Social Media

Why Planned Parenthood believes tech companies should be activists

Immigration. Women’s equality. Transgender rights. These are just three of the most recent social issues that have found their way into the spotlight of our political consciousness. They aren’t new to the scene, as people has been lobbying for either side for decades, but they’re being paid particular attention because of actions taken by the Trump administration. As the United States finds itself more divided than ever, technology companies are wading into the political waters not with their vocal opinion, but through activism such as filing amicus briefs in court cases, petitioning the government, and more. Corporate advocacy is nothing new, but tech companies such as Facebook, Google, Apple, and Microsoft are among the biggest businesses in the world, and they have the ability to reach millions, if not billions, of people around the world and shape their thinking. In a time when the White House is likely to face…

Social Media

Should You Partner With Competitors (or Fight Them Tooth & Nail)? FS202

In every significant marketplace there is competition. In many ways, competition is a great thing — it drives innovation, it pushes businesses to be better and it gives customers choices. When we’re vying for the same customers, it’s tempting to hide away with our ideas and keep our precious audiences to ourselves. But is this really the best way? Should we be afraid of the competition? Should we distance ourselves from them in hopes that customers will choose us over them? Or do we have more to gain by reaching out, starting relationships, maybe even partnering with our competition? This week I talked to Natalie Franke on the Courage & Clarity podcast. She’s the founder of The Rising Tide Society, an international network of creatives who believe in the concept of “Community over Competition”. We decided to expand on our own experience with these juicy questions — let’s get into…

Internet Marketing

5 A/B testing resolutions you should embrace in 2017

A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017. A/B testing is a relatively young… Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

SEO

When should advertisers consider pausing Google Local Inventory Ads?

Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads. The post When should advertisers consider pausing Google Local… Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Blogging

‘What Kind of Content Should I Create?’

Last week, we talked about how to really understand who is in your audience. This week, we’re shifting into what kind of message they want and need from you. Brian kicked off on Monday with a piece of classic marketing advice (exemplified by a classic American comic film): It’s not enough to just know your audience. You also need to put their interests and desires ahead of your own. That might sound impossibly idealistic — but in fact, it’s pure pragmatism. On Tuesday, Beth Hayden gave some specific thoughts on how to do it, by creating extraordinarily generous content that can open all kinds of doors for your business. The Copyblogger FM podcast this week talks about your customer’s path to purchase and how to make it a little more appealing (and effective). I talk about the right places to ask for a sale and how you can discover what…

SEO

How your startup should be using Google AdWords

If you’re just getting started with your business, figuring out who should manage your AdWords campaigns and what to do first can be a challenge. Columnist Brett Middleton offers tips to get you on the right path. The post How your startup should be using Google AdWords appeared first on Search… Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO

Should you create device-specific PPC campaigns?

Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started. The post Should you create device-specific PPC campaigns? appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO

Facebook Page Layout Changes: How Marketers Should Respond

Have you noticed changes to your Facebook page layout? Wondering how to use the new features? In this article, you’ll discover how to navigate and capitalize on the latest Facebook page design changes. See What’s Changed for Your Visitors The first and most crucial thing to note is the new Facebook page layout for visitors. […] This post Facebook Page Layout Changes: How Marketers Should Respond first appeared on . – Your Guide to the Social Media Jungle