SearchCap: New PageSpeed Insights, Google AdWords reviews & the Search Engine Land Awards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New PageSpeed Insights, Google AdWords reviews & the Search Engine Land Awards appeared first on Search Engine Land.

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Negative reviews from ex-employees are finally against Google’s guidelines

Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins explains that this was (unfortunately) necessary. The post Negative reviews from ex-employees are finally against Google’s…

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How independent reviews influence Google’s trust in your brand

Cultivating user reviews is an integral part of any search strategy, especially for local businesses. Columnist Pratik Dholakiya discusses the impact of reviews and provides tips for where to focus your efforts. The post How independent reviews influence Google’s trust in your brand appeared first…

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