Should SEOs Care About Internal Links? – Whiteboard Friday

Posted by randfish Internal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday. […]

How Indie Entrepreneurs Should Plan Vacations (FS216)

Travel can lead to inspiration, vision and clarity for your business. That can mean huge gains when you’re an owner-operator of a small business. As indie-preneurs and solo-preneurs we can often be the bottleneck for our business. Our mindset can be the leading cause of atrophy or stagnation in our strategies and execution. Play time, […]

7 Social Media Metrics Marketers Should Track

Do you want to track the effectiveness of your social media marketing? Wondering which social media tactics are paying off? By defining and tracking a few key data points, you can determine whether your marketing is on target. In this article, you’ll discover seven social media metrics to help you gauge your marketing’s effectiveness. #1: […]

Four Ways Businesses Should Use Customer Reviews [Infographic]

With consumer trust of brands at an all-time low, customer reviews are more important than ever—both to buyers, who use them to make decisions, and to brands, which should be using them to boost revenue. How? Here are some tips on how to harness the power of online reviews. Read the full article at MarketingProfs […]

Mitch Joel on Why Agencies Should Care About Conversion Rate Optimization [INTERVIEW]

Move over Don Draper, the modern day agency marketer needs to be more of a Renaissance (wo)man. Sure, they need to be creative enough to craft a compelling pitch. But they also need to be data-driven. They need to be well versed in analytics and the latest MarTech trends. And when budgets get tight, agency […]

Want to find a date? Here’s where Tinder says you should work.

Now that they’ve shared U.S. citizens’ proclivity for right-swiping on pilots (for men) and on physical therapists (for women), Tinder has released data on the sexiest jobs around the world.  And the results prove that no matter where you’re from, your thirst for certain professions is more or less universally shared.  In most countries surveyed, […]