The social network developed the Pinterest MVPP: Most Valuable Party Planner microsite, sponsored by Sargento, which enables users to create custom boards with Super Sunday recipes, tips and fashion suggestions, just by answering a few questions. Visitors to the Pinterest MVPP are asked whether they are a rookie or pro at party planning; if their style is “can’t beat the classics” or “let’s shake things up”; and whether they are rooting for the New England Patriots or Atlanta Falcons. Pinterest then uses its Pinterest API (application-programming interface) to curate custom content and add profile details including names and photos. Sargento senior digital marketing manager Cami Schenck said in a Pinterest for Business blog post: Partnering with Pinterest for one of the biggest entertaining events of…

Social Media

Pinterest: 46 Government Requests for User Information, 7 Content-Removal Requests in 2H 2016

Pinterest was the first of the major social network to release its Transparency Report for the second half of 2016, but its task is relatively easy compared to those of Facebook and Twitter. Why do we say that? Pinterest received a total of 46 government requests for user information from June through December 2016. In contrast, Facebook reported 59,229 government requests for data in the first half of 2016, while that figure was 5.676 for Twitter during the same time period. Pinterest said it received 24 subpoenas, two court orders and 20 warrants during the last six months of 2016, all from the U.S., involving a total of 116 accounts. It provided some information on 42 of those requests. The social network also received seven content-removal requests during the six-month period, all from Russia. In contrast, Facebook received 9,663 content-removal requests from January through June 2016. SocialTimes

Social Media

Pinterest Turns to Deep Learning to Generate Related Pins

When it comes to generating Related Pins, board co-occurrence is out and deep learning is in. Kevin Ma, a software engineer on Pinterest’s Discovery team, detailed the change in a blog post, explaining the logic behind the switch as follows: One of the most popular ways people find ideas on Pinterest is through Related Pins, an item-to-item recommendations system that uses collaborative filtering. Previously, candidates were generated using board co-occurrence–signals from all the boards a Pin is saved to. Now, for the first time, we’re applying deep learning to make Related Pins even more relevant. Ultimately, we developed a scalable system that evolves with our product and people’s interests, so we can surface the most relevant recommendations through Related Pins. In this post, we’ll cover how we use deep learning to generate recommendation candidates, which, in testing, has increased engagement with Related Pins by 5 percent. Ma also highlighted some of…

SEO

How to Create a Pinterest Showcase for Your Business

Looking for a new way to show off your best pins? Want to try Pinterest Showcase? Pinterest showcases allow businesses to rotate select pins at the top of their profiles. In this article, you’ll discover how to build a Pinterest showcase for your business profile. Why Build a Pinterest Showcase? Think of the Showcase feature […] This post How to Create a Pinterest Showcase for Your Business first appeared on . – Your Guide to the Social Media Jungle