Digital Marketing News: Mobile Marketing Facts, Augmented Reality on Snapchat and More Google Updates

104 Facts You Didn’t Know About #Mobile #Marketing (Infographic) There’s a lot to know about mobile marketing. To help keep fellow marketers up to speed, this infographic shares 104 facts about mobile marketing including usage, commerce, advertising and email. Case in point: mobile marketing is a key player in all marketing strategies. Walkertecharts.com Snapchat Releases […]

Facebook News Feed Changes, Snapchat Updates, and Facebook Group Discoveries

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook news feed changes, Snapchat updates with Carlos Gil, Facebook group discoveries, and other breaking […]

How to master Snapchat, Facebook, and Instagram Stories

Remember the good old days when updating your Snapchat Story was all you had to do to let people know what was happening in your life? You know what? BARELY, tbh.  Snapchat Stories were a blast, but it wasn’t long before the battle of the social media platforms intensified and things got ugly. Instagram copied Snapchat, […]

Snapchat launches self-serve ad manager

 Snap Inc. wants the ad dollars of smaller businesses, not just giant brands. So today it’s launching its new self-serve ad manager for buying video Snap Ads. There’s also the new Snapchat Mobile Dashboard for tracking campaigns from your phone, and the Business Manager site for configuring the roles and permissions of team members. Read […]

Snapchat will no longer show a white border around old Memories

 Snapchat will no longer show that annoying white border around old photos that you share from Memories. Previously, if you shared a photo from Memories that was more than 24 hours old it would have a white border around the image. The border ended up annoying users who didn’t want their snaps altered, sometimes to […]

Snapchat is stifled by its un-algorithmic feed

 Snapchat invented its best products by being the anti-Facebook. Its disappearing chats made visual communication quick and casual compared to Facebook’s email-esque text messages. Stories ditched the likes and permanacy so you could share your raw moments in the now, instead of just the life highlights that define you forever on your Facebook Timeline. Read […]

Snapchat Advertising: Is It Working? New Research

Thinking of advertising on Snapchat? Wondering if others are finding Snapchat ads effective? In this article, you’ll discover new research that sheds light on whether advertising on Snapchat is worthwhile for businesses. #1: Lack of Hard Analytic and Audience Data Makes Advertisers Wary Advertisers must be able to serve highly targeted ads to audiences to accomplish their goals. […]