SEO

Helpful Tips for Doing Search in a Low-Volume Niche

Posted by Jeremy_Gottlieb SEO — you know, that thing you do whereby everyone and their mother will find your site on the web. Easy, right? “Can you SEO this page for me?” or “We’re about to launch a webinar. Can you SEO-ify it, please?” I’m sure most of you reading this can probably relate to these types of questions and the ensuing pressure from bosses or clients. If you’re lucky, you work in a realm where there’s plenty of search volume to chase, featured snippets to occupy, and answer boxes to solve. But what about those who work in the low-search volume niches typically seen in B2B, or with companies pioneering a new product or service that no one really knows about yet (so they obviously can’t be searching for it)? This blog post is for you, the digital marketer who toils and struggles to drive search visibility where there…

SEO

The Step-By-Step Guide to Testing Voice Search Via PPC

Posted by purna_v I was conned into my love of cooking by my husband. Never having set foot in the kitchen until the grand old age of 22, my husband (then boyfriend) — a former chef — said he’d teach me some simple recipes. I somewhat enjoyed the process but very much enjoyed the lavish praise he’d bestow upon me when eating whatever I whipped up. Highly encouraged that I seemingly had an innate culinary genius, I looked to grow my repertoire of recipes. As a novice, I found recipe books inspiring but confusing. For example, a recipe that called for cooked chicken made me wonder how on Earth I was meant to cook the chicken to get cooked chicken. Luckily, I discovered the life-changing power of fully illustrated, step-by-step recipes. Empowered by the clear direction they provided, I conquered cuisine after cuisine and have since turned into a confident…

SEO

SMX West session: The definitive guide to local search ranking factors

What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a comprehensive look at local search ranking factors. The post SMX West session: The definitive guide to local search ranking factors appeared first on Search… Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO

Rankings Correlation Study: Domain Authority vs. Branded Search Volume

Posted by Tom.Capper A little over two weeks ago I had the pleasure of speaking at SearchLove San Diego. My presentation, Does Google Still Need Links, looked at the available evidence on how and to what extent Google is using links as a ranking factor in 2017, including the piece of research that I’m sharing here today. One of the main points of my presentation was to argue that while links still do represent a useful source of information for Google’s ranking algorithm, Google now has many other sources, most of which they would never have dreamed of back when PageRank was conceived as a proxy for the popularity and authority of websites nearly 20 years ago. Branded search volume is one such source of information, and one of the sources that is most accessible for us mere mortals, so I decided to take a deeper look on how it…

SEO

How to Optimize Pinterest Content for Search

Wondering how to find the right keywords to rank in Pinterest search? Have you considered using Google’s Keyword Planner? Identifying valuable long-tail keyword phrases will help you optimize your profile and pins for search. In this article, you’ll discover how to use Google’s Keyword Planner to research keywords and boost the visibility of your Pinterest […] This post How to Optimize Pinterest Content for Search first appeared on . – Your Guide to the Social Media Jungle