9 Predictions for SEO in 2018

Posted by randfish

For the last decade, I’ve made predictions about how the year in SEO and web marketing would go. So far, my track record is pretty decent — the correct guesses outweigh the wrong ones. But today’s the day of reckoning, to grade my performance from 2017 and, if the tally is high enough, share my list for the year ahead.

In keeping with tradition, my predictions will be graded on the following scale:

  • Nailed It (+2) – When a prediction is right on the money and the primary criteria are fulfilled
  • Partially Accurate (+1) – Predictions that are in the ballpark, but are somewhat different than reality
  • Not Completely Wrong (-1) – Those that got near the truth, but are more “incorrect” than “correct”
  • Way Off (-2) – Guesses which didn’t come close

Breakeven or better means I make new predictions for the year ahead, and under that total means my predicting days are over. Let’s see how this shakes out… I’m not nervous… You’re nervous! This sweat on my brow… It’s because… because it was raining outside. It’s Seattle! Yeesh.

Grading Rand’s 2017 Predictions

#1: Voice search will be more than 25% of all US Google searches within 12 months. Despite this, desktop volume will stay nearly flat and mobile (non-voice) will continue to grow.

+1 – We have data for desktop and mobile search volume via Jumpshot, showing that the former did indeed stay relatively flat and the other kept growing.

But, unfortunately, we don’t know the percent of searches that are done with voice rather than keyboards or screens. My guess is 25% of all searches is too high, but until Google decides to share an updated number, all we have is the old 2016 stat that 20% of mobile searches happened via voice input.

#2: Google will remain the top referrer of website traffic by 5X+. Neither Facebook, nor any other source, will make a dent.

+2 – Nailed it! Although, to be fair, there’s no serious challenger. The social networks and e-commerce leaders of the web want people to stay on their site, not leave and go elsewhere. No surprise Google’s the only big traffic referrer left.

#3: The Marketing Technology space will not have much consolidation (fewer exits and acquisitions, by percentage, than 2015 or 2016), but there will be at least one major exit or IPO among the major SEO software providers.

+2 – As best I can tell from Index.co’s thorough database (which, BTW, deserves more attention than Crunchbase, whose data I’ve found to be of far lower quality), Martech as a whole had nearly half the number of acquisitions in 2017 (22) versus 2016 (39). 2017 did, however, see the Yext IPO, so I’m taking full credit on this one.

#4: Google will offer paid search ads in featured snippets, knowledge graph, and/or carousels.

0 – Turns out, Google had actually done a little of this prior to 2017, which I think invalidates the prediction. Thus I’m giving myself no credit either way, though Google did expand their testing and ad types in this direction last year.

#5: Amazon search will have 4% or more of Google’s web search volume by end of year.

-2 – Way off, Rand. From the Jumpshot data, it looks like Amazon’s not even at 1% of Google’s search volume yet. I was either way too early on this one, or Amazon searches may never compete, volume-wise, with how Google’s users employ their search system.

#6: Twitter will remain independent, and remain the most valuable and popular network for publishers and influencers.

+2 – I’m actually shocked that I made this prediction given the upheaval Twitter has faced in the last few years. Still, it’s good to see a real competitor (despite their much smaller size) to Facebook stay independent.

#7: The top 10 mobile apps will remain nearly static for the year ahead, with, at most, one new entrant and 4 or fewer position changes.

+1 – I was slighly aggressive on wording this prediction, though the reality is pretty accurate. The dominance of a few companies in the mobile app world remains unchallenged. Here’s 2016’s top apps, and here’s 2017’s. The only real change was Apple Music and Amazon falling a couple spots and Pandora and Snapchat sneaking into the latter half of the list.

#8: 2017 will be the year Google admits publicly they use engagement data as an input to their ranking systems, not just for training/learning

-2 – I should have realized Google will continue to use engagement data for rankings, but they’re not gonna talk about it. They have nothing to gain from being open, and a reasonable degree of risk if they invite spammers and manipulators to mimic searchers and click for rankings (a practice that, sadly, has popped up in the gray hat SEO world, and does sometimes, unfortunately, work).

Final Score: +4 — not too shabby, so let’s continue this tradition and see what 2018 holds. I’m going to be a little more cavalier with this year’s predictions, just to keep things exciting 🙂

Rand’s 9 Predictions for 2018

#1: The total number of organic clicks Google refers will drop by ~5% by the end of the year

In 2017, we saw the start of a concerning trend — fewer clicks being generated by Google search on desktop and mobile. I don’t think that was a blip. In my estimation, Google’s actions around featured snippets, knowledge panels, and better instant answers in the SERPs overall, combined with more aggressive ads and slowing search growth (at least in the United States), will lead to there being slightly less SEO opportunity in 2018 than what we had in 2017.

I don’t think this trend will accelerate much long term (i.e. it’s certainly not the end for SEO, just a time of greater competition for slightly fewer click opportunities).

#2: Twitter and LinkedIn will both take active steps to reduce the amount of traffic they refer out to other sites

Facebook, Instagram, and Snapchat have all had success algorithmically or structurally limiting clicks off their platforms and growing as a result. I think in 2018, Twitter and LinkedIn are gonna take their own steps to limit content with links from doing as well, to limit the visibility of external links in their platform, and to better reward content that keeps people on their sites.

#3: One or more major SEO software providers will shutter as a result of increased pressure from Google and heavy competition

Google Search Console is, slowly but surely, getting better. Google’s getting a lot more aggressive about making rank tracking more difficult (some rank tracking folks I’m friendly with told me that Q4 2017 was particularly gut-punching), and the SEO software field is way, way more densely packed with competitors than ever before. I estimate at least ten SEO software firms are over $ 10 million US in annual revenue (Deepcrawl, SEMRush, Majestic, Ahrefs, Conductor, Brightedge, SISTRIX, GinzaMetrics, SEOClarity, and Moz), and I’m probably underestimating at least 4 or 5 others (in local SEO, Yext is obviously huge, and 3–4 of their competitors are also above $ 10mm).

I predict this combination of factors will mean that 2018 sees one or more casualties (possibly through a less-than-rewarding acquisition rather than straight-out bankruptcy) in the SEO software space.

#4: Alexa will start to take market share away from Google, especially via devices with screens like the Echo Show

Voice search devices are useful, but somewhat limited by virtue of missing a screen. The Echo Show was the first stab at solving this, and I think in 2018 we’re going to see more and better devices as well as vastly better functionality. Even just the “Alexa, show me a photo of Rodney Dangerfield from 1965.” (see, Rand, I told you he used to be handsome!) will take away a lot of the more simplistic searches that today happen on Google and Google Images (the latter of which is a silent giant in the US search world).

#5: One of the non-Google tech giants will start on a more serious competitor to YouTube

Amazon’s feud with Google and the resulting loss of YouTube on certain devices isn’t going unnoticed in major tech company discussions. I think in 2018, that turns into a full-blown decision to invest in a competitor to the hosted video platform. There’s too much money, time, attention, and opportunity for some of the big players not to at least dip a toe in the water.

Side note: If I were an investor, I’d be pouring meetings and dollars into startups that might become this. I think acquisitions are a key way for a Facebook, an Amazon, or a Microsoft to reduce their risk here.

#6: Facebook Audience Network (that lets publishers run FB ads on their own sites) will get the investment it needs and become a serious website adtech player

Facebook ads on the web should be as big or bigger than anything Google does in this realm, mostly because the web functions more like Facebook than it does like search results pages, and FB’s got the data to make those ads high quality and relevant. Unfortunately, they’ve underinvested in Audience Network the last couple years, but I think with Facebook usage in developed countries leveling out and the company seeking ways to grow their ad reach and effectiveness, it’s time.

#7: Mobile apps will fade as the default for how brands, organizations, and startups of all sizes invest in the mobile web; PWAs and mobile-first websites will largely take their place

I’m calling it. Mobile apps, for 95% of companies and organizations who want to do well on the web, are the wrong decision. Not only that, most everyone now realizes and agrees on it. PWAs (and straightforward mobile websites) are there to pick up the slack. That’s not to say the app stores won’t continue to generate downloads or make money — they will. But those installs and dollars will flow to a very few number of apps and app developers at the very top of the charts, while the long tail of apps (which never really took off), fades into obscurity.

Side note: games are probably an exception (though even there, Nintendo Switch proved in 2017 that mobile isn’t the only or best platform for games).

#8: WordPress will continue its dominance over all other CMS’, growing its use from ~25% to 35%+ of the top few million sites on the web

While it depends what you consider “the web” to be, there’s no doubt WordPress has dominated every other CMS in the market among the most popular few million sites on it. I think 2018 will be a year when WordPress extends their lead, mostly because they’re getting more aggressive about investments in growth and marketing, and secondarily because no one is stepping up to be a suitable (free) alternative.

35%+ might sound like a bold step, but I’m seeing more and more folks moving off of other platforms for a host of reasons, and migrating to WordPress for its flexibility, its cost structure, its extensibility, and its strong ecosystem of plugins, hosting providers, security options, and developers.

#9: The United States will start to feel the pain of net neutrality’s end with worse Internet connectivity, more limitations, and a less free-and-open web

Tragically, we lost the battle to maintain Title II protections on net neutrality here in the US, and the news is a steady drumbeat of awfulness around this topic. Just recently, Trump’s FCC announced that they’d be treating far slower connections as “broadband,” thus lessening requirements for what’s considered “penetration” and “access,” all the way down to mobile connection speeds.

It’s hard to notice what this means right now, but by the end of 2018, I predict we’ll be feeling the pain through even slower average speeds, restrictions on web usage (like what we saw before Title II protections with Verizon and T-Mobile blocking services and favoring sites). In fact, my guess is that some enterprising ISP is gonna try to block cryptocurrency mining, trading, or usage as an early step.

Over time, I suspect this will lead to a tiered Internet access world here in the US, where the top 10% of American earners (and those in a few cities and states that implement their own net neutrality laws) have vastly better and free-er access (probably with more competitive pricing, too).

Now it’s time for your feedback! I want to know:

  1. Which of these predictions do you find most likely?
  2. Which do you find most outlandish?
  3. What obvious predictions do you think I’ve shamefully missed? 😉

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Content Conversations: Content Marketing Predictions for 2018

Last year around this time, we asked reached out to a series of content experts (many of which are included in this post), to ask them for their top content prediction for 2017. By and large, the explosion of video content was a top prediction and rang true this year.

We also received predictions related to the mistrust of news sources (#FakeNews anyone?), the need for restructure within marketing departments as content marketing roles become more defined and the necessity for a defined content marketing strategy.

And while each of these predictions were spot on) or very close to what we’ve experienced this year), some of them were very aspirational. This year, content marketers have been through alot. They’ve had to do even more with less, focus even more on marketing performance and try to navigate a very saturated marketplace.

In the past few weeks we’ve discussed the biggest content lessons in 2017 and how to hit the ground running with content in 2018. This week we get a glimpse at some raw, grounded and actionable content marketing predictions for 2018.

Digital Platforms Will Evolve

The platforms and tools that we use on a daily basis are in the midst of a revolution. Advancements in Artificial Intelligence and Machine Learning are having a significant impact on the industry, one that we can’t ignore.

As content marketers begin to rely more heavily on this technology, they’ll find that they will have even more insights and data which should make for better, more impactful content.

Ann Handley

Chief Content Officer, MarketingProfs

“We’re going to see new art forms emerge for content in 2018.” @annhandley tweet this

Ask Yourself:

  • What additional data do we need to create more impactful content?
  • What tools and plugins already exist that can help to better inform the content we create?
  • How will technologies like AI and Machine Learning shape our approach in 2018 and beyond?

Marketing Will Become a Profit Center

Traditionally, marketing has been viewed as a cost center within organizations large and small. Marketing is the thing that costs money, that doesn’t create new business and is often the first department to experience budget or resource cuts.

Jump to 2018, and it’s time to change that narrative. Good marketers have been lead and revenue obsessed for years, and use data to show their worth. Now it’s time for everyone else to catch up.

If content marketers can narrow their focus and spend time nurturing their audience and developing marketing strategies that move them through the purchasing funnel, they’ll begin to see the direct correlation between marketing and sales made.

Joe Pulizzi

Author & Keynote Speaker

“What if we can build a loyal audience, and generate direct revenue from that audience and have marketing be self-sustaining.” @joepulizzi tweet this

Ask Yourself:

  • How does my company value our marketing department?
  • Are we a cost or profit center?
  • What steps can we take immediately to gather, analyze and act on data to become more efficient?

2018 Will Leave a Content Crater

Everyone and their dog (literally), consider themselves to be content marketers. The landscape is saturated with crappy content that is leaving many audiences unsatisfied and turned off, even when it comes to the good stuff.

We are in an era where people know that they need to be creating content, but they aren’t always equipped to create the right content. In the coming year, we’ll see even more people creating even more content without purpose.

Chris Brogan

CEO, Owner Media Group

“We’re on the tail-end of people knowing they need to create content. Content 2018 is Applebee’s announcing $ 1 margaritas every day of the week.” @chrisbrogan tweet this

Ask Yourself:

  • Does the content that we create have purpose?
  • What can we do to ensure we’re creating the right content for the right audience(s)?

Marketers Will Focus More on A/B Testing

Creating and promoting content a certain way because it’s “the way you’ve always done it”, won’t help you become a better or more successful marketer.

The best marketers, take the time to test different variations, analyze the data and optimize based on the results. When you do start an A/B testing initiative it’s essential that you keep the variables to a minimum. That way you can determine which variable had the impact and optimize your approach moving forward.

Alexandra Rynne

Content Marketing Manager – Marketing Solutions, LinkedIn

“In 2018, we’ll see a lot more companies A/B testing.” @amrynnie tweet this

Ask Yourself:

  • What content or content promotion assets can we begin A/B testing immediately?
  • What types of content do we want to A/B test moving forward?
  • What tools do we have in place or need in order to effectively A/B test?

B2B Brands Will Inject Humor into Marketing

Most B2B marketers think that content is serious business. However, that notion runs counter to the buzzwords we’ve been throwing around for years about humanizing brands, showcasing authenticity and ultimately creating content for people.

Smart B2B brands will take the time in 2018 to begin testing adding humor into their marketing in a way that creates a more meaningful connection with their audience.

Tim Washer

Writer & Producer, Cisco

“2018 will be the year that we’ll see more B2B brands using humor in their content. Using humor is a wonderful way to share our flaws as people.” @timwasher tweet this

Ask Yourself:

  • Would my audience be open to consuming content from our brand that is more humorous?
  • How can we add humor to our content in a way that makes sense?

Content Measurement Will Reign Supreme

In 2018 marketers will need to be even more data driven than ever before. Reporting on KPIs will no longer be accepted as marketers have access to information that can help them measure true content impact and performance against business objectives.

Additionally, marketers will need to use this data to map the full buyer journey to determine the correct place for each piece of content.

Dayna Rothman

VP of Marketing & Sales Development, BrightFunnel

“Marketers will need to go above and beyond KPIs and determine what content is moving the needle for pipeline and revenue.” @dayroth tweet this

Ask Yourself:

  • Do I have access to the data I need?
  • What impact is my content having currently?
  • How can we create more impactful content that maps to business objectives?

Marketers Still Won’t Have a Documented Strategy

Documenting a formal content strategy still seems to be a struggle for many marketers. And while there is a slight increase each year in the number of marketers who do have a content strategy, it’s not enough.

Without a plan, it’s impossible to meet or exceed expectations. Simply formalizing your plan can provide a framework for how you’ll approach content, what your goals are and how you can make decisions based on the data you collect.

Chris Moody

Content Marketing Leader, GE Digital

“We have to get to a point where every marketer is data driven and showing ROI.” @cnmoody tweet this

Ask Yourself:

  • If you don’t have a plan, what is hindering you from creating one?
  • What are your biggest content marketing goals for 2018?
  • How can you work backwards to determine how you will reach them?

BONUS: In 20 Years, Content Marketing Will Be ______

As an added bonus, we asked our experts to predict beyond the coming year and share their vision for content marketing in 20 years. Here were their responses:

What is Your Content Marketing Prediction for 2018?

Content marketing changes so quickly that these predictions can’t possibly cover all of the changes that we will experience in the coming year. So that begs the question: what is your top content marketing prediction for 2018?

Disclosure: BrightFunnel & LinkedIn are TopRank Marketing clients.

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© Online Marketing Blog – TopRank®, 2017. | Content Conversations: Content Marketing Predictions for 2018 | http://www.toprankblog.com

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Back to the Future: 5 Marketing Predictions That Were Right on the Money

Great Scott!

Image via Tumblr

The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement.

Trends and predictions shape the world of both B2B and B2C marketing. They help us shift our marketing strategies to meet the needs of our customers and reach them in the right place and the right time. But not every trend survives the test of time.

Since our blog started in 2003, we’ve made some bold marketing predictions of our own. In this post, we’re hopping into our time machine and traveling back in time to see which of our top marketing predictions hold true as we look ahead to 2018.

1. Mobile Search Will Explode

Predicted for the first time all the way back in 2008, the mobile explosion continues to happen. According to a recent BrightEdge report mentioned in Search Engine Journal, mobile traffic now accounts for 57% of all internet searches. But the most incriminating evidence that this trend will only continue is the fact that Google will start prioritizing mobile sites over desktop to reflect the change in search traffic.

What does this mean for marketers going forward? Companies in all industries and verticals will need to make the shift to thinking “mobile first”. Because Google deems mobile as more important, your brand needs to see it that way as well. This means creating a custom, seamless user experience for your mobile traffic and optimizing all of your content with mobile in mind. See if you site has what it takes by taking our mobile SEO test.

2. User Intent Will Impact Ranking

This was one of our more recent SEO predictions, but it’s not slowing down anytime soon. Google and other search engines have been taking engagement data into account. We saw this happen most recently with Google’s implementation of RankBrain, a machine learning technology that factors in user intent data into Google’s search results algorithm. For example, your page’s bounce rate, time on page, and search result CTR affect your page’s ranking in Google. Continuing off of the idea that engagement affects ranking, should Google team up with social networks, your social engagement could soon influence rank as well.

Looking ahead, this means that marketers need to create valuable content that drives those engagement metrics. Furthermore, we need to pay special attention to title tags and meta descriptions to make sure they engage searchers and inspire them to click. Your content won’t help you much if no one enters through organic search results.

3. Channels Will Change

In our 2012 online marketing predictions post, we anticipated that where people consume our content will always be changing with the rapid growth of technology. And we weren’t wrong. New social channels, search engines, and more are always popping up and dying off. For example, Medium, Reddit, and more, are new channels for content consumption and discovery.

Discovery is always changing, and as marketers we need to focus on the message we are creating more than the place we share it. As long as the content provides value, customers will find it regardless of the channel.

4. Selling Will Become Social

Another prediction from our 2012 marketing trends post was that the future of business development is social. With billions of people using social networks, brand interactions no longer happen solely on the company website or even in-person. Most interactions now happen on social media whether it’s customer service, reviews, or inquiries.

On social networks, brands have multiple channels to attract new audiences, develop relationships with prospects, and inspire purchases through social media messaging and relevant content. From account-based marketing on LinkedIn to targeted advertising, there are several social selling tactics you can use to attract, nurture, and convert more customers.

5. How We Search Will Change

We mentioned voice search as a prediction in our 2015 SEO predictions post, but we hinted to the rise of voice search well before then. With the addition of devices like Google Home, Amazon Echo, and Apple HomePod, voice search will only continue to rise in use. And coupled with the enhancements that have already been made to search engines to accommodate for voice search, how users search on the internet is continuing to change.

For marketers, this means we need to rethink the optimization of our keywords, location, and more. Voice search is often done in complete sentences and questions, meaning the keywords we’re currently targeting aren’t being used. In addition, voice searches are three times more likely to be local based. But don’t just take it from us. Find out what you need to know about voice search from Microsoft’s Purna Virji.

Where We’re Going, We Don’t Need Roads

Predicting the future is a tricky business filled with uncertainty. But as marketers we still need to be quick to adapt and innovate. After all, the early bird gets the worm. Carve your own path and come up with new ideas by following our seven rules for fresh content marketing.

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The 2017 Local SEO Forecast: 10 Predictions According to Mozzers

Posted by MiriamEllis

Maybe it takes a bit of daring to forecast local search developments in quarters 2, 3, and 4 from the fresh heights of Q1, but the Moz team thrives on challenges. In this post, Rand Fishkin, Dr. Pete Meyers, George Freitag, Britney Muller, and I peer into the future in hopes of helping your local business or local search marketing agency be mentally and tactically prepared for an exciting ride in the year ahead.

1. There will be a major shakeup in local SEO ranking factors.

Rand Fishkin, Founder & Wizard of Moz

My prediction is that the local SEO ranking factors will have a major shakeup, possibly devaluing some of the long-held elements around listing consistency from hard-to-control third parties. I think Google might make this move because, while they perceive the quality and trustworthiness of those third-party local data aggregators to be decent, they don’t want to force small business owners into maintaining contentious relationships or requiring them to learn about these services that control so much of their ranking fate. I’ll be the first to say this is a bold prediction, and I don’t give it super-high odds, but I think even if it doesn’t happen in 2017, it’s likely in the next few years.

2. Feature diversification will continue to mature.

Dr. Peter J. Myers, Marketing Scientist at Moz

I predict that local SEO will finally see the kind of full-on feature diversification (organic and paid) that has been going on with organic for a few years now. We’ve already seen many changes to local packs and the introduction of local knowledge panels, including sponsored hotel panels. Now Google is testing paid home services, ads in local packs, destination carousels, trip planning guides and, most recently, “Discover More Places” map results. By the end of 2017, “local SEO” will represent a wide variety of organic and paid opportunities, each with their own unique costs and benefits. This will present both new opportunities and new complications.

3. Voice search will influence features in Google and Amazon results.

George Freitag, Local Search Evangelist at Moz

I also think we’ll see a new wave of features appear in the local pack over the next year. I believe that voice search will play a large part in this as it will determine the most important features that Google (and Amazon) will incorporate into their results. As both companies start to gather more and more data about the types of complex searches — like “How long will it take me to get there?” or something more ambitious like “Do they have any more of those in my size” — Google and Amazon will start to facilitate businesses in answering those questions by allowing more opportunities to directly submit information. This satisfies both Google’s desire to have even more data submitted directly to them and the searcher’s desire to have access to more information about the businesses, which means it’s something that is definitely worth their time.

4. Google will begin to provide incredibly specific details about local businesses.

Britney Muller, SEO & Content Architect at Moz

I predict that we will see Google acquiring more intimate details about local businesses. They will obtain details from your customers (via different incentives) for unbiased feedback about your business. This will help Google provide searchers with a better user experience. We’ve already started seeing this with “Popular Times” and the “Live” features, showing you if current traffic is under or over the typical amount for the specific location. Your location’s level of noise, coziness, bedside manner (for doctors and clinics), and even how clean the bathroom is will all become accessible to searchers in the near future.

5–10. Six predictions for the price of one!

Miriam Ellis, Moz Associate & Local SEO

I have a half-dozen predictions for the coming year:

Diminishing free packs

Google paid packs will have replaced many free packs by 2017’s end, prompting local business owners to pay to play, particularly in the service industries that will find themselves having to give Google a piece of the pie in exchange for leads.

Voice search will rise

Local marketers will need to stress voice search optimization to business owners. Basically, much of this will boil down to including more natural language in the site’s contents and tags. This is a positive, in that our industry has stressed natural language over robotic-sounding over-optimization for many years. Voice search is the latest incentive to really perfect the voice of your content so that it matches the voice your customers are using when they search. Near-me searches and micro-moment events tie in nicely to the rise of voice search.

Expansion of attributes

Expect much discussion of attributes this year as Google rolls out further attribute refinements in the Google My Business dashboard, and as more Google-based reviewers find themselves prompted to assign attributes to their sentiments about local businesses.

Ethical businesses will thrive

Ongoing study of the millennial market will cement the understanding that serving this consumer base means devoting resources to aspirational and ethical business practices. The Internet has created a segment of the population that can see the good and bad of brands at the click of a link, and who base purchasing decisions on that data. Smart brands will implement sustainable practices that guard the environment and the well-being of workers if they want millennial market share.

Google will remain dominant

What won’t happen this year is a major transfer of power from the current structure. Google will remain dominant, but Facebook will continue to give them the best run for their money. Apple Maps will become more familiar to the industry. Yelp will keep building beyond the 115 million reviews they’ve achieved and more retail business owners will realize Yelp is even bigger for their model than it is for restaurants. You’ve pretty much got to be on Yelp in 2017 if you are in the retail, restaurant, or home service industries.

Amazon’s local impact will increase

Amazon’s ingress into local commerce will almost certainly result in many local business models becoming aware of the giant coming to town, especially in metropolitan communities. I’m withholding judgement on how successful some of their programs (like Amazon Go) will be, but local business owners need to familiarize themselves with these developments and see what’s applicable to them. David Mihm recently mentioned that he wouldn’t be surprised to see Amazon buying a few bankrupt malls this year — that wouldn’t surprise me, either.

Taken in sum, it’s a safe bet that local SEO is going to continue to be a significant force in the world of search in the coming year. Local business owners and the agencies which serve them will be wise to stay apprised of developments, diversifying tactics as need arises.

Now it’s your turn! Do you agree/disagree with our predictions? And how about your forecast? When you look to the future in local, what do you foresee? Please help us round out this post with predictions from our incredibly smart community.

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12 Social Media Marketing Predictions for 2017 From the Pros

Are you wondering how marketing on top social media platforms will change this year? Social media is constantly evolving to reflect the needs and preferences of customers and marketers alike. To find out how marketing on Pinterest, Twitter, LinkedIn, and Snapchat will transform in the coming year, we reached out to expert social media professionals […]

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9 YouTube Marketing Predictions for 2017 From the Pros

Are you wondering how marketing on YouTube will change in 2017? As the importance of video continues to grow, many marketers are watching to see if YouTube will keep pace in 2017. To find out where YouTube may be heading in the coming year, we reached out to social media pros to get their thoughts. […]

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8 Instagram Marketing Predictions for 2017 From the Pros

Are you wondering how marketing on Instagram will change in 2017? The rapid introduction of new Instagram features in 2016 suggests marketers have more changes to look forward to in 2017. To get a feel for where Instagram is heading in the coming year, we reached out to social media pros to get their thoughts. […]

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– Your Guide to the Social Media Jungle

19 Facebook Marketing Predictions for 2017 From the Pros

Are you wondering what 2017 might look like for Facebook marketing? If the Facebook changes in 2016 are an indicator, 2017 will be an interesting year for Facebook marketers. To get a grip on what the near future may look like, we tapped the knowledge of 19 social media pros. #1: Paid Ads Come to Facebook Groups […]

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