Digital Marketing News: Twitter Happening Now, Snapchat Context Cards, LinkedIn Video Ads

LinkedIn Video Ads

Video Ads Are Finally Coming to LinkedIn (client) – When LinkedIn began allowing users to upload videos in August, video ads seemed like an inevitability, and they are now one step closer. LinkedIn announced today that it is running a closed beta test of video for sponsored content “with a limited number of advertisers.”  AdWeek

Twitter Plans To Release A Bookmarking Tool #SaveforLater. You know how you can save posts to read later in Facebook? Well, Twitter is looking to do the same thing. For all of you liking posts as a way to bookmark, you can stop that practice with this new feature. Will this mean likes will go down? Probably. BuzzFeed

New Research: The state of marketing attribution – A growing number of marketers are using attribution in all or most of their marketing efforts, according to a recent study from Econsultancy and AdRoll. However, the number of marketers acting on the insights they pull from attribution data is dwindling. Econsultancy

Snapchat Introduces “context cards” – Snapchat released ‘Context Cards’ this week, which have the potential to bolster marketing efforts for restaurants, venues and other destinations. These cards will pull in information based on the Snap’s geo-filters and map information that will lead viewers to online reviews, Uber and Lyft information and more. TechCrunch

AdWords Charges & Your Daily Budget – If you’ve been struggling to reach your advertising goals, AdWords has made some recent changes to help get you over the hump. As of October 4th, campaigns are now able to spend up to twice the average daily budget. Don’t fret about racking up the costs at the end of the month as you will not be charged more than your monthly charging limit. Google

Twitter Happening Now – Twitter is adding a “Happening Now” feature that will group tweets by event, the company announced today. The feature, which will start with sports games, is yet another way the company is seeking to highlight information on its platform outside of the traditional follow model. Buzzfeed

Social media monitor Brandwatch acquires content marketing platform BuzzSumo –  Two things that are great on their own are not often better together, but that’s exactly what the marketing industry expects from the combination of BuzzSumo and Brandwatch. TechCrunch

Connect the Dots from Data to Better Customer Experiences – Join me and Michael Trapani of IBM on October 26th for a free webinar to better understand the opportunities around creating best answer experiences with cognitive technologies. IBM Watson

Smart Speaker Commerce

NEWS NUGGETS

Infographic: YouTube has grown to 1.5 billion monthly active users – MarketingProfs

LinkedIn connects sales, marketing tools for B2B advertisers to target leads, accounts – MarTech Today

70% of Brands Work with Instagram Influencers – Research Brief

Majestic and SEMRush Combine Forces – Majestic Blog

Bing Ads Launches Automated Bid Strategy to ‘Maximize Clicks’ – Search Engine Land

As Voice Has Its Moment, Amazon, Google and Apple Are Giving Brands a Way Into the Conversation – AdWeek

New Study from D&B Shows What Frustrates B2B Buyers Most – MarketingProfs

70% of Marketers Do Not Use Anonymized Consumer Identity Data But 75% Say it Helps Campaign Optimization – MediaPost

63% of Amazon Advertisers Plan to Spend Even More Over the Next Year – AdWeek

What was the top digital marketing news story for you this week?

Be sure to stay tuned until next week when we’ll be sharing all new marketing news stories. Also check out the full video summary with Tiffani and Josh on YouTube.


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© Online Marketing Blog – TopRank®, 2017. | Digital Marketing News: Twitter Happening Now, Snapchat Context Cards, LinkedIn Video Ads | http://www.toprankblog.com

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Online Marketing Blog – TopRank®

How to Create Snapchat Ads in Snapchat Ad Manager

Wondering how to advertise on Snapchat? Have you explored the Snapchat Ad Manager? Businesses of all sizes can create Snap ads with the platform’s self-serve Ad Manager tool. In this article, you’ll discover how to create an ad with Snapchat Ad Manager. Set Up a Snapchat Advertising Account Before you can start advertising on Snapchat, […]

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– Your Guide to the Social Media Jungle

How to Create a Snapchat Geofilter on Your Phone

Want to design Snapchat geofilters on the go? Have you seen the Snapchat in-app geofilter creation tool? In this article, you’ll discover how to easily create and purchase custom Snapchat geofilters from within the mobile app. #1: Design Your Snapchat On-Demand Geofilter To get started creating your geofilter, open the Snapchat app. From the camera […]

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– Your Guide to the Social Media Jungle

Snapchat Links and Instagram Stories Video Replies

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Snapchat links with Carlos Gil, Instagram Stories video replies with Jeff Sieh, and more […]

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– Your Guide to the Social Media Jungle

Snapchat Marketing Features, Facebook Video Covers, and Twitter Changes

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore new Snapchat marketing features, Facebook page video covers, Twitter changes, and other breaking social […]

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– Your Guide to the Social Media Jungle

Snapchat seduces advertisers with new self-serve tools and certified partners

 To beat Facebook and Google’s duopoly, Snapchat needs advertisers to build and buy campaigns with confidence. So today it’s announcing the Snap Publisher tool for building vertical video creative, it’s rolling out its self-serve Ad Manager, and its launching a Snapchat Certified Partners program to connect advertisers to trained third-party ad tech tool providers. Together,… Read More
Social – TechCrunch

Instagram Messenger Ads, New Snapchat Geofilters, and Coming Facebook Features

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Instagram’s new click to Messenger ads, new Snapchat geofilters with Carlos Gil, new features coming […]

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– Your Guide to the Social Media Jungle

How to be cool on Instagram and Snapchat, according to teens

TwitterFacebook

Sure, you might think your Instagram of your smashed avocado toast and soy latte is totally hip. But in the world of teens, you’re basically a massive loser. Sorry. 

SEE ALSO: Devastated Snapchatters talk about the heartbreak of losing a Snapstreak after hundreds of days

Being cool is an art form and few of us know how to truly master it. But teens today seem to inherently know what is and isn’t cool, especially when it comes to posting on Instagram and Snapchat. Teens abide by some pretty strict rules when it comes to social media, lest they be deemed uncool, or — heaven forfend — a loser.

Here’s the definitive rulebook on how to be cool, according to teenagers. Prepare yourself for some extreme blushing because, yes, you’ve definitely done all these things.  Read more…

More about Watercooler, Instagram, Snapchat, Culture, and Social Media


Social Media

Digital Marketing News: Mobile Marketing Facts, Augmented Reality on Snapchat and More Google Updates

104 Facts You Didn’t Know About #Mobile #Marketing (Infographic) There’s a lot to know about mobile marketing. To help keep fellow marketers up to speed, this infographic shares 104 facts about mobile marketing including usage, commerce, advertising and email. Case in point: mobile marketing is a key player in all marketing strategies. Walkertecharts.com Snapchat Releases Sponsored World Lenses, Which Allow Brands to Augment Reality Snapchat is now bringing ads to the real word with Sponsored Lenses. This new feature builds on Snapchat’s world lenses, and brands like Warner Bros., Netflix and Dunkin’ Donuts are turning these 3D graphics into ads. What will they do next? Adweek Google Can Now Remove AdSense Ads From Single Pages Instead of ads being pulled from an entire site, Google’s AdSense policies will now only remove ads from specific pages containing AdSense violations. Also, if an ad gets removed, Google has a communication channel for that. Policy violations are clearly stated in a new Policy Center. Search Engine Journal Paid Search Trends 2017 Q1 A recent report from iProspect looked at paid search trends for Q1 in 2017, and gathered together key findings and insights in this report. Overall, it’s been a costly quarter for advertisers and wild cards in the marketing mix can make all the difference between growth and depreciation. iProspect    What Grade Do Marketers Give Their Personalization Efforts? 96% of marketers say personalization helps advance customer relationships in this survey conducted by Evergage. While most marketers give themselves an above-average grade, there is still plenty of room for improvement. MarketingProfs How LinkedIn’s Latest Update Could Help Boost Your Exposure Through the Platform The recent acquisition of LinkedIn by Microsoft is using third party online services to make your “public” profile more visible. If you haven’t updated your LinkedIn profile recently, you may want to brush up. You never know who’s going to find you, thanks to this new update. Social Media Today 4 Charts on Marketing to Middle America A new survey from Digiday captures important information for marketers about customers who have recently gotten a lot of attention due to the presidential election. Findings focus on values, search habits, online purchase habits and brand importance. Digiday Facebook Now Pinpoints Individual Posts to Keep Clickbait Out of the News Feed A change to the Facebook algorithm now distinguishes between headlines that withhold information and headlines that exaggerate the story. Honing in on specific individual posts, rather than entire websites, will help to eliminate clickbait that over-promises and under-delivers. Marketing Land What were your top news stories this week? We’ll be back next week with more top online marketing news. Have something to add? Share your thoughts in the comments to Tweet to @toprank.

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