Social Media

WhatsApp launches Status, an encrypted Snapchat Stories clone

 WhatsApp could put the brakes on Snapchat’s international growth with today’s launch of WhatsApp Status, a new tab for sharing decorated photos, videos, and GIFs that disappear after 24 hours. It’s another Facebook-owned Snapchat Stories copycat, but the twist is that it’s end-to-end encrypted like WhatsApp messaging. WhatsApp tested the feature for beta users in… Read More Social – TechCrunch

Social Media

The bull case for Snapchat

 Before I make a product-driven case for Snap Inc. achieving a $ 100B market cap by 2020, I should note that I’ve been a Snapchat bear for much of the company’s existence. That guy at the water cooler scoffing at Evan Spiegel for turning down Facebook’s $ 3B acquisition offer and complaining that the Snapchat app violates every principle of user-centric design? Guilty. Read More Social – TechCrunch

Social Media

Snapchat beyond Stories: Be the HBO of mobile

 Snap is three things, and everyone else is two of them. There are plenty of chat apps, and Stories is being copied successfully by Instagram with more Facebook clones on the way. But Snapchat’s unique Discover section full of mobile-only daily magazines from professional publishers could evolve into something game-changing: the premier place for premium mobile video. Read More Social – TechCrunch

Social Media

Snapchat pushes original, unscripted Shows with new A+E Networks deal

 Now that Snapchat‘s parent Snap has signalled its intention to go public (in early March, is the date that we’ve heard through the grapevine), it’s stepping up a gear to show that its business is definitely worth $ 25 billion. Snapchat’s pitch: it is much more than just a place for 158 million, mostly American consumers between the ages of 18 and 34 to dip in and… Read More Social – TechCrunch


Online Marketing News: Visual Content Trends, Snapchat QR Codes & LinkedIn Buzzwords

10 Trends Driving Visual Content Marketing in 2017 (Infographic) AdWeek reports: “53 percent of survey participants said that between 91 and 100 percent of their published content contained visual material, and more than 90 percent are using visual content in at least one-half of their posts.” AdWeek Snapchat QR Codes Can Now Deep Link to Websites Yes, you read that right — QR codes are back! Snapchat is now allowing users to send ‘Snapcodes’ to other users, and outside of the Snapchat network, that lead to whichever web page they’d like. With Instagram overtaking some of Snapchat’s user base with their live stories, this is definitely a level up move for the media platform. Snapchat LinkedIn Reveals the 10 Most Overused Marketing Buzzwords on CVs and Profiles Are you a guru? Maybe a Ninja? Strategic leader? You may be guilty of overusing buzzwords in your LinkedIn profile. Recently, the platform…


Online Marketing News: Influence 2.0, Facebook Trending Overhaul and Snapchat TV Style

Influence 2.0 – The Future of Influencer Marketing Research Report 2017 TopRank Marketing and Traackr, in partnership with Altimeter, released a brand new report this week. The goal of this report was to clarify the definition and meaning of influencer marketing and provide solid future direction to influencer marketing programs through research. For example, 71% of marketers said their influencer marketing programs are strategic or highly strategic, but account for less than 10% of total marketing budget. As Lee said in his blog post: “Clearly, enterprise companies need to put their money where their strategy is.” Online Marketing Blog. Facebook Overhauls Trending and Will Now Show the Same Topics to Everyone Facebook announced on Wednesday that it won’t be personalizing their list of trending topics going forward, meaning that everybody will see the same stories in Facebook’s Trending section without consideration given to location. This is done in an effort…

Social Media

Snapchat in Talks With Several Ad Agencies (Report)

Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Suzanne Vranica, Maureen Farrell and Steven Perlberg of The Wall Street Journal reported that the messaging application has engaged in discussions with the media-buying units of agencies including WPP, Omnicom Group, Publicis Groupe and Interpublic Group of Cos., attempting to secure 2017 ad commitments of $ 100 million to $ 200 million from each company. People familiar with the discussions told Vranica, Farrell and Perlberg that Snap Inc. is trying to lock up full-year or multiyear deals at roughly double or triple the agencies’ 2016 total spending. Vranica, Farrell and Perlberg reported that Snap Inc. global head of sales Jeff Lucas, who joined the company from Viacom last summer, has offered the agencies discounts on ad prices, first looks at new products and assistance in producing Snapchat-specific content. Snap…